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"101 Auction Secrets Revealed": If You Want Download Bonuses Ebook Click Here
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Contents
101 Auction Secrets Revealed ........................................................... 1
Introduction....................................................................................................... 4
A Better Life ....................................................................................................... 4
Why You Should Sell On eBay ............................................................................ 5
Auction Apprenticeship ...................................................................................... 6
Avoiding Online Auction Failure ......................................................................... 7
A Timeless and Stable Business Opportunity ..................................................... 7
Questions to Ask Yourself as You Begin ............................................................. 8
AuctionSecret $1: First Principle to Making Money With Auctions...................... 8
AuctionSecret $2: Best Products Around............................................................ 9
AuctionSecret $3: Goal of Owning Your Own Product .......................................10
AuctionSecret $4: Best Kinds of Product to Sell ................................................10
AuctionSecret $5: Short-Term Goals For New Sellers........................................11
AuctionSecret $6: Getting Started Accepting Payments ....................................11
AuctionSecret $7: Merchant Accounts, Do You Need Them?..............................12
AuctionSecret $8: Profitable Pain & Painless Profits .........................................13
AuctionSecret $9: Sell Everything Approach .....................................................14
AuctionSecret $10: Focused Selling Approach...................................................15
AuctionSecret $11: What Not To Sell ................................................................15
AuctionSecret $12: Strength of eBay ................................................................16
AuctionSecret $13: How Much Can I Get Out Of This?.......................................16
AuctionSecret $14: How To Price Your Items....................................................17
AuctionSecret $15: Set Your Auctions On Fire...................................................18
AuctionSecret $16: Pick a Populous Region for Free Exposure..........................19
AuctionSecret $17: Most Important Aspect of a Killer Descriptions ..................20
AuctionSecret $18: Make Your Description Complete........................................20
AuctionSecret $19: Did You Just Gouge Me? .....................................................21
AuctionSecret $20: Use Key Words in Titles To Increase Traffic .......................22
AuctionSecret $21: Avoid This Costly Mistake ................................................22
AuctionSecret $22: Whats In a Name? .............................................................23
AuctionSecret $23: Readability Rules ...............................................................24
AuctionSecret $24: 9 Customer Service Rules ...................................................25
AuctionSecret $25: Always Answer a Customer Email ......................................26
AuctionSecret $26: Spit-Fire Email Templates ..................................................27
AuctionSecret $27: Using Other Auction Sites...................................................28
AuctionSecret $28: Notorious Buyer Archetypes ...............................................28
AuctionSecret $29: Final Value Fee Refund .......................................................29
AuctionSecret $30: What Customers Want After an Auction .............................30
AuctionSecret $31: Quick-Selling Hot Items .....................................................30
AuctionSecret $32: Thomas Register ................................................................31
AuctionSecret $33: Products To Sell at No Cost ................................................31
AuctionSecret $34: Create Your Own CD or DVD ...............................................32
AuctionSecret $35: An Easy Money-Maker On eBay ..........................................33
AuctionSecret $36: Build a Post Auction Email CD - Catalogue..........................33
AuctionSecret $37: Create Your Own eBooks ....................................................34
AuctionSecret $38: Putting a Photo Into Your Ad ..........................................34
AuctionSecret $39: Searching for a Good Used Camera ....................................35
AuctionSecret $40: Editing Your Pictures..........................................................35
AuctionSecret $41: Crunching Your Graphics ....................................................36
AuctionSecret $42: Free Web-Hosts..................................................................36
AuctionSecret $43: Ftp Programs......................................................................37
AuctionSecret $44: Free Image Hosts ...............................................................37
AuctionSecret $45: HTML You Need To Know ....................................................38
Introduction
Welcome
How would you like to earn a couple a hundred extra dollars a week
on top of what you already make? Or possib ly more
You may be like me and want to break away from the hassle of 9-5
routine.
Selling on eBay is a wonderful way for beginners to make money online,
the best for most. Not to mention the learning opportunity of a lifetime.
I m going to give you some tips you need to know to excel at earning an
income with auctions.
In no time, if you keep at it with so me help, youll have this mastered.
The main ingredie nts you need to become a good seller are
DURATION & PERSERVERANCE
(And some good advice of course.)
Once you start, keep plugging away because its not a walk in the
park. Time and experience will tilt everything in your favor.
