Company Certificate

Declaration

I, MOHIT RAVINDRA KAVITKAR, student of Pune Institute of Business

Management, Pune, hereby declare that the project entitled as “COMPARATIVE
ANALYSIS OF E-AUCTION WEBSITES AND CONSUMER BEHAVIOUR
TOWARDS E-AUCTION” under the guidance of Mr. Mayank Khandelwal
(Area Sales Manager) is submitted to ‘Pune Institute of Business Management’ as
an integral part of Master Degree in Business Administration, is exclusively a
bonafide and original work done by me during the academic year 2018-2020. No
part of this report has been submitted to anyone at any time before.

Place: Pune(Maharashtra) Date:

Student name & Signature:

Mohit Ravindra Kavitkar
MBA18A26
 Acknowledgement

It gives me great pleasure to express my deep sense of gratitude and

indebtedness to Sunpower India for allowing me to undergo a Summer
Internship in their reputed organization.

I owe a great debt to my mentor Mr. Mayank Khandelwal (Area Sales

Manager) who in spite of their pressing duties and responsibilities has shown a
genuine interest in providing necessary guidance regarding the concept of the
project and rendered support at all stages of the project.

I am deeply indebted to our Chairman, Mr. Ramanpreet Singh and all my faculty
members of the institute especially Ms. Preeti Bhatia (Deputy Director), Pranav
Ranjan (Deputy Director) & Riddhiman M (HOD) for their valuable
contribution during the academic session and guidance in the preparation of this
project report.
My special thanks to my Internal Guide Prof. G. Pravin Kumar for guiding,
supporting, and also for giving a very patient hearing whenever I needed.
I also thanks to my Parents, Relatives and Friends for supporting me in
completion of my summer internship.

Regards,
Mohit Ravindra Kavitkar
 Executive Summary

Project Title: - Comparative analysis of online auction websites and consumer behavior towards
e-Auction through online websites
I did my summer internship at Sunpower India Ventures pvt. Ltd. The Internship duration was of
2 months and I was located in Pune. In the duration of SIP I had learned about corporate culture
and delivery of work within given timeline which was my basic learning. I was assigned with
product service eSunMart.com website an initiative of Sunpower India dealing with online
auction through it. It was really interesting to learn about auction industry which is totally a blue
ocean market in India.
Through this website it was able to learn B2B model in e-commerce platform as all the
customers where dealing for trade through this website. Company role was to take both buyer
and seller party together on online platform and to conduct a trade among them. I was able to
learn about the scrap market and the methods they use for trade so that it becomes synergic to
analyze the gap and to compare it with the assigned services. It was possible to know about the
industrial buying behavior for inventory goods through this platform. In the duration of
internship it was able to test concept of product by running trial practices. I have gain experience
of B2B marketing by visiting manufacturing industries.
I was able to gain field experience of sales and lead generation in the internship by contacting
targeted customers after segmenting them. It was exciting to know about transmission
commission of every state and there market potential. In the end, learning and observations
which I have undergone during my internship project are mainly as how to deal with the retailers
and how to work in the market according to customer preference to achieve their satisfaction
level. This report also contains my perceptions, motivation level and the working environment of
the organization.
 Contents

S. No. Topic Page No.

Introduction 8 - 10
 Introduction to the Topic 9
 Introduction to the Organization 9
 The relevance of Topic to the Organization 9
1.  Nature of the Study 10
 Intended Use of Study 10
 Observation 10

Theoretical Background 11 - 14
 Market Segmentation 12
 Target Market 12
 Marketing Strategy for New Product 12
development
 Marketing Planning 12
2.  Channel Distribution 12 - 13
 AIDA Model 13
 Marketing Media 13
 Classification of Markets 13
 Customer Relationship Management 14
 Consumer Behaviour 14
Sector Information & Company Profile 15 - 27
 Sector Information 16 - 20
3. 21 - 24
 Company Information
 Product Portfolio 24 - 27
4. Research Methodology 28 - 30
5. Data Analysis & Interpretation 31 - 41
Learnings, Suggestions & Conclusion 42 - 44
 Learnings 43
6. 43
 Suggestions
 Conclusion 44
7. Annexure & Bibliography 45 – 51
 CHAPTER 1

INTRODUCTION TO PROJECT

Sunpower Ventures India Pvt. Ltd.

