Professional Documents
Culture Documents
Business School of Delhi: Summer Internship Project
Business School of Delhi: Summer Internship Project
[2]
DECLARATION
I, herby declared to the best of my knowledge and belief that the
summer training report entitled as Corporate Selling & Feedback for
HCL Infosystem being submitted to the partial fulfillment of Business
School of Delhi, has not substantially the same one, which has already
been submitted for Post Graduate Diploma in Management of any
other academic qualification at any other university or examination in
India.
I, Anup Kumar Dubey hereby declare that all this work purely done
by myself on a primary data and it is totally free from any biasness to
any individual or any group of people.
[3]
ACKNOWLEDGEMENT
Acknowledgement is an art, one can write glib stanzas
without meaning a word on the other hand one
can make a simple expression of gratitude.
Industrial training is an integral part of any post graduate diploma program
and for that purpose I had joined a company what else can be as good as HCL
Infosystems Ltd, Indias premier information enabling company .
I take the opportunity to express my gratitude to all of them who in some or
other way helped me to accomplish this challenging project in HCL Infosystems
Ltd . No amount of written expression is sufficient to show this my deepest sense
of gratitude to them.
I thank my Institute who has given me an opportunity to show my skills. I also
thank all my nearer and dearer ones without whose support this project would not
been possible.
I would like to thank Mr. Joshi Sir , who allow me to do this project in HCL
Infosystems
I am very thankful to external guide Mr. Ajay Rathee , Head RLB
operations , HCL Infosystems Ltd. Noida .
I am deeply grateful to Prof. Vijay Anand Dubey, Faculty (Department of
Business Management), Business School Of Delhi, Gr. Noida for their everlasting
support and guidance on the ground of which I have acquired a new field of
knowledge. The course structure created for this curriculum has benefited with the
inclusion of recent development in the organizational and managerial aspects.
[4]
I am thankful to all the member of HCL Infosystems Ltd. Noida which has
given me valuable information in the part of my project.
Above all I would like to thank all contacted persons of firm who took out
valuable time to answer my queries and gave me full information related to my
project.
I extend my sincere gratitude towards my parents, who have always
encouraged me and gave suggestions as how to work on project. They always
stand by me in solving all my queries. Their support has always motivated me.
Above all it gives me immense pleasure to thank authors of various books who
indirectly helped me in gaining knowledge about insurance industry.
[5]
PREFACE
Modern organizations are highly complex and dynamic systems. They
operate under very turbulent social economic and political environment. They are
required to reconcile several incompatible goals. Conflicting roles and divergent
interest they are also fraught with the use risk and uncertainties, hence tactful
management of such organization to plan to execute guide, coordination and
control the performance of people to achieve predetermined goals. Management
has to keep the organization vibrant moving and in equilibrium. It has to achieve
goal which themselves are changing it is therefore a problem highly complex and
ticklish.
The marketing research is the process which links to manufacture, dealers
and individuals through information in important part of curriculum of Post
Graduate Diploma in Management, programme is project taken by the students in
any business organization, after completion of third trimester of the programme.
The objective of this project is to enable the students to understand the
application of the academics in the real business life. I am fully confident that this
project will be extremely useful to the management.
[6]
COMPANY CERTIFICATE
TO WHOM IT MAY CONCERN..
[7]
CERTIFICATE OF ORIGIN
This is to certify that Mr. Anup Kumar Dubey, a student of Post Graduate
Diploma in Management (2008-2010), Business School of Delhi, Gr.Noida has
worked in the HCL Infosystems Ltd. under the able guidance and supervision of
Mr. Ajay Rathee, (Head -RLB operations).
The period for which he was on training was eight weeks, starting from
18/05/09 to 17/07/09. This summer Internship report has the perquisite standard for
the partial fulfillment of the requirement for the Post Graduate Diploma in
Management Degree in Business School of Delhi. To the best of our knowledge
no part of this report has been reproduced from any other report and the contents
are based on original research.
Signature:
Mr. Ajay Rathee
(Head -RLB operations)
[8]
INDEX
S.N.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Title
Company Profile
Executive Summary
Literature Review
Scope Of The Study
Objective Of The Study
Research Methodology
Data Analysis & Graphical Interpretation
Major Players In The Market
Competitors Of HCL
Role Of Advertisement
Marketing Strategies
Future Scope
Management Hierarchy
Key Partnership
Market Share
Marketing & Selling Strategies
Changing Trends
Decision Making Process
CRM
SWOT Analysis
Findings & Limitations
Suggestions & Recommendation
Conclusion
Bibliography
Annexure - Questionnaire
Page No.
8
26
28
30
31
32
35
49
50
60
62
64
66
67
68
70
72
77
78
81
83
84
85
86
88
[9]
COMPANY PROFILE
The HCL Family
At HCL, people are not just employees but family. So, like an important
member of the family should, you get endless freedom to experiment, unlimited
empowerment to execute your dreams and the rare opportunity to be an
entrepreneur.
