A

PROJECT REPORT

ON

“A Study on intermediator awareness of diode in selected

urban cities of India”
For
KIRTI HEALTHCARE

SUBMITTED TO

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
UNDER THE GUIDANCE OF
Dr. Anand Kopare
-SUBMITTED BY-
Mr. Saurav Singh
PRN No.MITU21MBAM0035
Submitted to

MIT College of Management, Pune

2022-2023
Date: 17th August 2022

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Saurav Singh successfully completed his Marketing Intern
Internship from 17th June 2022 to 17th August 2022.
He has worked on a project titled Beagle Lasers. As a part of the project, he has mainly
contributed to building keyword lists, on-field marketing activities, and uploading products
online.
During his internship, he demonstrated his skills with self-motivation to learn new skills. We
found him to be extremely sincere and punctual.
We wish him all the best for his upcoming career.

For Kirti Healthcare Pvt. Ltd.

General Manager
 MIT College of Management, Pune

Certificate

This is to certify that Mr. Saurav Shailesh Singh (PRN No. MITU21MBAM0035) has
submitted a Dissertation project on “A Study on intermediator awareness of diode in
selected urban cities of India” to MIT-ADT University, Pune for the partial fulfillment of
Master in Business Administration (M.B.A.)
We further certify that to the best of our knowledge and belief, the matter presented in this
project has not been submitted to any other Degree or Diploma course.

Prof. Dr Anand kopare Dr. Sunita Karad

Internal Guide Director, Dean Management

MITCOM

Dr. Vijaya Gondane (Shinde)

PG Head External Examiner

 Declaration

I undersigned hereby declares that, the project titled “A Study on intermediator awareness of
diode in selected urban cities of India” is executed as per the course requirement of two-year
full-time MBA program of MIT-ADT University, Pune. This report has not submitted by me
or any other person to any other University or Institution for a degree or diploma course. This
is my own and original work.

Place: MITCOM, PUNE

Date: Mr. Saurav Shailesh Singh

PRN No. MITU21MBAM0035
MBA-2022-23
 ACKNOWLEDGEMENT

I express our sincere thanks to Dr Sunita Karad, Dean - MIT College of

Management, Loni Kalbhor, Pune for helping me in many ways
throughout the period of our project with her timely suggestions.

I sincerely owe my respect and gratitude to Dr Sunita Karad for her

continuous and encouragement during the project and for helping me in
completing this study successfully.

I express my sincere and heartful thanks to my project guide Prof Dr

Anand Kopare for his encouragement and valuable support in bringing
the present shape of my work.

Saurav Singh
(MITU21MBAM0035)
 INDEX
Chapter Chapter Name Page No.
No.
1 Introduction 1-2
2 Industry Profile 3-7
3 Company Profile 8-11
4 Product Profile 12-16
5 Objective of Study 17
6 Research Methodology 18-20
(i) Primary Data
(ii) Secondary Data
(iii) Sampling
(iv) Scope of the study
(v) Limitations of the study
7 Theoretical Background of the study 21
8 Data Analysis and Interpretation 22-29
9. Findings 30
10. Suggestions 31
11. Conclusion 32
12. Bibliography 33
Annexure 34
 Topic 1. Introduction

“It is no longer enough to satisfy customers. You must delight them”

……Philip Kotler

1.1 Why topic is so important?

Aesthetic medicine is an evolving field in both the medical and business arena.
Commonly referenced business strategies and tactics used in retail and the health care
industry may not fit as well into the aesthetic medical world. Aesthetic physicians must
navigate trying to run a successful business that meets consumer demands while
honoring the promise to always provide the best and most appropriate treatment to their
patients. Using an approach that embraces the luxuries of retail, while never
compromising the primary responsibility of doing the right thing medically for patients,
is the field of Retaliating.

