A Report on the Summer Internship at

ProcessBee Technologies Pvt. Ltd.

In partial fulfilment of the requirement for awarding the degree of

MASTER OF BUSINESS ADMIISTRATION

By
Hima Bindu Kavala
CB.BU.P2MBA17061
MBA 2017- 2018

TITLE:

DESIGNING AN EFFECTIVE COMMUNICATION STRATEGY TO INCREASE THE

DIGITAL PRESENCE OF PROCESSBEE TECHNOLOGIES
Under the guidance of
Faculty Mentor Industry Mentor
Mr. Gopakumar V Mr. Simon schmidli
Digital Marketing Intern Marketing Head
Amrita School of Business ProcessBee Technologies
Coimbatore
 Acknowledgement
I wish to record my sincere gratitude to ProcessBee for giving me the
opportunity to do my summer internship with them and thereby gain immerse
knowledge hands on experience in various fields related to marketing majorly
focussing on digital marketing.

I would like to thank Mr.Sandeep Rambhatla, CEO, ProcessBee, for his

immense guidance & support during the course of the project. Also I would like
to thank Mr. Simon Schmidli for being the most supportive mentor.

This project would not have been possible without the guidance and support of
my beloved faculty guide Mr.Gopakumar V, Professor, Amrita School of
Business, Coimbatore. I thank him for his guidance and for making this project
a wonderful learning experience.

I would also like to thank the ProcessBee team, who have given me all the
support and help in the execution of my project.

I would like to extend my heartfelt thanks to almighty, my parents and my

friends for their never ending support and encouragement.

Place: Coimbatore Hima Bindu Kavala

Date: (CB.BU.P2MBA17061)
Amrita School of Business
 DECLARATION:

I, Hima Bindu Kavala, the undersigned, MBA student at Amrita School of

Business, Amrita Vishwa Vidyapeetham, hereby declare that the project titled
“DESIGNINIG AN EFFECTIVE COMMUNICATION STARTEGY TO INCREASE THE
DIGITAL PRESENCE OF PROCESSBEE TECHNOLOGIES”, has been done by me
under the guidance of Prof. GOPAKUMAR V, Amrita School of Business,
Coimbatore & MR. SIMON SCHIMIDLI during April -June 2018.
I also declare that this project has not been submitted, fully or partially for the
award of any Degree, Diploma, Title or Recognition earlier.

Place : Bangalore Hima Bindu Kavala

Date : 30/07/2018 CB.BU.P2MBA17061
Amrita School of Business
Chapter One: Introduction to The Project
1.1. Introduction

1.1.1. Purpose of Project

The project is focused on developing an effective communication strategy that
ProcessBee Technologies Pvt. Ltd. can use to communicate their product
offerings through various digital platforms.
1.1.2. Scope of Project

The Project is basically defining the current status of the company, analysis of
their competitors on different social media platforms. Then to understand the
various other effective available channels of communication, how they are
used by various companies and the metrics considered to measure the
performance of each channel, followed by developing an effective
communication strategy keeping in mind all the limitations and resources of
the company.
1.1.3. Assumptions
The Project assumes the following:
• The strategies suggested to the company are performable with the help
of in-house talent.
• With the help of these communication platforms company will start
generating leads.
• The company will soon be coming up with their B2C product in action.

1.1.4. Limitations
• The communication strategies are suggested only keeping in mind the
revenue and Resources Company can implement immediately.
• Use of various digital marketing tools was not possible.

1.1.5. Structure of Report

The project is divided into six chapters. The first two chapters give an overview
of the project, the company. The third chapter gives an introduction and deal
with the complete objective in detail. Chapter four draws a picture of the
company’s current state. The fifth chapter elaborates all the channels of
communication mentioned in the strategy. The sixth chapter elaborates how
some of the channels could be integrated to benefit the company. The seventh
chapter is the conclusion to the project.
Chapter Two: Introduction to the Company
2.1 The company
ProcessBee Technologies Pvt. Ltd. also referred as ProcessBee, is an idea of
Sandeep Rambhatla which came into existence on 6th November 2015.
ProcessBee develops games for the niche industry of serious gaming. The
product they are majorly focussing on currently is ‘Stratup’; this is the first
product of the company. Also they have three other products; two of them
are the board games. All the products developed by the company are
absolutely focused on providing an engaging gaming experience.

