Sales promotion is one of the seven aspects of the promotional mix.

(The other six parts of the

promotional mix are advertising, personal selling,direct marketing, publicity/public
relations, corporate image and exhibitions.) Media and non-media marketing communication are
employed for a pre-determined, limited time to increase consumer demand, stimulate market
demand or improve product availability. Examples include contests,coupons, freebies, loss
leaders, point of purchase displays, premiums, prizes, product samples, and rebates

Coupons are certificates with a stated value that consumers can redeem with retailers or
manufacturers when they make appropriate purchases. They are offered mainly by
retailers and manufacturers as sales promotion tools to accomplish specific sales
and marketing goals. Advantages are that get a discount coupon at the time of product
purchase. Another advantage is that they are placed directly on the product or nearby. I
am receptive to coupons as they can get reduced immediately

A free sample is a portion of a product given to consumers at no cost for their trial
with the aim of driving product adoption. Avantage is acquaint the consumer with
a new product. I am receptive to the promotion this time because before buying the
product if I can convince myself it really is quality.

A rebate is an amount paid by way of reduction, return, or refund on what has

already been paid or contributed. The advantages are that the reduction is offered at
the time of purchase. Can I buy the same quantity of goods at a lower price. I'm
receptive because saving money.
Either Directly or indirectly has the lower the cost per unit of the product. The
advantages are that I can give a small amount of money for the same product.

Contests normally require the participant to perform some type of activity. The winner is
selected based on who performs best or provides the most correct answers. No
purchase is required to enter a sweepstakes The advantages are that you can get
a free product by participating in a contest. I am apprehensive because even
if you win you lose nothing, and if a product of gain opti free.