A Better Life
My career selling began on a cool autumn day on eBay over 3 years
ago. Back then I mostly sold whatever I could get my hands on
Now I do a lot of selling through my o wn websites, but still like to run
a few auctions from time to time.
Auction Apprenticeship
But, like any other profession you have to start at the beginning, and
thats the time when its roughest - theres a lot to learn if you want to
get good.
Prepare to serve your apprenticeship this is a time when every
blunder and drop of fortune is instruct iveAnd you dont have to worry about losing your shirt.
Paypal Account
Driver's License (for i.d. verify if you choose to do it)
eBay Account
If you have this, then you can accept these essential pay types that
hook right up to your bank account:
PayPal
eBay BillPoint
eBay Electron ic Checks
If you have a feedback less than 10 you may want to get i.d. verified
for $5. This allows you to accept popular "Buy Now" payments.
Almost ALL pay ments are paid with these methods - funds go right to
your accou nt.
You can actually have money streaming in just a few short days of
your first auction, depend ing on auction duration.
Selling bulky and obtuse odds and ends for meager amounts
alongside continual searching for inventory, product fulfill ment,
customer concerns, paperwork, etc quickly leads to eBay burnout.
I know burnout.
Leave yourself enough space in your business to improve your
process and acquire better and better things to sell.
And
Pay close attention to the amount of profit per sale for certain items.
Profit margins need to be healthy enough to justify time being spent
doing the work.
If youre selling material goods with low profit margins then prepare to
work your tail off to get anywhere.
Only if youre able to generate decent return can you expect to make
a good living at selling.
Simply put, all items have a predictable cash potential. The less
commonplace and valuable your item is, the more elasticity in this
range
Sentimental items like collec tibles have a tremendous range a
particular item in a collectib le auction might sell anywhere from $30 $300.
If youre a good auctioneer, make fine ads, use photos and follow all
the guidelines for maximiz ing your auction results - then you can
expect to hit the upper range of your items eBay value.
An extra $1.50 profit per auction is what makes you or breaks you.
As a rule: EBay value for common everyday items is below what you
would find in retail. Try to leave those items to larger merchants.
Some items have a dismal eBay value. Like computer monitors.
As you become more knowledgeable, you acquire a feel for an items
eBay value. This ability comes with practice and patience and it
certainly pays off when it comes
Starting too high kills the spirit of the auction process. People come to
the auctions to compete for a bargain.
You will also incur higher listing fees if you price high.
Its a matter of confidence - when you have experience selling certain
items, you can know almost for certain the a mount of profit it brings
The best time to list when attempting this is early Saturday morning
around about 7 a.m. EST.
As far as advertising exposure I normally opt the $120 approach.
eBay is adding all sorts of exposure options. You can spend as
much as $180 for an ad... the works.
Yeah, its a lot of money. But if you test everything its a surefire
investment and far from gambling.
Drive bidders to your auctions try to add fuel to the fire.
Normally I would contact my mailing list and tell them Im having a
clear out of my inventory and offer a special like free shipping for
bidding.
I even contacted a list of likely bidders. I simply compiled a list of
about 200 people who are likely interested from the eBay site and
sent them a nice email.
In the auction itself- try to ma ke them an offer they cant refuse; be
sure to ma ke a point out of your no-risk guarantee;
Throw in some easy piece of information that the bidder will be
interested in that costs you nothing to provide.
Get rock moving down the hill an early as possible.
If you get that auction up over 30 bids by Sunday night... that gives
you over 8 days of sizzling hot exposure.
Its important.
But dont let it lock your brain up; you can always change it later if you
see something else more suitable.
One little trick I use is to name my i.d. after my website URL:
www.auctionebook.com
Whenever auction email goes out I would get a free clickable link.
Free advertis ing- but good things must end as they say. Of course,
eBay banned this- other sites dont mind.
If you have a site and you feel like taking a risk put parenthesis
around it or obscure the name in some way that will foul up the pesky
name filters while still letting buyers know your URL.
AuctionSecret $23: Readability Rules
Someone elses writing shouldnt be a chore, including mine. Here
are some principles to live by:
Use a short opening paragraph. Fire your big guns as tersely as
possible- dont allow the readers attention to wander this early on
Short sentences make firm friends. Force something to be read by
keeping it brief.
