Fund Flash April 2011

VOLUME 14
APRIL 2011
as on 31st March 2011
CIO SPEAK
Dear Policyholder,
Indias victory in the World Cup 2011 clearly brought to the fore a New India - a younger India with
immense potential, clear focus and fire in the belly to achieve it; and yet balance-headed to handle
pressure in a disciplined manner. Indias victory and the recent Indian visit of Investment veteran,
Warren Buffet, 3rd in Forbes Worlds Billionaire List, has left me pondering over the factors driving their
successes. Although they belong to completely different fields, sports & investments, I strongly believe
that their success mantra will surely have a lot in common for each one of us to learn from and
implement while investing our hard-earned savings.
Start Early: If you havent yet started saving & investing, begin it today. Warren Buffet bought his first equity share at the age 11 and still
regrets that he started too late. In fact, he bought a small farm at the age of 14 out of his savings from delivering newspapers. Our own
Sachin Tendulkar has reached a pedestal which most of us can only aspire to reach. We all know that he too started early- played his first
international cricket match at the age of 16 years.
Have a clear goal, lay down your strategy & follow it with discipline: World Cup victory & Warren Buffets success is not a matter of
luck. It is the result of defining a clear goal at the outset, laying down strategy to achieve it & following the plan with unconditional discipline.
Similarly, while investing, you need to spend time on defining your financial goals, laying down asset allocation strategy and follow a
disciplined & systematic investment plan.
There is no substitute for hard work. Understand what you are doing: Team India must have toiled hard to achieve what they have
achieved. At the age of 80, Warren Buffett still does a lot of research on companies and does not invest based on market fad. In his words,
Risk comes from not knowing what you are doing. It is extremely important to do your homework well while investing in stocks. Do not
blindly invest based on recommendations. Try to understand the companies where you invest.
Look at the bigger picture: Team India was not playing for just winning against Pakistan or Australia. They were playing to become World
Champions. Each player contributed to the best of their abilities not to make their own records, but to win the World Cup for the country.
The captain focused on each players inherent strengths. His decisions did not get overpowered with how the player performed in the last
match. One of the Warren Buffets key investment tenet is, Buy a business, not its stock and once you have made a well researched
investment in a company with good long-term prospects, do not panic seeing their stock prices fall in the short-term.
Do not waste too much time in unnecessarily reviewing: Warren Buffets company, Berkshire Hathaway, owns 63 companies. Instead
of interfering in day to day operations of these businesses, Warren Buffet writes only 1 letter each year to their CEOs giving them the goal
for the year. One remarkable thing about Dhonis captaincy is that during the match we did not see him running to each player after each
ball stating what needs to be done. He gave enough space to each player to deliver their best while being there when required. While
investing in equities, do not follow day-to-day fluctuation, have a long-term vision. The market is just a platform to facilitate buying and
selling. Its existence should not induce you to buy and sell daily.
Ultimately, you cannot succeed without Passion. There was a time when Munaf Patel, Indias 3rd most successful bowler in the World
Cup, did not have enough money to even buy a pair of shoes. Born in a small village in Gujarat, his parents bought a TV-set only after he
started playing for the country. Given such circumstances, it is only his passion & discipline that drove him to such heights. While investing
our hard earned savings, we need to display the same passion.
Although risky in the short-term, equities have been the best performing asset class over long-term with Sensex delivering a phenomenal
17.1% CAGR returns over the past 3 decades. It is the best asset class to fight inflation. Despite the short-term uncertainties, riding on the
economys structural strengths, Indian equities are well poised to deliver superior returns over long-term.
At BSLI, we follow a disciplined approach & work with the same passion towards a single objective of maximizing your wealth. You will be
happy to know that all our debt, hybrid & large cap equity funds have consistently beaten their benchmark across 1-5 years period.
Regards,
Vikram Kotak
Chief Investment Officer
Past performance is not necessarily indicative of future performance.
Market Update
Equity
Sensex
Key Indices
31-Mar-11
28-Feb-11
% Change
Nifty
5833.75
5333.25
9.38%
6000
Sensex
19445.22
17823.40
9.10%
5500
BSE 100
10095.74
9259.48
9.03%
Dow Jones
12319.73
12226.34
0.76%
Nikkei
9755.10
10624.09
-8.18%
Hang Seng
23527.52
23338.02
0.81%
Nasdaq
2781.07
2782.27
-0.04%
KOSPI
2106.70
1939.30
8.63%
Nifty
22000
20000
6500
18000
5000
16000
4500
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
Oct-10
Sep-10
Aug-10
July-10
June-10
May-10
Apr-10
Mar-10
4000
Feb-10
14000
India's improving political and policy environment along-with external account resilience in the wake of higher Oil prices attracted FII flows back into the
equity markets in the month of March. The BSE Sensex bounced back smartly at the fag-end of the month and touched a two-month high after touching
a 7-month low in February, up 9% MoM. India outperformed the global indices for the first time in CY2011 in March and emerged as the second bestperforming market (after Korea) in the world. Indian Currency has been relatively stable led by growth in exports, improvement in current account deficit
& pick-up in FII flows in debt markets and increase in ECBs by Indian Inc. which helped bridge the moderation in equity flows. FII flows in equity markets
picked up in March-end only to nullify the negative flows to a large extent in the current calendar YTD.
The Budget session is proceeding smoothly and various bills relating to banking and pension regulations are getting tabled for discussion. The Ministry
of Environment and Forest clearance appears to have softened its stance in favor of growth and have provided clearance to substantial number of
stalled projects as the government machinery has finally started to take important policy decisions to re-ignite the much needed investments climate in
the country. Additionally, the government has eased rules on foreign investments. For instance, foreign companies operating in India won't need prior
approval from their existing joint-venture partners to operate separately in same business segments thereby promoting the competitiveness of India as
an investment destination. Such moves will be instrumental in attracting more FDI inflows into the country which is crucial for a capital-starved country
like ours.
With inflation remaining high, RBI in its policy meet raised key policy rates by 25bps as expected. On the positive side, the Q4 advance tax numbers
grew by 25-30%, IIP came out to be better than expectation, new order announced by government entities like Powergrid, NHAI etc, auto demand
continued to be strong and cement sales are showing improvement.
FII
MF
` v/s USD
6500
50.00
5500
49.00
4500
48.00
47.00
2500
46.00
1500
45.00
500
44.00
(500)
43.00
(1500)
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
Oct-10
Sep-10
Aug-10
Jul-10
Jun-10
May-10
Mar-10
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
Oct-10
Sep-10
Aug-10
Jul-10
Jun-10
May-10
Apr-10
42.00
Mar-10
(2500)
Apr-10
In US $ MN
3500
Equity Outlook
The sustainability of the recent equity market rally and the attractiveness of India as a powerful investment destination would depend upon the political
will to implement reforms like DTC, GST, FDI in retail, Insurance etc. Investors are also keenly looking at the implementation of the Unique ID program
which would go a long way in helping plug leakages in the system with the ultimate aim of reducing the govt. subsidy burden. There is also an urgent
need to kick-start modernization of agricultural supply chain linkages between farms & retail that would solve the storage logistics issues reducing the
wastage and finally helping in control food inflation going forward. Most importantly, the government along-with RBI needs to create a favorable
investment climate to liberate our consumption driven growth economy from the manufacturing inflation hurdle it often runs into.
Over the short-to-medium-term, post the smart equity market rally witnessed on the bourses, Sensex is currently trading at fair valuations of 15.9x
FY12e earnings which is near its long term average. Hence further upsides to the equity market looks capped due to Crude Oil price uncertainty.
However, the direction of the market going forward will depend on the quality of Q4 corporate results, results of State elections in the country and finally
crude oil movement on Middle East North African political developments.
Market Update
Debt
10 Yr GSec
yield
Key Indices
5 year AAA Corporate Bond Spread
9.0
175
150
8.0
100
BPS
7.0
75
6.0
28-Feb-11
% Change
10 year G-Secs
7.99%
8.02%
-0.32%
5 Year G-Secs
7.69%
7.67%
0.22%
91 Day T Bill
7.25%
7.10%
2.11%
364 day T-Bill
7.55%
7.60%
-0.66%
MIBOR
9.91%
8.42%
17.70%
Call Rates
7.16%
6.57%
8.98%
Inflation
8.31%
8.20%
1.34%
50
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
Oct-10
Sep-10
Aug-10
July-10
June-10
May-10
Apr-10
25
Mar-10
5.0
Feb-10
(%)
125
31-Mar-11
Asian economies are expected to be the torchbearers of growth in the coming year due to better fundamentals. Presently, we are in, as the IMF calls, a
'Two Speed Recovery Process'. Advanced economies are either growing slowly or stagnating, with unsustainable debt levels and persistently high
