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  • The Amazon Guide To: Writing A PR Brief

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    Pei Nguyễn
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    The document provides a template for writing an effective PR brief, outlining key sections such as background on the organization and communications objectives, target audiences that activities aim to reach, channels for reaching those audiences, and how success will be measured. It recommends addressing any potential difficulties and partnering with experienced PR agencies that can help answer questions and develop the brief using their expertise.

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    The document provides a template for writing an effective PR brief, outlining key sections such as background on the organization and communications objectives, target audiences that activities aim to reach, channels for reaching those audiences, and how success will be measured. It recommends addressing any potential difficulties and partnering with experienced PR agencies that can help answer questions and develop the brief using their expertise.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views5 pages

    The Amazon Guide To: Writing A PR Brief

    Uploaded by

    Pei Nguyễn
    The document provides a template for writing an effective PR brief, outlining key sections such as background on the organization and communications objectives, target audiences that activities aim to reach, channels for reaching those audiences, and how success will be measured. It recommends addressing any potential difficulties and partnering with experienced PR agencies that can help answer questions and develop the brief using their expertise.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 5

    The Amazon guide to

    writing a PR brief

    The Amazon guide to

    writing a PR brief

    What is a PR brief?

    Writing a PR brief, especially for the first time, can appear daunting but dont be
    put off. By following Amazons structured approach, it should be easy to set out the
    information that will make your PR activity more effective.
    Photo credit: Northumberland Toy Library by Paul Doyle

    Were impressed by Amazons insightful approach and


    understanding of the sector.
    Sally Horrox, Marketing Director, NCT

    The Amazon guide to

    writing a PR brief

    The Amazon template


    communications work?
    Background
    Are you aware of any difficulties which will need to be addressed?
    Communications objectives

    prepare?
    Target audiences

    activities.
    Communications channels
    How will you judge if activity has been successful?

    You may be looking for a PR agency to help you answer some of these questions
    using their experience and resources. If so, make this clear agencies like Amazon
    will be happy to develop a brief in partnership with you.
    Photo credit: Tendring Reuse and Employment Enterprise by Paul Doyle

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