Make your paragraphs less than 5 or 6 lines. Whats worse than
an intimidating block of descrip tive prose that goes on and on?
Underline or boldface important words or phrases. Some parts of
a sentence are more important than others. Add pizzazz to these
parts.
Include attention-boosters: questions, news items, etc... I have a
short attention span and little if any tolerance for bland writing. Its
your job to keep the reader awake and alert.
Ask for the bid at the end of the description. I had to slip this in,
though it is somewhat out of place - its important to ask for the bid!
Use positive language. The auction ad is not a good place to start
convey ing gloom and doom - keep things blithely opti mistic
regardless.
Saves loads of time and the email will sound very personal - not
robotic, like Stephen Hawking.
I even suggest plugging the individuals name in if you know it. W hat a
sweet and hypnot ic word it is.
Download the freeware program called, shortkeys light - pop open
your boilerplate document and start assigning keyboard shortcuts to
questions are asked...
AuctionSecret $27: Using Other Auction Sites
EBay is the place to be, but I recom mend trying the others- mainly
Amazon and Yahoo.
EBays only competition is Yahoo, and when you use them remember
that they generally fall short in returns
But not all the timeOne thing youll notice is page views are high at Yahoo - and sales
are low.
As an auctioneer, its in your best interests to see Yahoo rival eBay in
the auction format-
Before you launch that atomic warhead, have a cup of coffee - know
that youre in it for the long haul... clear your mind, reflect on more
sane hours - then and on ly then can you respond.
Here are some of the personality types that will test your neurological
fiber:
The Impatient Buyer- people are impatient and want their goods
NOW. These people are the extreme embodiment of the time
honored sales principle that people dont like to wait.
The Post-Auction Heckler- Post auction hecklers think that the
haggling begins when the auction ends. Some people are like this.
The Unhappy Buyer- Some folks will be disappointed with your
product or service regardless of how good it is. Best thing you can do
to avoid the fallout is to offer a money -back guarantee.
The Deadbeat- The most irritating bidder in the world is the one who
tells you, The check is in the mail- of course it never comes.
Youve been forewarned
Then a crisis hit where I needed some thing to sell, anything. I started
wigging out so I began compari son-shopping online using shopp ing
bots.
I stumbled on somethi ng that worked. I would visit video gaming sites
and stores and note the popular games. Then I would check EBay for
final bids and My Simon for the cheapest retail prices of the game.
If I liked what I saw, I would post an auction for the game and when t he
auction was over have the retailer send the game to the buyer
I used to sell several CDs that I put together with the original product
they bid on it really works.
Think along this line- it drastically increases the business you do and
it will make the competit ion pretty much a non-factor.
Paint Shop is the poor mans Photoshop. You can get them both at
one of the software sites I mentioned earlier.
http://www.xoom.com
http://www.honesty.com
Now, for the moment youve been waiting for
This require HTML so dont faint on me. Make sure this is the first
thing that appears in your ad HTML:
<BODY background=http://www.yourhost.com/yourimage.gif>
Thats the code you need. Most body tags require a </body > close
tag at the end of an HTML page. On eBay, dont include it- it goofs
the ad up.
your site.
This needs to be something thats freely distributable - these types of
publications are called 'viral ebooks ', and they will give your Website
a much needed traffic boost.
You can only take advantage of this if you have a niche
They need help in all aspects of the auction process - making ads,
listing, setting up customer databases and so on.
Prepare a resume in advance and highlighting your selling skill and
contact local businesses that you might be able to assist if you
keep at it like this you will build contacts, experience, reputation - the
sky is the limit.
Every business that thrives has a soul and a purpose. Consider what
you want long term- and what you want short term.
Look for a ways to create meaning and value for you customer. Its so
important. If you dont have a compel ling reason to believe in what
youre doing
Then find one- if what youre doing isnt of the utmost
importance your potential withers on the vine
In business your customer is the only thing. You customer is far more
important than any product you sell. They are even more important
than the service you give them.
Strive to give them quality at every level of the transaction.
With online auctions most sellers have a hard time looking past the
initial sell.
Some believe after the initial bid the relationsh ip is over.
Thats a tough way to do business and it doesnt work for many.