unemployment.
Developing economies, on the other hand, are experiencing strong growth, as they continue to invest in their own infrastructure, grow exports and start
to see increased levels of consumption from the hundreds of millions that they pull out of poverty every year. We have also witnessed China overtaking
Japan as the world's second largest economy and the replacement of the old G7/G8 structure with the G20, bringing together the twenty most
important economies from both the advanced and developing world.
On the domestic inflation front, Food price inflation has begun to moderate. However, non-food inflation accelerated to 6.1% y-o-y in February from
4.8% in January this year. Oil prices are once again on a march led by excessive speculation & MENA civil unrest. Given such a backdrop, RBI hiked
policy rates by 25bps in its mid-quarter review in March 2010. There has been substantial pick up in merchandise exports in the last 3-4 months which
has helped reduce our trade deficit. With invisibles like software exports remaining resilient on global economic recovery, India has been able to contain
the overall current account deficit within 3% of the GDP despite increased oil import bill on rising crude oil prices.GoI budgeted borrowing for FY12
stands at ` 4.17 Lakh Cr ($92.66 billion). The GoI will borrow ` 2.5 Lakh Cr between April 1 to Sep 30 period which is 60% of FY12 borrowing, making
enough room for private sector corporate to borrow in the second half which is a busy season for them.
Debt Outlook
We expect the headline WPI inflation In India to average at 8.1% in FY2011 on high food, oil and other commodity prices. We expect overall inflationary
expectations to remain elevated due to rising business input costs, uncertainty over crude oil prices and the rising risk of second-round effects given
capacity constraints and tight labour market.
RBI will keep a close watch on the systemic liquidity and will keep the market in the deficit mode for some more time so as to get a hold on the rising
inflationary trends as seen on the manufacturing front. Inflationary concern is also likely to trigger additional 50bps policy rate hikes in FY12. However,
excessive tightening is unlikely as it will have an adverse impact on the economic growth.
With the advent of new financial year we will see a new 10 year benchmark being issued which will set the pace for this years G-Sec yields. We expect it
to trade around 7.85% levels given the expectations of high demand. 10 Year AAA Corporate bond spreads are likely to rise from the present level of
95bps to 125bps as new issuances of bonds start coming in and increased activity in new G-Sec benchmark.
Learning Curve
Understanding Primary Equity Market Offerings In Detail
In our earlier edition, we had mentioned in brief different types of Primary Issuances such as Initial Public Offer (IPO),
Follow-on Public Offer (FPO), Rights Issue, etc. In this issue our focus is to understand the mechanism of an IPO.
IPOs are referred to as flotation, which an issuer or a company proposes to the public in the form of ordinary stock or
shares. Prior to floating an IPO, the company has to file certain documents with SEBI. These can vary from one to another
and are known as:
Draft Offer document: it is the offer document in draft stage which is filed with SEBI, atleast 21 days prior to the filing of
the Offer Document with ROC/ Ses.
Offer document: The offer document filed thereafter with ROC is called a prospectus which covers all the
relevantinformation with respect to the companys business, fundamentals and financials along with risk factors to help
an investor to make his investment decision.
Red Herring Prospectus: It is a prospectus, which does not have details of either price or number of shares being offered, or the amount of issue.
Abridged Prospectus means the memorandum and contains all the salient features of a prospectus. It accompanies the application form of public issues.
Pricing: The issuer company in consultation with Merchant Banker shall decide the price. SEBI does not play any role in price fixation. The company and
merchant banker are, however, required to give full disclosures of the parameters which they had considered while deciding the issue price. There are two types
of issues one where company and Lead Manager fix a price (called fixed price) and other, where the company and Lead Manager stipulate a floor price or a price
band and leave it to market forces to determine the final price (price discovery through book building process).
The Issuer company can mention a price band of 20% (cap in the price band should not be more than 20% of the floor price) in the Draft offer documents filed with
SEBI and actual price can be determined at a later date before filing of the final offer document with SEBI / ROCs.
Pricing of an issue where one category is offered shares at a price different from the other category is called differential pricing which is allowed only if the net
offer to the retail public is made at a lower price than the firm allotment category.
Book building method provides an opportunity to the market to discover price for securities. The applicants bid for the shares quoting the price and the quantity
that they would like to bid at. Only the retail investors have the option of bidding at cut-off. After the bidding process is complete, the cut-off price is arrived at on
the lines of Dutch auction. The basis of Allotment is then finalized and letters allotment/refund is undertaken. The final prospectus with all the details including
the final issue price and the issue size is filed with ROC, thus completing the issue process.
The subscription list for public issues shall be kept open for at least 3 working days and not more than 10 working days. In case of Book built issues, the minimum
and maximum period for which bidding will be open is 37 working days extendable by 3 days in case of a revision in the price band. The public issue made by an
infrastructure company, satisfying the requirements in Clause 2.4.1 (iii) of Chapter II may be kept open for a maximum period of 21 working days.
Lock-in indicates a freeze on the shares. SEBI (DIP) Guidelines have stipulated lock-in requirements on shares of promoters mainly to ensure that the
promoters or main persons, who are controlling the company, shall continue to hold some minimum percentage in the company after the public issue.
Basis of Allotment: After the closure of the issue, the bids received are aggregated under different categories i.e., firm allotment, Qualified Institutional Buyers
(QIBs), Non-Institutional Buyers (NIBs), Retail, etc. The oversubscription ratios are then calculated for each of the categories as against the shares reserved for
each of the categories in the offer document. Within each of these categories, the bids are then segregated into different buckets based on the number of shares
applied for. The oversubscription ratio is then applied to the number of shares applied for and the number of shares to be allotted for applicants in each of the
buckets is determined. Then, the number of successful allottees is determined. This process is followed in case of proportionate allotment
The allotment to the QIBs is on a discretionary basis and the discretion is left to the Merchant Bankers who first disclose the parameters of judgment in the Red
Herring Prospectus.
In case of fixed price issues, the investor is intimated about the CAN/Refund order within 30 days of the closure of the issue. In case of book built issues, the
basis of allotment is finalized by the Book Running lead Managers within 2 weeks from the date of closure of the issue. The registrar then ensures that the demat
credit or refund as applicable is completed within 15 days of the closure of the issue. The listing on the stock exchanges is done within 7 days from the finalization
of the issue.
Who is eligible for reservation and how much? (QIBs, NIIs, etc): In a book building issue, allocation to Retail Individual Investors (RIIs), Non Institutional
Investors (NIIs) and Qualified Institutional Buyers (QIBs) are in the ratio of 35:15:50 respectively. In case the book built issues are made pursuant to the
requirement of mandatory allocation of 60% to QIBs, respective figures are 30% for RIIs and 10% for NIIs.
Listing of an IPO: The listing on the stock exchanges is done within 7 days from the finalization of the issue. Ideally, it would be around 3 weeks after the closure
of the book built issue. In case of fixed price issue, it would be around 37 days after closure of the issue.
Indian companies mopped up a whopping $8.3 billion through initial public offers (IPOs) in 2010, fourth largest in the world. Given the under-penetration of
financial market, IPO remain one of the key sources of funding for Indian corporate.
Arpita Nanoti
Head Investments Communication & Advisory
Performance at a Glance
Life Funds
Assure
PERFORMANCE
Fund Return
Last 1 year
Last 2 years
Last 3 years
Since Inception
Assets Held
(` In Million)
BM
5.81
7.81
10.53
9.28
3.94
4.32
5.72
-
1575
Last 1 year
Last 2 years
Last 3 years
Since Inception
Assets Held
(` In Million)
7.16
8.61
13.64
Maximiser
Fund Name
Assure
Income Advantage
Protector
Builder
Balancer
Enhancer
Creator
Creator
Fund Return
BM
Fund Return
BM
6.26
14.46
11.03
10.87
4.72
10.42
5.70
-
6.49
15.58
12.60
10.93
4.65
11.78
5.72
-
6.73
17.10
9.95
13.03
4.84
13.40
5.02
-
4.31
7.22
5.27
-
2765
Multipler
287
Super 20
60810
Platinum Plus I
Platinum Plus II
Fund Return
BM
Fund Return
BM
Fund Return
BM
Fund Return
BM
Fund Return
BM
8.21
37.55
8.40
17.17
6.75
33.33
6.11
-
7.03
43.03
11.50
11.45
6.86
36.84
5.85
7.74
2.14
56.37
14.39
5.03
3.13
45.86
7.15
1.59
13.48
21.28
8.98
17.39
12.24
32.31
5.59
6.98
13.66
39.21
24.31
28799
4583
1019
Titanium I
5571
BM
Fund Return
BM
Fund Return
BM
Fund Return
BM
14.55
12.08
12.12
14.67
12.08
11.31
10.99
10.84
4035
7.17
27.55
15.52
14.94
5.54
19.95
6.22
-
Platinum Plus III