2.2 The Products

StratUp: The concept of the product “StratUp” was conceived by Sandeep
Rambhatla as a student of Amrita School of Business(ASB) for a game in the
college’s management Fest “PRAGATI”. The concept developed by Sandeep
was further used by ASB students for five consecutive years in Pragati.
StratUp is the first product developed by ProcessBee; it is a multiplayer
multi role playing game. In the game, the players run a business, track
objectives set by the board, plan and set budget and to approve it, and they
have to collaborate with other functional heads and acquire territories,
manage politics, to take on their competitors. It is a move from the
traditional business simulation to Game Based Learning also known as
Serious Games. It engages the players while they learn various concepts as
well as apply the business concepts learned over the course of their
education or work life.
Stratcon: is a Process Re-Engineering Game. Participants don the role of a
consultant who is tasked with re-engineering a process to meet
requirements of various stakeholders. The game is customisable to
accommodate your organisations business processes to provide a realistic
and contextual training to your employees.

Equalance: is Work-Life Balance Game. Players handle various tasks in their

life to achieve a balance between personal, professional, financial and
social wellbeing while managing time and money. Players learn to make
tradeoffs and manage their life by managing their activities through an
innovative tool called the box of life.
Manoeuvre: is an Experiential Negotiation Game. Players maximise their
resources and understand the art/science of negotiation in an immersive
and engaging way. The game provides an opportunity to track all the
players’ decisions and provide a feedback to make corrective actions.
Chapter Three: Objective
3.1
ProcessBee is a bootstrap startup company with an excellent technical team
engaged in product development. The product was available in the market
form August 2016 and they are approaching the traditional way of
communicating the product to their targeted audience. Hence they need a
proper communication strategy for increasing their digital presence which
would help creating awareness of the product among the target market and
also generate quality leads with the least possible expense due to financial
constraints for the marketing budget of the company.
3.2. DM Problem, MR Problem, Components
• DM Problem: How do I generate leads that generate revenue?
✓ MR Problem: Who are the potential Customers?
▪ What is the most effective way of communicating to the
target market?
▪ How do I know my communication is effective?
3.3. Methodology
The Methodology used to develop the strategy includes:
1. Secondary Research:
▪ Various available channels of communication.
▪ The usage of digital marketing.
▪ Various posts posted in the social media and their effectiveness.
▪ Competitor analysis
2. Netnography:
• Netnography was conducted to understand the type of content
shared and frequency of social media channels by the top 5
competitors of ProcessBee from both the corporate and the
educational institution segment.
Chapter Four: Situation of the Company
4.1. Current State:
ProcessBee has been started in November 2015, it has completed a little over
2 years now. It has grown and is successfully developed its core product
Stratup and are finding their prospects in a general traditional way. Along with
the Stratup they also developed three other serious games out of which few
are board games. There unique selling point(USP) is the work style
performance (WSP) report using intrusive as well as non-intrusive analytics.

The company has never invested in any mode of marketing. They has not
performed any communication or marketing activities as yet. However,
ProcessBee has successfully listed in many websites as the game based
learning company and also won the award for the best game based learning
company of the year 2017 by EdTech Review.

