Summer Project Report

On
Analysis of profile of Channel Partner
At

Submitted in partial fulfillment of PGDM (Marketing)

At

Submitted by:

Submitted to:

Sant Singh

Prof. RJ Masilamani

14DM184

Summer Project Certificate

This is to certify that Mr. Sant Singh, Roll No. 14DM184, a student of PGDM (Marketing),
BIMTECH, has worked on summer project titled Analysis of Profile of Channel Partner at
EduKart.Com after Trimester-III in partial fulfillment of the requirement for the Post Graduate
Diploma in Management program.
This is his original work to the best of my knowledge

Date: July,24,2015

________________
(Prof. RJ Masilamani)

Letter Of Transmittal

Birla Institute of Management Technology,

Plot no.5 , Knowledge park-II, Institutional Area,
Greater Noida (NCR), UP-201306, INDIA

Date: July,25,2015
Mr. Rishi Singh
EduKart.Com
5th Floor HB Twin Tower 1,
Netaji Subhash Place, Pitampura,
New Delhi, Delhi 110034
RE: Summer Project Report
Attached herewith is a copy of my summer-project report Analysis of profile of Channel
Partner which I am submitting in order to mark the completion of an 8-week summer project at
your organization. This report was prepared by me using the best practices and summarizes the
work performed on the project and is being submitted in partial fulfillment of the requirements
for the award of diploma.
I would like to mention that the overall experience with the organization was very good, and
helped me to know how work is carried out in real practice with the help of your esteemed
organization. I feel honored that I got an opportunity to work with EduKart, a company of great
repute.
I hope I did justice to the project and added some value to the organization.
Suggestions/comments would be appreciated.
Yours truly,
Sant Singh
Letter of Authorization
3

I, Sant Singh, a student of Birla Institute Of Management Technology (BIMTECH), hereby

declare that I have worked on a project Titled Analysis of profile of Channel Partner during my
summer internship at EduKart.Com , in partial fulfillment of the requirement for the Post
Graduate Diploma in Management program.
I guarantee/underwrite my research work to be authentic and original to the best of my
knowledge in all respects of the process carried out during the project tenure.
My learning experience at EduKart, under the guidance of Mr. Rishi Singh, Manager Franchise,
has been truly enriching.

Date : July,24,2015

________________
Sant Singh

ACKNOWLEDGEMENT
4

The purpose of this project report is not whose name appears but to acknowledge the value
additions ant contributions. Success can never be achieved through individual effort but through
guidance and teamwork.
I would like to take this opportunity to thank my industry guide Mr. RISHI SINGH, Manager
Franchisee and my faculty guide Prof R.J. MASILAMANI who helped me to complete this
challenging task. I would like to extend my gratitude to Mr. PARDEEP, Operation Manager
and MR. DEEPAK ARORA, Manager Franchisee who went out of their way to guide me
throughout my project and gave varied insights. I am grateful to MR. ISHAN GUPTA, CEO for
his constant interest, involvement and support.
Besides, I thank all those invisible hands without whose contribution this project would not have
been possible.
I would like to thank all the concerned executives and staff members of EduKart and other staff
members who acted as a constant support for me and also helped by providing valuable insights.

TABLE OF CONTENTS
Page No
5

EXECUTIVE
SUMMARY 7
COMPANY OVERVIEW.....9
INDUSTRY SCENARIO.11
WHY FRANCHISING?...............................13
CHANNEL PARTNER MANAGEMENT ...14
MANAGING CHANNEL PARTNERS18
METHODOLOGY..20
RESULTS & FINDINGS....21
APPENDIX 1...22
APPENDIX 2...35
REFERENCES

Executive Summary

EduKart is India's largest online platform for enrollment into online and distance degree, diploma
and certificate courses. Students can apply to online, distance and correspondence degree and
diploma courses like MBA, Executive MBA, PGDM, MCA, M.Sc. IT, MA, MCom, BBA, BCA,
BA, BCom and B.Sc. IT. They can also choose from multiple short certificate courses in areas of
retail, marketing, finance, IT, accounting, project management, telecom and more. In order to
provide an engaging and a real college like experience to a student, EduKart additionally offers
academic office hours support, placement assistance and peer to peer networking opportunities.
EduKart started franchising soon in October 2012. EduKart was started with an intention of
creating an online education platform where students from across the country have a choice of
doing a course in multiple subjects across multiple industries. The company provides industry
relevant online degree and certificate courses, so that working professionals and students
pursuing higher education can easily learn relevant industry skills and become part of a more
valuable workforce.

Channel Partners
EduKart has opted to work offline by partnering with offline channels i.e study centers and
information centers spread across the country. The partner institutes will serve as information
centers for EduKart and promote and sell the programs offered by EduKart.

Methodology
The first phase of research will be collecting data for various institutes present in and around
Delhi within 500 kms of range. In the second phase includes contacting these institutes to gather
the information like:
Present Business of reseller

 Universities they already deal with

No. of years of operation
Location
Total No. of employees
No. of enrollments
Area of office
This information will be gathered using a google form.
Contacting and Visiting some of these institutes to get more details.