Fund Return BM
12.29
16.16
6054
Titanium II
Fund Return
4230
8002
Fund Return BM
3135
BM
Pension Funds
Last 1 year
Last 2 years
Last 3 years
Since Inception
Assets Held
(` In Million)
Enhancer
BM
4057
Platinum Plus IV Platinum Premier
Last 1 year
Last 2 years
Last 3 years
Since Inception
Assets Held
(` In Million)
5.70
9.97
9.44
8.51
Balancer
Builder
Fund Return
Fund Return
12988
PERFORMANCE
PERFORMANCE
3.88
-
2530
Magnifier
PERFORMANCE
Income Advantage
Protector
Fund Return BM Fund Return BM
378
146
Figures in percentage (%)

Nourish
Growth
Enrich
Fund Return
BM
Fund Return
BM
Fund Return
BM
5.28
9.56
10.26
8.27
4.31
7.22
5.27
-
5.87
14.12
13.09
11.06
4.72
10.42
5.70
-
6.58
20.94
12.90
13.40
5.02
15.04
6.03
-
135
369
Benchmark Composition
Crisil Short Term Bond Index
Crisil Composite Bond Index
BSE 100
BSE 100
BSE 100
BSE 100
BSE 100
1763
Fund Name
Magnifier
Maximiser
Multiplier
Super 20
Pension Nourish
Pension Growth
Pension Enrich
Benchmark Composition
BSE 100
Crisil Liquid Fund Index
BSE 100
CNX Midcap Crisil Liquid Fund Index
Sensex
BSE 100
BSE 100
BSE 100
Disclaimer:
This document is issued by BSLI. While all reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors of fact or for any opinion
expressed herein. This document is for information purposes only. It does not constitute any offer, recommendation or solicitation to any person to enter into any transaction or adopt
any investment strategy, nor does it constitute any prediction of likely future movements in NAVs. Past performance is not necessarily indicative of future performance. We have
reviewed the report, and in so far as it includes current or historical information, it is believed to be reliable though its accuracy or completeness cannot be guaranteed. Neither Birla
Sun Life Insurance Company Limited, nor any person connected with it, accepts any liability arising from the use of this document. You are advised to make your own independent
judgment with respect to any matter contained herein.
Assure Fund
ABOUT THE FUND
PORTFOLIO as on 31st March 2011
OBJECTIVE
SECURITIES
To provide Capital Protection, at a

high level of safety and liquidity
through judicious investments in high
quality short-term debt.
GOVERNMENT SECURITIES
STRATEGY
Generate better return with low level
of risk through investment into fixed
interest securities having short-term
maturity profile.
ASSET ALLOCATION
RISK RETURN PROFILE

Risk
:
:
Return
10.1% Reliance Industries Ltd. 2011
6.36
8.49% Power Finance Corpn. Ltd. 2011
5.74
9.8% National Bank for A & Rural Dev 2012
4.77
10.8% Export Import Bank Of India 2013
3.90
11.3% ACC Ltd. 2013
2.65
7.4% Tata Chemicals Ltd. 2011
2.51
LIC Housing Finance Ltd. 2011
2.48
2.39
Other Corporate Debt
27.36
SECURITISED DEBT
0.00
33.77
MMI
TOTAL
BENCHMARK
AA2.39%
Sovereign
4.53%
MATURITY PROFILE
91.03%
16.36
8.97%
12th September 2005
Less than 2 years
Average Maturity: 0.98 years

Fund Return
BM
5.81
3.94
Last 2 years
7.81
4.32
Last 3 years
10.53
5.72
9.28
2 to 7 years
Modified Duration : 1.15 years
PERFORMANCE - FUND V/S BENCHMARK
Volatility
Maturity
Short
Medium
Long
Low
Medium
High
FUND MANAGER
Devendra Singhvi
Mar-10
BM
Nov-09
Jul-09
Mar-09
Nov-08
FUND STYLE
Jul-08
Mar-08
Assure
Since Inception
AA+
9.85%
P1+/A1+
23.79%
DATE OF INCEPTION
Last 1 year
AA
5.50%
AAA
53.94%
100
NAV as on 31st March 2011
CRISIL Short Term Bond Index
RATING PROFILE
8.73% Power Grid Corpn. Of India Ltd. 2011 3.79
Low
Low
NCD
66.23%
7.35% Hindustan Petroleum Corp. Ltd. 2012 4.28
9.8% Power Finance Corp. Ltd. 2012
100%
MMI
33.77%
66.23
CORPORATE DEBT
Mar-11
Debt
NIL
0.00
Nov-10
:
:
HOLDING (%)
Jul-10
Equity
ASSET ALLOCATION
Income Advantage Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES
To provide capital preservation and

regular income, at a high level of
safety over a medium term horizon by
investing in high quality debt
instruments.
STRATEGY
To actively manage the fund by
building a portfolio of fixed income
instruments with medium term
duration. The fund will invest in
government securities, high rated
corporate bonds, high quality money
market instruments and other fixed
income securities. The quality of the
assets purchased would aim to
minimize the credit risk and liquidity
risk of the portfolio. The fund will
maintain reasonable level of liquidity.
ASSET ALLOCATION
HOLDING (%)
8.08% Government Of India 2022
3.20
2.97
1.94
1.93
1.79
1.77
1.76
1.62
1.60
1.20
Other Government Securities
4.32
9.95% State Bank Of India 2026
4.76
2.32
2.07
Equity
Debt
9.75% Housing Dev. Fin. Corpn. Ltd. 2016
2.01
8.9% Power Grid Corpn. Of India Ltd. 2014
1.95
8.9% Steel Authority Of India Ltd. 2019
1.95
RISK RETURN PROFILE
LIC Housing Finance Ltd. 2011
1.93
Risk
Return
11.5% Rural Electrification Corpn. Ltd. 2013 1.86
:
:
Low
Low
G-Secs
24.08%
RATING PROFILE
Sovereign
27.88%
AA
2.72%
AAA
44.15%
49.01
CORPORATE DEBT
7.45% Tata Sons Ltd. 2012
NIL
100%
NCD
49.01%
AA5.78%
ASSET ALLOCATION
:
:
MMI
26.91%
24.08
8.48% LIC Housing Finance Ltd. 2013
1.84
1.80
BENCHMARK
26.51
CRISIL Composite Bond Index
SECURITISED DEBT
0.00
P1+/A1+
19.46%
MATURITY PROFILE
35.61%
34.80%
29.59%
Less than 2 years
2 to 7 years
Modified Duration: 4.28 years

Income Advantage
DATE OF INCEPTION
7 years & above
BM
26.91
MMI
22nd August 2008

TOTAL
Fund Return
BM
Last 1 year
7.16
3.88
Last 2 years
8.61
13.64
Since Inception
13.95
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Last 3 years
100
FUND STYLE
Volatility
Maturity
Short
Medium
Long
Low
Medium
High
FUND MANAGER
Devendra Singhvi
Protector Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To generate persistent return

through active management of fixed
income portfolio and focus on
creating long-term equity portfolio,
which will enhance yield of composite
portfolio with minimum risk appetite.
STRATEGY
To invest in fixed income securities
with marginal exposure to equity up
to 10% at low level of risk. This fund is
suitable for those who want to protect
their capital and earn steady return
on investment through higher
exposure to debt securities.
Equity
:
:
Debt
0%-10%
90%-100%
RISK RETURN PROFILE

:
:
Risk
Return
HOLDING (%)
Low
Low
Equities
9.40%
26.62
3.60
3.16
2.76
2.32
2.29
2.29
1.78
1.73
1.52
1.45
3.71
MMI
15.13%
NCD
48.86%
G-Secs
26.62%
RATING PROFILE
AA
3.28%
AA+
1.46%
P1+/A1+
8.61%
48.86
CORPORATE DEBT
ASSET ALLOCATION
ASSET ALLOCATION
3.21
3.14
AAA
53.73%
Sovereign
32.92%

2.51
8.75% Indian Railway Fin. Corpn. Ltd. 2013
2.44
1.94
SECTORAL ALLOCATION - TOP 10

BENCHMARK
BANKING
1.82
BSE 100
DATE OF INCEPTION
EQUITY
22nd March 2001
Reliance Industries Ltd.
0.82
PHARMACEUTICALS
Infosys Technologies Ltd.
0.63
AUTOMOBILE
ICICI Bank Ltd.
0.54
ITC Ltd.
0.51
Larsen And Toubro Ltd.
0.42
State Bank Of India
0.34
HDFC Bank Ltd.
0.32
Oil And Natural Gas Corpn. Ltd.
0.30
Housing Development Finance Corpn. Ltd.
0.28
Bharat Heavy Electricals Ltd.
0.26
Other Equity
4.99

Fund Return
BM
Last 1 year
5.70
4.31
Last 2 years
9.97
7.22
Last 3 years
9.44
5.27
Since Inception
8.51
FUND STYLE
Market
Cap
25.27
Large
Long
SOFTWARE / IT
11.17%
CAPITAL GOODS
10.72%
8.05%
FMCG
TOTAL
6.46%
5.88%
5.38%
FINANCIAL SERVICES
4.85%
.
POWER GENERATION
& SUPPLY
3.23%
MATURITY PROFILE
38.09%
35.69%
26.22%
15.13
MMI
Medium
14.82%
METAL
Maturity
Short
20.14%
.
OIL AND GAS
Less than 2 years
2 to 7 years
7 years & above
100
22.69
Mid
Protector
Small
BM
FUND MANAGER
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Sunil Kumar (Equity)

Devendra Singhvi (Debt)
Builder Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To build your capital and generate

better returns at moderate level of
risk, over a medium or long-term
period through a balance of
investment in equity and debt.
STRATEGY
Generate better return with moderate
level of risk through active
management of fixed income
portfolio and focus on creating long
term equity portfolio which will
enhance yield of composite portfolio
with low level of risk appetite.
ASSET ALLOCATION
HOLDING (%)
MMI
10.56%
21.58
4.36
3.57
2.26
2.09
1.68
1.44
1.39
1.17
1.06
0.94
1.62
NCD
48.49%
G-Secs
21.58%
RATING PROFILE
AA+
3.07%
:
:
Debt
10%-20%
80%-90%
Risk
Return
:
:
BSE 100
2.83
2.34
10.25% Tech Mahindra Ltd. 2014
2.22
2.07
8.5% Indian Railway Fin. Corpn. Ltd. 2020
1.86
10% National Bank For A & Rural Dev. 2012 1.82
DATE OF INCEPTION
22nd March 2001
EQUITY

