Facebook for Business

Presented by
Nigel Swaby
Swaby Online Media
Facebook 101 – the basics
 What is Facebook?
 Why use Facebook?
 How to use Facebook effectively!
What is Facebook?
 A wildly popular social
media site.
What is Facebook?
 A wildly popular social
media site.
 A place to connect
with friends and share
thoughts, links,
photos, movies and
schedule events.
What is Facebook?
 A wildly popular social
media site.
 A place to connect
with friends and share
thoughts, links,
photos, movies and
schedule events.
 A place to do
business.
Why use Facebook?
Why use Facebook?
 That’s where the viewers are!
Why use Facebook?
 That’s where the viewers are!
 Some estimate 400 million users world
wide.
Why use Facebook?
 That’s where the viewers are!
 Some estimate 400 million users world
wide.
 103 million U.S. users.
Why use Facebook?
 That’s where the viewers are!
 Some estimate 400 million users world
wide.
 103 million U.S. users.
 Targeted user information including age,
gender and location.
The power behind Facebook…
http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/

 Average user has 130 friends

The power behind Facebook…
http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/

 Average user has 130 friends

 8 new friends per month
The power behind Facebook…
http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/

 Average user has 130 friends

 8 new friends per month
 55 minutes a day on the site
The power behind Facebook…
http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/

 Average user has 130 friends

 8 new friends per month
 55 minutes a day on the site
 Fans two pages per month
The power behind Facebook…
http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/

 Average user has 130 friends

 8 new friends per month
 55 minutes a day on the site
 Fans two pages per month
 Is invited to three events per month
The power behind Facebook…

Facebook has a multiplier effect…

The power behind Facebook…

Facebook has a multiplier effect…

Of implied TRUST!
The Social Media Myth
The Social Media Myth
Social sites skew young.
The Social Media Myth
Social sites skew young.
18 million U.S. Facebook users are over 45.
How to use Facebook for
business.
How to use Facebook for
business.
 Create a personal profile.
How to use Facebook for
business.
 Create a personal profile.
 This should contain accurate information!
How to use Facebook for business.
http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=datc
How to use Facebook for
business.
 Create a personal profile.
 Create a “fan” page for your business.
How to use Facebook for
business.
 Create a personal profile.
 Create a “fan” page for your business.
 Create a “fan” page for your top keywords.
How to use Facebook for
business.
 Do use accurate information.
How to use Facebook for
business.
 Do use accurate information.
 Do upload an image or logo.
How to use Facebook for
business.
 Do use accurate information.
 Do upload an image or logo.
 Do update regularly.
How to use Facebook for
business.
 Do use accurate information.
 Do upload an image or logo.
 Do update regularly.
 Do link pages together.
Fan engagement strategy
Fan engagement strategy
 Post interesting content.
Fan engagement strategy
 Post interesting content.
 Search blogs using your keywords.
Fan engagement strategy
 Post interesting content.
 Search blogs using your keywords.
 Thank new fans.
Fan engagement strategy
 Post interesting content.
 Search blogs using your keywords.
 Thank new fans.
 ALWAYS respond to feedback!
Fan engagement strategy
 Post interesting content.
 Search blogs using your keywords.
 Thank new fans.
 ALWAYS respond to feedback!
 Use tools for time management.
Fan engagement strategy
 Post interesting content.
 Search blogs using your keywords.
 Thank new fans.
 ALWAYS respond to feedback!
 Use tools for time management.
 www.hootsuite.com
Would you like to know more?
Would you like to know more?
 Social Media University (SMU)
Would you like to know more?
 Social Media University (SMU)
 Begins February 26th
 Three month course.
 $20 per class.
 $199 for entire course.
 BetaLoft in SLC.
 Or online!
 http://seobyswaby.com
Would you like to know more?
 Web Marketing Weekly Show
Would you like to know more?
 Web Marketing Weekly Show
 Wednesday’s at 2pm.
 Podcast for listening later.
 http://webmarketingweeklyshow.com
I need your help!
I need your help!
 Video testimonial today.
 Recommendation on LinkedIn.
 Fan my Facebook page!
 Follow me on Twitter.
 Read my blog.
 http://seobyswaby.wordpress.com