Scope of Project
The scope of project is the areas in and around 500 Km of New Delhi, to find out various
institutes and study centers which can act like prospective franchisees for EduKart. Initiate the
talk and find out relevant information regarding the partner

Findings & Results

After visiting and talking to these institutes, a profile was maintained and worked on. The main
finding was as follows :
A channel partner must fulfill following criteria

Must be working in education industry for at least 1 year

Have a registered office and office space
Infrastructure and employees for the work
Should fulfill at least 30 enrollments in 6 months
Must use the branding of the parent company and not utilize it for own benefits

COMPANY PROFILE
Earth Education Valley Pvt. Ltd., an online education company, provides high quality industry
relevant certifications and international programs for students, young graduates, and working
professionals. It develops and delivers high quality industry relevant skill enhancement courses
and post graduate certificates through its learning portal EduKart.com and through the instructor
led trainings in colleges; and conducts seminars in colleges across India. The company offers
programs and online distance learning degrees, such as MBA, MCA, M.Sc. IT, BBA, BCA,
B.Sc. IT, and industry relevant certificate courses in the areas of retail, finance, telecom, digital
marketing, programming languages, project management, career enhancement, and others; and
weekend Webinar sessions from IIM alumni and industry experts for its post graduate certificate
courses. It also offers franchisee opportunities for entrepreneurs inn India. The company was
founded in 2011 and is based in New Delhi, India
EduKart is an Indian higher education enrollment platform.[2] Indian and international course
providers offer various programs such as MBA, Executive MBA, MCA, MSc IT, MA, MCom,
BA, BCom BBA, BCA and BSc IT on the company's platform. These courses are available
as distance learning and online courses and are offered by premium course providers. It also
features industry relevant certificate courses in areas of retail, finance, telecom, digital
marketing, programming languages, project management, and IT.
As a marketplace, the company offers degrees, diploma and certificate courses from recognized
universities, institutions and industry bodies. The support staff is available for the candidates via

phone and email to provide hassle free enrollment. The company offers courses from premium
Indian and international course providers. There are some certifications which have been created
by EduKart team along with some industry experts and are recognized by relevant industry
bodies.
EduKart has partnerships with several universities, both national Narsee Monjee Institute of
Management Studies School for Continuing Education Bharathi Vidyapeeth, Indian School of
Business, University of Petroleum and Energy Studies and international (Northwood
University, London School of Business and Finance. [3] Concordia University Chicago. The
degrees awarded by the Indian universities are recognized by the University Grants
Commission and those awarded by the international universities hold the same value as the
equivalent degrees earned in a traditional campus environment. The certificate course providers
include Internet and Mobile Association of India,[4] Computer Society of India,[5] Retailers
Association of India,[6] Vskills (Govt. of India),[7] Enhelion, GIIP and more.
EduKart also provides subsequent placement assistance through its job portal on the website.
The idea of EduKart was developed by the founders starting from a perceived necessity to bring
more flexibility into the Indian education system. EduKart was started by Ishan Gupta along with
Mayank Guptain 2011.
In May 2013, EduKart secured $500,000 in funding from a consortium of early-stage
institutional and angel investors. The group includes Kima Ventures, Amit Patni and Arihant
Patni, AKM Systems (Shiven Malhotra), Vibhor Mehra and alumni from Stanford University
In June 2015 EduKart raised another $1 Million in a funding from Yuvraj Singhs Venture You
Can Win. As the market capital of EduKart is $1.5 Millions

10

INDUSTRY SCENARIO
There is little doubt that Indias education sector is booming, regardless of the larger macroeconomic winds.
According to India Ratings, a Fitch Group company, the Indian education sectors market size is
likely to increase to Rs. 6,02,410 crore ($109.84 billion) by FY15 due to a strong demand for
quality education. In FY12, the Indian education sectors market size was estimated to be Rs.
3,41,180 crore.

An opportunity
Despite opportunities in the sector, the education system in the country is plagued with problems.
The country has a Gross Enrolment Ratio (GER) of 18.8 percent, which is one of the lowest in
the developing world. GER is often used to measure the access to higher education and is the
total enrolment in higher education as a percentage of the population in the eligible age range of
18 to 23 years.
A survey on Skill Gap Analysis conducted by the National Skill Development Corporation
(NSDC) in 21 sectors, found that industry, at the height of recession in 2009, needs 240 million
people in the next 12 years to maintain the current growth rate.
11

The education system in India produces about 12 million people as graduates and another four
million who are skilled. If we multiply the number of people passing out by 12, we are woefully
short to even maintain the growth rate, says Dilip Chenoy, Managing Director and CEO, NSDC.
While state-run education institutes have tried to plug the gap, private sector participation is a
must.
In the last two decades, private players have been making a mark in the field of education.
There is no doubt that the zest for making money and delivering quality can go hand in hand, and
so the private sector has picked up aspects of education like finance, engineering and computer
sciences. Their favorite model of business delivery is the franchising route.

One of the newest on the block, EduKart.com, which was started in November 2011, started
franchising soon in October 2012. EduKart was started with an intention of creating an online
education platform where students from across the country have a choice of doing a course in
multiple subjects across multiple industries. The company provides industry relevant online
degree and certificate courses, so that working professionals and students pursuing higher
education can easily learn relevant industry skills and become part of a more valuable workforce.
We deliver high quality degree programs such as online MBA, MCA and BBA and relevant
certificate courses in areas of retail, finance, digital marketing, programming languages and
project management, says Ishan Gupta, CEO of EduKart.