Company Name (Esunmart.com)

Location Fatima Nagar Wanowrie, Pune

Student Name Mohit Ravindra Kavitkar

Student Roll NO. MBA18A26

External Project Guide Name Mr. Mayank Khandelwal

External Project Guide Designation Area General Manager

Internal Guide Name Mr. G. Pravin

Name (PIBM)

Duration of Project From 20-5-19 To 20-7-19

 To study how B2B model operates on
online platform via e-action which is
Primary objective of the project method of trade used especially for
industrial inventory and scrap related goods
which is completely niche market segment.

To know more about e-auction and how the

Secondary objective
process operates.

The main reason of choosing this sector is

that I wanted to learn more about E-auction,
Reason to choose the company and the
the process of E-auction and as this was
project
B2B profile, this was the reason behind
choosing the company.

I carried out this project through Tele-

Carry out of this project calling, data extraction, meetings, field
visits, Mass mailing.

It was a good experience working with the

Conclusion marketing team and operations team of
Esunmart.com and also learned many things
from them.
 CHAPTER 2

ABOUT THE SECTOR

E-Commerce

The Indian e-commerce industry has been on an upward growth trajectory and is expected to
surpass the US to become the second largest e-commerce market in the world by 2034. The E-
commerce market is expected to reach US$ 200 billion by 2027 from US$ 38.5 billion in 2017.
India's e-commerce market has the potential to grow more than four folds to US$ 150 billion by
2022 supported by rising incomes and surge in internet users. Online shoppers in India are
expected to reach 120 million in 2018 and eventually 220 million by 2025. Average online retail
spending in India was US$ 224 per user in 2017.
E-commerce and consumer internet companies in India received more than US$ 7 billion in
private equity and venture capital in 2018. Online retail sales in India are expected to grow by 31
per cent to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.
Online retail is expected to contribute 2.9 per cent of retail market in 2018.
Much growth of the industry has been triggered by increasing internet and smartphone
penetration. Internet penetration in India grew from just 4 per cent in 2007 to 34.42 per cent in
2017, registering a CAGR of 24 per cent between 2007 and 2017. As of December 2018 overall
internet penetration in India was 46.13 per cent. The number of internet users in India is expected
to increase from 604.21 million as of December 2018 to 829 million by 2021. Internet
penetration in rural India is expected to grow as high as 45 per cent by 2021 compared to the
current rate of 23.87 per cent. The e-commerce retail logistics market in India is estimated at
US$ 1.35 billion in 2018 and is expected to grow at a 36 per cent CAGR over the next five years.
A young demographic profile, rising internet penetration and relative better economic
performance are the key drivers of this sector. The Government of India's policies and regulatory
frameworks such as 100 per cent foreign direct investment (FDI) in B2B e-commerce and 100
per cent FDI under automatic route under the market place model of B2C e-commerce are
expected to further propel growth in the sectors. As of August 2018, the government is working
on the second draft of e-commerce policy, incorporating inputs from various industry
stakeholders. In February 2019, the Government of India released the Draft National e-
Commerce Policy which encourages FDI in the marketplace model of e-commerce. Further, it
states that the FDI policy for e-commerce sector has been developed to ensure a level playing
field for all participants. According to the draft, a registered entity is needed for the e-commerce
sites and apps to operate in India.
 India’s Internet Economy (US$ billion)

300

200 250.00

100
125.00
0
FY17 2020

MARKET SIZE
Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer
wealth, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$
38.5 billion in 2017 Online retail sales in India are expected to grow by 31 per cent to touch US$
32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.
During 2018, electronics is currently the biggest contributor to online retail sales in India with a
share of 48 per cent, followed closely by apparel at 29 per cent.

The e-commerce market in India is expected to increase at a CAGR of 20.09 per cent from US$
39 billion in the end of 2017 to US$ 200 billion by 2027.
The above diagram shows the sector composition of e-commerce sector where maximum
percentage is captured by electronics market and is dominating the e-commerce industry
The 3% is shared by others where all the e-Auction websites takes place specially for industrial
goods related to inventory and scrap and industrial consumers which a typical online B2B market
place.
E-commerce is increasingly attracting customers from Tier 2 and 3 cities, where people have
limited access to brands but have high aspirations.
Average online retail spending in India was US$ 224 per user in 2017.

