Assignment-factor analysis

Twenty two-wheelers were surveyed about their perceptions and image

attributes of the vehicles they owned. Ten questions were asked to each of
them, all answered on a scale of 1 to 7 (1=completely agree, 7 completely
disagree)
1.
2.
3.
4.
5.
6.
7.

I use a two wheeler because it is affordable

It gives me a sense of freedom to own a two wheeler
Low maintenance cost makes a two wheeler very economical in the long run
A two wheeler is essentially a mans vehicle
I feel very powerful when Im on my two wheeler
Some of my friends who do not have their own vehicle are jealous of me
I feel good whenever I see the ad for my two=wheeler in the TV , in a
magazine or on a hoarding
8. My vehicle gives me a comfortable ride
9. I think two-wheelers are a safe way to travel
10.Three people should be legally allowed to travel on a two-wheeler