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Target Audience
Name : Mike Ross
Age : 28
Occupation : Lawyer
Income : $88,000
Residence: Los Angeles, CA
Wants : Looking for a compact vehicle that is perfect t in urban and amplify the moments
spent with friends
Outdoor Life Urban Life Current KIA SUV
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KIAs design language is based
around architecture. Its the way
the greenhouse sits on the body,
the proportion, the graphic when
viewed from the side, the wheel
arch size, the face, the stance, the
overhangs, and the down-the-road
look and feel of the car. Everything
should work together.
KIA refers to its current grille de-
sign as the Tiger Nose. This design
consists of two tabs, one up and
one down, in the middle of the
grille and pointing at the badge.
KIA has very quickly redesigned
every model in its lineup to show a
common look.
Brand Identity
Design Language
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Drive to work Go grocery shopping
Urban
Ofoad adventure
Outdoor
Biking Rafting Rock climbing
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Carry heavy stuff Take dog to dog park
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Alcantra
Leather
Glossy Metal
Aluminum
Silver Fabric
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46 -52 TV Box
152mm
14.9 cuFT
1350mm
1700mm
This car is perfect for outdoor adventurer It ts surfboard, bicycle, backpack and kayak
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46 -52 TV Box
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10 ( 3 m
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12 ( 3.6 m
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10 ( 3 m
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12 ( 3.6 m
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Side Package
Trunk Package
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Industrial Origami
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Repetition Polygonal Edge
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For Jumper, the polygonal edges were
considered in order to catch peoples attention
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The nal shape
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The inspiration shapes integrate with car shaped form
The character lines development
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The edge shape pattern is integrated to the car shape forms
Inspired by solid geometry,
its intersecting one another at randomly
Dene the designs
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Irregular shapes integrated
More Randomly polygon shapes
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Unique irregular shape creates fascinating design
Starting with various looks
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Got more nely cut
irregular shapes
Start from big shapes
Under big lines has the irregular shapes
Solid geometry but randomly ordered
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Early Stage side view
Combine the semi nal side view with tiger
claw mark
Semi nal stage
Final side view
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The small window and large body
Proportion gives sleek and sharp feelings
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3dimensional polygon Inspired
front headlight
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The Signature air vent development
Air vent steps
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Applying polygonal edges on different
portion
Exploring where to put the texture
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The top air vent is open
Exploring the KIA tiger nose
From a monolithic shape to a
series of intersecting volumes
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My concept is covered but it still kept
the essence of the brand identity
Following the KIAs design cue
Connecting front nose with headlight
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Leveling the bottom air vent
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Developing the bottom air vent for solid look
Illuminated headlight
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Leveling the front bumper to catch
more eyes and efciency
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Balancing my inspiration and KIAs design que
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Mixing the top nose and bottom air
vent for the direction i want
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It created the direction i need
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Its got rounded edge, It still has the cold image
but not aggressive as sharp edge
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The concave polygon gives more
minimalism and sharp feeling
Volumes intersect one another like budding
crystals to create the sculpted forms
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KIAs design language
The face, stance, and proportion has to well balanced
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Rear light Started from
latest KIA SUV concept
Finding KIAs look
Trying to nd balanced middle,
not too much aggressive not to much friendly
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Combining the concept tail light
and polygon shapes
Mixing Polygon shapes
on the back too
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The edge rear bumper could
reduce the drags
Chrome around the tail light
for more elegance look with
extra brights
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The edge bumper make it look more tough and sharp
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Shifted chrome into the middle
for the sleeker look and nish
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Making the middle part of taillight
slimmer and narrower
Using 3-Dimensions of polygon shape
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Finalizing the designs and checking
the polygon shape is in the taillight
K on the back of the
brake light for plant on
peoples head its KIAs brand
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The reason SUV have low mpg because high air drag. By
minimize the drag i created the slits to smoothen the air
These horizontal slits will leaves a smaller wake and less
drag also keeping the sporty look instead box shape car
Like leather football the laminar ow around a good shape
Cut through inspired
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11 inchs
KIA Jumper Package
Compact SUV
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