University of Maryland Department of Communication COMM386: Experiential Learning Spring 2015
Amber Booth April 6, 2015
POINT PAPER: Blog Meetings and Shadowing
Subject. This week I attended three blog meeting with the PR & Marketing team and I shadowed two members so the marketing team. Background. Attending meetings and shadowing colleges is a good way to learn about all aspects of the organization. When you sit at a desk all day you get wrapped up in your day to day tasks instead of learning as much as you can. Discussion. On the first day of the week I went to three blog meetings. The First one was the Monday breakfast meeting that goes over the events in all the departments and how Childrens National wants to cover them. This is a big meeting because the VP attends to talk to the lower staff about how everything is going. The other two meeting were training and updated information about the blog emersion project. I learned how to place old blog posts into the new system and when it would officially go live. The tutorial was a little confusing because I do not know a lot of code but it was a very good skill to learn. On the second day of the internship I shadowed two members is the marketing team Caitlyn and Hannah. I learned about what the Marketing department does and the difference between and email pitch and a phone pitch. I did not know it differed by the type of industry. In the medical field you do phone pitches, but for other sections of PR you may do phone pitches. Recommendation. The ninth week of my internship I learned always carry a notebook and a pen. If you have any questions ask especially if they relate to your major. Sample topics include: