Professional Documents
Culture Documents
Instructions:
Apply the concepts you have learned in the previous weeks. Prepare a business plan that
comprehensively addresses the following parts:
1. Executive Summary
The executive summary presents encapsulated concepts of your business.
This also serves as an introduction to your business plan.
The executive summary must not be less than 1000 words.
The first paragraph of your executive summary shall introduce your business concept and provide
the key concepts about your business.
The succeeding paragraphs should present the summary of your business plan: market analysis,
business operation, marketing strategies, and key financial indicators.
2. Business Concept
This section must contain the vision and mission of your business.
This will also show the USP and VP of your company.
Answer the following questions:
What products will be offered?
What are the features of the products?
Why offer such products? How do they meet the needs of the customers?
What time will your business be open for business transactions?
Discuss the business location and the reasons on choosing such location. Discuss the
competitiveness of your business.
3. Market Analysis
4. Financial Plan
Discuss how will you market your product. Discuss comprehensively the 7Ps of marketing.
6. Management Plan
FORMATTING GUIDELINES
Can be encoded/handwritten
Short bond paper
One inch margin in all sides
Arial, pt.12
1.15 spacing
Justified alignment