The company is currently working on developing their versions of the existing

simulation game StratUp. After their research for two years the team came up
with an idea of developing versions for the most appreciated game offered by
ProcessBee i.e., StratUp. Soon after this idea strike the developing team
started working on developing the silver and bronze level and have successfully
completed the other two versions as well.
The current internet owned assets that the company possess are:
✓ Website
✓ Facebook Page
✓ Twitter Account
✓ LinkedIn Account(premium account of the CEO)
✓ YouTube Account
✓ Google+ Account
However, only few of the above channels are being used effectively such as
their website recently gone for an update and came up with the version 2.0.
The Facebook page is one active social media platform they have currently
where they are having nearly 600 followers along with the premium account in
LinkedIn of the CEO(Mr. Sandeep Rambhatla) who is having a wide range of
connections throughout the globe.
The Website, among other channels need to be optimized. Website and the
website content specially to increase the chances for the company website to
come up in SERP(Search Engine Result Page) when an internet user searches
for Games, serious Games, Business Game or Business Simulation Games, etc.
4.2 SWOT Analysis of ProcessBee’s Current Market Communication:
Strengths:
•Expertized technical team.
•Creative employees in
photoshop and unity 3d.
•Recognized the importance of
communication.
•International Business
development representative.
Oppurtunities:
•The growing industry of serious
games.
•Availability of social media and
internet maerketing guids
•leathargic use of available social
media platforms
•social media promotions is
affordable.
Figure 1: Swot Analysis of ProcessBee’s current Market Communication.
Weakness:
•Website is not Search Engine
Optimized.
•Non-availability of dedicated
MARCOM staff.
•Few inactive social media
platform.
•limited number of employees.
Threats:
•The low budget for marketng
will set the back in comparison
to their competitiors.
•social media and inetrnet
marketing is also available to
the top competitors
•Presence of the target group on
social media.
Problems faced by ProcessBee: ProcessBee currently is active on social media
platforms like facebook and LinkedIn and are updating their website but still
there are very little or can say negligible leads generated through this medium.
As currently ProcessBee is not ready to invest in any kinds of marketing they
are not able to reach out to their target customers.
The company needs a framework and guidance to use each channel-
framework on the type of content, frequency of post and the type of resources
needed and to analyse the impact on these channel to achieve the
communication goals and overall company strategy.

4.3 Organisational and communication Objective:

Overall Communication Objective:

“To create awareness of the brand and the company products among the
target market by the end of the 2018 and create an interactive and effective
system to communicate with the prospect.”
Communication Objective:
Communication works effectively when there is flow of relevant information
among the employees as well as between the target market and the company.
Below given are the communication objectives that a company can use for
external communication and also provides specific goals which could be
achieved.
• How to achieve the organisational goals and objectives?

 Communication Objective :
➢ To create awareness among the target market.
➢ To build customer database
➢ To increase direct sales
➢ To increase the number of people in the sales pipeline.

 Communication Tools :
➢ Website
➢ Social media
➢ Cold calls
➢ Content marketing(relevant Infographics/video/articles)
 ➢ Online seminar(Webinar on relevant Topics)
➢ Direct Marketing attempts

• Create Brand awareness among target market :

 Communication Objective :

➢ To communicate the company vision and mission

➢ To communicate the USP(unique selling point)
➢ To educate the target market about ProcessBee’s products
and services.
➢ To communicating the customers latent pain points and
how the company services will ease the pain.

 Communication Tool:

➢ Website
➢ Social media
➢ Cold calls
➢ Content marketing(relevant Infographics/video/articles)
➢ Online seminar(Webinar on relevant Topics)
➢ Direct Marketing attempts

• Identify and implement ways to engage prospects:

 Communication Objective:

➢ To get as many useful leads as possible

➢ To have maximum WOM(word of Mouth)

 Communication Tool:
➢ Through Content Marketing(Webinar registration /E-
book downloads/Newsletter registration/podcast
registration)
➢ Participating in events
➢ Hosting social media competitions and campaigns
Target Audience identified and the company currently focusing on and the
communication message they are delivering are as follow:

1. Human Resource Managers:

(What they need to know)

➢ The products and services offered by ProcessBee

➢ Product Features
➢ Price and other relevant factors
➢ Accuracy and reliability of the results generated by the product
➢ The product usability
➢ The product helps in skill development
(What they will get)
➢ The use of serious games for development of knowledge and skills.
➢ ProcessBee has a product that bridges the gap between the
knowledge and skill needed
➢ Product can be used to educate as well as assess
➢ Processbee has a non-intrusive method of assessing performance
➢ ProcessBee offers skill assessment with fun element
➢ ProcessBee’s products are engaging and entertaining.

2. Employees:

(What they need to know)

➢ ProcessBee’s products are effective in training

➢ The products are entertaining
➢ The product will help in developing the skills.

(What they will get)

➢ The use of serious games for development of knowledge and skills.