HCL Infosystems is the progenitor of the HCL Group and is known as the
Entrepreneurial Incubator in the Indian IT industry. We believe in empowering
people to help achieve their goals goals that are achieved by the coming together
of talent and innovation, powered by ownership and freedom to experiment,
leading to tremendous growth and gains for the individual and the organization.
We pride ourselves in being a pioneer in creating the Indian IT Industry, by
pioneering
the
creation
of
the
people
for
the
industry.
Our HR philosophy is beyond HR Practices and Systems, where we are
ceaselessly creating the HCL Family, whose DNA is Pride, Passion, Performance
and People, with an inexhaustible Spirit of Entrepreneurship.
[10]
Why HCL?
Ranked Top 3 Best Employer Survey in IDC-DQ Survey 2006
Ranked Best Employer in IDC-DQ Survey 2005
We are one of the few IT companies in India that provide a lifetime
comprehensive career plan. At HCL, we look at the strengths of a person and
accordingly assign future job roles to match those. People can chart their own
career options of Entrepreneur or Manager or Technocrat. HCL provides an open
canvas of opportunities for each individual, which is how 90% of our top
management is from campus (people who joined us as trainees straight from
campus).
Be an Entrepreneur - An organization with a large number of recruitments
from campuses all across India, creating entrepreneurs from and for HCL.
Endless growth opportunities in an open and entrepreneurial environment
where your team mates and manager become your best friends.
A company where the diversity of 360+ locations, languages and cultures
blend seamlessly into a challenging work ethos of the HCL Culture that
fosters excellence, recognizing and rewarding performance.
A career with diverse, rewarding & challenging assignments everyday...with
the freedom to create, articulate new ideas, collaborate with the sharpest
minds and truly realize your potential.
[11]
Learn
HCL training facility in the city of
Hyderabad is spread over a sprawling
16 acres with
Residential facility to accommodate
165 employees at the same time in
training. Equipped with class rooms,
labs, canteen, a recreation centre and
dedicated faculty with vast experience
in the IT industry, we conduct over
25000 man days of internal classroom
training every year.
Classroom trainings are further complimented through Enable Leadership
Enrichment and Development - which provides a comprehensive
automated learning tool to each employee through various online
learning options.
360 Degree Feedback for a holistic quality improvement and individual
development plans.
Learn from Leaders who have a three decade rich history of inventions
and innovations.
Grow
iPerform, our online Performance
Management System tracks result achieved
through daily to weekly to monthly to quarterly
review system for Career Planning and Position
planning.
Mindia TechXperts, a fast-track career
growth programme identifies and groom young
engineers for leadership positions in a short period of 18 months.
We continue to promote Indian traditions and recognize talent in diverse
areas, through he much acclaimed HCL Concert Series - a tribute to
excellence in human endeavor.
80% of our top management today is people who joined straight from
campus
[12]
Own
Pioneer in IT industry for ESOP started in
80s.
Profit Sharing Scheme since 1997 for all
employees.
HCL One Quarterly Awards Night is a
gala celebration every quarter when the HCL
family gets together to celebrate achievements
of individual and team performances.
Bottom up communication channels providing opportunities for employee
opinion.
HCL Towers - Houses for our employees.
[13]
Sporting Champions
Celebrating Festivities
Innovate at HCL
Innovation is promoted in
every part of the
organization and the results
are seen in the various
examples of innovations that
have come from our own
employees. Give wings to
your ideas with our unique
innovate@hcl.in
To commend the
achievements of our
people, we raise a toast to
the achievers and have a
frolicking party every
quarter.
Win the Glittering
Trophy, Blue parties.
Diamond, or an Acrylic
Star for your
performance. These
rejoicing, reveling
moments are not to be
missed
[14]
Culture at HCL
With our open and entrepreneurial environment, every HCLite is
synonymous with passion for performance, high need for achievement
and commitment to job. Our core value of high integrity with a NeverSay-Die approach is ingrained and visible in all our people, practices and
processes.
[15]
[16]
Job Openings
HCL Infosystems - An ocean of possibilities!
Want to explore the possibilities? Check out the following profiles:
Account Manager
Account Executive
Job oriented Trainings
Customized to the industry requirements our educational services are focused
towards technologies related to IT Infrastructure and IT Sales. The two offerings of
HCL Education are as follows:
1. HCLs Job Oriented Training Program in IT Infrastructure Technologies
This one year programme for bright Engineering Graduates, provides hi-tech
training in the stream of Computer Networks, Network Operating Systems,
Security and other IT Infrastructure Services. The programme involves a classroom training followed by On Job Training (with stipend as applicable) at various
offices of HCL.
On successfully completion of the programme, candidate would receive a
certificate by HCL Training recognizing the candidate as a HCL Certified IT
Infrastructure Engineer- a rare breed of individuals who are accepted by the Indian
IT industry as trained professionals in their field of IT work.
2. HCLs Sales & Marketing Training Program
A unique Program for fresh Engineering and Science Graduates who have a
passion to achieve. This is a year long program with 3-4 weeks of exhaustive
instructor led training conducted by experienced HCL professionals, followed by
11 months of Sales Experience (With Stipend as applicable) at any of HCL offices.