1.2 Brief about company

Kirti Healthcare is a trading company engaged in the online distribution of Skin Laser
machines, Medical Aesthetic Machines, Professional Beauty Machines, Energy Based
Devices, Beauty Machines, and Mechano-therapeutics. The company is having its
footprint in healthcare services since 1963 and in the machinery business since 2000.
Started as a distributor for European makes, Israel makes, and Asian makes of
machines. Eventually started with the distribution of its brand in 2010 in addition to its
continuation with Israeli make machines. Over time, the company has settled with Israel
and North America-based brand Venus Concept for over 10 years. Since 2019, the
company has also been distributing its own brand B2 Lasers, and Beagle Lasers where
B2 is its imported Completely Build Products manufactured under company SOP at
OEMs, and Beagle Lasers is its Made In India machines. Since 2015 Company has had
its own service platform #beautylink which is a unique SAAS platform and in 2019
company added an e-commerce store. From the year 2022, the company is introducing
its unique Marketplace #beagle which is offering end consumers a single platform to
access good quality trusted, and reliable international brands and Indian brands of
machinery; to resource technical and clinical services, shipping, and logistic assistance,
finance and lease options.

1
1.3 Brief about your project, what you are going to do in the project?
1. Lead generation
2. Making appointments to see existing and potential clients
3. Promoting diode products.
4. Management trainee

2
 Topic 2. Industry Profile

2.1 World Scenario

Ottawa, June 06, 2022 (GLOBE NEWSWIRE) -- The global medical aesthetic devices
market size was accounted at US$ 15.03 billion in 2021. Medical aesthetic devices are
used to correct issues relating to an individual's physical appearance. With rising
obvious enlarged requirement for cosmetic operations throughout the globe, the
worldwide medical aesthetic devices market is expected to thrive. The worldwide
medical aesthetic devices market is projected to be driven by greater use of less invasive
treatments, higher awareness of cosmetic operations, and the world's rising obesity rate.

Furthermore, technological advancements in the medical profession are expected to fuel

demand for medical aesthetic operations in the coming years. People now have easy
access to information thanks to the rise in popularity of social media and the internet.
People are becoming more aware of the availability of cosmetic procedures as
information becomes more readily available. With an increase in the number of social
media users and more awareness, the worldwide medical aesthetic devices market is
expected to develop in the next years.
3
2.1.1 Report Highlights
Based on the type, Implants segment held a 79% share of the aesthetic medicine
industry in 2021, owing to increased use of face surgery such as rhinoplasty,
blepharoplasty, and breast augmentation treatments.
Based on the application, in 2021, the non-surgical sector accounted for more than 63%
of the market. The rising availability of non-surgical aesthetic gadgets, as well as public
awareness of less invasive treatments, will fuel the expansion of non-surgical
operations. Non-invasive procedure technology advancements, which focus on shorter
operation times and faster recovery, are also influencing procedure uptake.
In 2021, the North American aesthetic devices market accounted for more than 51% of
total revenue. Cosmetic and rejuvenation therapies for improving appearance are
becoming increasingly popular among Americans.

2.1.2 Regional Snapshot

Medical aesthetic technology has progressed in North America, notably in the United
States, over the previous two decades. Technological developments in equipment,
increased awareness of aesthetic procedures, increased usage of minimally invasive
methods, and a growing obese population in the region are all expected to have a
beneficial influence on the examined market growth in the region. According to the
report published by American Society of Plastic Surgeons, 18.1 million cosmetic
operations were conducted in 2019, an increase of 2% over 2018. Furthermore, a growth
in the senior population, advantageous reimbursement rates, the frequency of congenital
tooth and facial defects, and sophisticated healthcare infrastructure are projected to
boost the medical aesthetic Devices business.
2.1.2 Challenge
Social stigmas associated with cosmetic treatments
Negative remarks of aesthetic operations, as well as religious and ethical concerns about
some aesthetic treatments, such as modifications, augmentations, erasures, and fillings,
contribute to social stigmas linked with cosmetic treatments (surgical and nonsurgical).
Despite the fact that many people have had cosmetic surgery, few of them prefer to talk
about it. Invasive anti-aging therapies like BOTOX or cosmetic surgery are seen by
some as vain, self-centered, or mentally sick. Despite the growing desire among the
elderly to seem younger, cosmetic age masking may have detrimental societal

4
implications. The social stigma linked to cosmetic operations has a detrimental
influence on societal acceptability, suffocating industry expansion.
2.1.3 Recent Development
In March 2021, the Solta Medical business of Bausch Health Companies Inc., launched
its next-generation Clear + Brilliant laser in the United States.