BM
1.32
AUTOMOBILE
ICICI Bank Ltd.
1.16
FINANCIAL SERVICES
ITC Ltd.
0.97
POWER GENERATION
& SUPPLY
0.85
0.62
Last 2 years
14.46
10.42
0.61
Last 3 years
11.03
5.70
HDFC Bank Ltd.
0.59
Since Inception
10.87
0.57
0.54
Short
10.47
Other Equity
Medium
Large
Mid
10.56
MMI
Long
TOTAL
11.33%
METAL
PHARMACEUTICALS
State Bank Of India
12.88%
SOFTWARE / IT
1.67
4.72
19.49%
14.56%
CAPITAL GOODS
FMCG
6.26
Maturity
BANKING
OIL AND GAS
19.37
Last 1 year
FUND STYLE
19.89
Market
Cap
Sovereign
28.90%
9.76% Indian Railway Fin. Corpn. Ltd. 2012 2.73
BENCHMARK
Fund Return
5.01

Low
Low
AAA
59.25%
48.49
CORPORATE DEBT
RISK RETURN PROFILE
P1+/A1+
6.87%
AA
1.91%
ASSET ALLOCATION
Equity
Equities
19.37%
7.31%
6.03%
5.82%
5.26%
4.67%
3.64%
MATURITY PROFILE
35.75%
34.30%
29.95%
Less than 2 years
2 to 7 years
7 years & above
100

28.16
Small
Builder
BM
FUND MANAGER
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11

10
Balancer Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To achieve value creation of the

policyholder at an average risk level
over medium to long-term period.
3.26
3.01
STRATEGY
2.86
2.61
2.55
1.62
7% Government Of India 2022
1.58
1.40
ASSET ALLOCATION
1.39
Equity
10%-25%
CORPORATE DEBT
75%-90%
6.77% National Housing Bank 2013
To invest predominantly in debt

securities with an additional
exposure to equity, maintaining
medium term duration profile of the
portfolio.
:
:
Debt
ASSET ALLOCATION
HOLDING (%)
20.27
MMI
12.46%
NCD
45.29%
G-Secs
20.27%
Equities
21.98%
RATING PROFILE
AA+
1.91%
45.29
Sovereign
31.17%
6.83
RISK RETURN PROFILE
10.05% National Bank For A & R Dev. 2014 3.55
Risk
Return
3.48
7.05% Canara Bank 2014
3.28
:
:
Moderate
Moderate
BENCHMARK
2.27
BSE 100
1.82
DATE OF INCEPTION
1.82
11.3% ACC Ltd. 2013
1.82
AAA
66.92%

BANKING
Last 1 year
6.49
4.65
Last 2 years
15.58
11.78
Last 3 years
12.60
5.72
Since Inception
10.93
1.29
State Bank Of India
1.06
1.00
0.93
ICICI Bank Ltd.
0.89
0.83
HDFC Bank Ltd.
0.81
Medium
6.39%
FINANCIAL SERVICES
6.10%
POWER GENERATION AND SUPPLY
3.76%
MATURITY PROFILE
43.19%
29.64%
27.18%
0.74
Less than 2 years
Long
4.67%
PHARMACEUTICALS
11.01
Other Equity
Maturity
Short
ITC Ltd.
FUND STYLE
Market
Cap
1.52
7.18%
AUTOMOBILE
1.87
10.35%
FMCG
21.98
BM
10.73%
SOFTWARE / IT
EQUITY
Fund Return
11.25%
METAL
18th July 2005
16.08%
CAPITAL GOODS
13.27
17.18%
OIL AND GAS
12.46
MMI
2 to 7 years
7 years & above
Large
Mid
Small
TOTAL
100
18.07
Balancer
BM
FUND MANAGER
11
Mar-11
Nov-10
Jul-10
Mar-10
Nov-09
Jul-09
Mar-09
Nov-08
Jul-08
Mar-08
Deven Sangoi (Equity)

Ajit Kumar PPB (Debt)
Enhancer Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
: To grow your capital through

enhanced returns over a medium to
long term period through investments
in equity and debt instruments,
thereby providing a good balance
between risk and return.
STRATEGY
: To earn capital appreciation by
maintaining diversified equity
portfolio and seek to earn regular
return on fixed income portfolio by
active management resulting in
wealth creation for policyholders.
ASSET ALLOCATION
Equity
:
:
Debt
20%-35%
65%-80%
RISK RETURN PROFILE

Risk
Return
:
:
Moderate
Moderate
ASSET ALLOCATION
HOLDING (%)
SECURITISED DEBT
0.37%
19.87
4.22
2.29
2.10
1.24
1.17
0.92
0.80
0.65
0.57
0.54
5.36
G-Secs
19.87%
NCD
38.87%
Equities
27.87%
RATING PROFILE
P1+/A1+
12.80%
0.97
10.2% Tata Steel Ltd. 2015
0.83
9.05% State Bank Of India 2020
0.77
0.68
0.61
0.54
0.52
AAA
42.23%
BANKING
9.1% State Bank Of Mysore 2019
0.49
OIL AND GAS
10.85% Punjab National Bank 2023
0.48
SECURTISED DEBT
0.37
India Structured Asset Trust XII 2015
0.37
20.78%
13.61%
SOFTWARE / IT
11.16%
CAPITAL GOODS
32.46
9.45%
METAL
8.37%
PHARMACEUTICALS
7.12%
FMCG
5.83%
FINANCIAL SERVICES
5.81%
AUTOMOBILE
Fund Return
27.87
EQUITY

BM
2.36
1.84
1.64
Last 1 year
6.73
4.84
ICICI Bank Ltd.
Last 2 years
17.10
13.40
ITC Ltd.
1.34
9.95
5.02
1.08
13.03
Last 3 years
Since Inception
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
AA+
8.26%
38.87
CORPORATE DEBT
BSE 100
22nd March 2001
AA
4.26%
AA2.84%
Sovereign
29.60%
BENCHMARK
DATE OF INCEPTION
MMI
13.02%
CEMENT
MATURITY PROFILE
40.33%
35.70%
23.98%
State Bank Of India
0.98
0.89
HDFC Bank Ltd.
0.83
Less than 2 years
0.82
0.80
Other Equity
4.74%
3.26%
2 to 7 years
7 years & above
15.27
13.02
Enhancer
Large
Mid
Small
FUND MANAGER
MMI
TOTAL
BM
100
34.16
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11

12
Creator Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To achieve optimum balance

between growth and stability to
provide long-term capital
appreciation with balanced level of
risk by investing in fixed income
securities and high quality equity
security.
STRATEGY
To ensure capital appreciation by
simultaneously investing into fixed
income securities and maintaining
diversified equity portfolio. Active
fund management is carried out to
enhance policyholders wealth in
long run.
Equity
:
:
Debt
HOLDING (%)
30%-50%
50%-70%
2.10
1.58
1.29
1.06
0.85
0.80
0.75
0.71
0.63
0.63
2.45
Risk
Return
:
:
Moderate
Moderate
G-Secs
12.87%
Equities
48.08%
NCD
26.65%
RATING PROFILE
AA
1.40%
Sovereign
30.02%
AA3.27%
3.43
1.66

9.5% National Bank For A & R Dev. 2012
1.59
7.4% Tata Chemicals Ltd. 2011
1.57
20.22%
BANKING
OIL AND GAS
1.41
CAPITAL GOODS
BENCHMARK
1.17
SOFTWARE / IT
BSE 100
PHARMACEUTICALS
9.95
METAL
FMCG
5.66%
48.08
AUTOMOBILE
5.44%
EQUITY
23rd February 2004

Fund Return
BM
4.21
3.44
ICICI Bank Ltd.
2.51
ITC Ltd.
2.22
2.06
Last 1 year
7.17
5.54
State Bank Of India
1.73
Last 2 years
27.55
19.95
1.46
Last 3 years
15.52
6.22
1.44
Since Inception
14.94
1.30
HDFC Bank Ltd.
1.25
Market
Cap
Maturity
Short
26.48
Other Equity
FUND STYLE
Medium
Long
P1+/A1+
11.73%
AAA
46.84%
DATE OF INCEPTION
AA+
6.74%
26.65
RISK RETURN PROFILE
MMI
12.39%
12.87
CORPORATE DEBT
ASSET ALLOCATION
ASSET ALLOCATION
12.39
MMI
Large
TOTAL
Mid
100
13.67%
12.54%
10.10%
7.64%
6.12%
FINANCIAL SERVICES
CEMENT
5.32%
2.13%
MATURITY PROFILE
34.74%
38.53%
26.74%
Less than 2 years
2 to 7 years
7 years & above

Creator
BM
26.90
Small
FUND MANAGER
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Sameer Mistry (Equity)

13
Magnifier Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To maximize wealth by actively

managing a diversified equity
portfolio.
0.00
CORPORATE DEBT
0.03
9.25% Dr. Reddys Laboratories Ltd. 2014
0.03
ASSET ALLOCATION
HOLDING (%)
MMI
13.10%
NCD
0.03%
Equities
86.87%
STRATEGY
To invest in high quality equity
security to provide long-term capital
appreciation with high level of risk.
This fund is suitable for those who
want to have wealth maximization
over long-term period with equity
market dynamics.
86.87
EQUITY
7.43
6.06
ICICI Bank Ltd.
4.51
ITC Ltd.
3.81
3.71
State Bank Of India
3.09
ASSET ALLOCATION
2.60
Equity
50%-90%
2.33
10%-50%
2.32
HDFC Bank Ltd.
2.24
:
:
Debt
RISK RETURN PROFILE
Other Equity
48.75
Risk
Return
MMI
13.10
:
:
High
High
TOTAL
100
BENCHMARK
BSE 100
CRISIL Liquid Fund Index
RATING PROFILE
Sovereign
11.20%
AA+
0.24%
P1+/A1+
88.57%
28.61
BANKING
20.45%
OIL AND GAS
13.15%
CAPITAL GOODS
DATE OF INCEPTION
12.56%
SOFTWARE / IT
9.91%
PHARMACEUTICALS
12th August 2004
8.02%
METAL
6.18%
FINANCIAL SERVICES