➢ Research which indicates that individuals learn better while playing
games
➢ ProcessBee’s games are fun to play
➢ Provides a platform to apply strategy
➢ ProcessBee’s products are engaging and entertaining.
3. Educational Institute:

(What they need to know)

➢ What are ProcessBee’s product offering
➢ How effective are the products
➢ The reliability of the results generated by the product
➢ How relevant the product is in developing skills of students
➢ Will the product retain student’s interest in the subject
➢ Is the product affordable
➢ Is the product value for money
➢ Which skills will the product help developing
(What they will get)

➢ The use of serious games for development of knowledge

➢ The product offering and its benefits to the students and the
institute
➢ The test run results and its effectiveness
➢ 360° feedback and its results during test run
➢ The before and after improvements in knowledge and retention

4. College Students:

(What they need to know)

➢ How useful is the product for skill and knowledge

development?
➢ Is the product engaging?
➢ How will the student benefit from the product?
➢ Will the product be useful in career development
➢ How much will the product cost?

(What will they get?)

➢ ProcessBee’s products are engaging and entertaining
➢ The major areas the product aids in development and the
proof from the test runs
➢ The product offering and its benefits to the students
5. College Professors:

(What they need to know)

➢ What are ProcessBee’s product offering
➢ The effectiveness of the product
➢ The reliability of the results generated by the product
➢ How relevant is the product in imparting subject
knowledge?
➢ Will the product retain student’s interest in the subject
➢ Is the product value for money
➢ Which skills will the product help developing?
(What will they get?)
➢ The use of serious games to develop knowledge
➢ The method used in analyzing data is scientific and accepted in
the domain of serious games
➢ The major areas the product aids in development and the
proof from the test runs
CHAPTER FIVE: Communication Strategy
5.1 Brief summary of the Strategy
The main objective of the project was to develop communication strategies for
ProcessBee technologies which can be effective and implementable keeping in
mind the cost involvement of the marketing options.

There are many effective means through which ProcessBee Technologies can
improve their digital presence, so this chapter will deal with the strategies
suggested to the company in order to improve their digital presence through
existing social media platforms and also through some recommendations to
the company which will help them to gain the digital presence. The
recommendations to the company are substantiated with the secondary
research and netnography. Also many implemented strategies during the
period of internship and the results were also the reasons behind the
suggested strategies.

5.2 Strategy Overview

• Strategy for B2B
The major concentration of the company is towards gaining the B2B
customers. So they want to create more awareness among there B2B
customers which are:
➢ HR Professionals
➢ Educational Institutes
➢ Professors of Educational Institutes
➢ Top Management (Business)

The social media platforms they should consider for capturing the B2B
customers and to create awareness pf the serious gaming industry, the
company and the product offering.
➢ LinkedIn (Many HR professionals use
LinkedIn as the main platform) {source:
Hubspot survey 2015)
➢ Facebook (Hubspot survey about the
.B2B conversions they say that the 52%
of the B2B conversions happen through
facebook)
The focus should be on:
➢ Email Marketing and lead nurturing on the existing contacts.
➢ Integrating email marketing with social media and call to action (CTA)
from website and blogs
➢ Search engine Marketing
➢ Participating, sponsoring and conducting events

• Strategy for B2C

The company has started concentrating on the B2C segment as well.

They recently developed a game which can be played by individual
and is available in the Google PlayStore. Currently not available for
downloading but soon will be in available in the run stage in the
playstore.

Once the company is ready with the product to be launched officially

in the playstore and is available for its B2C customers to download
and play individually then several other applications they can
consider.

Here the company needs to introduce the use of mobile marketing as

it would be the ebst wat to reach a large number of people. Along
with it is advisable to join additional social media channel such as
Pinterest and joining the relevant communities to create awareness
among the target market. Another channel to consider will be the
involvement of Publishers for carrying out the marketing of the
product developed for the B2C segment.
5.3 Strategy in Detail

The previous chapter gives a brief description of the proposed strategy, below
described is each strategy in detail.

5.3.1 SEO (Search engine Optimization)

As per the site grader report by LXRSEO.com the site is not optimized for
Google Search Engine. The score received by the company website
http://processbee.com/” was very less based on various factors.