2.1.4 Market Segmentation

• By Type
• Devices
• Energy-based Aesthetic Device
• Laser-based Aesthetic Device
• Radiofrequency (RF)-based Aesthetic Device
• Light-based Aesthetic Device
• Ultrasound Aesthetic Device
• Non-energy-based Aesthetic Device
• Botulinum Toxin
• Dermal Fillers and Aesthetic Threads
• Microdermabrasion
• Aesthetic Implants
• Facial Implants
• Breast Implants
• Others
2.1.5 By Application
• Surgical
• Non-Surgical
• By End User
• Hospitals and Clinics
• Medical Spas and Beauty Centers
• By Geography
• North America
• Europe
• Asia-Pacific
• Latin America
5
2.2 Indian Scenario
The Indian medical aesthetics devices market is expected to register a CAGR of 6.95%
over the forecast period (2022-2027).
According to the study published in the European Journal of Plastic Surgery, titled
'Evolution of aesthetic surgery in India, current practice scenario, and anticipated post-
COVID-19 changes: a survey-based analysis' in August 2020, the corona pandemic has
had a significant impact on this increasing growth curve of aesthetic surgery and
medical tourism over the last decade in India due to lockdowns, and demand will take
time to recover. Furthermore, according to the same source, the post-COVID period
necessitates the application of safety protocols, as well as modifications in set-up,
limiting patient traffic, participating in distance learning via virtual conferences, and
preserving the healthy lifestyle gained during the lockdown. Therefore, the market has
been significantly impacted due to the pandemic in India.
In India, the medical aesthetic industry is registering rapid growth, mostly across the
metropolitan cities in several states of the country. The major factors driving this
industry are the rising adoption of aesthetic procedures, new technologies, and the need
for beauty enhancement procedures. The other factors include the influx of competition,
business, and investment from domestic companies and the international players
seeking a large customer base. For instance, according to the International Society of
Aesthetic Plastic Surgery Report 2020, the total number of aesthetic procedures in 2020
was 524,064, including 255,528 surgical and 268,526 non-surgical procedures. A large
number of aesthetic procedures in India will demand more aesthetic devices, thereby
driving market growth.
Furthermore, in December 2020, Alma, one of the top five global leaders in energy-
based medical and aesthetics solutions, launched the PROFHILO, a well-known
European skin-remodeling brand, in India, providing a breakthrough in skin anti-aging.
Therefore, the rising adoption of aesthetic procedures, and rising aesthetic services in
India, among others, are the factors expected to drive the growth of the medical
aesthetic devices market in India.
On the other side, the high cost of aesthetic devices and social stigma, and ethical
concerns in India have expected to restrain the market growth.

6
2.2.1 Recent Development
In March 2022, The United States brand 7e Wellness has launched device Myolift Mini,
that can be used up to three times a week for effortless skin-lifting results for anti-ageing
treatment in India.
In December 2021, Kaya, a skincare and dermatologist network-enabled business, has
launched CoolSculpting, a new service in India aimed at its ever-growing uber-urban
client base seeking physical perfection and precision.

2.3 Number of companies and their performance

The Indian medical aesthetic devices market is fairly consolidated, with the presence of
several global players with established brand identities. The international companies
are also penetrating different states of the country at a fast pace, which drives the
business for both global and domestic players. Some of the major companies in the
Indian medical aesthetic devices market include Allergan Inc., Alma Lasers (Sisram
Medical Ltd), Cutera, Bausch Health Companies Inc. (Solta Medical Inc.), and
Lumenis, among others.