BM
Last 1 year
8.21
6.75
Last 2 years
37.55
33.33
8.40
6.11
17.17
Since Inception
5.40%
AUTOMOBILE
Fund Return
Last 3 years
5.73%
FMCG
5.38%
CEMENT
2.16%

Magnifier
BM
FUND STYLE
Mar-11
Nov-10
Jul-10
Mar-10
Jul-09
Nov-09
Large
Mar-09
Growth
Nov-08
Value
Jul-08
Style
Mar-08
Market
Cap
Mid
EQUITY ALLOCATION % MKT CAP (in ` Crores)
Small
0 - 5k
19.80%
FUND MANAGER
>50k
53.39%
Sameer Mistry (Equity)

5k - 10k
11.51%
30k - 50k
2.94%
14
0k - 20k
5.64%
20k - 30k
6.72%
Maximiser Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To Provide long-term capital

appreciation by actively managing a
well diversified equity portfolio of
fundamentally strong blue chip
companies and provide a cushion
against the volatility in the equities
through investment in money market
instruments.
0.00
CORPORATE DEBT
0.03
0.03
STRATEGY
Active Fund Management with
potentially 100% equity exposure.
Maintaining High Quality Diversified
Portfolio with Dynamic blend of
Growth and Value Stocks- so that
portfolio does not suffer from style
bias. Focus on large-caps and quality
mid-caps to ensure liquidity and
reduce risk.
ASSET ALLOCATION
HOLDING (%)
6.77
5.29
ICICI Bank Ltd.
4.00
3.80
ITC Ltd.
3.23
3.12
2.78
HDFC Bank Ltd.
2.76
State Bank Of India
2.50
1.96
Debt
Equities
89.87%
RATING PROFILE
Sovereign
6.10%
AA+
1.03%
P1+/A1+
92.86%
53.66
Other Equity
:
:
MMI
10.11%
89.87
EQUITY
ASSET ALLOCATION
Equity
NCD
0.03%

80%-100%
0%-20%
10.11
MMI
TOTAL
BANKING
100
19.22%
CAPITAL GOODS
RISK RETURN PROFILE

Risk
Return
:
:
15.10
11.84%
OIL AND GAS
10.99%
SOFTWARE / IT
High
High
10.51%
.
METAL
8.50%
FINANCIAL SERVICES
6.29%
FMCG
BENCHMARK
6.10%
AUTOMOBILE
BSE 100
5.44%
PHARMACEUTICALS
5.36%
CONSTRUCTION
2.56%
DATE OF INCEPTION
12th June 2007
Maximiser
Jan-11
Growth
>50k
52.67%
Large
5k - 10k
11.32%
Mid
Small
10k - 20k
5.14%
30k - 50k
3.09%
FUND MANAGER
Vikram Kotak
15
20k - 30k
4.88%
Mar-11
Nov-10
0 - 5k
22.90%
Style
Value
Sep-10
FUND STYLE
Market
Cap
Jan-10
7.74
Mar-10
11.45
Nov-09
Since Inception
Sep-09
5.85
Jan-09
11.50
Mar-09
Last 3 years
Nov-08
Last 2 years
Sep-08
6.86
36.84
Jan-08
7.03
43.03
Mar-08
Last 1 year
Nov-07
BM
Sep-07
Fund Return
BM
Super 20 Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To generate long-term capital

appreciation for policyholders by
making investments in fundamentally
strong and liquid large cap companies.
HOLDING (%)
0.00
CORPORATE DEBT
0.05
0.05
To build and manage a concentrated

equity portfolio of 20 fundamentally
strong large cap stocks in terms of
market capitalization by following an indepth research-focused investment
approach. The fund will attempt diversify
across sectors and will invest in
companies having financial strength,
robust, efficient & visionary
management & adequate market
liquidity. It will adopt a disciplined and
flexible approach towards investing with
a focus on generating long-term capital
appreciation. The non-equity portion of
the fund will be invested in highly rated
money market instruments and fixed
deposits.
Equity
:
:
Debt
Equities
91.47%
10.64

8.64
ICICI Bank Ltd.
6.99
State Bank Of India
6.01
ITC Ltd.
5.77
5.40
5.03
4.96
HDFC Bank Ltd.
4.46
RATING PROFILE
Sovereign
97.04%
Other Equity
29.40
MMI
8.48
TOTAL
100
13.97
80%-100%
:
:
19.09%
OIL AND GAS
0%-20%
19.08%
BANKING
RISK RETURN PROFILE

Risk
Return
AA+
2.96%
4.18
Tata Consultancy Services Ltd.
ASSET ALLOCATION
MMI
8.48%
NCD
0.05%
91.47
EQUITY
STRATEGY
ASSET ALLOCATION
14.01%
SOFTWARE / IT
High
High
11.33%
CAPITAL GOODS
9.12%
AUTOMOBILE
BENCHMARK
8.06%
FINANCIAL SERVICES
7.44%
PHARMACEUTICALS
Sensex
6.31%
FMCG
3.11%
POWER GENERATION & SUPPLY
DATE OF INCEPTION
2.46%
METAL
6th July 2009
MATURITY PROFILE

Fund Return
BM
Last 1 year
13.48
8.98
Last 2 years
Last 3 years
21.28
17.39
99.38%
0.62%
Since Inception
Less than 2 years
2 to 7 years
FUND STYLE
Market
Cap
Style
Value

Growth
Large
Super 20
BM
Mid
Small
16
Mar-11
Jan-11
Feb-11
Dec-10
Oct-10
Nov-10
Sep-10
Jul-10
Aug-10
Jun-10
Apr-10
May-10
Mar-10
Jan-10
Feb-10
Dec-09
Oct-09
Nov-09
Sep-09
Jul-09
Sameer Mistry
Aug-09
FUND MANAGER
Multiplier Fund
ABOUT THE FUND
OBJECTIVE
SECURITIES
To provide long-term wealth

maximisation by actively managing a
well-diversified equity portfolio,
predominantly comprising of
companies whose market
capitalization is between Rs. 10
billion to Rs.250 billion. Further, the
fund would also seek to provide a
cushion against the sudden volatility
in the equities through some
investments in short-term money
market instruments.
0.00
CORPORATE DEBT
0.00
STRATEGY
Active Fund Management with
potentially 100% equity Exposure
Research based investment
approach with a dedicated &
experienced in-house research
team. Identify undervalued Stocks in
the growth phase. Focus on niche
players with competitive advantage,
in the sunrise industry & potential of
being tomorrows large cap.
Emphasis on early identification of
stocks.
HOLDING (%)
:
:
Debt
MMI
12.49%
Equities
87.51%
87.51
EQUITY
Ultratech Cement Ltd.
3.38
Asian Paints Ltd.
3.17
Lupin Ltd.
2.71
Union Bank Of India
2.61
Yes Bank Ltd.
2.28
United Phosphorus Ltd.
2.15
Crompton Greaves Ltd.
2.11
Indraprastha Gas Ltd.
1.91
BANKING
Tata Chemicals Ltd.
1.90
PHARMACEUTICALS
Exide Industries Ltd.
1.86
MMI
11.83
6.78%
OIL AND GAS
5.80%
CEMENT
FINANCIAL SERVICES
4.35%
SOFTWARE / IT
4.12%
100
8.08%
7.09%
FMCG
12.49
TOTAL
17.81%
11.58%
CAPITAL GOODS
63.42
Other Equity
AUTO ANCILLIARY
4.02%
AGRI RELATED
3.86%
ASSET ALLOCATION
Equity
ASSET ALLOCATION
80%-100%
Multiplier
BM
0%-20%
RISK RETURN PROFILE
CNX Midcap
30th October 2007
>10k
31.93%

Fund Return
BM
Last 1 year
2.14
3.13
Last 2 years
56.37
45.86
Last 3 years
14.39
7.15
Since Inception
5.03
1.59
5k-10k
27.07%
Style
Growth
Large
Mid
Small
FUND MANAGER
Deven Sangoi
2k-3k
8.09%
17
Mar-11
Nov-10
Jul-10
Mar-10
Nov-09
0-2k
14.98%
3k-5k
17.92%
FUND STYLE
Value
Jul-09
DATE OF INCEPTION
Market
Cap
Mar-09
Nov-07
BENCHMARK
Nov-08
High
High
Jul-08
:
:
Mar-08
Risk
Return
Platinum Plus Fund - I

ABOUT THE FUND
OBJECTIVE
SECURITIES
To optimize the participation in an

actively managed well diversified
equity portfolio of fundamentally
strong blue chip companies while
using debt instruments & derivatives
to lock-in capital appreciations.
0.00
CORPORATE DEBT
3.00
HOLDING (%)
National Bank For A & Rural Dev. 2017
2.98
0.03
86.01
EQUITY
STRATEGY
To have an optimum mix of equities &
fixed income instruments, with up to
100% exposure in both equities &
fixed income assets & up to 40% in
Money Market.
ASSET ALLOCATION
Equity
:
:
Debt
0%-100%
0%-100%
RISK RETURN PROFILE

