Activity 6.

1a Visual Design Principles and Elements Matrix

Name: Richard Myers

Partner: Dominick Allese

Point

Principles of Design

Description of
Use of Element of
Design

Balance

Emphasis

Contrast

Rhythm

n/a

n/a

Line
Some of the
lines are
engraved into
the car.

Product: Orange Automoblox Car

Color
Orange and
birch wood

The rims on the

wheels are
radial
The wood color
makes the car
more aesthetic

n/a

n/a

n/a

Value

Elements of Design
Shape
Form

n/a

Advanced
shapes in
addition to
some basic

The car has

many types of
form b/c of the
amount of
shapes

n/a

Both sides of
the car are
symmetrical

The shapes of
the wheels are
symmetrical

Makes the
wood look
more realistic

The spoiler on
the back adds
to the shape
variety

The
Automoblox
symbol is
embossed into
the car

The birch wood

and the orange
colors have
rhythm

n/a

Proportion

n/a

n/a

Unity

n/a

n/a

Texture

The parts in the

car are cramped
but others are
loosely packed

The whole car

is smooth
except for the
rims of the
wheels

The people
cramped in the
windshield has a
darker shade
b/c its cramped

n/a

The tires have

a regular
rhythm

Space

The characters
have random
rhythm
The wheels are
proportional
because there
are 4

2012 Project Lead The Way, Inc.

IED Activity 6.1a Visual Design Principles and Elements Matrix Page 1

Economy

n/a

n/a

The windshield
shape is very
complex

2012 Project Lead The Way, Inc.

IED Activity 6.1a Visual Design Principles and Elements Matrix Page 2