Major Players
Allergan Inc.
Cutera Healthcare
Lumenis
Alma Lasers

7
 Topic 3. Company Profile

3.1 History
Kirti Healthcare is a trading company engaged in online distribution of Skin Laser
machines, Medical Aesthetic Machines, Professional Beauty Machines, Energy Based
Devices, Beauty Machines and Chemotherapeutics. Company is having its foot print as
healthcare services since 1963 and in the machinery business since 2000.
3.2 Vision
To lead the Medical Aesthetic Equipment Industry to an Organized.
Industry and make its respectable part of the healthcare in India and
across the Globe.
3.3 Mission
Our mission is to serve equally the urban and the rural customers, standardize the
purchase sales and offer efficient services in quick time. It is our mission to finish
import dependence of Indian market for Medical Aesthetics Equipment by 2024.
3.4 Milestones

- This Milestone Achieved by Kirti Healthcare Pvt. Ltd. Through the years
are as shown since 1963 till year 2022.
8
3.4.1 Awards Received

Award given by the Venus Concept for the tremendous dealership distribution and sales
rights

Award for valuable Participation at CDCON 2017 Highly Appreciated

9
3.5 Organizational Structure

KIRTI
HEALTHCARE
PVT. LTD.

CMD MD GM GM-IT

Human Marketing
Resource Production Finance IT
and Sales

3.5.1 Functional Areas in an Organization

An organization has several different types of functional areas. Each area performs
specific tasks that support the KIRTI HEALTHCARE PVT. LTD. CMD MD GM GM-
IT Human Resource Production Marketing and Sales Finance IT 5 overall goals of the
organization. An organization's functional areas include:
• Research
• Product Development
• Finance and Accounting
• Human Resources
• Information Technology
• Strategic Planning
• Production
• Supply chain management
• Marketing
• Sales Management

10
3.5.2 Interrelationship of Business Processes
Each functional area must work together for the organization to achieve its goals. A
functional area is responsible for performing specific tasks needed by the organization.
The output of a task performed by one function becomes the input for another function.
For example:
The Human Resources function hires for all other functions.
• Marketing does the customer research that helps Engineering function to design the
product that meets customer requirements.
The production function requires inputs from the design function to produce a product.
• Various functions in the organization must be aware of the decisions taken by other
parties. For example, the supply chain management function needs to know the planned
production to procure required inputs in time

11
Topic4. Product Profile

1) Diode 808nm B2 Vertical

808 freezing point hair removal system is used for body hair removal and permanent
reduction of body hair. The 808 Freezing Point Hair Removal System can be used on all
skin types including sunburned skin. The process of hair removal is based on the principle
of selective photothermal action. This method includes destroying the hair regeneration
mechanism, absorbing energy from the hair follicles to achieve a warming effect to destroy
the germinal cells, but not the epidermis and surrounding tissues. Germinal cells are those
cells that divide and differentiate into the hair follicles. After energy, the debris of these
cells is engulfed by phagocytes and excluded from the body. The unique cooling
technology of 808 freezing point hair removal allows energy to be directly injected into
the root of the hair, while cooling protects the tissues around the skin and improves user
comfort. The semiconductor uses a wavelength of 808 nm. It is suitable for removing
unwanted hair, and the effect is stable and long-term or permanent reduction
The 808 freezing point hair removal technology originates from Germany. F is based on
the principle of selective photo thermodynamics. By reasonably adjusting the wavelength,
energy, and pulse width r, the light energy passes through the skin surface to reach the root
of the hair. The hair follicle f is absorbed and converted to destroy the hair follicle tissue.
Heat energy, so that the hair follicle tissue is destroyed and grows slowly or not at all.