Why Franchising?
EduKart started franchising as Gupta realized that while the deliveries were online, there were
many students across the country who would like to enroll for an online course and still have a
touchpoint for counseling. Franchising made sense so that we enroll the right kind of partners to
provide the support that students need across the country, says Gupta.
12

For EduKart, the franchisee undertakes local marketing activities in its area-be it talking to
corporates and colleges, organizing seminars and local marketing campaigns on radio and
television, or generating enquiries when students reach out to them. The franchisee helps them
get the information on courses, and counsel them.
An EduKart franchisee does not conduct classes and all courses continue to be delivered online.
We are using the franchising way to increase our reach. Despite the prevalence of internet in the
country, buying decisions in India continue to be offline. Franchisees that have local knowledge
about the area can effectively set up the business and go about enrolling students, says Gupta.

We are more interested in the profile of the franchisee so that they can understand the local
market well, execute well and not dilute the brand. An EduKart franchisee can operate from his
house, explains Gupta

EduKart provides complete training and marketing support to its franchise partner. It also
supports its partners with the initial setting up of the business and execution of operations
through an exhaustive franchisee kit. The franchisee team of EduKart ensures seamless
functioning of business and also helps franchisees in the recruitment of manpower and in
national level online marketing. They also help in the drawing up and implementation of
business plans..

13

CHANNEL PARTNER MANAGEMENT

Channel Partner Management facilitates strategy alignment for organizations that go to market
through an indirect channel. Organizations implement a process to define goals, minimize
vulnerabilities, and establish commitments. This program offers a method for prioritizing
channel partners based on the potential of the partnership and for aligning objectives for
enhanced performance.
Channel partnerships are a high impact strategy for growing your company and a good
partnership can provide access to new customers and references that bring in business
Optimising Channel Partner Relationship
Channel partnersthose companies that help you bring your companys products and services
to marketare critical for business success. They can help you open the door to new business
opportunities faster, at lower cost, and with lower risk than a merger or acquisition

14

Transactional partners are indirect partners. They provide a distribution outlet for your
products. These are usually transaction-based relationships that provide little loyalty to you or
your products and do not focus on differentiating your products and brand in the marketplace. As
soon as the transaction is no longer attractive to them, they move to other suppliers or vendors.
Examples of transactional partners include such distribution businesses as retail stores, service
providers, and e-commerce sites.
Strategic partners are long-term business alliances where the companies rely on each other to
position their products, services, and brand in the marketplace. Examples of strategic alliances
include code-sharing arrangements between airlines, as well as arrangements between telephony
service providers and handset manufacturers such as Apple and AT&T or Boeing Company and
G.E. Aviation
A third category of channel partner is tactical partners, those that are associated with your
internal business processes. Examples of tactical partners might include mobile phone service
providers that use indirect retail outlets to sell and activate their handsets and service, a
manufacturer that produces a component for a product developed and assembled by others, or a
healthcare service that uses a specific healthcare provider
Outsourcing service providers and managed services providers can be either transactional or
strategic partners, depending on which business processes are outsourced and how the deal is
structured.
Growing a Channel Partner Relationship
Define and Assess the Partner. In growing a relationship with a channel partner, it is important
to first define the type of partner it is: transactional, tactical, or strategic. Assess the partners
potential capability or capacity and cull out the ones that cannot meet your value and relational
expectations.
Growing a channel partner from a transactional to a strategic relationship is a complex process
that has two components:

Business component (the transaction or task)

15

Relational component

For successful outcomes, you must pay attention to both components.

When you spend time up front to qualify the right channel partner, it should not be a problem to
accomplish the activities in the transactional component. It is more difficult to achieve the
desired outcomes in the relational component.
Vet Your Partners. The next step in growing channel partners is to vet them. Which partners
perform as expected or above expectations? Which partners under-perform or do not perform at
all? Which ones do you trust? Which ones dont you trust? With which partners do you have
good mutual communication? Which partners help you mange change in the business
environment?
Develop a criteria list and determine which ones have the most potential and then start to
enhance the working relationship with those partners. Determine if there is a bigger future than
simply conducting transactions
Date Them for a While. In your personal life, you would never run off and marry the first
potential partner who comes along. So why would you do that in your business life? Get to know
a partner from both a business (transactional or task activities) perspective as well as a relational
perspective. For instance, how does the partner manage its business? How does it treat its
employees and customers? How does it react to changing marketplace environments? From a
relational aspect, does the partner communicate openly and directly, or does it always seem to be
keeping secrets? Does the partner create winning outcomes? Do you feel you can trust the
partner?
Once you get to know your potential partners better, you are in a position to determine if they are
companies and people with whom you would like to move forward and develop a deeper, longterm business relationship.
Determine if the Interest is Mutual. To help you determine if your partner is interested in
taking the relationship to a different level, both companies should develop a separate Strategic
Framework. The key is making sure each company develops its framework separately from the
16

other. The Strategic Framework would include a vision statement of what you want your
company to become in a partnership, a mission statement defining how you want to achieve your
vision and strategic objectives, and the specific areas of opportunity you want to explore with a
partner.
Then get together with your partner and compare your Strategic Frameworks. If the interest and
compatibility is there, spend some time together and build a joint Strategic Framework and joint
agreement on how to grow the business relationship into something more than a transactional
relationship.
In the process of sharing meaningful information with each other to build the joint agreement,
you will have greater insight and visibility into how both companies do business. And both
companies will have provided and reacted to feedback. Thus, in addition to having built a joint
agreement, you will have also built trust and ownership into the newly revitalized relationship
that will pay benefits over the long haul.