The focus is to groom candidates into a new breed of technocrats who are smart
business developers who have the right blend of technical know-how. Candidates
also have the advantage of being nominated for a company sponsored Executive
Management Programme with a reputed Management Institute
[17]
APS BEDI
A vivacious Punjabi at heart, Amanpreet Singh Bedi
has spent 22 years in HCL and now is fondly known by
all as APS. He remembers well the morning of 07 July
1986 when he began his journey with HCL as
Customer Engineer trainee. Today he feels satisfied
that his efforts have been recognized and rewarded.
He feels content to be part of HCL and cherishes every
moment he has spent here. HCL has given me the
freedom to work, be creative and develop my
entrepreneurial skills.
MILIND DESHPANDE
A very cool and calm person, Milind has handled
diversified jobs with utmost ease, in the last 23years
with HCL. Comedy movies are his craze; he watches
any movie that can make him laugh and enjoys every
moment. No wonder he is considered jovial and
approachable by his colleagues. His feel this 23years
old journey with HCL has changed his whole
personality.
The empowerment and independence to take
decisions given by this company, has instilled in me
confidence and pride in calling myself an HCLite
[18]
History
HCL Infosystems Ltd is one of the pioneers in the Indian IT
market , with its origins in 1976. For over quarter of a century,
we have developed and implemented solutions for multiple
market segments, across a range of technologies in India. We
have been in the forefront in introducing new technologies and
solutions. The highlights of the HCL saga are summarized
below:
Year
1976
1977
1978
1980
1981
1983
Highlights
[19]
1985
1986
1991
1994
1995
1996
[20]
1997
1998
1999
2000
2001
2002
2003
2004
[21]
2005
2006
[22]
2007
2008
[23]
India's
'No.
PC
Vendor'
consecutively
for
six
years.
HCL among the Top 3 IT companies for the last 3 years, DQ & IDC,Best
Employer Survey,
'Best employer 2005' with Five Star Ratings
'7th IETE - Corporate Award 2005' for performance excellence in the field of
Computer &
Telecommunications Systems
[24]
An engineer by training, Ajai Chowdhry is one of the six founder members of HCL
and took over the reins of HCL Infosystems, the flagship company of the group, as
President and CEO in 1994. He was appointed the Chairman of HCL Infosystems
in November 1999. In recognition of his contribution in championing the cause of
the domestic Indian IT industry, Ajai has been conferred the DATAQUEST IT
Man of the Year 2007 Award amongst other awards.
J V RAMAMURTHY
Chief Operating Officer
SANDEEP KANWAR
CFO & EVP
Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the
position of Chief Financial Officer at the young age of 35. He is well respected
amongst colleagues & customers for his financial acumen and management skills.
[25]
HARI BASKARAN
EVP
Hari, a BE graduate and alumni of IIM- Bangalore, has been associated with
leading companies like Philips, ITI, ETDC and Xerox. He has been instrumental in
building up the largest retail network for digital life style products in the country &
today heads the Distribution & Marketing Services for HCL.
GEORGE PAUL
EVP
RAJEEV ASIJA
EVP
[26]
RAJENDER KUMAR
EVP
Rajendra Kumar joined in 1976. With three over decades of industry experience in
procurement, manufacturing & channel development, he heads the Retail, SME &
Education business for HCL.
M CHANDRASEKARAN
Sr. VP
VIVEK PUNEKAR
VP HR
Vivek joined HCL in 1986. An engineer by profession with over two decades of
industry experience in various functions, he heads the HR function for the
company. Credited with innovative HR initiatives that has made HCL among the
best companies to work for.
[27]
EXECUTIVE SUMMARY
The menu of HCL Infosys global services broadly covers IT consulting and
professional services in the area of vertical applications, technology, ERP
implementation and software development. This also includes a complete portfolio
of systems and network service for development. This also includes a compete
portfolio of systems and network service for facilities management, helpdesks,
systems supports and network and internet implementation.
[28]
Today the company has aligned its operation into five entities that offer
seamless linkage for the customers seeking entry into the wired world through total
the Integration solution and services.
The Management network service offering for corporate include VPNs, ASP
offering, CO Location hosting, CDNs, security corporate internet telephony
solution, technical and consumer help desks, 24/7 network operating centre
monitoring and a host of value added networking services. Consumer services
include dialup PSTN/ISDN Internet access, Valufon calling cards and Voip
telephony devices.
[29]
LITRATURE REVIEW
The graph of sales of these respective product lines is the best in the industry
as compared to their competitors. I did my summer training project at HCL
Infosystems Ltd. Noida where I found all the professionals are very much
commited to their work as well as they were all professionals enough. This helped
me a lot in getting a good deal of exposure. As I had to consult the channel
partners, I felt in the beginning in a bit problem. But the cooperation of my
superiors at the work induced confidence in me to deal with my problems
whenever they came.
Born in 1976, HCL has a 3 decade rich history of inventions and innovation.