12
2) Q-Switched Nd-Yag Q7

Arjun” is 7 Generation Active Q Switched - Nd YAG Laser which is offering 532nm and
1064nm Wavelengths. Its precision to target chromophores, makes it an ideal gadget for
the Dermatologists and Physicians treating Pathological Dermatological conditions like
Nevus of Ota, Nevus of Ito, Epidermal Nevi, Epidermal Pigmentations like freckles,
antigens, age spots, Tattoo removal and other epidermal or superficial pigmentations like
dyschromia. For Indian patients, Arjun is powered to deliver entire energy in a Single
Pulse. Single Sufficient pulse avoids requirement of repetition at the same treatment point
and hence avoids unwanted damages to the healthy and normal surrounding tissues, post
inflammatory hyper pigmentation and melanin saturation, which results due to insufficient
energy delivered by decided pulses. Arjun is designed with a pulse width of 3.5ns - 7ns
for pathological dermatology indications and pulse width of up to 10ns for cosmetic
dermatology or medical aesthetic practice and indications.

13
3) Premium CO2 Laser

CO2 fractional laser wavelength is 10600nm, the use of selective photothermal

decomposition principle, evenly on the skin marked with fine holes, resulting in the skin
layer of hot stripping, thermal coagulation, thermal effect. And then cause a series of skin
biochemical reactions to stimulate the skin for self-repair, so as to achieve firming,
rejuvenation and eliminate the effect of stains.
Applications :

14
4) Portable Picosecond Laser

Picosecond laser is a solution to eliminate melanin freckle, skin whitening the new
technology, It can be a powerful and fast energy shattered melanin, to improve the color
of the skin, to achieve the purpose of whitening skin Picosecond laser is different from
the traditional laser pulse width (pulse duration), the shorter the pulse width, the weak
effect of light conversion into heat, almost no light and heat effect, the more difficult to
spread around the organization, the target issue The stronger the role. Can make the
pigment lesions in the shorter number of operations, resulting in a strong effect of speed,
energy stronger, better, more secure role.

Applications:

15
5) 4D HIFU

The 4D multi-line ultrasonic beauty machine is a more authoritative and higher-end anti-
aging system instrument. This technique has no bleeding, no surgery, no scars, no trauma,
and replaces various effects of traditional facial anti-aging wrinkle surgery - including
body-lifting, removing a double chin, lifting firmness, wrinkles, and tightening the skin,
etc. It completely solves the problem of aging and sagging on the body and body parts,
and recreates the contour stores the youth! Compared with previous single-line technology
effects is more durable.

16
 Topic 5. Objective of Study
The main objectives are:
• To know how many intermediators in this industry.
• To study the margin level of existing intermediators.
• To identify motivational factors of intermediators before giving to new suppliers.

17
 Topic 6. Research methodology

6.1 Introduction to Research Methodology-

A research methodology is an outline of how a given piece of research is carried out. It
defines the techniques or procedures that are used to identify and analyze information
regarding a specific research topic. The research methodology, therefore, has to do with
how a researcher designs their study in a way that allows them to obtain valid and reliable
results and meet their research objectives.
It was necessary to conduct a literature review before making the research. A literature
review can not only identify what has been done about the research question, but it also
provides basis for the empirical analysis

6.1.1 Primary Data:

Definition- Primary data is a type of data that is collected by researchers directly from
main sources through interviews, surveys, experiments, etc. Primary data are usually
collected from the source—where the data originally originates from and are regarded as
the best kind of data in research.
.
6.1.2. Secondary Data:
Definition- Secondary data is the data that has already been collected through primary
sources and made readily available for researchers to use for their own research. It is a
type of data that has already been collected in the past.

How you collected Primary Data- Researcher collected primary data through
questionnaire.
How you collected secondary data?
Researcher are collected secondary data with website.
1.TradeIndia
2.medical expose
3.IndiaMart
4.Exporters India

18
6.1.3 Sampling: Various methods of sampling.
When you conduct research about a group of people, it’s rarely possible to collect data
from every person in that group. Instead, you select a sample. The sample is the group of
individuals who will actually participate in the research.
To draw valid conclusions from your results, you have to carefully decide how you will
select a sample that is representative of the group as a whole. There are two types of
sampling methods:
Probability sampling involves random selection, allowing you to make strong statistical
inferences about the whole group.
Non-probability sampling involves non-random selection based on convenience or other
criteria, allowing you to easily collect data.
6.1.4 which method you used for Sampling.
Simple random sampling
In a simple random sample, every member of the population has an equal chance of being
selected. Your sampling frame should include the whole population.
To conduct this type of sampling, you can use tools like random number generators or
other techniques that are based entirely on chance.
Example: Simple random sampling you want to select a simple random sample of 100
employees of Company X. You assign a number to every employee in the company
database from 1 to 1000, and use a random number generator to select 100 numbers.

