uyhgPR manual; PR crisis management speech

Prepjhygfcaring, google, best PR crisis management cases

Most news agencies (Reuters) agreed on the best companies at dealing with PR
crises
Well see which company best strategies; according business insider, most effective
PR crisis management and best corporate apology ever Sounds int?
3 parts: background info, reenact the shortened version of the best PR crisis management
speech ever (business insider), Q%A Info from Reuters, dailymail, latimes, businessinsider
What do you think? Comp with the best history of dealing with PR?
JJ first PR crisis 82 Tylenol, 7 deaths. Sb poisoned a few bottles in one store, not directly
responsible
Recall m. unusual, sell even more; case classic example business schools
Since then, not unusual to recall 8 m bottles when in doubt, ex hygiene standards factory
Im talk last PR crisis JJ 2010
JJ discontinued production ob tampons; result: dozens thou signatures, public anger,
criticism media,
public image threaten, only care about money
Lets JJ tackled the issue
Sum up all countermeasures in one short speech, press conference
Thank you for coming, CEO
For over 70 years, owned ob franchised, 1940 Germany, ohne binde
Not the leader, tampax 5X, decided to focus on other areas, discontinue
Did not anticipate reaction, signatures, anger, criticism media, amazon
Decided to: discount coupons website members
Own way to apologize: we have sent a personalized music video to all 65 thou
members, contained name
Won a medal Canes festival, PR section
Main criticisms: health problems, number contrary, not the case, business decision
Wish to thank all customers remained faithful, helped us see how appreciated our
products are.
Thank you for staying with us.