In 1978, HCL developed the first indigenous micro-computer at the same time as
Apple and 3 years before IBMs PC. During this period India was a black box to
the Indian computer industry. The 80s saw HCL developing know how in many
other technologies. HCLs in depth knowledge of UNIX led to the development of
a fine grained-processor UNIX in 1988, three years ahead of Sun and HP.
[30]
HCLs R&D was spun off as HCL Technologies in 1997 to mark their
advent into the software services arena. During the last eight years HCL has
strengthened its processes and applied its know how developed over 28 years into
multiple practices- semi-conductor, operating systems, automobile, avionics, biomedical engineering, wireless, telecom technologies and many more.
Today, HCL sells more PCs in India than any other brand runs Northern Irelands
largest BPO operation and manages the network for Asias stock exchange
network apart from designing zero visibility landing systems to the worlds most
popular airplane.
Today, HCL sells more PCs in India than any other brand runs Northern Irelands
largest BPO operation, and manages the network for Asias largest stock exchange
network apart from designing zero visibility landing systems to land the worlds
most popular airplane.
HCL Infosystems Ltd. Is one of the pioneers in the Indian IT market, with its
origin in 1976. For over quarter of a century, we have developed and implemented
solutions for multiple markets, across a range of technologies in India. We have
been in the forefront in introducing new technologies and solutions.
In the early 70s a group of young and ambitious technocrats embarked upon
a venture that would make their vision of IT revolution in India a reality. Shiv
nadir and five of his colleagues got together and 1875 set up a new company
MICROCOMP to start with they started to capitalize on their marketing skills.
MICROCOMP marketed calculators and with in a few month of starting operation
the company was out selling its major competitors.
On 11th August 1976 HINDUSTAN COMPUTERS LIMITED was
incorporated as joint venture between the entrepreneurs and UPOSCE, with an
initial equity of Rs.1.83 lacks.
[31]
Vision Statement
It is the most preferred employer and principal taking leading edge IT product
and service to the masses through sustained excellence.
Mission Statement
We shall increase the shareholder value by improving the PAT through free
cash flow, reducing the BR cycle, inventory levels, wastage.
[32]
Management Objective
To fuel initiative and foster activity by allowing individuals of action and
innovation in attaining defined objectives.
People Objective
To help HCL Infosystems people share in the companys success, which they
make possible; to provide job security based on their performance; to recognize
their individual achievements and to help them gain of satisfaction and
accomplishment from their work.
Core Values
[33]
RESEARCH PROBLEM
HCL Corporate selling and feedback and market share of HCL and
compared to other IT companies
The business of HCL and the company through its researchers wants to
know the potential in order to expand and retain its market share
RESEARCH DESIGN
Determined the Information Sources: The researcher gathered data
through secondary sources
PRIMARY DATA is collected through questionnaire, search and research
through place where today's computer has been mostly used
SECONDARY DATA is being search sites like magazines, newspapers,
journals, websites and the data has been collected through other
approaches
[34]
DATA COLLECTION
The researcher collected information through the official websites, magazines
and journals.
NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in
nature.
DATA SOURCE:
The researcher took the help of both primary as well as secondary sources.
Secondary sources being interaction with various IT people of the selected and
has been chosen for the research by the researcher. Secondary sources being the
internet as the medium and the official sites of the companies of IT sectors and
corporate selling and feedback of HCL.
[35]
INSTRUMENT USED
The researcher for the research used a Questionnaire cum Schedule for market
research for both the segments horizontal and vertical. The Questionnaire was
prepared by the researcher and Schedule was provided by the company in
which the researcher did its research report.
SAMPLE SIZE
Sample size for the research is fixed. It counts to 55. That is the HCL
companies and corporate selling and feed of HCL in comparison between other
IT sectors.
[36]
37
Assembled
18
Branded
Assembled
It was observed that almost 67% of the people use branded computers or other
gadgets for their business purpose. Hence can be concluded that more people want
branded products as they are not ready to compromise with the quality and services
being provided.
[37]
Brand used
Total Nos.
HP
HCL
14
Acer
13
Others
21
HP
HCL
acer
others
This observation showed that HCL is among the top used brands. Major part
under the pie-chart goes to HCL. So HCL should continue making efforts to attract
new market and sustain the existing market.
[38]
Installed desktops
Total Nos.
< 15
19
15-50
21
50-75
11
75-200
200-500
<15
15-50
50-75
75-200
200-500
Most of the surveyed and found the use of computers within the 15-55 range. So
it can be inferred that the main target market is which lies in the middle range.
Thus we targeted mainly on SME (small and medium enterprise).
[39]
Servers used
Total Nos.
10
11
3-5
21
>5
13
1
2
3 to 5
>5
From this observation, it was concluded that numbers of servers were directly
proportional to the number of desktops used.
[40]
Number of laptops
Total Nos.
1-5
20
5-15
22
15-30
>30
1 to 5
5 to 15
15 to 30
>30
It was observed that maximum computers and laptop users ranging between 5-25.
This area can be focused.
[41]
Total Nos.