The website received zero score for the following,

1. Sitemap
2. Customer Error Page
3. Rorts.txt
4. SEO friendly URLs

And score of 50 and below for the following,

1. Unique Anchor Text
2. Internal Links
3. Code to text Ratio

The type of keywords used in ProcessBee website and the average monthly
searches on Google are as follows:

Keyword Avg. monthly searches(as per Google

Keyword Planner)
Game 6120000
Business 90500
ProcessBee 0
Engaging game play 0
Processbee games world 0
Simulate business 0
Business simulation 320
(Source: LXRSEO site tester)
The Keywords used in one of the top competitors “stratX Simulation” and the
average monthly searches on google are as follow:

Keyword Avg. monthly searches(as per Google

Keyword Planner)
Business games 22200
Game based learning 210
Serious games 260
Strategy games 590
Educational games 6600
innovative 22200
Virtual business environment 10
Source :( keywords suggested by Google keyword planner)

Proposed changes/Actions:

✓ Working on the custom error page, creating a user friendly 404

error page for better SEO results and site ranking
✓ Robots.txt file to instruct the robots on how to crawl and index
the website
✓ SEO friendly URLs, using the target relevant keywords.
✓ XML sitemap for featuring the website content: it is to make sure
that the search engine is crawling and indexing all the applicable
pages of the company website
✓ Use of keywords in the context as well as URL
✓ Keywords suggested as per average monthly searches on Google.`

Tools to aid action:

The following sites can be checked for free toc heck SEO performance on
the company website
 ✓ Google search Console
(http://www.google.com/webmaster/#?modal_active=none )
✓ Uber suggest to find suggestions for keywords
(https://ubersuggest.io/ )
✓ Kink building tool to improve SEO rating (site traffic analysis:
http://www.awstats.org/ )
✓ Google web optimizer

Approximate Cost:

Initially there is no cost associated with implementing the actions as well as to

check if the actions are deriving value to the company. However, tools like
screaming frog SEO Spider will cost 160$ per year.
5.3.2 Social Media Strategies:

According to the benchmark report published by content marketing institute

social in 2017 media channels that most B2B business in North America include
the following:

To what factors do marketers attribute this increased success? The top two
Factors are: doing a better job with content creation (85%) and developing or
adjusting their content marketing strategy (72%).

According to the benchmark report published by content marketing institute

social in 2017 media channels that most B2C business in North America include
the following:
Current State:

Currently ProcessBee has an account in the following Social Media Platforms:

✓ LinkedIn
✓ Facebook
✓ Twitter
✓ Google+
✓ YouTube Channel

From the above mentioned platforms were activated long back in the year
2016 but only Facebook and LinkedIn are the two activate pages rest all are
almost negligible when it comes to active participation.
5.3.2.1 LinkedIn

LinkedIn being a most used socializing site by Professional is a platform that

the company should be a part of. As per Hub Spot , there are more than 101
million business users and more than 1 million business pages making it a
go to place for socializing with those who really matter in a B2B market,
they have mentioned (source: site testing LXRSEO:lxrseo.com) that 44% of
the respondents from the B2B market has generated leads via LinkedIn.

LinkedIn has a great potential especially when it comes to connecting with

the right persons and keeping track of what are the interests of the
potential clients.

Accordingly to social media B2B (screaming Frog SEO spider), linkedIn has
the highest social media audience for a software industry.

Competitor Analysis with respect to the followers of the LinkedIn:

LinkedIn Followers

BTS

Strax silmulation
Linkedin Followers
En paradigm

Cesim
0 5000 10000 15000 20000 25000
 Actions Suggested:
✓ Use the existing premium account
✓ Join all the relevant groups on LinkedIn
✓ Create a techie page related business simulation games and technical
updates
✓ Promote the page with the help of premium account
✓ Create a group and invite people to join the group
✓ Post news article and new blog post relevant to the industry (serious
gaming/ simulation game/ business simulation)
✓ Send Inmails to prospects via LinkedIn
✓ Identify prospects through LinkedIn and separate mail

5.3.2.2 Facebook:

Facebook is a socializing website which makes it a good platform to connect

with people of similar interest. Of the marketers surveyed by Hubspot 42% of
them said Facebook is critical or important to their business and 43% of the
B2B companies acquire their customers from this platform. Hence it’s a rich
platform to work in.