Establishing a Revitalized Relationship is Not Easy

As in personal relationships, business relationships only thrive when we give attention to them.
Since most of our business partnerships are transactional in nature, we do not spend much time
with these partners. Remember, you need to give time and energy if you want to grow a
relationship.
Most companies find out that, when it comes to the relational component of growing a partnering
relationship, the real challenge is finding people in the company who are capable of building
winning relationships. Thats where your partnering intelligence is important.
A high partnering intelligence is the ability to develop trusting relationships while accomplishing
mutually beneficial tasks with your partner. Your Partnering Quotient (PQ) is the measure of
your partnering intelligence. There is no secret formula to ensure success in every partnership,
but low measures of PQ characteristics indicate your partnering effort is doomed to fail.

17

Managing Channel Partners

EduKart had started going offline for franchising in October 2012. EduKart was started with an
intention of creating an online education platform where students from across the country have a
choice of doing a course in multiple subjects across multiple industries. The company provides
industry relevant online degree and certificate courses, so that working professionals and
students pursuing higher education can easily learn relevant industry skills and become part of a
more valuable workforce.

For EduKart, the franchisee undertakes local marketing activities in its area-be it talking to
corporates and colleges, organizing seminars and local marketing campaigns on radio and
television, or generating enquiries when students reach out to them. The franchisee helps them
get the information on courses, and counsel them.
18

An EduKart franchisee does not conduct classes and all courses continue to be delivered online.
EduKart is using the franchising way to increase our reach. Despite the prevalence of internet in
the country, buying decisions in India continue to be offline. Franchisees that have local
knowledge about the area can effectively set up the business and go about enrolling students
The company is more interested in the profile of the franchisee so that they can understand the
local market well, execute well and not dilute the brand. An EduKart franchisee can operate from
his house.
Franchisee benefits
EduKart provides complete training and marketing support to its franchise partner. It also
supports its partners with the initial setting up of the business and execution of operations
through an exhaustive franchisee kit. The franchisee team of EduKart ensures seamless
functioning of business and also helps franchisees in the recruitment of manpower and in
national level online marketing. They also help in the drawing up and implementation of
business plans

The partner gets incentives as per university standards for enrolling the students. Apart from
these EduKart provides following service benefits:

Complete Operational Support

Customer Support
Handling Student Querries
Study Material Support
Training for the staff of the partner institute.

19

Methodology
For the length of 2 months period, the research was done in two phases
Phase-I
Data Collection
Collecting information of various institutes and centers operating in and around 500 KM of delhi
using yellow pages and internet websites like JustDial and other sources.
The Collected data was saved .
Following states were covered
Punjab
20

Haryana
Himachal Pradesh
Uttar Pradesh
Rajasthan
Delhi
Phase-II
In the second phase these institutes were contacted and set up a meeting. This was to initiate a
talk with them to collect the information regarding business. Finally based on the information
reseller form was filled containing all the information gathered from the partner.
(sample of institutional data and reseller form is given in Appendix 1 & 2 respectively)

Results & Findings

After the research and gathering information from the various institutes following results were
formulated for a partner to be selected.

Must be working in education industry for at least one year:

The Partner must be established and should be working in education sector for at least one year
of the time period. This makes sure that the prospective partner has enough network and sources
to work and do enrollments.
Have a registered office and office space:

21

As said before the company previously looked for just the profile of the partner and it could even
operate from home. This finding makes that the partner must have a registered office and office
space. This ensures the working environment and makes room for the dedication, also the risk for
non-performing partners is eliminated.
Infrastructure and employees for the work
The prospective partner must have required infrastructure and dedicated employees for the
purpose of expanding business of EduKart. Training of the staff will be taken care of by the
company.
Should fulfill at least 30 enrollments in 6 months:
The partner institute must have enough network to accomplish stipulated targets within given
period of time. A minimum of 30 enrollments in 6 months period must be fulfilled for the
purpose of this business. The more enrollments the better incentives are provided.
Must use the branding of the parent company:
The partner must promote EduKart in its promotional activities. Also it will be a registered
partner of EduKart, so the branding must be properly done. Boards and hoardings stating it as
EduKart Information center must be visible. The partner should sell the products under
EduKarts name and not as his own.

22

Appendix 1.

PUNJAB
JALANDHAR
Name
Sai Institute Of
Higher Education

Saraswati
Educational
Advisor
Ats Infovision

Address
Robin Traders, Garha
Road, Near To Car
Nation, Jalandhar City,
Jalandhar - 144001,
Backside Hotel King,
Near Bus Stand
Shop Number 767 First
Floor, Mota Singh Market
Bus Stand, Jalandhar
City, Jalandhar - 144001,
Backside Sutlej Cinema
Link Colony .. Shop.8a,
Opp Nari Nikten School,
Jalandhar, Jalandhar -

Phone No.