HCL
11
Toshiba
19
Lenovo
13
Others
12
HCL
Toshiba
lennovo
others
Observation showed that Toshiba was the major brand used in laptops.
Various other brands like HP and Samsung etc. are also used. HCL has also a good
market share.
[42]
Total Nos.
Company place having AMC
30
25
According to above graphical data interpretation, that is the most important places
where computer has been used and it has been observation and showed that less
than 60% hospitals
pitals have their AMCs. This area can also be considered.
[43]
Total Nos.
24
Local players
That the above graph shows that the use of AMCs in regional office and local
players prefers authorized regional offices to select for the service rather than
going for a local player.
[44]
9. Are you facing any problem with current used product line?
a.)Yes
b.)No
c.)Not yet
Total Nos.
Facing problem
15
18
22
facing problem
not facing problem
not faced problems yet
That the above graph shows that the above observation showed that major number
of users are either not facing any problem or they have not being encountered with
any.
[45]
Total Nos.
Planning to purchase
No planning
17
29
planning to purchase
no planning
not yet planned
That the above graph show that the most of the users have not planned about
making a purchase and a very few are planning to make a buy.
[46]
Total Nos.
OK
Good
12
Satisfactory
19
Outstanding
10
OK
good
satisfactory
outstanding
not tried yet
According to above graph shows that the maximum of HCL user are satisfied with
the products and services provided. Very few have not tried yet HCL on a business
scale, but most of them have an experience about HCL.
[47]
Total Nos.
Yes
42
No
13
That the above graph shows that the observation and the most of the people are
interested in knowing more about the brand and have the urge to buy.
[48]
Total Nos.
Interested in demo
24
31
interested in demo
not interested in demo
This observation showed that almost 45% of the sample was interested in demo.
[49]
Commercial proposal
Total Nos.
Yes
No
19
28
Yes
No
Not yet decided
That the above graph shows that the above observation showed that almost a huge
chunk of hospitals surveyed either doesnt want or they have not planned for any
commercial proposal.
[50]
HCL
DELL
IBM
SAHARA
APPLE
HP-COMPAQ
ZENIT H
ACE R
INTEX
SONY
OT HE RS
[51]
SAHARA COMPUTER
Established in 1997 Sahara Computers assembles and markets computers &
peripherals through a global distribution network that covers established and
emerging markets. The company is owned by Sahara Holdings, a fully BroadBased Black Economic Empowered entity, and is based in Johannesburg, South
Africa. It is the official distributor and Original Equipment Manufacturer (OEM)
for a variety of top international vendors.
An accredited member of the Proudly South African campaign, the Sahara
business network stretches across South Africa to include Cape Town, Durban &
Port Elizabeth. The company has established a strong presence globally, with
offices across EMEA, including Nairobi & Mombassa in Kenya and Botswana,
Dubai, the U.K and China.
Sahara Computers is currently the largest operation of its kind in Southern
Africa. Owned by Sahara Holdings group, company boast an annual turnover over
1.4 billion Rand. Sahara Holdings strictly adheres to the principles of Broad-Based
Economic Empowerment and established itself among the frontrunners of
empowered organizations within the ICT sector when it confirmed its participation
in an empowerment deal valued at R640 million in 2006.
For the deal Sahara Holdings sold 27% of their shares to a newly established
consortium represented by mining and mineral resource Group Mvelaphanda
Holdings (Pty) Ltd. chaired by Tokyo Sexwale, and Afripalm Consortium, a local
investment company chaired by Lazarus Zim.
[52]
Thus, With vast expansion goals set to by the Sahara team, and a
strategic roadmap plan for expansion this multinational group of
companies is set to be an explosive force in the future of IT in Africa
and Asia. Indeed aiming to be The ultimate in PCs.
[53]
Processor
OS
Memory
160GB 7200rpm
Optical Drive
Processor
OS
Memory
160GB 7200rpm
Optical Drive
[54]
AMD Athlon64
3500+ 939-Pin
OS
Genuine Windows
Media Centre Edition
Genuine Windows
XP Professional
Edition
Genuine Windows XP
Professional Edition
Memory
Hard Drive
Optical
Drive
160GB 7200rpm
Layer
Processor
OS
Genuine Windows XP
Professional Edition
Memory
Hard Drive
160GB 7200rpm
160GB 7200rpm
Optical Drive
VGA &
Graphics
[55]
Models
DT2510-C2
Intel Celeron-D 331J 2.66Ghz CPU
- LGA775-EMT64T
DT7120-FC
AMD Athlon64 3500+
939-Pin
OS
Linux
Genuine Windows XP
Home Edition
Memory
Hard Drive
160GB 7200rpm
Optical
Drive
Processor
VGA &
Graphics
[56]
DELL COMPUTER
Dell Inc. listens to customers and delivers innovative technology and
services they trust and value. Uniquely enabled by its direct business model, Dell
sells more systems globally than any computer company, placing it No. 25 on the
Fortune 500. Dell's climb to market leadership is the result of a persistent focus on
delivering the best possible customer experience by directly selling standardsbased computing products and services. Revenue for the last four quarters totaled
$57.9 billion and the company employs approximately 78,700 team members
around the globe.