The Government e-marketplace (GeM), three years after its inauguration saw a cumulative
procurement by the central and state governments of Rs 24,183 crore (US$ 3.46 billion) in FY19
and has a target of Rs 50,000 (US$ 7.15 billion) crore in FY20.
Investments/Developments
Some of the major developments in the Indian e-commerce sector are as follows:

 Paytm has launched its bank - Paytm Payment Bank. Paytm bank is India's first bank
with zero charges on online transactions, no minimum balance requirement and free
virtual debit card
 As of June 2018, Google is also planning to enter into the E-commerce space by
November 2018. India is expected to be its first market.
 E-commerce industry in India witnessed 21 private equity and venture capital deals worth
US$ 2.1 billion in 2017 and 40 deals worth US$ 1,129 million in the first half of 2018.
 Google and Tata Trust have collaborated for the project ‘Internet Saathi’ to improve
internet penetration among rural women in India
 According to EY, E-commerce and consumer internet companies in India received more
than US$ 7 billion in private equity and venture capital in 2018.
GOVERNMENT INITIATIVES
Since 2014, the Government of India has announced various initiatives namely, Digital India,
Make in India, Start-up India, Skill India and Innovation Fund. The timely and effective
implementation of such programs will likely support the e-commerce growth in the country.
Some of the major initiatives taken by the government to promote the e-commerce sector in
India are as follows::

 In order to increase the participation of foreign players in the e-commerce field, the
Indian Government hiked the limit of foreign direct investment (FDI) in the E-commerce
marketplace model for up to 100 per cent (in B2B models).
 In the Union Budget of 2018-19, government has allocated Rs 8,000 crore (US$ 1.24
billion) to BharatNet Project, to provide broadband services to 150,000 gram panchayats
 As of August 2018, the government is working on the second draft of e-commerce
policy, incorporating inputs from various industry stakeholders.
 In February 2019, the Government of India released the Draft National e-Commerce
Policy which encourages FDI in the marketplace model of e-commerce. Further, it states
that the FDI policy for e-commerce sector has been developed to ensure a level playing
field for all participants. According to the draft, a registered entity is needed for the e-
commerce sites and apps to operate in India.

ACHIVEMENTS

Following are the achievements of the government in the past four years

 Under the Digital India movement, government launched various initiatives like Udaan,
Umang, Start-up India Portal etc.
 Under the project ‘Internet Saathi’, the government has influenced over 16 million
women in India and reached 166,000 villages
 Udaan, a B2B online trade platform that connect small and medium size manufacturers
and wholesalers with online retailers and also provide them logistics, payments and
technology support, has sellers in over 80 cities of India and delivers to over 500 cities.

 According to the UN’s eGovernance index, India has jumped 11 positions to 107 in 2016
from 2018 in 2014.
 The government introduced Bharat Interface for Money (BHIM), a simple mobile based
platform for digital payments.
THE ROAD AHEAD
The e-commerce industry been directly impacting the micro, small & medium enterprises
(MSME) in India by providing means of financing, technology and training and has a favourable
cascading effect on other industries as well. The Indian e-commerce industry has been on an
upward growth trajectory and is expected to surpass the US to become the second largest e-
commerce market in the world by 2034. Technology enabled innovations like digital payments,
hyper-local logistics, analytics driven customer engagement and digital advertisements will
likely support the growth in the sector. The growth in e-commerce sector will also boost
employment, increase revenues from export, increase tax collection by ex-chequers, and provide
better products and services to customers in the long-term.
 ABOUT THE COMPANY

Sunpower India Ventures Pvt Ltd is an Engineering, Procurement and Construction Service
Company of contracting arrangements & Technical Consultants Performing projects in Power
Generation, Distribution, Transmission & Renewable Energy.
We act as an EPC contractor or consultants for all the activities from Site Selection and
Procurement, Viability Studies, Technical/Commercial Feasibility Analysis, Design, AC/DC
works, Construction and Commissioning of Power Evacuation Network upto 400 KV on
Turnkey Basis.
Our Engineering, Procurement and Construction (EPC) team provides bankable innovative and
reliable solutions to esteemed clients around the globe. We are able to provide a complete
spectrum of services for EPC projects from viability studies to commissioning.
ESUNMART.com

Esunmart.com platform allows the registered user to sell the material (scrap or inventory)
through e-auction process. E-auction is an e-business between auctioneers and bidders which
takes place on an electronic marketplace. Esunmart.com is a business to business (B2B) portal.
The auctioneer offers his goods and services on an auction side on internet and the interested
parties can submit their bid for the product to be auctioned in certain specified period. The
auction is completely transparent and the bidders can inspect the products before bidding on the
product and after inspection if buyers are interested then they bid for the product.
Esunmart.com offers following services to their customers on their platform:
 Forward Auction
 Reverse Auction
 Exclusive Services (RFQ)

