twinfunds : Marketplace for invoices

Case Analysis
Introduction:
This case study is designed to help us understand how you would think about
executing on your responsibilities in the role of "Business Development Intern".
As a part of this case study you will be challenged on all aspects of that role e.g.
market research, strategy development and execution plan. The deadline for
submission is midnight, 7th June 2015. If successful, you will be invited for a
Skype interview. Please email your responses to hello@twinfunds.com
Case Context:
TWINFUNDS is a start-up aiming to disrupt the traditional invoice financing
market by creating a global online marketplace for selling and buying invoices.
Invoice financing is a mature market with multiple online and offline players,
meaning that TWINFUNDS will need to develop a sound strategy and execution
plan in order to win.
As one of the first employees of the company, and being the Business
Development specialist, you have been tasked with developing a first draft of the
UK/Spain strategy and execution plan. The leadership wants to have a detailed
face-to-face conversation with you the week commencing 8th of June to go
through your work and co-create a final version of the execution plan which you
will then be responsible to deliver.
In particular, the leadership is looking for answers on the below questions.
(Market focus: UK/Spain)
1. What is the difference between Invoice factoring and discounting?
Which model has a higher change of success and why? (Focus on UK
market)
2. What are the key seller/buyer groups operating in the market that
TWINFUNDS can engage with in order to generate new business? e.g.
Banks/ Pension Funds
3. Which prioritised seller/buyer groups you will focus your efforts on in
order to ramp you the business quickly and why?
4. What execution strategy and plan would you employ to ensure
success with these seller/buyer groups? (Please be specific about any
events etc. you would like to attend as a part of your plan)
5. What are the challenges that you will face in this role and how do you
plan to tackle them?
Notes:
- Please be as specific as possible while answering questions to ensure that we
have a rich discussion during the face-to-face call.
- Please try to keep the answers short, preferably in bullet points
- You are more than welcome to make use of a presentation to support your
answers

twinfunds proprietary document. Please email hello@twinfunds.com for any queries.