The direct model allows the company to build every system to order and
offer customers powerful, richly-configured systems at competitive prices. Dell
also introduces the latest relevant technology much more quickly than companies
with slow-moving, indirect distribution channels, turning over inventory in just
five days on average.
[57]
Dell has demonstrated this effect time and again as it enters new,
standardized product categories, such as network servers, workstations, mobility
products, printers and other electronic accessories. Nearly one out of every five
standards-based computer system sold in the world today is a Dell. This global
reach indicates our direct approach is relevant across product lines, regions and
customer segments.
[58]
[59]
Deskpro
On June 28th 1984 Compaq Released the Compaq Deskpro, a 16-bit desktop
computer using an Intel 8086 microprocessor running at 7.14MHz. It was
considerably faster than an IBM PC and was, like the Compaq Portable, also
capable of running IBM software. This was the first of the Compaq Deskpro line of
computers.
Deskpro 286
In 1985, Compaq released the Compaq Deskpro 286, a 16-bit desktop
computer using an Intel 80286 microprocessor running at 8 MHz and capable of
supporting up to 7 MB of RAM. It cost $2000 for the 40-MB hard disk model. It
was considerably faster than an IBM PC AT which ran at 6MHz at that time and
was, like the Compaq Portable, also capable of running IBM software.
Deskpro 386
When in 1986 Compaq introduced the first PC based on Intel's new 80386
microprocessor, the Compaq Deskpro 386[1], they began a period of increasing
performance leadership over IBM, who were not yet using this processor. An IBM
machine eventually reached the market seven months later, but by that time
Compaq was the 386 supplier of choice and IBM had lost its image of technical
leadership
.Systempro
This technical leadership and the rivalry with IBM was emphasised when the
Systempro server was launched in late 1989 - this was a true server product with
standard support for a second CPU and RAID, but also the first product to feature
the EISA bus which was designed in reaction to IBM's MCA (MicroChannel
Architecture).
[60]
1990s
At the same time as they began to dominate the server market, in the early
1990s Compaq entered the retail computer market with the Presario, and was one
of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In order to
maintain the prices it wanted, Compaq became the first first-tier computer
manufacturer to utilize CPUs from AMD and Cyrix. The price war resulting from
Compaq's actions ultimately drove numerous competitors, most notably IBM and
Packard Bell, from this market.
PC Products
Compaq Armada M300
Compaq Portable
Compaq Deskpro
Compaq LTE
Compaq Presario
Compaq ProLinea
Compaq ProLiant
Compaq Armada
Compaq Evo
iPAQ
Compaq Professional Workstation AP400
Tc1000, a tablet notebook
[61]
ROLE OF ADVERTISEMENT
Advertisement plays an important impact on consumers to purchase destop
pcs of brands. Now a day we see that each and every company endorsing brand
ambassadors so that to attract customers and make their customer base more &
more. IBM has signed Saif Ali Khan to endorse his products Shahrukh khan was
endorsed by compaq so that more & more computes can be sold out.
[62]
[63]
[64]
These products are launched to wow customers with features like enhanced
security, better search, improved parental control and an all new interface.
According to Ravi Venkatesan, Chairman, Microsoft India, This is the launch of
the decade for Microsoft and the biggest for us in India, with the design of this
product we have dealt with the security issues. In India, OEMs including HCL,
HP, Lenovo, Sahara, Wipro and Zenith are launching Vista compatible PCs.
Windows Vista and Office 2007 will be made available to the public in
several editions. The consumer editions are Windows Vista Ultimate, Windows
Vista Home Premium, Windows Vista Home Basic and Windows Vista Starter.
Vista is being shipped in 18 languages including Hindi. Extending the Indian
language support, Microsoft will have 13 more Indian languages including Telugu
and Marathi and support for these is expected by early 2008. Office 2007 comes in
two consumer editionsOffice Home & Student 2007 and Office Basic 2007.
[65]
On the commercial front, Munglani feels that decision cycles are still slow,
but there is a definite increase in queries and tenders. He feels that government
funded projects need to increase, and points to the recent Andhra Pradesh schools
project, which pulled in more than 5,000 units, as a good example of what
government enthusiasm for IT can do.In conclusion, going by what the industry
feels and what the numbers reveal, recovery is definitely taking place in the
industry, though caution is still the prevailing sentiment.
However, the bottom line is that the days of super growth seem to be over.
While IDC has predicted 22.3 percent growth in 2003, not everyone in the industry
seems to be ready to join in the chorus. HPs Sai Chandrasekhar says that their
assessment is an expectation of 10-15 percent growth, which he feels is very
realistic. It is unlikely that the market will return to the heady days of 30 percent
growth, he explains. Kochhar of Skoch seconds that when he says, We can no
longer look at heady growth rates like 40 percent or 60 percent...the market has
been growing more in single digit to low two digit growth rates.