EXCLUSIVE SERVICES (RFQ)

The Exclusive Services (RFQ) includes Power Evacuation, Testing Services, Engineering
Services, Hire Services, Co-ordination and BOM of Solar. Power Evacuation Services includes
Construction of Line and Switchyard which are used for Power Transmission.
Testing Services includes Electrical and Civil Testing services like Land testing, Switchyard
testing and Line Testing Services. Engineering Services includes construction of Line and
Switchyard. Hire Services includes Machinery and Manpower Hiring Services for other projects.
Machinery includes Construction Machines and Electrical Equipments.
BOM of Solar includes construction of Solar Rooftops and Ground Mounted Solar Panels. The
Co-ordination includes Proposal and Approval Services which includes legal formalities which
are required for any business purpose.
FORWARD AUCTION

The Forward Auction can be used by sellers to sell their Goods or Services to potential buyers.
The registered seller on Esunmart.com post the Goods or Services on the portal and the potential
buyer bids for the product. The forward auction is seller oriented auction where in there is one
seller and many buyers for the goods and services.

The base price of the product is decided by the seller of the goods and services and the bid
increment is decided by the Esunmart.com depending upon the price of the goods and services of
the seller. In forward auction the bidding is done above the base price and the highest bidder will
win the auction and the highest bidder will buy the goods.
The forward auction is totally seller oriented platform as its benefits seller by providing him
multiple buyers and allowing product to be sold by auction method where the desire of achieving
best market competitive price is fulfilled with the facility of deciding base price by its own.
The buyer in this concept is beneficial by the variation in goods mostly scrap as the company
(eSunMart.com) creates the platform for seller with their goods and buyer with there demand for
trade purpose and desired product is purchased by buyer inease manner.
REVERSE AUCTION

The Reverse Auction option is available for the buyers to buy any Goods or Services from the
potential sellers. If any buyer wants to buy any respective material or want to avail any service of
Esunmart.com then he can post on the portal and the potential sellers of that product or services
are made available to the buyers.

The base price of the material or service which is required by the buyer is decided by the buyer
and the Potential sellers are made available to buyer and e-auction process takes place and the
bidding is done by the sellers.
The bidding on the material or service is done below the base price which is decided by the
buyer and hence in reverse auction the lowest bidder wins the auction and will sell the required
material or service to the buyer. The reverse auction is fully buyer oriented auction in which
there is only one buyer and more sellers which are offering the required material or goods or
services to the buyer.
The reverse auction is mostly buyer oriented platform as they have the choice to purchase from
any seller due multiple sellers availability and buyer getting the desired price for the product.
The sellers in this case mostly are focused on vacating the goods which they don’t require more
in future so their approach is mostly towards selling the product at the price buyer demands.
 E-AUCTION

The electronic auction (eAuction) is an e-business between auctioneers and bidders, which takes
place on electronic marketplace. It is an electronic commerce which occurs in business to
business (B2B).
The auctioneers offers his goods, commodities or services on an auction side on internet.
Interested parties can submit their bid for the product to be auctioned in certain specified periods.
The auction is transparent, all interested parties are allowed to participate the auction in a timely
manner.

E-Auction

Forward Reverse Sealed bid e- Rank Fixed

Auction Auction Auction e-Auction Price
Auction
SEALED BID e-AUCTION
A sealed-bid auction is a type of auction process in which all bidders simultaneously submit
sealed bids to the auctioneer so that no bidder knows how much the other auction participants
have bid. The highest bidder is usually declared the winner of the bidding process.
In a sealed-bid auction, bidders can only submit one bid and therefore cannot adjust their bids
based on competing bids. This sets it apart from the more common English auction, also known
as the open ascending price auction, wherein participants can make multiple bids and bid against
each other. A sealed-bid auction process may also not be as transparent as an English auction.
The seller retains a tremendous amount of control in a sealed-bid auction because they can see
how each bidder values the property up for sale. Sealed-bid auctions are generally used in
tendering for government contracts.