Competitor Analysis with respect to the followers of the Facebook:

 Facebook Followers

ProcessBee
BTS
Indus Geeks
Strax silmulation
Facebook Followers
Topsim
En paradigm
Capstone
Cesim
0 1000 2000 3000 4000 5000

Actions Suggested:
✓ Post content relevant to the target audience
✓ Timely Product Updates.
✓ Educational videos or interview videos.
✓ Event Pictures.
✓ Campaign Videos/workshop Videos/pictures.
✓ Blog Post Updates.
✓ Info graphics / GIF (optional)
✓ Weekly three updates.
✓ Do not use more than two to three hash tags for any post. We can tag as
many possible.
✓ After achieving an impressive number of followers, can conduct many
polls and games and know the prospects through comments and
enquiries.
✓ Facebook Live
 Facebook has an option live video where the viewers could watch the
people speak live like in television broadcast. This feature is much like a
Webinar, however the maximum time that the host can go live in a
stretch would be only 30 minutes.

✓ ProcessBee could use this feature as a substitute to Webinar when the

videos are expected to be sort and interesting,
✓ Experts in this field of Serious Games or people who have played the
game prior or reputed academicians could be invited as guest for the live
video.
✓ A prior intimation of hosting the live video will ensure greater
viewership.

The audience would be all the followers gathered over the years. They are
expected to be individuals whose interest includes simulation game, business
simulation, and wish to know more on how the industry is functioning. There
number of followers could and is expected to increase by sharing content that
potential customers find useful.

Organic posts on Facebook is a part of inbound marketing, marketers time and

again mention inbound marketing is bound to generate more ROI than
outbound marketing efforts.
After Implementing few of the above mentioned actions suggested we can see
the following results which has been observed during the period of internship
for over a 15 days of period and observed that there is a drastic changes of the
post reach that too an organic post.
Following are the few snapshots of the results which show the post reach of
the infographics which has been posted on a regular basis at a particular
period:
 Lifetime Total Likes Lifetime: Total number of
people who have liked your Page (unique users)

5/17/18

5/10/18 Lifetime Total Likes Lifetime: Total

number of people who have liked
your Page (unique users)
5/3/18

4/26/18
465 470 475 480 485
Few of the time and days in a week are observed during the trial period of
posting the Facebook post and observing the post reach of the target
audience and we observed that following details about the posts
5.3.2.3 Blogging

Blogging is a method of distributing content; Blogger and WordPress are

popularly used to disperse the information/content. Blogging is all about using
the right content to attract the right customer.

Identified the top 50 blogs site globally along with that find that the very few
sites give access to post our blogs in their respective blog sites.

Actions suggested:

✓ Starting a blogger account

✓ Developing content that is suitable to the target market: since the target
market here are HR training and recruitment, students, professors,
corporate professionals, etc.
✓ Use of Infographics and other visual content as it is easier to consume in
comparison to only text.

5.3.2.4 Twitter:
Twitter is also a socializing platform and being a part of this community will
give the company access to a great number of people ad further reach. As per
HubSpot twitter is an extension of the company website and other social
network sites. Twitter makes it possible to connect and engage
people/potential clients you may have missed out on Facebook. Leaving out
twitter would mean leaving out a good number of users. The twitter is further
useful when it comes to B2C market.

Competitor analysis with respect to the followers in the twitter :

 Twitter followers

ProcessBee

BTS

Indus Geeks

Strax silmulation
Twitter followers
Topsim

En paradigm

Capstone

Cesim
0 500 1000 1500 2000

At present, ProcessBee is having a twitter account but it is a completely dead

page.

Actions Suggested:
✓ Frequently update the twitter account
✓ Post at least twice a week
✓ Don’t use more than two hashtags for a post
✓ Use a picture that works best to show the brand personality
✓ Follow the right people: For any company it is important who the company
follows. You could start following:
• Important people in your industry
• The local media
• Potential customers
 • Customers and people who you would like collaborate with(potential
business partners).