Email
id.

area
working

9872407578

nil

Distance
education

9417519071

nil

8146994666

nil

Distance
education
Distance
education
23

144002, Nakodar Road

Punjab
technical
university
Bright
Institute

Career

KRISHNA
EDUCATIONAL
SOCIETY
-REGD
Giptech
Computer
Education
Ncc Group Of It
Education
Bharti
educational
services
WINSTAR
INSTITUTE OF
MANAGEMENT
& TECH
Mind
College

Trek

Doaba
educational
management
technologies
Icfai
University

SHIKSHA
INFOSYS

&

Basra
Complex,
Jalandhar, Jalandhar 144002,
Pathankot
Bypass Chowk
Sco - 4, 1st Flr, Rama
Mandi,
Jalandhar
144005, Above Guru
Nanak Medical Hall,
Near Punjab National
Bank, Hoshiarpur Road
KRISHNA BUILDING ,
DOABA
MARKET
,
Jalandhar
City,
Jalandhar - 144001,
near-bus stand
OFFICE NO 36, Main
Road,
Jalandhar,
Jalandhar - 144004,
OppositeK
M
V
College, Aman Nagar
Wwes 567, Jawahar
nagar, Jalandhar City,
Jalandhar - 144001,
Behind heat 7
Bharti tower, Hoshiarpur
road, Jalandhar City,
Jalandhar - 144001,
Opp.metro hospital
Rail tower 1st floor ,
Rama MANDI , Rama
Mandi,
Jalandhar

144005
Kot bazar, Jalandhar
City, Jalandhar - 144001,
Basti sheikh
2nd floor gohlor tower,
Shastri market chowk,
Jalandhar
City,
Jalandhar - 144001, Adj
petrol pump
Office No -101, Building
198, Lotus Tower, Civil
Lines,
G T Road,
Jalandhar - 144001,
Near- Namdev ChowkSekhon Grand Hotel
184, 2nd floor MOTA
SINGH NAGAR, BUS
STAND
ROAD,
Jalandhar
City,
Jalandhar - 144001,
Near
SHAW
DRYCLEANERS

8872256100

nil

Distance
education

nil
Distance
education

9815837639
8968223697

nil

9815598055

nil

9815382184

nil

Distance
education

9914167111

nil

Distance
education

8195952224

nil

9814320314

nil

8146699776

nil

9876397103

nil

Distance
education

Distance
education

Distance
education
Distance
education

Distance
education

Distance
education

9988376170

nil
Distance
education
24

WINSOFT
EDUCATION
SERVICE
shri banke bihari
institutes
of
distance
education
Social Institute
Of
Distance
Education
Rightway
Edutech Pvt. Ltd

Star Study Wings

ALKHNANDA
ENTERPRISES

AK Vidyamandir

Akash Institute
Knowledgeshop
learning Institute
Sagar Tutorials
Success Seekers
Career Point

JALANDHAR , Jalandhar
City, Jalandhar - 144001
Jalandhar
City,
JALANDHAR - 144001,
Near
Shiv
Mandir
Chowk,Gandhi
Chowk,Tehsil Shahkot
Jalandhar, Jalandhar 144002, Basti Seikh,
Footwall Chowk, Manjeet
Nagar
789, Guru nanak pura
west,
Jalandhar,
Jalandhar - 144002,
Near S.D little star
school
45,
Bm
Complex,
Jalandhar, Jalandhar 144003, Near Bus Stand
Central Market
House No-50, Ashok
Vihar, Pathankot Chowk,
JALANDHAR - 144012,
Backside-Verka
Milk
Plant
24, Vijay Nagar Near
football
Chowk,
Jalandhar
Aman's plaza plot no.310,
lajpat
nagar,
Mahavir Marg, Ambedkar
Chowk, Jalandhar
SCF-31,
Opposite
Gurudwara,
Urban
estate
phase-1,
Jalandhar
No. 42, opposite tv
center, shaheed udham
singh nagar, jalandhar

Byjus Classes

nil

9988554500

nil

9872450001

nil

9855713138, 9915890450, 9781741313

nil

Distance
education
Distance
education

Distance
education
Distance
education

9876510465, 9781838782

9646890292

nil

Distance
education
medical
entrance/eng
g. Entrance

nil
9915044332, 9915749951
9317668402

nil

9915195073

nil

medical
entrance/eng
g. Entrance

medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance
medical

nil
9914062673
9646192081

146, Green Park, Opp.

Gate no. 6 near bus
stand, jalandhar

9815100163, 9465330317

Nakodar road, opp lala

rattan cinema, Near DLF
building, Jalandhar
NIT
Main
road,
Jalandhar

Distance
education

nil

Sco-2,3rd floor Monica

Towers, Milap Chowk,
Jalandhar

Jaro Education Main

basti
Danish
maidan, Jalandhar
Coaching
Kota Classes

9914412334

nil
nil
nil
9004447565
nil
9888883666
9873643487

nil
25

entrance/eng
g. Entrance
Sunshine
Classes
Ace Tutorial

Candid Institute

2nd
floor,
Karan
Chambers,
opp.
Agriculture office, Garha
road, jalandhar
678,
Near
Masand
chowk, Model Town,
Jalandhar
Basement,
Sri
Ram
Tower, Doaba chowk,
near
Focal
point,
Jalandhar

medical
entrance/eng
g. Entrance
medical
entrance/eng
g. Entrance

nil
9855875415
nil
9814080999
nil

medical
entrance/eng
g. Entrance

Email
ID

Area
Working

9876576598

BATHINDA
Name
Kamson Institute

Address
First Floor Gali Number
5, Ajit Road, Opposite
Kalra Hospital Bhatinda
Ho, Bhatinda - 151001,

Phone no.

nil

St. No. 1, Power House

Road, Guru Kashi Marg.,
Dr.
Nohria`s
Street,
Power House Road,
Bhatinda - 151004

Sinesoft
9814222498 , 9814422498
Education
Crown Institutes
Main Ajit Road, Street
Of Management Number-17, Bhatinda
9888938338, 9041338338
And Technology
LPU
Distance
Educenter
Pioneer
Education Zone