RANK e-AUCTION
This is an interesting type of auction where the bidders are not able to see the bid price of other
participating bidders. Bidders can see their own rank and own last bid amount. This kind of
auction works when procurement of services is required. For instance – consulting services, audit
services, training services and & transportation services. Since these services don’t have a
standard price in the market, bidders – the service providers tend to lower down the prices
aggressively in a guesstimate fashion.
FIXED PRICE AUCTION
Fixed price is a type of online auction selling format a seller would use if he or she wants to sell
items at a set price on the auction website. There are no bids placed on a fixed price style listing,
as the price remains same.
Marketing Mix of eSunMart

Product :- Keeping all these parameters under consideration, Sunpower India has come up
with a portal wherein the Industries or an individual can sell their material (either scrap or
inventory) on Esunmart.com through online auction.
Sunpower feel that this kind of initiative will benefit the industrial sector and also scrap
merchants which are dealing in industrial ferrous and non-ferrous scrap.

Price: The registration and listing of materials on Esunmart.com are completely FREE. Online
Marketing on Esunmart.com website for company and its respective products is absolutely
FREE. A service charge is taken from seller if the material is put to auction and EMD is also
taken from buyer as a caution money.

Place: Esunmart.com has started the initiative firstly from Maharashtra state. The schedule of
operations in other states shall commence in due course. As Sunpower India has its power
evacuation projects in Jamshedpur, Telangana, Gujarat so the company will start its operation in
these states also.

Promotion: As Esunmart.com is a startup and also new in the market so they have
implemented Tele-calling, mass mailing, meeting clients for the promotion of websites.
As the clients were asking for brouchers so the details were provided to them through messages.
STP OF ESUNMART.COM

SEGMENTATION
Esunmart.com has mainly focused on manufacturing sector in India. The companies which are
manufacturing electrical, electronic components which are required for construction of
transmission lines and switchyard.
Hence Esunmart.com mainly focuses on electrical, electronics and civil/construction components
or materials which can be sold on the website through e-auction. These manufacturing industries
are segmented because they generate more ferrous scrap than any other industries.

TARGETING
The targeted area of Esunmart.com was the Pune-MIDC based manufacturing Industries who are
in production of electrical, electronic materials who generates more scrap and also manufactures
product for selling.
The next target was scrap merchants which deals in Industrial waste along with ferrous and non-
ferrous waste. These were the targeted customers.

POSITIONING
Esunmart.com is first online platform where in the seller can sell their scrap or any inventory
through auction process by which the seller will get more profit and the buyer will get the
material. Esunmart.com was able to position itself in the market due to Goodwill of its Parent
Company “SUNPOWER VENTURES INDIA”. The vendors of the parent company were also
the registered seller/buyer on Esunmart.com.
Esunmart.com is first online portal who conducts online auction for material like scrap or
inventory and also it is first in conducting Reverse Auction (Buyer Oriented).
SWOT ANALYSIS OF ESUNMART

Strength
 The key strength of Esunmart.com is that it bridges the gap between scrap merchants
and industries.
 Registration and material uploading on the portal is absolutely free of cost.
 Service charge and EMD is taken from seller and buyer respectively when the auction
of material or goods is done successfully.

Weakness
 No proper management.
 No work culture
 Inefficient IT team

Threats
As competitors like Matex.net, Infra bazaar, Steelez.com, Salasar Auction etc are
already in market and hence they can be threat to Esunmart.com.

Opportunities
As Esunmart.com does not charge for registration on their portal and hence potential
customers will get attracted and as they are first in auction market to conduct reverse
auction along with forward auction and RFQ services. So this can be an opportunity to
grow and expand in market.

Competitors of Esunmart.com

 Matex.net
 Infra bazaar
 Neelami.com
 Steelez.com
 Salasar auction
 CHAPTER 3

ORGANIZATIONAL STRUCTURE
 Chapter 4

Research Methodology

The purpose of the study is to know the approach of scrap merchants and manufacturing
industries towards selling their materials (either scrap or inventory) through online auction.
Interest of scrap and Inventory dealers towards shift from traditional method of business to
online platform and also about the reason behind there resistance to change.

Research Objectives
Primary objective:
To generate the leads for increasing the online business of Esunmart.com in various
states and areas and to bring awareness among the industries about new concept Esunmart.com.
Secondary Objective:
To increase the market presence and value of new startup (eSunMart) and to study
about online auction process.