And that seems to be the future that Indias PC brigade faces-but well, surely
even low two digit growth rates are better than negative growth, and thats the
reason for the cautious smiles on the faces of PC vendors. Hopefully, the next
quarter will bring even broader smiles.
[66]
[67]
LEADERSHIP
Shiv Nadar
Founder HCL, Chairman
and CEO
HCL Technologies
Vineet Nayar
President: HCL
Technologies
Ajai Chowdhry
Co-Founder HCL,
Chairman and CEO
HCL Infosystems
J V Ramamurthy
Chief Operating
Officer
HCL Infosystems
Ltd
Ranjit
President and CEO of the
HCL Technologies (BPO)
[68]
KEY PARTNERSHIPS
[69]
From the above graph it is clear that in Indian Hardware Industry the HCL
Infosystems Ltd. share is highest in all branded companies. But still very high
portion about 57.5% is in favour of unbranded local companies, which is still a
challenge towards all.
The share of the unorganized sector has been falling steadily with the fall in
price of brandedd PCs. A recent phenomenon has been the increasing share of Tier 2
towns and cities in the PC sales thereby indicating increased PC penetration into
the hinterland.
[70]
Sales of notebooks have averaged around 50,000 in the past two years.
Printers have been traditionally the fastest growing segment of the PC peripherals
market. Even when PC sales were increasing by 39%, printer sales increased by
41%. The slowdown affected printer sales too and in 2001-02, the increase was just
1%. In that year, 836,122 printers were sold and that included inkjet, laser and dot
matrix. The momentum is expected to pick up in 2002-03 and the printer market
would grow at 8% to reach 900,000 printers. Due to falling prices, Laser printer
sales are growing fastest.
In future, HCLs hardware sales to the institutional segment are likely to
remain stable, with sustained hardware spending by all the verticals, especially the
banking and financial services sector. Besides, in retail hardware sales, a continued
reduction of price points, facilitated in part by the recent reduction in excise duties
on PCs, is likely to reduce the price advantage of the small assemblers, and augur
well for branded PC manufacturers like HCL. In the medium term, HCLs margins,
despite its sales tax advantages, may be affected by the likely removal of duty
protection on manufactured PCs from the year 2005. With imported PCs becoming
cheaper, it may be critical for HCL to establish an alternate supply chain based on
imports of finished PCs. Nonetheless, its financial risks are mitigated by its low
gearing, substantial liquid investments and unutilized working capital limits.
IDC declared its numbers for the Indian PC market for financial year 200506 today. The year recorded an impressive growth in terms of unit shipments - the
market grew 30% over financial year 2004-05 to exceed the 4.6 million-mark,
according to IDC's India Quarterly PC Market Tracker, 1Q 2006, May 2006
preliminary release.
[71]
The buzz is in the air again. PC manufacturers are excited. Users are
expectant. Even institutions like the IITs are enthusiastic. The reason: Indias
dream of an affordable PC (priced below Rs 10,000) is ready to hit the market. For
nearly a decade this dream has struggled to become a reality. India Inc. has made
many noteworthy attempts in the past to introduce low-cost computing solutions,
but in vain. Be it Wipros Janata PC, iNabling Technologies e-mail device,
iStation, or the much-talked about handheld device, the Simputerall brilliant
concepts that have not quite made it commercially yet.
[72]
[73]
With prices of PCs being slashed, the education sector is expected to see a
high demand for personal computers.
Depreciation period of IT products should be reduced to further boost
growth.
The desktop space will see more and more entertainment-oriented features
getting integrated into the normal PC.
Companies, which will offer affordable innovation will gain market share.
[74]
In the future, with more duty cuts expected, analysts believe branded PC
players will gain further against assembled players. Retail may get a
renewed thrust. Observes Raj Saraf, Chairman and Managing Director,
Zenith Computers, We have1300 retail outlets today, which we hope to
grow to 15000 by the end of 2009.
While vendors are bundling in Linux to bring down costs, analysts see
desktop Linux confined to the government and education sector. Linux on
the desktop is unlikely to make inroads in the enterprise. Prices of computers
have been falling rapidly, but vendors do not think prices of PCs will fall
significantly in 2009.
While 2007 saw strong demand emerging from select sectors such as the
government and BPO outfits, 2008 could be relatively flat as most BPO
firms are in the process of consolidation and not growth.
[75]
The near panic the industry witnessed in the wake of this terrible time was
reflected in the price slashes and bundling offers anything to kick start stagnating
sales graphs was acceptable. And that took the PC to almost commodity status in
India.
But then, thats history. And in business, history is not what sells; promises
of a rosier future do. According to industry association MAITs president Vinnie
Mehta, sales have picked up in the JFM quarter, which is traditionally a high sales
quarter, and as of now, theyre hoping that this will be a sustained phenomenon in
spite of a lackluster Budget that did almost nothing to push up demand for PCs.
PRICES DO AN ABOUT-TURN
Immediately after this years Budget, most PC vendors said PC prices would
remain constant, and some even pointed out that prices would rise, thanks to
increasing memory prices. That should be one of the key differentiators between
last year and the financial year ahead PC prices are not likely to come down, and in
all probability, will actually see marginal rises.