Population: actual data is not present

Sampling area: Surat, Mumbai, Chennai, Ahmedabad, Vadodara
Sample Size:100

19
6.1.5 scope of the study: explain further areas of research and importance of
researcher?
The coverage of this study is mainly in cities of Pune, Mumbai, Delhi, Ahmedabad, Surat
and Bangalore.
The study tells us about the awareness of the diode for medical aesthetic in the market.
The study shows the demand and supply of diode products in the market.
The study focuses on consumer behavior before opting for diode treatment services in the
market.
The study covers the types of aesthetic medicines and services consumer preferred to
purchase.
The study highlights the challenges faced by aesthetic medicinal industry.

6.1.6 Limitation of study:

a) Insufficient sample size for statistical measurements –
Normally, statistical tests require a larger sample size to ensure that the sample is
considered representative of a population and that the statistical result can be generalized
to a larger population.
b) Limited access to data –
Problem of having limited access to these respondents. Due to this limited access, you
might need to redesign or restructure your research in a different way.
c) Time constraints –
The time available to study a research problem and to measure change over time might be
constrained by such practical issues.
d) Issues with research samples and selection –
Sampling errors occur when a probability sampling method is used to select a sample, but
that sample does not reflect the general population or appropriate population concerned.

20
 Topic 7. Theoretical Background of the study

Management Theory related to the title and Review of Literature.

Consumer Awareness is a demonstration of ensuring the purchaser or buyer knows about

the data and information about items, products, administrations, and buyers’ privileges.
Consumer awareness is significant with the goal that purchasers can settle on the best
choice and settle on the ideal decision. Shoppers reserve the privilege to data or
information, the option to pick, right to wellbeing.
Advantages for consumers
The Regulations Relating to the Labelling and Advertising of Foodstuffs, No R 146 of the
Foodstuffs, Cosmetics and Disinfectants Act, 1972 (Act 54 of 1972) have the following
advantages (among others) for consumers:
• They specify a standard method of conveying information about foodstuffs to the
consumer. As of next year, all food labels and advertising will have to conform to the same
format. After 1 March 2012, all the superlatives and often ludicrous claims used on food
labels and in advertising will disappear.
• They will ensure a fair comparison between products.
• They enforce truthful descriptions and prevent the propagation of misleading and
ambiguous messages regarding the characteristics of the foods and beverages that are on
sale to the public in South Africa.
• If a food manufacturer includes a ‘Typical Nutritional Information Table’ on a food label,
he will be allowed to state that the given food is ‘A source of’, or ‘High in’ or ‘Low in’ or
‘Virtually free of’ or ‘Free of’ a given nutrient or nutrients. This will enable consumers to
check which foods they elect to purchase if they are, for example, looking for foods that
are low in fat or high in vitamins, etc.
Disadvantages for consumers
Regulations No. R 146 do, however, have a number of weaknesses which may
disadvantage consumers in this country. One of the most serious drawbacks is that fact
that a whole range of food product label and advertising issues are not yet addressed in R.
146, and theoretically all the food properties listed below will not be able to be
communicated to the public

21
 Topic 8. Data Analysis and interpretation
1. Since how many years you are into diode product?
Table No. 1: Year
Sr no. Years No. of Percentage of
respondent respondents
1 0-03 years 11 11%
2 03-06 years 20 20%
3 06-09 years 38 38%
4 09-above years 31 31%
Total 100 100%
(Source: Survey)

No of years into diode industry

09-ABOVE
31%
YEARS
06-09
38%
YEARS
03-06
20%
YEARS

0-03 YEARS 11%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Chart No.1: Year

Interpretation:
In the survey it was found that 31% of people are into diode products for more than 09
years, 38% people for 06-09 years, 20% people for 03-06 years, 11% people for 01-03
year