Research Design
The research was conducted to know the reasons for different views of industries and
scrap merchants for doing online auction business. So I have used Descriptive Research design
in which I designed and structured a questionnaire and has asked to respondent to fill it that
covers all the aspects which influences them for doing online trading of industrial scrap and
inventory goods.

Descriptive Research Design

Descriptive Research is also called as Statistical Research. The main goal of this type of
research is to describe the data and characteristics about what is being studied. The idea behind
this type of research is to study the possibilities of expanding our business in a particular area.
Although this research is highly accurate. Descriptive Research helps a researcher to get a better
idea about the data and hence work can be done precisely which also helps in targeting the
customers. Descriptive Research is the description of the existing certain data.
PRIMARY DATA
Method of data collection was done by the way of survey. Primary data was collected through
the survey with the help of structured questionnaire. The questionnaire was filled by the scrap
merchants and concerned person of manufacturing industries.
Secondary data was also collected to know information about the manufacturing industries and
also about scrap merchants who deals in industrial scrap and inventory.
 Chapter 5
Analysis and Findings

 Age Group

Sample Size :- 92

Age Group Total no = 92

15-30 19
31-45 45
46-60 28

Age Group

21% 15-30
30% 31-45
46-60

49%

Most of the respondents were of age group 31-45 year followed by 20-30 year age group
merchants. Hence Scrap merchants were not aware of the online platform Esunmart.
  Type of dealer

Sr. No. Particulars Total = 92

1 Inventory Dealer 33%(30)

2 Scrap Dealer 67%(62)

Dealer type

33% Inventory Dealer

Scrap Dealer

67%

From the above chart it is

observed that 62 respondents out of 92 were scrap merchants and 30 respondents were inventory
sellers. Hence most of the respondents were scrap merchants and dealers.

 Mode preferred for business

Sample size :- 92

Sr. No. Particulars Total = 92

1 Traditional Approach 57%(52)

2 Auction 18%(17)

3 Tender 25%(23)
 From the below chart it is analyzed that 57% i.e. 52 respondents sell their material
through traditional approach with the help of their contacts, 23 respondents through
tender and 17 respondents through auction.

Sr. No. Particulars Total = 92

1 Civil 9%(8)

2 Electrical 16%(15)

3 Electronics 14%(13)

4 Metal 48%(44)

5 Others 13%(12)

From the below graph 44 of the respondents were metal scrap dealers, 15 respondents were
dealers of electrical and 13 where electronics materials respectively whereas 8 respondents
were of civil and 12 where others (plastics etc) dealers respectively.

Mode

Traditional Approach
25% Auction
Tender
57%
18%

 Type of inventory /scrap company deals with

Sample size :- 92
Type of INventory/scrap company deals with

48.00%
16.00%

14.00%

13.00%
9.00%

Civil El ec t r i c al El ec t r o n i c s Met al Ot h er s

 Have you registered on any e-auction websites other than Esunmart?

Sr. No. Particulars Total = 92

1 Yes 0%
2 No 100%(92)

100%

Yes No

From the below analysis no dealers has yet registered on e-auction websites all were new
for this concept
 How do you sell the product on e-auction websites?

Sr. No. Particulars Total = 92

1 Single Product 8%(7)
2 Lot Product 92%(85)

Single Product Lot Product

8%

92%

85 respondents (92%) out of 92 sell their material in a lot and remaining 7 respondents
sell their material in single quantity. Scrap merchants or dealers deals in lot type product.

 How much effective is the e-auction website to sell your scrap or inventory rather than
traditional approach?

Sr. No. Particulars Total = 92

1 Much Effective 29%(27)

2 Moderate Effective 48%(44)

3 Less Effective 23%(21)

 Convenient to sell

48%

29%
23%

Moderate Effective Less Effective

The above chart shows that 48% of respondents says that it is moderately effective to sell their
scrap or inventory on e-auction website while 29% respondents says e-auction website is much
effective and 23% respondents says it is less effective to sell the material on e-auction website.

 What is your perception regarding profit through e-Auction websites ?

Sr. No. Particulars Total = 92

1 Strongly Agree 18%(17)
2 Agree 28%(26)
3 Disagree 22%(20)
4 Strongly Disagree 32%(29)

From the below mentioned analysis 17 respondents strongly agree on profit making
through e-auction, 29 respondents i.e. 32% do not agree to deal with this platform
 Perception related to profit

32%

28%

22%

18%

Strongly Agree Agree Disagree Strongly Disagree

 Is product inspection done by buyer?