Few Suggestions and Actions that can be implemented by the company in the
near Future:

5.3.2.5 YouTube:
YouTube has become the second largest search engine, larger than bing,
yahoo.

The audience for this particular platform cannot e exactly defined as it is

available to larger public; however, it is advisable for a company to be present
in this platform. Currently ProcessBee is having an YouTube channel but we are
not leveraging this medium to the maximum.
So, my suggestions to the company to use this platform are immediate and
upload all the relevant video content through which the users will know more
about the company their work and the value offered. At the same time, it is
important that the video should attract the right customers and direct them to
the website. In this way the company will be able to create traffic on their
website as well.

Actions Suggested:
✓ Make sure the right keywords are used in the description of the
video.
✓ The video must be less than 3 minutes preferably
✓ The script should be memorable and increase the chances of recall
✓ The type of content preferred in YouTube would include:
• Game demo
• Case studies
• Educational videos
• Video of the event
• Updating the account with webinar recording
• Serious game trailers (B2C market)
The company could use YouTube to upload all videos they create; however, it
is not necessary to upload them all to YouTube. Depending on what message
they are giving out and who their target market is they can upload it on any
one particular platform it could even be just Facebook and then direct the
viewers to view rest of the video on YouTube.

5.3.2.8. Measure the effectiveness of the Actions (For each social media)

1. LinkedIn:
o No. of followers: month on month growth
o the performance of posts/engagements: Impressions, liked
and shares
o Site Traffic (web traffic through LinkedIn)
o Volume/number of qualified leads
o Followers demographics
o how the company compare to competitors?

2. Facebook:
o No. of followers: month on month growth
o Page insights
o Negative feedback

3. YouTube:
o No. of followers: month on month growth
o Organic channel success:
• Social shares
• Comments, views and likes
• Watch time
• Conversion rate

5.3.2.9. Approximate cost of action and measuring

The cost of implementing these social network actions would have very little
cost. It would be limited to the type of tool the company uses and also if they
are talent to take care of the marketing needs. Else minimum 10$ per month.

5.3.2.10.

• Content Marketing:
Content marketing is one major pull for your target audience.
ProcessBee should concentrate more on developing content and posting
it through various respected.
CHAPTER SIX: CONCLUSION
Internet has had a great impact in the lives of many, it has changed exactly
how people learn and communicate with each other. With the boom of
internet came into existence the age Digital learning. There are eight types of
digital learning products, them being self-paced eLearning Courseware, Digital
Video, Text & audio reference, Collaboration-Based learning, social learning,
simulation-based learning, game-based learning, cognitive learning and mobile
learning. The market process bee is functioning in, is the niche market of game
based learning also known as serious games, which uses game play to transfer
the knowledge to the users. The industry is still at its infant stage in India with
the market currently dominated with simulation software but not simulation
game.

Process Bee’s endeavour to succeed in this industry calls for special need in the
area of marketing to create awareness of the industry of the industry as well as
the benefits of a serious games in the educational and corporate world.

Marketing plays an important role in spreading the knowledge and the efforts
put into it will create awareness of the field and reputation for the company
based on the activities that the company carries out. In the present world with
growing number of people turning to the internet, companies find it to be
useful to use digital marketing in communicating their message. Process bee
could also use and gain from engaging with the customers and the prospects.
The strategy explained in the report will allows the company to initiate the
marketing activities needed to create an image of themselves in the minds of
people.

Social media marketing will be the area that needs main focus for both the B2B
and B2B segments followed by email marketing and events. Concentrating on
the LinkedIn groups specifically could boost leads from the B2B segment for
the company and concentrating on mobile marketing would help reach the
vast group f individuals in the B2C segment. Participating is conferences like
the PG connect as and when the opportunity arises will help the company get
greater exposure on in terms of understanding the changes in the industry
needs and preferences, establishing publisher and media contacts as well as
generating valuable leads.
 BIBLIOGRAPGY and REFERNCES:

• www.hupspot.com
• www.processbee.com
• https://www.facebook.com/ProcessBee
• Site testing LXRSEO: lxrseo.com
• https://www.scraemingfrog.co.uk/seo-spider/
• http://www.hubspot.com/marketing-statistics

Sources for many of the data provided is mentioned in brackets with

respect to the data.