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Model

Definition

MCLs

Proper Contact Info ( Company


Name, Contact Person, Email ID,
Phone Number )
MCL:MQL

MQLs
MCL+ ( BANT )
MQL:SAL
SALs
Lead accepted by Sales Team
SAL:SQL
SQLs
Lead convert to Opportunity
SQL:NEGO
NEGO
Deal Negotiations
NEGO:WIN
Closure Date

Model 12- Month View


Conversion

Q1
1000

Q2
1000

Q3
1500

35%

350

350

525

15%

53

53

79

48%

25

25

38

38%

10

10

14

25%

Q3

Q4

Q1

Q4
1500

525

79

38

14

4
Q2

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