Canadian
Institute,
Above Vijya Bank, GT
Road,
Bhatinda
Ho,
Bhatinda
First Floor,Near Bharat
Book Store, Birla Mill
Road,
Bhatinda
Ho,
Bhatinda

Sarvhitkari
Vidyapeeth

25, Amrik Singh Road,

Opp
SSD
Girls
College,Bhatinda

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

9781026604, 9888957332

Clock Tower Building,2

AIM Institute Of
Education

nil

9878646151, 9888214516

Medhansh Group Floor, 100 Feet Road,

9023340177, 9417040177
Of Education
Bhatinda - 151002
Scf 19, 2nd Floor,
Tandon Complex, Near
Biwi Wala Chowk,Bharat
Nagar, Bhatinda

Distance
Education

9872831188 , 9876131288

nil

Distance
Education

8591010200, 9217877553
8528837788, 7307367310

Scf- 75,First Floor, Model

Help Educational Town, Phase- 1,Bhatinda

Cantt, Bhatinda - 151004 9417062423, 9815544089
Society

nil

Distance
Education

nil

Distance
Education
26

Media
Technologies

Bhatinda HO, Bhatinda

151001

Sam
Higginbottom
Institute

2nd Flr, Syndicat Bank ,

Fauji
Chowk,Bhatinda
HO, Bhatinda - 151001

Lakshya Institute

AK Vidya Mandir

scf 4-6 , 100 Feet Road ,

Civil Station, Bhatinda
Aggarwal Complex , First
Floor,Near ICICI Bank
Building, Clowk Tower
Chowk,Bibi
wala
Chowk , Bathinda
Mohan Comples , Opp
Easy
Day, Bathinda
Cantt
2092, Near Hotel Bahia
Fort , The Mall Road ,
Bathinda

9855553933

Distance
Education

nil
nil

Distance
Education

nil

medical/eng
g. Entrance

9888288930, 9216630002
1645012028

nil
medical/eng
g. Entrance

01645010454, 9216255112
nil

medical/eng
g. Entrance

nil

medical/eng
g. Entrance

nil

medical/eng
g. Entrance

nil

medical/eng
g. Entrance

Email
ID

Area
Working

Asian
IT sco 87, 2nd floor ,
Education Centre sector 46 C , Chd
9888655968, 01723206945

nil

Distance
Education

Imperial
Education

sco 220, sector 37 C ,

chd
9915444336

nil

Distance
Education

Bhagwati
Educational Trust
Shiva
Educational
Society

sco 372, 2nd floor,

sector 37 D, chd
9888408811, 01722691638

nil

Distance
Education

sco 41 , 1-2 floors,

sector 47 D , chd
9888828508

nil

Distance
Education

SCO80-82,
Basement,
Sector
34A, Chandigarh
1724619943

nil

Distance
Education

nil

Distance
Education

Aakash Insititute
Bansal Classes
Elina Education
Infomaths
Studies Pvt Ltd.

2094 , Lower Mall Road ,

Bathinda

01645003725, 9357894813
9876789807
1645000551

Devraj Tower, Ghorewala

Chowk, Near Bibi Wala
Chowk , Bathinda

9878624534

Address

Phone no.

CHANDIGARH
Name

BCS Infotech
Institute
of
Management
Technology
Centre
For SCO2467-68,Top
Distance
Floor,
01722714929
Learning
Sector22C,Chandigarh 9872634929

27

SCO 162-163, 2nd

Floor,
GCS Computer Madhya Marg, Sector
Technology Pvt 9C,
Ltd
Chandigarh
SCO 445-446,Office
207,2ndFloor, Sector
35
C,
India Edu Tech
Chandigarh

01724353333
9878817505

nil

Distance
Education

01725084903
9877011901

nil

Distance
Education

Phone no.

Email
ID

Area
Working

05223299121
9415785274

nil

Distance
Education

5222746120

nil

Distance
Education

05224009672
9889098901

nil

Distance
Education

nil

Distance
Education

9389828086

nil

Distance
Education

9919500157

nil

Distance
Education

8896065556 8896665556

nil

Distance
Education

9839121616 9889821616

nil

Distance
Education

LUCKNOW
Name
Institute
of
Management
Excellence And
Innovations
Indira
Gandhi
National
Open University

Akiko Callnet

Address
Main Hardoi Road,
IMEI
City,
Mahipatman, Lucknow
B 1/33, Sector H,
Aliganj,
Lucknow
C5,First
Floor,
Opposite
Mahana Petrol Pump,
Alambagh, Lucknow

B 22, Lekhraj Gold,

Ring Road, Indira
Nagar
Lucknow,
Lucknow - 226016
F-1/23,
1st
Floor,
Karamat
Market,
Nishatganj, Lucknow Perfect
226006,
Opposite
Education Point
Good Bakery
2nd
Floor,
Shree
Chamber,
Naza
S S Institute Of Computer
Market,
Professional
Lalbagh,
Lalbagh,
Education
Lucknow - 226001
1st
Floor
Nidhi
Complex Sec-2, Vikas
Indian Institute of Nagar, Vikas Nagar,
Proffesional
Lucknow - 226022,
Training
Near Mama Chauraha
1 A,
2nd
Floor,
Shrawan
Plaza,
Hazratganj,
Sapru
Sukhmani
Marg,
Lucknow
Information
226001, Opposite Ssp
Systems Pvt Ltd
Office
Wellborn
Education
Society