Look far beyond the first sell. It is only the beginning of a long
mutually beneficial relationship.
I buy certain types of things on eBay from the same sellers over and
over. I wouldnt dare do business with anyone else, not when they have
proven themselves and their product.
You want to earn that same type of position in the minds of buyers
within your niche.
Leverag ing means getting everything you can, out of the amount
of effort you put in. Cost-effective tools abound for helping you do
that easily.
When you use existing tools and methods for freeing yourself from
repetitive tasks, you compress time.
That means you get more work done with less energy... and as a
result you make more money.
http://www.eudora.com
Simply filter mails with predictable and annoying words such as
mo money, mo money, mo money, $$$$ cha-ching! $$$$ or
sex, sex, sex!
In fact, if they defraud you, the best way to get them back is via safe
harbor.
Its more effective than leaving negatives which most will take as
insults no matter what you say and retaliate.
How you respond here is totally up to you. If youre selling on
eBay, you depend on your credibility.
The deadbeat bidder could care less.
From personal experience the two ti mes Ive negged someone for
not paying, theyve fired back with one of their own- both were nasty
and unfair.
eBay doesnt remove them either ever no matter how much you
beg them.
Pack well. A good dependable box and some newspaper is all you
need normally.
Free CGI scripts like Formmail can do it, but you need a program like
Mailloop to extract the data from the emails:
http://www.worldwidemart.com/scripts/formmail.sh tml
http://www.mailloop.com
This is difficult for beginner s but really not that tough.
Currently I use Getresponse to do this - the service is free, and
recommend it if youre new to building a list:
http://www.getresponse.com
http://ww w.irs.gov
http://www.entreprenuer.com
Pick one or two prime days per week to do your shipping business.
Stick to it, it gives everything order.
If for some reason you need to stop an auction you can- it needs to
be an emergency.
Reconsider doing this with auction you have paid advertising for, as
refunds are not available.
Under what circu mstances is this permissible?
I dont know exactly, the Gestapo are always moiling and toiling
around with the rules. Check eBay for detail.
How do you do it?
Simply cancel all bids place on the auction, leave an explanation,
then end the auction itself.
AuctionSecret $89: Taming Information Overload
If you want to get anything done- prepare to beat back the flux of
informat ion coming your way.
Focus, thats what its all about- and there are a 1,001 distractions
online and off.
One way to stay on course is with a business planner- keep track of
important tasks you need to do to make your business grow and to
make money
And PRIORITIZE tasksYou have two levels of task priorities:
Things that must be done now to stay existent (taxes, etc.)
Things that bring the most profit
Everything else is a low-level concern.
If you want to know how to succeed with auctions: emulate the best.
Keep an eye out for sellers with astronomical ratings or those who
are selling large volumes of items and paying lots for advertising.
Youre clues as to how to make money will come from those who
already know.
For an example of an excellent feedback record... check out eBays all
time greatest seller- or at least most prolific:
http://members.ebay.com/aboutme/parrothead88/
Whenever my I want to inspire feedback envy in someone, I just refer
them to this URL.
This fellow has over 24,000 positive feedbacks. Someday, around the
year 2525, I hope to have 24,000 as well.
Its good to study up on how the veterans do it. Parrothead88 seems
to have a predilection for all types of bubble mailers only.
Notice that its a consumab le product. That means peop le come back
to him to purchase more, usually outside of eBay
Look for an item similar to yours on eBay's site with the search
engine.
Find the most complete ad available, then...
Save the ad to your desktop and re-engineer it with your own style
and wording in your html editor of choice.
Scroll down to where the ad begins and copy and paste the
description to a text pad. You want to separate eBay's html from what
you're going to work with.
Now take the html you just saved to the text pad and start re-working
it. Change words, descriptions, html properties and so on.
Let their ad give you a starting point for your own.
Don't plagiarize the exact item description, of course. Just change it up
a little. If you reinvent the wheel it may take several hours.
At the end of the auction the bidding fervor will kick in if you priced
low - whereas the fervor wont if you start high. You want irrational
bidders.
A lot of buyers who simply outbid one another to build feedback or to
avoid wasting their time following an auction that ends with them not
getting what they want.
Steer away from using tables in your ads if its featured unless youre
certain... until youve thoroughly tested it. Until then, just dress things
up with plain and si mple html.
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