TEXAS A&M UNIVERSITY, HANOI & HO CHI MINH CITY, AUGUST 1 - 8, 2015

May 7, 2015
Saturday

August 1, 2015

6:35 PM

arrive Hanoi
meet ISP Program Manager at the airport
transfer to hotel/check in

day one
arrive Hanoi

Sunday

air
2 x bus transfer

August 2, 2015

day two
welcome to Vietnam

morning

afternoon

breakfast
presentation 1: overview of history, government & business environment
in Vietnam
e.g. a local expert
lunch on your own/ group lunch in hotel? tbc
guided tour of Hanoi

hotel
conference room

2 x bus/walk

This tour will take you to explore Hanoi's most attractive sites such as OnePillar Pagoda or the Temple of Literature, the very first university in Vietnam.
You will also walk around the Hanoi's Old Quarters and Kiem Lake and Ngoc
Son Temple located on the island in the middle of the lake.
evening

Monday

welcome dinner at KOTO restaurant with a guest speaker

http://www.koto.com.au/
return to hotel

August 3, 2015

2x bus transfer/ restaurant

2x bus transfer

day three
manufacturing & finance

morning
group A+B

afternoon
group A
group B

Tuesday

breakfast
visit 1: manufacturing in Vietnam - keeping the competitive advantage
e.g. ABB
management presentation, discussion, tour of facilities
group lunch
visit 2: financial market and banking environment in Vietnam
e.g. ANZ
e.g. HSBC
return to hotel, rest of the day at leisure

August 4, 2015

hotel
2 x bus half-day

restaurant

day four
local business environment

7:00 AM
9:30 AM
11:30 AM

2:00 PM
group A+B
3:15 PM
3:45 PM
group A+B
5:15 PM
6:00 PM

7.5.2015

breakfast
transfer to the airport
flight to Ho Chi Minh City (duration approx. 2 hrs)
snack on board
arrive Ho Chi Minh City
transfer to the hotel, check-in
lunch on your own/ group lunch in hotel? tbc
presentation 1: pros and cons of doing business in Vietnam
e.g. Hive Corporation
coffee break
presentation 2: tailoring business strategies to Vietnamese market (case
study)
e.g. TRG International
end of the session
cultural event 2: foodie motorbike night tour
The Foodie is not just a gastronomic tour, but a great way to see parts of the
city that the majority of tourists don't get to see! The Foodie combines the
Saigon By Night tour with stops for amazing food. This tour is a fun and the
perfect way to discover some of the lesser known dishes that the locals love
to eat!

hotel
2x bus transfer
air

2 x bus transfer
conference room

conference room

bus/motorbikes

Learn more

Wednesday

August 5, 2015

day five
consumer behavior

afternoon
group A
group B

afternoon

Thursday

breakfast
visit 3: cultural specifics of advertising (case study)
e.g. LOWE
e.g. TBWA
management presentation, discussion, case study
group lunch
cultural event 3: half day trip to Cu Chi tunnels
Experience the world of the Cu Chi freedom fighters with a visit to their
famous maze of tunnels, which were used by the Viet Cong in the Vietnam
War and housed up to 10,000 people who rarely saw daylight.
return to hotel
rest of the day at leisure

August 6, 2015

hotel
2 x bus half day

restaurant
2 x bus/walk

day six
manufacturing in Vietnam

morning
group A+B

afternoon
group A+B
evening

breakfast
visit 4: textile industry - a backbone of Vietnam's economy
e.g. Esquel
management presentation, discussion, tour of facilities
group lunch
visit 5: FMCG in Vietnam - opportunities and challenges
e.g. Kimberly-Clark
management presentation, discussion, tour of facilities, field study
free to relax
OR
optional cultural event 1: Vietnamese cooking class

hotel
2 x bus full day

restaurant

students pay individually

Learn the secrets of Vietnamese cuisine and try to prepare spring rolls, soup
pho, or other traditional dishes during this hands-on cultural experience.

Friday

August 7, 2015

day seven
Hi-Tech & NGO

morning
group A
group B

breakfast
visit 6: hi-tech manufacturing - alluring sector for investments?
e.g. Cisco
e.g. Intel
management presentation, discussion
group lunch

afternoon

visit 7: NGOs in Vietnam - alleviating poverty through training & education

group A+B

e.g. Saigon Children's Charity

management presentation, discussion, volunteering activity
farewell dinner - Bonsai river cruise
A memorable dinner cruise on the Saigon River with traditional folklore
entertainment.
return to hotel

evening

Saturday

August 8, 2015

6:25 AM

breakfast
check-out, transfer to the airport
depart for USA

hotel
2 x bus full day

restaurant

2 x bus transfer/boat

2 x bus

day eight
depart for USA

7.5.2015

hotel
2 x bus transfer
air

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