9919110088 8009804011

28

Topportunity

Dpg Sansthan
APPIN
TECHNOLOGY
LAB
Pragya
Educational
Group

2 Nd Floor 10 A,
Krishna
Nagar,
Lucknow - 226005,
Opposite
Lucknow
Polytechnic & Krishna (91)-9695228822
Nagar Police Station
(91)-522-4040506
13/503 Indira Nagar,
Indira Nagar Lucknow,
Lucknow - 226016,
Near Munshi Puliya
B-42,Aliganj
Plaza
Sect-J,
Aliganj,
Lucknow - 226024,
Opposite
Mr.Brown
Bakery
G - 9, T S Tower,
Ashok
Marg,
Hazratganj, Lucknow 226001, Near State
Bank Of India

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

9999987759 9839277999

nil

Distance
Education

9889085243 ,9839570572

nil

Distance
Education

522-4102354,8090412340

nil

Distance
Education

(91)-9125912771 , (91)9125912641

nil

Distance
Education

7499450951
+(91)-522-4002119

(91)-8423258699
(91)-522-6555502

7525027189, 522-4079424

B-54, Bhatia Complex,

Kapoorthala, Lucknow
Dream Institute - 226024, Opposite
Of Management Sahara Building,Near
And Technology
Kapoorthala Chuaraha 9889098901 9889198474 9889197717

The Right Way

Education

Lakshya Institute
KRISHNA
INSTITUTE OF
PROFESSIONAL
STUDIES

Nalanda School
Of Management

Shop No 22,1st Floor

Dilkash Plaza, Sitapur
Road,
Aliganj,
Lucknow - 226024,
Near Puraniya Tiraha
B-29,Ravindra
Garden,
Sector-E,
Puraniya
Chauraha,
Aliganj, Lucknow 226024,
3/200, Opposite Toys
And
Joys,
Vikas
Nagar, Lucknow 226022, Near Lekhraj
Panna
C-415, Sahara Plaza,
Patrakarpuram, Gomti
Nagar, Lucknow 226010, Near Ford
Hospital

29

5th
Floor,
Pratap
Bhawan, Hazratganj,
Mentor Academy Lucknow - 226001
9554244000 ,9838222320
411,3rd
floor,prime
complex plaza, Ring
road, Indira Nagar
Neet Institute Of Lucknow, Lucknow
Technology
226016
(91)-8090311113 , (91)-9984278202

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

(91)-9415013870 , +(91)-9415101772

nil

Distance
Education

9044034560, 9807388650

nil

Distance
Education

9935184301, 9044628000

nil

Distance
Education

9839788200

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

B-47, Sec-J, Aliganj,

Chandra Institute Lucknow - 226024,
of Professional Opposite Mr. Brown
Studies
Backery
9889007455
Indian
Institute 5/28, Saptrishi, Vikas
Of Commerce & Nagar, Lucknow Trade
226022, Near PNB
TEZ KUMAR PLAZA,
KARNATAKA
HAZRATGANJ,
STATE
OPEN Hazratganj, Lucknow
UNIVERSITY
226001
Iert Institute Of
Education
Beg Tower, Faizabad
Research
& Road, Indira Nagar
Training
Lucknow
Sandesh
Near
Madeyganj
Educational And Police Post Sitapur
Social
Welfare Road, Sitapur Rd,
Society
Lucknow - 226002

D-2224, Indira Nagar

Insparc
Lucknow, Lucknow Technologies Pvt 226016, Near Jwala
Ltd
Hospital, Munshipuliya 9807465570, 8960122220
17/1, mudra building,
Madman
mohan
Malviye
marg,
Hazratganj, Lucknow Imperial Edutech 226001, Near krishi
Pvt Ltd
Bhawan
9455553303
ITPI Bhavan Capt.
Manoj
Pandey
Chauraha,
Vikas
Khand
-1,
Gomti
QFL
Coaching Nagar, Lucknow Institute
226010, Near- CCD
9839779004 9956243999

30

D-2, Aliganj, Near

Sahara Bhavan, Back
Of
New
Geeta
Vastralaya,Sec
F
Wisdom School Kapoorthala,Lucknow
of Management
226024
9369177358, 9044001000
Near Malka Gati Fatak
Bicee
Ki
Maszid
Lucknow
Lucknow, Baisi Ki
Prasikshan
Masjid, Lucknow
Sansthan
226001
9415180292

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

nil

Distance
Education

7376761851, 8090588889

nil

Distance
Education

9415576016, 9335764121

nil

Distance
Education

9044494043, 9839953999, 8090511113

nil

Distance
Education

8687338208, 9794940404

nil

Distance
Education

nil

medical
entrance/engg
Entrance

2/123, Vijay Khand,

Avr Educational Gomti Nagar Lucknow,
Foundation
Lucknow - 226001
9935588774, 7275220220
2nd
Floor,
Super
Shopping
Center,
Faizabad
Road
ICFE
Distance Lucknow, Lucknow
Education
226010
8527791865
1st,floor,awadh tower,
career
institute behind keyson road,
for management Hazratganj, Lucknow
studies
226001
9648918564
4/763, Vibhav Khand,
Gomti Nagar, Near Old
Amity Choraha And
Opposite
Divine
Masters Hub
Hospital,Lucknow
215,2nd Flr, Aliganj,
Palika
Bzr,Near
Novelty
Cinema
,
Aim Foundation
Lucknow - 226024
Office B-116/3, Sector
-B,
Indira
Nagar
Prabha
Lucknow, Lucknow Education
226016,
Opposite
Services
Shekhar Hospital
D-5,
Sector-H,
VND Educational Puraniya,
Aliganj,
Consultant
Lucknow - 226024