Sr. No. Particulars Total = 92

1 Yes 93%(86)

2 No 7%(6)

Product Inspection

7%

93%

Yes No

From the above analysis 93% of buyers inspects the product before purchase i.e. 86 respondents
 How much EMD is taken from the buyer to take part in E-auction ?

Sr. No. Particulars Total = 92

1 Fixed EMD 8%(7)
2 Variable EMD 92%(85)

EMD

8%

92%

Fixed EMD Variable EMD

92% buyers has to pay variable EMD depending on products and rest all EMD is fixed
especially small dealers

 Does the buyer take away the product within specified time?

Sr. No. Particulars Total = 92

1 Yes 87%(80)
2 No 13%(12)
 13%

87%

Yes No
Maximum time the buyer take the product on time i.e. in 87% cases and in remaining
cases due to payment issues the problem occurs

 Does the buyer make the payment of the material in specified time?

Sr. No. Particular Total = 92

1 Yes 88%(81)

2 No 12%(11)

12%

88%

Yes No

In 88% cases the buyer makes the payment on time in 12% it doesn’t happens

 How is the interface of esunmart.com?

 Sr. No. Particulars Total = 92
1 Easy to operate 78%(72)
2 Needs Improvement 12%(11)
3 Complex to operate 10%(9)

90%

80%
78%
70%

60%

50%

40%

30%

20%

10% 12% 10%

0%
Easy to Operate Needs improvement Complex to Operate

The above pie chart shows that 78% respondents finds the interface of Esunmart.com easy to
handle while 12% respondents says that the website needs improvement and 10% respondents
says that the interface of Esunmart.com is complex to operate.
 Chapter 6

Suggestions

 The interface of Esunmart.com should be improved and should be more attractive.

 The perception of E-auction in the mind of customer is that they feel e-auction is not
secure and hence this perception should be changed with time with follow-ups of
customer.
 Promotion and advertising should be done on large scale so as to aware the potential
customers about Esunmart.com and its business and acquire customers for business.
 IT team should be more effective and efficient to do work they has been allotted to
change the interface and properly set the server time for the auction.
 Chapter 7

Conclusions

From the data analysis and interpretation, the following points are noticed:

 A total of 92 respondents were targeted out of which 30 respondents were ready

to register on Esunmart.com for buying and selling of scrap and inventory.
 During research it is found that many customers were not aware of e-auction
platform and hence they have appreciated the concept of e-auction which was
introduced by esunmart.com.
 As esunmart.com allows the user to buy and sell scrap or inventory through e-
auction and hence the concept of selling scrap on online platform is very rare and
hence this also got appreciation.
 It was very hard to convince the customer who does their business through
traditional approach i.e. in local market, but after explaining the concept of e-
auction they were ready to register on website.
 This research has helped me to know the perception of scrap industry towards e-
auction.
 Chapter 8

Bibliography

www.esunmart.com
www.ibef.org
www.indiacom.com
www.indiamart.com
 Chapter 9

Annexure

Questionnaire for research purpose

1) Name:

2) Email:

3) Age Group
a) 15-30 b) 31-45 c) 45-60

4) Type of dealer
a) Inventory seller b) Scrap seller

5) Which mode do you prefer for business/selling material?

a) Auction b) Tender c) Traditional approach

6) Which type of inventory/scrap your company deals with?

a) Civil b) Electrical c) Electronics d) Metal e) Others

7) How many times have you visited any e-commerce website for business purpose?
a) Once in a day b) once in a week c) once in a month d) Never

8) Do you know about E-auction website?

a) Yes b) No

9) How much effective is the e-auction website to sell your scrap or inventory rather than
traditional approach?
 a) Much effective b) moderate effective c) less effective

10) What is your perception regarding profit through e-Auction websites ?

a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree

11) Have you registered on any e-auction websites other than e-sunmart?
a) Yes b) No

12) How do you sell the product on e-auction websites?

a) Single Product b) Lot Product

13) Is product inspection done by buyer?

a) Yes b) No

14) How much EMD is taken from the buyer for taking part in auction?
a) Fixed EMD b) Variable EMD

15) Does the buyer take away the product within specified period of time?
a) Yes b) No

16) Does the buyer make the payment of the product in the specified time?
a) Yes b) No

17) How is the user interface of eSunMart.com?

a) Easy to operate b) Need Improvement c) Complex to operate