22
2. How much you are aware of the market?
Table No.2: Awareness
Sr no. Awareness No. of respondents Percentage
1 Fully Aware 27 27%
2 Partially Aware 55 55%
3 Not Aware 18 18%
Total 100 100%
(Source: Survey)

Awareness of Diode Product

18%
27% Fully Aware
Partially Aware
Not Aware

55%

Chart No.2: Awareness

Interpretation:
In the survey it was found that 27% of the respondents are fully aware of the diode
products, 55% are partially aware, and 18 % are not aware of diode products in the market.

23
3. What is the frequency of demand of diode product?

Table No. 3: frequency

Sr no. frequency No. of respondent %
1 Low 30 30
2 Medium 45 45
3 High 25 25
Total 100 100
(Source: Survey)

45

30
25

LOW MEDIUM HIGH

Chart No.3: Frequency

Interpretation:
In the survey it was found that 30% respondent shows low frequency diode products in the
market, 45% respondent shows medium frequency and 25% shows high frequency of
diode product in the market.

24
4. How much margin do you get on selling diode product?
Table No.4: Margin
Sr no. Margin No of Respondents %

1 0-05 % 15 15
2 05% - 10% 34 34
3 10% - 15% 25 25
4 15% - 20% 26 26
Total 100 100
(Source: Survey)

15% - 20% 26

10% - 15% 25

05% - 10% 34

0-05 % 15

0 5 10 15 20 25 30 35 40

No of Respondants

Chart No.4: Margin

Interpretation:
In the survey, it was found that 15% respondent shows margin on selling diode product is
0-05%, 34% respondent shows 05%-10%, 25% respondent shows 10-15% and 26%
respondent shows 15% to 20% margin in the market.

25
5. What you look most important when you go for new distributorship?
Table No.5: Factors
Sr. No. Factors Highly Important Neutral Least Not at all Total
Important Important
1 Quality 50 35 15 0 0 100
2 Margin 45 30 25 0 0 100
3 Credit 45 28 12 0 0 100
4 Installments 38 42 22 0 0 100
5 Post Buying 65 34 01 0 0 100
Services
6 Supply 50 25 25 0 0 100
(Source: Survey)

Highly Important Important Neutral Least Important Not Important at all

65
50

50
45

45

42
38
35

34
30

28
25

25
25
20
15

12

QUALITY MARGIN CREDIT INSTALLMENTS POST BUYING SUPPLY

SERVICES

Chart No.5: FACTORS

Interpretation:
In the survey it was found that for 50% respondent quality is highly important, for 35%
respondent quality is important, for 15 % quality is neutral factor when you go for new
distributorship in diode products in the market.

26
6. Would you give us appointment for demo of the product?
Table No.6: Willingness
Sr no. Willingness No. of respondent Percentage
1 Yes 35 35
2 No 25 25
3 May be 40 40
Total 100 100
(Source: Survey)

35% yes
40%
no
may be

25%

Chart No.6: Willingness

Interpretation:
In the survey it was found that for 35% respondent are ready for showing demo of the
product, 40% respondent may or may not show while 25% respondent wouldn’t show
demo of the diode product in the market.

27
7. Do you supply diode product?
Table No.7: Supply Of Diode
Sr No. Supply Of Diode No. Of Respondent Percentage
1 Yes 64 64
2 Sometimes 25 25
3 No 11 11
Total 100 100
(Source: Survey)

11%

yes
25% sometimes

64% no

Chart No.7: Supply of diode product

Interpretation:
In the survey it was found that for 64% respondent supply diode product, 25% respondent
sometimes supply and 11% do not supply diode product in the market.