IIT PMT Institute

Hazrat Ganj, Lucknow

9839212649

31

Opposite
Leela
Cinema,
Awadh Tower, 3rd
Floor,
Raghuvanshi
Nawal Kishore Road,
Pmt
IIT Pin
Code
No 09453427708
AIEEE Classes
226001,Lucknow
9452015398
Anjum
Institute

Hazrat Ganj, Lucknow

Vidya and Vidya

Coaching
Institute
Hazrat Ganj, Lucknow

Star
Tutorials

Kautilya
Circle

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

Khans

VIP
Road,
Near
Aadharshila
Complex,
Nahariya
Cahuraha,
Pin Code No 226005,
Narain Institute
Lucknow
1st
Floor,
Leela
Mansion,
ALLEN
Career Behind Leela Cinema,
Institute
Lucknow
14/32,
Sector14,
Rlb
Road,
Near Munshi Pulia,
Indira
NRT India
Nagar, Lucknow

Srivastava
Classes
SKD
Standard
Coaching
Institute

nil

medical
entrance/engg
Entrance

Hazrat Ganj, Lucknow

9839505795

05226459418
9451245249

9839130616

05223293158
7275924637

5222463560

5222346415

New
Hazrat Ganj, Lucknow

5222417391

PMT
Hazrat Ganj, Lucknow 9415217234
1/79, Rajni Khand,
Opposite
Awadh Public School,
Sharda Nagar, Near
Study Raebareli
09532676737
Road,Lucknow
9918848553

32

Preeti Coaching A419,

Indira
Institute
Nagar,Lucknow
5222389623

Shiiva Institute

331-332,1st
Floor,
Deva Palace, Vikram 09450457330
Khand 1, Lucknow
9335613440

B 1/5,Aliganj
Pin
Shakti Coaching Code:
226006,
Pvt Ltd
Lucknow
Near State Bank of
India, Sadar Bazar,
Scholars
PinCode:
226010,
Coaching
Lucknow
Sector
H,
JankiPuram
,Pin
Code:
Satyam Tutorials 226021,Lucknow
Career Plaza, Kursi
Road,
Tehri Pulia Crossing,
Pin
Code:
226022,
SICD Classes
Lucknow
3rd
floor,
Prince
Complex, AP Sabha,
Hazrat
Ganj,
Pin
Real
Standard Code:
Coaching
226001,Lucknow
MD1/108, LDA Colony,
Kanpur Road, Pin
Code:
226012,
Ravi Tutorial
Lucknow
Viraj Khand 5,Gomti
Nagar,
Pin
Code:226010,
Rankers Classes Lucknow
No 84, 2nd Floor,
Halwasiya
Market,Hazrat
Ganj,
Pin
Code:
Rajeev Classes
226001,Lucknow
43/23,
1st
Floor,
Nawal
Kishore
Road,
Opposite
Leela
Cinema, Hazrat Ganj
Shikhar IIT JEE Pin
Code:
Academy
226001,Lucknow

5222466677
05222481581
9450649736

8960747169

05223193577
9792954111

5222274398

9415016975

9389967374

5223012385

05223204055
9936507301

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance
33

9A,2nd Floor, Kailash

Kala
Bulding,
Shahnajag
Road,
Behind Premier Car
Superior
Sales,Hazrat Ganj, Pin
Coaching
Code:
226001,
Institute
Lucknow
Skylark
Building,
Nawal
Kishore Road, Hazrat
Ganj,
Pin
Code:226001,
Tamec Pvt Ltd
Lucknow
YMCA Building, 5th
Floor,
Ranapratap Marg, Pin
Code:226001,
Target Classes
Lucknow
Canara Bank Building,
1st
Floor, Sapru Marg, Pin
Code:226001,
Trivaag Classes
Lucknow
No 87, Hata Ramdas,
Near
Yash Coaching Railway
Crossing,
Institute
Lucknow

Win Jee Classes

Utkarsh
Academy

Career Avenues

Aakash Institute

LDA Colony, Mohan

Road,
Pin
Code:
226017, Lucknow
CP 1, Sector C, Front
of
Regional
Sciences
Center, Pin Code:
226020, Lucknow
55B,
Tulsi
Vihar,
Sector14,
Power House, Pin
Code
226016, Lucknow
9A,Shahnajaf
Road,
Opposite
Street
Francis
College,
Hazrat Ganj, 226001,
Lucknow

9839122875

05222613339
9415104575

5223054915

5224006893
05222481672
9794064978

5226523660

9415132605

9532405353

05224113581
9419607066

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

nil

medical
entrance/engg
Entrance

34

Appendix 2.

Retailer Form
* Required
Name of the Retailer *

Address :

City:

State:

Name of the Company

Address

35

Type of business
o
Institute
o

Study Center

Private tutor

Coaching Center

University Partner

Duration Of Business

Affiliate University 1 *

Affiliate university 2

Affiliate University 3

Total No. of Employees

Area of Office

Relevance to Sourcing team

Submit

Never submit passwords through Google Forms.

36

References
www.moneycontrol.com
www.edukart.com
Channel Partner Management- Miller Heiman
Optimising Channel Partner Relationships Stephen Dent.

37