Risk
Return
:
:
Equities
86.01%
6.41
6.05
6.04
ITC Ltd.
5.38
4.70
BANKING
State Bank Of India
3.70
OIL AND GAS
3.19
SOFTWARE / IT
3.02
2.88
HDFC Bank Ltd.
2.88
FINANCIAL SERVICES
41.75
AUTOMOBILE
10.99
MMI
19.50%
13.79%
12.29%
10.15%
METAL
Tata Consultancy Services Ltd.
CAPITAL GOODS
9.72%
FMCG
9.33%
6.07%
5.56%
3.84%
PHARMACEUTICALS
3.49%
100
TOTAL
BENCHMARK
MMI
10.99%
NCD
3.00%
ICICI Bank Ltd.
Other Equity
Moderate
Moderate
ASSET ALLOCATION
NIL
Guaranteed Maturity Unit Price
12.86
DATE OF INCEPTION
12.28
MATURITY PROFILE
73.12%
17th March 2008

26.88%
Less than 2 years
Fund Return
BM
Last 1 year
12.24
Last 2 years
32.31
Last 3 years
5.59
Since Inception
6.98
2 to 7 years
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
18
Platinum Plus Fund - II

ABOUT THE FUND
OBJECTIVE
SECURITIES

0.03
0.03
CORPORATE DEBT
4.02
National Housing Bank 2019
2.32
Rural Electrification Corpn. Ltd. 2020
1.33
STRATEGY
ASSET ALLOCATION
HOLDING (%)
NCD
4.02%
Equities
87.48%
National Bank For A & R Development 2017 0.30
To have an optimum mix of equities &

fixed income instruments, with up to
100% exposure in both equities &
Money Market.

0.03
87.48
EQUITY
6.42
Equity
0%-100%
6.35
CAPITAL GOODS
0%-100%
ITC Ltd.
5.05
METAL
4.87
FMCG
State Bank Of India
3.99
FINANCIAL SERVICES
3.59
AUTOMOBILE
HDFC Bank Ltd.
3.52
Debt
RISK RETURN PROFILE

:
:
Risk
Return
Moderate
Moderate
3.25

Other Equity
41.03
DATE OF INCEPTION
MMI
8.48
8th September 2008
TOTAL
NIL

Fund Return
BM
Last 1 year
13.66
Last 2 years
39.21
24.31
Last 3 years
Since Inception
18.20
9.2650
17.45
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
9.06%
7.38%
6.41%
5.59%
4.82%
4.18%
PHARMACEUTICALS
MATURITY PROFILE
61.96%
34.83%
3.21%
Less than 2 years 2 to 7 years
Maturity
Medium
9.79%
100
FUND STYLE
Short
11.75%
SOFTWARE / IT
2.85
BENCHMARK
13.56%
OIL AND GAS
:
:
19.99%
BANKING
6.56
ICICI Bank Ltd.
ASSET ALLOCATION
Market
Cap
MMI
8.48% G-Secs
0.03%
19
7 years & above
Platinum Plus Fund - III

ABOUT THE FUND
OBJECTIVE
SECURITIES

0.00
HOLDING (%)
CORPORATE DEBT
0.87
National Housing Bank 2018
0.84
0.03
To have an optimum mix of equities

& fixed income instruments, with up
to 100% exposure in both equities &
Money Market.
ASSET ALLOCATION
Equity
:
:
Debt
ICICI Bank Ltd.
6.50
6.41
6.31
ITC Ltd.
5.08
4.83
State Bank Of India
3.95
3.60
SOFTWARE / IT
HDFC Bank Ltd.
3.52
CAPITAL GOODS
0%-100%
3.28
METAL
2.85

Other Equity
40.62
Risk
Return
MMI
12.19
NIL
DATE OF INCEPTION
13.16%
11.91%
9.86%
9.11%
7.40%
FMCG
6.46%
FINANCIAL SERVICES
5.62%
AUTOMOBILE
4.84%
TOTAL
BENCHMARK
20.05%
BANKING
OIL AND GAS
Moderate
Moderate
MMI
12.19%
Equities
86.95%
0%-100%
RISK RETURN PROFILE

:
:
NCD
0.87%
86.95
EQUITY
STRATEGY
ASSET ALLOCATION
PHARMACEUTICALS
4.21%
100
14.14
9.2650
13.25
MATURITY PROFILE
76.49%
15th May 2009
23.29%
0.23%
Less than 2 years 2 to 7 years

Fund Return
BM
Last 1 year
12.29
Last 2 years
16.16
Last 3 years
Since Inception
7 years & above
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
20
Platinum Plus Fund - IV

ABOUT THE FUND
OBJECTIVE
SECURITIES

actively managed well diversified equity
portfolio of fundamentally strong blue
chip companies while using debt
instruments & derivatives to lock-in
capital appreciations.
HOLDING (%)
0.00
CORPORATE DEBT
2.42
National Bank For A & R Development 2019 2.39

To dynamically manage the allocation

between equities and fixed income
instruments, while using derivatives
when necessary and for hedging
purposes only. The equity investment
strategy will revolve around building and
actively managing a well-diversified
equity portfolio of value & growth driven
companies by following a researchfocused investment approach. On the
fixed income side, investments will be
made in government securities, high
rated corporate bonds and money
market instruments.
ASSET ALLOCATION
Equity
:
:
Debt
0%-100%
RISK RETURN PROFILE

Risk
Return
:
:
6.50
6.35
6.34
ITC Ltd.
4.96
4.83
State Bank Of India
3.95
3.52
SOFTWARE / IT
HDFC Bank Ltd.
3.44
CAPITAL GOODS
3.12
METAL
2.80
40.51
Other Equity
19.97%
BANKING
13.78%
OIL AND GAS
11.96%
9.73%
9.17%
7.40%
FMCG
6.41%
FINANCIAL SERVICES
5.55%
AUTOMOBILE
4.69%
11.25
MMI
4.09%
PHARMACEUTICALS
100
12.67
9.2650
11.92
MATURITY PROFILE
61.12%
38.67%
0.21%
BENCHMARK
Less than 2 years
NIL
2 to 7 years 7 years & above
DATE OF INCEPTION
15th September 2009

BM
Last 1 year
14.55
Last 2 years
12.08
Last 3 years
Since Inception
FUND STYLE
Market
Cap
0.03
Moderate
Moderate
Fund Return
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
MMI
11.25%
Equities
86.33%
ICICI Bank Ltd.
TOTAL
0%-100%
NCD
2.42%
86.33
EQUITY
STRATEGY
ASSET ALLOCATION
21
Platinum Premier Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES

actively managed well diversified equity
instruments & derivatives to lock-in
STRATEGY
ASSET ALLOCATION
Equity
:
:
Debt
0%-100%
RISK RETURN PROFILE

Risk
Return
:
:
HOLDING (%)
0.00
CORPORATE DEBT
0.03
0.03
NCD
0.03%
MMI
13.15%
Equities
86.82%
86.82
EQUITY
6.85
6.55
ICICI Bank Ltd.
5.91
ITC Ltd.
5.11
4.85
State Bank Of India
3.95
3.59
HDFC Bank Ltd.
3.54
SOFTWARE / IT
3.03
CAPITAL GOODS
2.89
METAL
40.55
Other Equity
MMI
18.91%
BANKING
14.14%
OIL AND GAS
12.19%
9.76%
8.98%
8.24%
FMCG
6.34%
FINANCIAL SERVICES
13.15
100
PHARMACEUTICALS
5.74%
5.37%
AUTOMOBILE
TOTAL
0%-100%
ASSET ALLOCATION
12.55
11.66
Moderate
Moderate
3.61%
MATURITY PROFILE
93.30%
BENCHMARK
Nil
DATE OF INCEPTION
Less than 2 years
15th February 2010
0.13%
6.57%
2 to 7 years
7 years & above

Fund Return
BM
Last 1 year
12.12
Last 2 years
Last 3 years
14.67
Since Inception
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
22
Platinum Advantage Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES

actively managed well-diversified
using debt instruments and
derivatives to lock-in capital
appreciations. The use of derivatives
will be for hedging purposes only and
as approved by the IRDA.
0.00
CORPORATE DEBT
0.03
0.03
STRATEGY
To dynamically manage the
allocation between equities and fixed
income instruments, while using
derivatives when necessary and for
hedging purposes only. The equity
investment strategy will revolve
around building and actively
managing a well-diversified equity
portfolio of value & growth driven
fundamentally strong blue-chip
companies by following a researchfocused investment approach. On
the fixed income side, investments
will be made in government
securities, high rated corporate
bonds and money market
instruments.
ASSET ALLOCATION
HOLDING (%)
NCD
0.03%
MMI
14.68%
Equities
85.29%
85.29
EQUITY
6.56
ICICI Bank Ltd.
6.04
5.83
ITC Ltd.
5.45
4.21
State Bank Of India
3.17
HDFC Bank Ltd.
3.10
OIL AND GAS
2.82
SOFTWARE / IT
Bharti Airtel Ltd.
2.76
METAL
2.73
CAPITAL GOODS
42.62
Other Equity
MMI
14.68
100

13.98%
10.81%
10.05%
9.32%
8.36%
FMCG
FINANCIAL SERVICES
AUTOMOBILE
TOTAL
19.70%
BANKING
PHARMACEUTICALS
6.76%
5.41%
5.03%
3.97%
10.23
9.68
MATURITY PROFILE
99.85%
ASSET ALLOCATION
Equity
:
:
Debt
0%-100%
0%-100%
0.15%
RISK RETURN PROFILE

