INTERNATIONAL BRANDS

fter the libralization in 1991 many international brands comes to INdia for
setting up there business and some of has also there manufaturing units due to
low labour cost and talented people.
Foreign companies enter basically in Garments(Hugo Boss, Marks & spencer,
Benetton, Lacoste, Mango, Louis Vuitton, Givo,), Telecome Industry
(Samsung,Nokia,Vodafone,Sony Ericson), Spots articles
(Reebock,Nike,Addidas,Cartire), Soft Drinks (Pepsi,Coca Cola),Motor Industry
(Honda, Kawasaki, suzuki) in fast food industry ( MC Donald) and many more.
BRANDING
The process involved in creating a unique name and image for a product in
the consumers' mind, mainly through advertising campaigns with
a consistent theme. Branding aims to establish a significant and differentiated
presence in the market that attracts and retains loyal customers
Read
more: http://www.businessdictionary.com/definition/branding.html#ixzz2xsnZs
aSd