You are on page 1of 1

Emma Bainbridge

Mrs. Biswas VIII


Bioethics
7 April 2015
Genetic Testing
http://www.the-scientist.com/?articles.view/articleNo/40460/title/DNA-Ancestry-for-All/
"DNA Ancestry for All." The Scientist. N.p., n.d. Web. 7 Apr. 2015. <http://www.thescientist.com/?articles.view/articleNo/40460/title/DNA-Ancestry-for-All/>.
During this article I learned a lot about how the DNA Ancestry business was booming
and what the companies have to do. In 2013 the US Food and Drug Administration orders 23 and
me to stop marketing its health-based genetic testing. Since business slowed down the company
decided to go into ancestry DNA. The competitors, Ancestry.com and Family Tree DNA, soon
ramped up advertisement. Each company has genotyped more than 600,000 customers. The
hardest challenge these companies face is education the costumers. The reason they have to
educate the costumers is that in the US the genetic literacy rate is very low; the costumers should
know what they are buying. Many organizations have ramped up the public outreach to fill this
knowledge gap. Overall this is a great idea to find out your heritage.

You might also like