Risk
Return
:
:
Less than 2 years
Moderate
Moderate
7 years & above
BENCHMARK
Nil
DATE OF INCEPTION
20th September 2010
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
23
Titanium Fund - I
ABOUT THE FUND
OBJECTIVE
SECURITIES

actively managed well-diversified equity
instruments and derivatives to ensure
capital protection after five years.
ASSET ALLOCATION
HOLDING (%)
2.83
1.55
1.28
G-Secs
2.83%
MMI
2.32%
NCD
21.99%
Equities
72.87%
21.99
CORPORATE DEBT
STRATEGY
market instruments.
4.56
3.93
2.70
0.02
72.87
EQUITY
6.25
5.84
ITC Ltd.
4.83
CAPITAL GOODS
3.67
FMCG
3.54
3.33
3.18
ASSET ALLOCATION
HDFC Bank Ltd.
3.14
Equity
0%-100%
2.91
0%-100%
ICICI Bank Ltd.
2.75
RISK RETURN PROFILE
Other Equity
33.44
Risk
Return
MMI
2.32
:
:
Moderate
Moderate
TOTAL
BENCHMARK
15.79%
15.46%
Debt
BANKING
OIL AND GAS
State Bank Of India
:
:
11.42%
SOFTWARE / IT
10.88%
METAL
10.81%
8.28%
7.46%
AUTOMOBILE
FINANCIAL SERVICES
TELECOMMUNICATION
6.25%
6.06%
3.57%
MATURITY PROFILE
91.26%
100
Nil
Guaranteed Unit Price
10.06
DATE OF INCEPTION
11.48
16th December 2009
8.74%
Less than 2 years
2 to 7 years

Fund Return
BM
Last 1 year
12.08
Last 2 years
Last 3 years
11.31
Since Inception
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
24
Titanium Fund - II
ABOUT THE FUND
OBJECTIVE
SECURITIES

STRATEGY
market instruments.
ASSET ALLOCATION
Equity
:
:
Debt
:
:
HOLDING (%)
2.37
1.37
1.00
CORPORATE DEBT
8.06
3.52
1.97
0.01
BANKING
5.88
ITC Ltd.
4.66
3.73
CAPITAL GOODS
3.43
3.41
FMCG
Power Grid Corpn. Of India Ltd.
3.37
AUTOMOBILE
State Bank Of India
3.33
2.97
0%-100%
Other Equity
32.90
15.80%
15.00%
12.72%
METAL
10.78%
SOFTWARE / IT
9.95%
8.96%
8.71%
6.28%
5.40%
FINANCIAL SERVICES
PHARMACEUTICALS
2.43%
MATURITY PROFILE
16.70
MMI
DATE OF INCEPTION
NCD
8.06%
OIL AND GAS
3.21
Nil
Equities
72.87%
5.97
BENCHMARK
MMI
16.70%
72.87
EQUITY
HDFC Bank Ltd.
Moderate
Moderate
G-Secs
2.37%
0%-100%
RISK RETURN PROFILE

Risk
Return
ASSET ALLOCATION
TOTAL
100
10.09
11.13
70.66%
29.34%
Less than 2 years
2 to 7 years
16th March 2010


Fund Return
BM
Last 1 year
10.99
Last 2 years
Last 3 years
10.84
Since Inception
FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
25
Titanium Fund - III

ABOUT THE FUND
OBJECTIVE
SECURITIES

STRATEGY
4.60
2.52
2.07
G-Secs
4.60%
MMI
16.97%
Equities
64.60%
NCD
13.84%
13.84
CORPORATE DEBT
6.32
0.02
5.27
4.28
BANKING
ITC Ltd.
3.92
OIL AND GAS
3.52
3.29
State Bank Of India
3.11
FMCG
Power Grid Corpn. Of India Ltd.
3.09
HDFC Bank Ltd.
3.00
AUTOMOBILE
ICIC Bank Ltd.
2.85

Other Equity
0%-100%
0%-100%
RISK RETURN PROFILE

:
:
Moderate
Moderate
BENCHMARK
Nil
Equity
:
:
64.60
EQUITY
ASSET ALLOCATION
Risk
Return
HOLDING (%)

market instruments.
Debt
ASSET ALLOCATION
2.77
16.01%
14.38%
13.85%
METAL
10.12%
SOFTWARE / IT
9.73%
CAPITAL GOODS
FINANCIAL SERVICES
TELECOMMUNICATION
8.98%
8.94%
5.41%
5.09%
3.42%
29.50
16.97
MMI
TOTAL
MATURITY PROFILE
100
10.11
10.10
56.39%
43.61%
DATE OF INCEPTION
Less than 2 years
2 to 7 years
16th June 2010

FUND STYLE
Market
Cap
Maturity
Short
Medium
Long
Large
Mid
Small
FUND MANAGER
Vikram Kotak (Debt)
26
Pension Nourish Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES
To generate persistent return

through active management of fixed
income portfolio and focus on
creating long-term equity portfolio,
which will enhance yield of composite
portfolio with minimum risk appetite.
STRATEGY
To invest in fixed income securities
with marginal exposure to equity up
to 10% at low level of risk. This fund is
suitable for those who want to protect
their capital and earn steady return
on investment through higher
exposure to debt securities.
ASSET ALLOCATION
Equity
:
:
Debt
:
:
HOLDING (%)
20.89
4.17
3.71
3.30
2.83
2.16
1.83
1.59
1.30
5.81
5.53
3.88
90%-100%
3.79
10.48% Ultratech Cement Ltd. 2013
3.79
Low
Low
MMI
11.21%
9.25% Export Import Bank Of India 2012
3.68
3.65
BSE 100
AA+
1.19%
Sovereign
26.62%
18.32
METAL
0.80
FMCG
DATE OF INCEPTION
0.65
12th March 2003
ICICI Bank Ltd.
0.52
ITC Ltd.
0.48
0.42
HDFC Bank Ltd.
0.31
State Bank Of India
0.30
0.29
0.27
0.25
Other Equity
5.02
5.28
4.31
Last 2 years
9.56
7.22
Last 3 years
10.26
5.27
Since Inception
8.27
FUND STYLE
Market
Cap
Medium
11.44%
10.83%
Long
8.02%
6.17%
5.81%
AUTOMOBILE
5.08%
PHARMACEUTICALS
4.85%
FINANCIAL SERVICES
3.65%
MATURITY PROFILE
42.65%
31.17%
26.17%
11.21
MMI
TOTAL
Maturity
Short
14.67%
SOFTWARE / IT
9.30
Last 1 year
19.98%
BANKING
OIL AND GAS
BM
AAA
67.52%
EQUITY
Fund Return
AA4.67%
CAPITAL GOODS
G-Secs
20.89%
RATING PROFILE
11.95% Housing Dev. Fin. Corpn. Ltd. 2018 2.55
BENCHMARK
Equities
9.30%
NCD
58.60%
58.60
CORPORATE DEBT
0%-10%
RISK RETURN PROFILE

Risk
Return
ASSET ALLOCATION
100
18.97
Less than 2 years
2 to 7 years
7 years & above
Large
Mid
Pension Nourish
Small
BM
FUND MANAGER
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11

27
Pension Growth Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES
To build your capital and generate

better returns at moderate level of
risk, over a medium or long-term
period through a balance of
investment in equity and debt.
ASSET ALLOCATION
HOLDING (%)
3.48
3.13
3.02
2.99
STRATEGY
1.99
Generate better return with moderate

level of risk through active
management of fixed income
portfolio and focus on creating long
term equity portfolio which will
enhance yield of composite portfolio
with low level of risk appetite.
1.85
1.08
1.05
10.48% Ultratech Cement Ltd. 2013
5.56
5.35
Equity
10%-20%
80%-90%
11.95% Housing Dev. Fin. Corpn. Ltd. 2018 3.11
Debt
G-Secs
18.60%
NCD
46.31%
Equities
18.91%
RATING PROFILE
46.31
CORPORATE DEBT
ASSET ALLOCATION
:
:
MMI
16.18%
18.60
P1+/A1+
3.88%
AA+
2.15%
Sovereign
28.97%
AAA
65.00%
RISK RETURN PROFILE
2.72
Risk
Return
2.70
9.2% Larsen And Toubro Ltd. 2012
2.70
2.27
BENCHMARK
9.62
BSE 100
EQUITY
:
:
Low
Low
18th March 2003

BM
Last 1 year
5.87
4.72
Last 2 years
14.12
10.42
Last 3 years
13.09
5.70
Since Inception
11.06
18.91
SOFTWARE / IT
1.62
METAL
1.27
FMCG
ICICI Bank Ltd.
1.17
ITC Ltd.
0.98
0.83
0.67
State Bank Of India
0.60
0.57
HDFC Bank Ltd.
0.56
0.51
FUND STYLE
Medium
13.07%
10.72%
8.17%
6.18%
AUTOMOBILE
5.61%
FINANCIAL SERVICES
5.41%
PHARMACEUTICALS
4.20%
4.13%
MATURITY PROFILE
37.51%
38.70%
23.79%
16.18
TOTAL
Maturity
Short
14.44%
10.14
Other Equity
MMI
Market
Cap
19.31%
BANKING
OIL AND GAS
CAPITAL GOODS
DATE OF INCEPTION
Fund Return
100
23.24
Less than 2 years
2 to 7 years
7 years & above
Long
Large
Mid
Pension Growth
Small
BM
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
FUND MANAGER
28
Pension Enrich Fund

