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  • SIP Initial Information Report 21BSP0177-YASH SINGH

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    YASH SINGH
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    The document provides details about a marketing internship project at Aditya Birla Sunlife Insurance. The project aims to understand the marketing and advertising strategies of the company through primary and secondary research. The intern will study platform-based ad campaigns and learn about five different types of campaigns over the course of a three month internship under the guidance of a company circle head.

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    The document provides details about a marketing internship project at Aditya Birla Sunlife Insurance. The project aims to understand the marketing and advertising strategies of the company through primary and secondary research. The intern will study platform-based ad campaigns and learn about five different types of campaigns over the course of a three month internship under the guidance of a company circle head.

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    4 views2 pages

    SIP Initial Information Report 21BSP0177-YASH SINGH

    Uploaded by

    YASH SINGH
    The document provides details about a marketing internship project at Aditya Birla Sunlife Insurance. The project aims to understand the marketing and advertising strategies of the company through primary and secondary research. The intern will study platform-based ad campaigns and learn about five different types of campaigns over the course of a three month internship under the guidance of a company circle head.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    SIP Initial Information Report

    Enrolment no: 21BSP0177

    Name: Mr. Yash Sanjeev Singh

    Project Title: A study on Marketing and Advertising strategies of Aditya Birla Sunlife Insurance

    Project Area: Life Insurance

    Project Objective: To understand the Marketing and Advertising strategies

    Project Description: To understand the marketing and advertising strategies by using primary and
    secondary research of Aditya Birla Capital for Aditya Birla Sunlife Insurance. I am currently working
    on platform bases ads Campaign. After this we will learning about 5 type of campaign.

    Company Name: Aditya Birla Sunlife Insurance

    Address: Flat 702, Khodal chambers, 60ft Road RB Mehta road, opp. Kotak Mahindra Bank,

    Ghatkopar East

    City: Mumbai

    State: MAHARASHTRA

    Pin Code: 400075

    Phone:

    E-Mail:

    Company Activity: Life Insurance

    Name of the Company Head:

    Designation: Circle Head

    Work Timings: 09:00 AM - 03:00 AM

    Stipend Amount: 0

    Facilities: As per company provided

    Company Guide Name: Mr. Saurav Sirvatav

    Designation: Circle Head

    Contact: 7827711365

    E-mail:

    Project Schedule: 3 Months

    Project Methodology: Primary and Secondary research

    Other Information: Product based and value based ad campaign


    Faculty Guide: Dr. Pankaj Madhani

    Provided on: 08/3/2022

    Last Modified:

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