28
8. How many companies’ product you are supplying currently?
Table No.8: Supply Of Diode
Sr no No. of product you are supplying currently No. of respondent Percentage
1 1 5 5
2 2 10 10
3 3 15 15
4 4 35 35
5 More than 5 45 45
Total 100 100
(Source: Survey)

MORETHAN5 45

4 35

3 15

2 10

1 5

0 5 10 15 20 25 30 35 40 45 50

No.of respondent

Chart No.8: No. of product you are supplying currently

Interpretation:
In the survey it was found that for 5% respondent supply only 1 product,10% respondent
supply 2 products, 15% respondent supply 3 product, 35 % supply 4 products and 45%
respondent supply more than 5 products in the market.

29
 Topic 9. Finding

• In the survey, it was found that diode industry is in the market for more than 10 years.
• It was found that people are not much aware of the advantages and benefits of diode
medical aesthetics.
• Demand for diode products in the market may rise at higher rate in future as people are
much conscious about their looks but not much aware of diode for long term benefits.
• Hence once customers are well educated of diode product, diode industry will flourish in
medical aesthetics.
• For new distributorship of diode products in the market, quality, credit services, margin,
after sale services are considered most important in the market.
• It was found that clients are interested to see the demo of working of the diode products in
the market.

30
 Topic 10. Suggestion
• More awareness must be created about the diode products in the market as people are not
much aware of the advantages and benefits of diode medical aesthetics.
• Innovative launches in products and services , can eventually venture into newer growth
in markets, meaningful interactive campaigns on digital can collectively enable deeper
relationships with their customers.
• Company should not always try to attract the new customers only, but should also take
feedback from existing ones and improve their product accordingly.
• Company should design and upgrade their product as per the demand and understanding
need and necessity of today’s customers.
• The products and services should be well developed by expert dermatologists and well
proven formulas which will enable people to achieve their best results.

31
 Topic 11. Conclusion

Aesthetic Medicine is an exciting new field, which is growing at an astronomical pace.

This will continue as more and more people will go for these treatments. There are some
challenges the industry will have to tackle, but all in all this is the field where everyone in
healthcare wants to be today. And what about the clients? They can expect some exciting
new procedures to hit the market soon, which will help them improve their overall
appearance and feel more confident about themselves.

32
 Topic 12. Bibliography:

1. Kopare, D. A. (n.d.). A study on consumer buying behavior of cosmetic products

2. re, D. A. (n.d.). A study on consumer buying behavior of cosmetic products.
3. Kopare, D. A. (n.d.). A study on factors that are influenced to demonetization in India
(with special reference to. 7(11).
4. Kopare, D. a. (n.d.). Growth of over the top (OTT) video services in India. The British
journal of Administrative Management, 58(147).
5. Kopare, D. A. (n.d.). Recent trends in entrepreneurship development.

12.1 Websites

1. https://www.beaglelasers.com
https://www.kirtii.com
2. https://www.mordorintelligence.com/industry-reports
3. https://timesofindia.indiatimes.com/blogs/voices/aesthetic-medicine-in-india-past-
present-and-future/

33
 12.2 Annexures:
i. Questionnaire
1. Since how many years you are into diode product?

1-3 years ☐ 3-6 years ☐ 6-9 years ☐ more than 9 years ☐

2. How much you are aware of the market?

Fully aware ☐ partially aware ☐ not aware ☐

3. What is the frequency of demand of diode product?

High ☐ Medium ☐ Low ☐

4. How much margin do you get on selling diode product?

0-5% ☐ 5-10% ☐ 10-15 ☐ 15-20% ☐

5. What you look most important when you go for new distributorship?

Factors Highly Important Neutral Least Not

important important important
at all
Quality ☐ ☐ ☐ ☐ ☐
Margin ☐ ☐ ☐ ☐ ☐
Credit ☐ ☐ ☐ ☐ ☐
Installment ☐ ☐ ☐ ☐ ☐
Post ☐ ☐ ☐ ☐ ☐
buying
services
Supply ☐ ☐ ☐ ☐ ☐

6. Would you give us appointment for demo of the product?

Yes ☐ No ☐ Maybe☐

7. Do you supply diode and other products?

Yes ☐ Sometimes ☐ No ☐

8. How many companies’ product you are supplying currently?

1 ☐ 2 ☐ 3 ☐ 4 ☐ more than 5 ☐

34