ABOUT THE FUND
OBJECTIVE
SECURITIES
To grow your capital through

enhanced returns over a medium to
long term period through investments
in equity and debt instruments,
thereby providing a good balance
between risk and return.
STRATEGY
To earn capital appreciation by
maintaining diversified equity
portfolio and seek to earn regular
return on fixed income portfolio by
active management resulting in
wealth creation for policyholders.
ASSET ALLOCATION
HOLDING (%)
3.42
2.52
2.18
1.99
1.78
1.57
1.36
1.22
0.78
0.71
0.84
ASSET ALLOCATION
Equity
:
:
Debt
MMI
10.01%
18.38
G-Secs
18.38%
NCD
37.50%
Equities
34.11%
RATING PROFILE
AA
1.88% P1+/A1+
7.66%
Sovereign
30.51%
AA+
1.88%
AAA
58.06%
37.50
20%-35%
CORPORATE DEBT
65%-80%

RISK RETURN PROFILE
3.56
Risk
Return
2.79
:
:
Moderate
Moderate

BSE 100
FMCG
12th March 2003
EQUITY
10.58
34.11
2.92
2.27
ICICI Bank Ltd.
2.06
ITC Ltd.
1.68
Fund Return
BM
1.44
Last 1 year
6.58
5.02
1.11
Last 2 years
20.94
15.04
HDFC Bank Ltd.
1.10
Last 3 years
12.90
6.03
State Bank Of India
1.09
1.09
0.92
Since Inception
13.40
FUND STYLE
Market
Cap
Maturity
Short
Medium
Large
Mid
Small
Long
Other Equity
18.43
MMI
10.01
TOTAL
100
11.19%
SOFTWARE / IT
METAL
12.63%
CAPITAL GOODS
1.64
DATE OF INCEPTION
14.70%
OIL AND GAS

19.81%
BANKING
1.80
1.74
BENCHMARK
7.29%
5.95%
PHARMACEUTICALS
5.25%
FINANCIAL SERVICES
5.15%
AUTOMOBILE
POWER GENERATION
& SUPPLY
4.88%
3.89%
MATURITY PROFILE
40.32%
33.32%
26.36%
Less than 2 years
2 to 7 years
7 years & above

Enrich
BM
27.55
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
FUND MANAGER
29
Sanjay
Ramnath
Sharma
Venkateswaran
Senior Equity
Executive
(Investment
ResearchCommunication
Analyst
and Advisory)
Mr Ramnath Venkateswaran joined Birla Sun Life Insurance in March 2010 as a Sr. Equity Research Analyst and is responsible for in-depth
Mr. Sanjay
SharmaBanking,
has joined
Birla Sun
Insurance
in 2008
andaround
has over
6 years
total workinexperience.
He has joined
as last
an
analysis
and tracking
Financial
andLife
FMCG
sectors.
He has
6 years
of of
experience
the equity markets
and his
Executivewas
in the
Service
team
wherewhere
he was
interface
between
customer
and
sales and
team.
Later inServices
August
employment
with
KotakAssurance
Institutional
Equities
hean
was
a part of
the the the
top-rated
team
covering
theoperations
Banking and
Financial
Sector.
Hehe
is amoved
BTechto(Civil)
from
IIT Kharagpur
done his MBA
from IIM Calcutta.
2010,
Policy
Admin
team andand
washas
responsible
for resolving
customers queries ensuring high customer satisfaction. He
to Investment
Communication
andofAdvisory
teamcricket
in November
2010.
As amoved
student,
Ramnath, was
a key member
the IIT KGP
team and
was also the Under Graduate Representative in the Senate. He
loves reading books and watching movies in his free time. He has a passion for travelling and hopes to cover some of the more exotic locations
Sanjay has done his B.E. (Computers) from Dnyaneshwar Vidyapeeth , Pune in 2004. Prior to joining BSLI he was working with ICICI Bank
in due course of time.
Ltd. for 2 years as an escalation officer with Corporate Banking.
Sanjays hobbies comprise of playing cricket and was a key player in his college team. He has also participated in state level Karate
championship in his school times. Apart from these, he also likes to listen music and surf internet during his free times.
Ritesh
Ramnath
Gulrajani
Venkateswaran
Senior Equity
Executive
(Investment
ResearchCommunication
Analyst
and Advisory)
Mr Ramnath Venkateswaran joined Birla Sun Life Insurance in March 2010 as a Sr. Equity Research Analyst and is responsible for in-depth
Mr. Ritesh
GulrajaniBanking,
joined Birla
Sun Life
in February
2011
as an6Investment
Executive and
hasequity
over 3markets
years ofand
total
analysis
and tracking
Financial
andInsurance
FMCG sectors.
He has
around
years of experience
in the
hiswork
last
experience.
Hewith
is working
in the Investment
Communication
Advisory
as an
Executive.
employment
was
Kotak Institutional
Equities
where he wasand
a part
of the the
top-rated
team covering the Banking and Financial Services
Sector. He is a BTech (Civil) from IIT Kharagpur and has done his MBA from IIM Calcutta.
Ritesh has completed his MBA in Finance from Mumbai University in 2010. Prior to joining BSLI, he was associated with Independent
As aResearch
student, Pvt.
Ramnath,
a key
member
of the IIT KGP
cricket team and was also the Under Graduate Representative in the Senate. He
Ltd.; a was
London
based
IPO Research
Company.
loves reading books and watching movies in his free time. He has a passion for travelling and hopes to cover some of the more exotic locations
Riteshs
in due
coursehobbies
of time.comprise of singing, playing musical instruments and playing Tennis. He has been a Student Placement Coordinator and
has been an event head for various events held in his management college.
Disclaimer: This document is intended for the use of the individual or entity to which it is addressed and fully contains information that is privileged, proprietary, confidential and
exempt from disclosures. We have reviewed the report, and in so far as it includes current or historical information, it is believed to be reliable though its accuracy or completeness
cannot be guaranteed. Neither Birla Sun Life Insurance Company Ltd., nor any person connected with it, accepts ant liability arising from the use of this document. The recipients of
this material should rely on their own investigations. Past performance is not an indication of future performance. The CAGR & annualised returns are calculated based on unit price
growth over the period and are applicable to a single premium investment held over that period. Instruments in which investments are made under each fund option are subject to
market risk. The various funds (Assure, Income Advantage, Protector, Builder, Balancer, Enhancer, Creator, Magnifier, Maximiser, Super 20, Multiplier, Platinum Plus, Titanium,
Pension Naurich, Pension Growth, Pension Enrich) offered are the names of the fund and do not in any way indicate the quality of the plans, their future prospects and returns. Birla
Sun Life Insurance Company Ltd. is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc. headquartered at
Canada. Birla Sun Life Insurance Company Ltd., One Indiabulls Centre, Tower 1, 15th Floor, 841, Senapati Bapat Marg, Elphinstone Road, Elphinstone Road, Mumbai - 4000 059.
Insurance is the subject matter of the solicitation. Investment risk in the investment portfolio is borne by the policy holder. Reg. No. 109. ADV/4/10-11/4589
30

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VOLUME 14

as on 31st March 2011

Past performance is not necessarily indicative of future performance.

as on 31st March 2011

Past performance is not necessarily indicative of future performance.

as on 31st March 2011

5 year AAA Corporate Bond Spread

364 day T-Bill

Past performance is not necessarily indicative of future performance.

as on 31st March 2011

Past performance is not necessarily indicative of future performance.

as on 31st March 2011

Platinum Plus III

Platinum Plus IV Platinum Premier

Figures in percentage (%)

Past performance is not necessarily indicative of future performance.

as on 31st March 2011

PORTFOLIO as on 31st March 2011

To provide Capital Protection, at a

RISK RETURN PROFILE

10.1% Reliance Industries Ltd. 2011

8.49% Power Finance Corpn. Ltd. 2011

9.8% National Bank for A & Rural Dev 2012

10.8% Export Import Bank Of India 2013

11.3% ACC Ltd. 2013

7.4% Tata Chemicals Ltd. 2011

LIC Housing Finance Ltd. 2011

Other Corporate Debt

12th September 2005

Less than 2 years

Average Maturity: 0.98 years

as on 31st March 2011

Modified Duration : 1.15 years

PERFORMANCE - FUND V/S BENCHMARK

Past performance is not necessarily indicative of future performance.

NAV as on 31st March 2011

CRISIL Short Term Bond Index

8.73% Power Grid Corpn. Of India Ltd. 2011 3.79

7.35% Hindustan Petroleum Corp. Ltd. 2012 4.28

9.8% Power Finance Corp. Ltd. 2012

as on 31st March 2011

Income Advantage Fund

PORTFOLIO as on 31st March 2011

To provide capital preservation and

8.08% Government Of India 2022

7.99% Government Of India 2017

7.59% Government Of India 2016

7.46% Government Of India 2017

8.2% Government Of India 2022

8.32% Government Of India 2032

8.28% Government Of India 2032

7.17% Government Of India 2015

6.07% Government Of India 2014

8.35% Government Of India 2022

Other Government Securities

9.95% State Bank Of India 2026

11.4% Power Finance Corpn. Ltd. 2013

9.75% Housing Dev. Fin. Corpn. Ltd. 2016

8.9% Power Grid Corpn. Of India Ltd. 2014

8.9% Steel Authority Of India Ltd. 2019

RISK RETURN PROFILE

LIC Housing Finance Ltd. 2011

11.5% Rural Electrification Corpn. Ltd. 2013 1.86

8.48% LIC Housing Finance Ltd. 2013