Says Vasu Srinivas of IDC India, While the initial response to the slowdown
was to slash prices, when it began to hurt, PC vendors began to take a profitability
approach. They are now seeking out the more profitable deals and aiming for better
prices with lower volumes.
Another factor that will contribute to stable prices is the move by the big
distributors to cut credit periods down the line from 30 to 15 days. This move,
coming in the wake of big defaults among IT channels, will discourage speculative
and rash pricing and margin policies that result in price wars the industry can ill
afford.
[76]
In recent times, one of the most important trends in the Indian PC business is
the sight of MNC vendors turning leaders. Yes, HCL Infosystems, the leader in the
desktop segment, is as Indian as they come, and the companys leadership position
seems in no immediate danger, but its not insurmountable either.
All it will take is the HP-Compaq deal going through in the United States,
and HCL will become No 2 to an MNC behemoth that will then control almost
double of HCLs market share, which currently stands at 8.6 percent, according to
George Paul, head-marketing, HCL Infosystems. While everyone admits that the
market share of MNC brands has gone up, and mostly at the expense of Indian
brands, this issue generates a lot of heat and passionate arguments.
While the move to B & C class cities attracted attention, the biggest buyers of PCs
pretty much remained constant, and theyre expected to continue to be the saviours
of the beleaguered PC industry this year too. The honours go to the government
both at the Centre and the states, and the banking and financial sector mainly PSU
banks. Another segment expected to contribute significantly to PC buying this year
is the telecom sector.
Retails still in vogue
[77]
OUTLOOK
When will the good times start rolling again? The pundits have differing
opinions. IDC India says the PC industry is expected to grow by 5.1 percent in
2002, and adds that PC buying is expected to revive in 2003, when a growth rate of
20 percent is forecasted. Kochhar of Skoch says this year will see some revival,
though he warns that heady growth rates will not return without policy measures
like 100 percent depreciation from the government. MAIT is hoping that the slight
upturn in the JFM quarter is a portend of things to come, even though it revised
industry sales projections for 2001-02 downwards from 2.45 million units to 1.65
million units.
[78]
Decision makers, who are used to depending on their past experiences, must
make decisions and take actions in the rapidly changing world we face today. In
this turbulent environment, the ability to successfully view the current situation
through the traditional "good judgment" viewpoint is weakened through increasing
external noise (a multitude of information sources on multiple topics) and
changing.
[79]
[80]
The Business Strategy perspective has most in common with many of the
lessons and topics contained on this website, and indeed within the field of
marketing itself. The diagram below shows the Marketing Teacher Model of CRM
and Business Strategy. Our model contains three key phases - customer
acquisition, customer retention and customer extension, and three contextual
factors - marketing orientation, value creation and innovative IT.
CRM MODEL
[81]
[82]
STRENGTHS:
a)
b)
c)
d)
e)
f)
g)
h)
i)
Global Presence:
Its collaborations and joint ventures with international companies
such as Perot System, and partnership with world leaders like
Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the
best technology available world wide to its consumers.
24 locations in 16 countries.
Fast paced and flexible work culture which provides its employees
autonomy to accomplish the task without much pressure from the
higher authorities. Thus, employees are motivated to give their best to
the organization.
The core strength of HCL is the talent and innovativeness of its people
which enables it to provide the right solution at the right time.
The mass markets handled through a chain of dealers, resellers and
retailers which helps bring technology usage closer to the individual.
It has very strong distribution network.
Its pool of competencies : Hardware, Software, Training, Networking,
Telecom and System Integration.
Ability to understand customer's business and offer right technology.
Long standing relationship with customers.
Pan India support & service infrastructure.
Best-value-for-money offerings.
[83]
WEAKNESSES:
a)
b)
OPPORTUNITIES:
a)
b)
c)
d)
e)
THREATS:
a)
b)
c)
d)
Concluding the S.W.O.T. analysis in words that prosperity lies ahead for
HCL. In order to retain its position as Indias No. 1 IT conglomerate, it has to
come out with the state of art as well as futuristic technologies to its consumers
well before time.
[84]
Every project has some limitations even the researcher came across some
limitations while working on the project which made the analysis a little
inappropriate at times. Some of the basic limitations faced during the research are
listed below:
Only limited number of authorized, companies and other areas where it has
been found 55 players was covered in the study.
Most of the research was based on cold calls, so then visited many places i.e.
authorized and local areas and where it had not responded much.
There was a bias on the part of the respondents.
Companies that were contacted through telephone at times did not give
correct information to the researcher.
The IT manager or the person heading the IT Department did not have the
rights to give the authorized official information to people other then the
members of the official itself and the high officials.
At times there was a problem of non response from the hospitals, companies
and other authorized and unauthorized areas which affected the result of the
project being done by the researcher.
[85]
HCL is having large number of channel partners but it is not supporting &
taking care all of them equally which results in increasing discontentment
among new channel partners because its not possible for company to support all
of them equally. Company should take some positive action against it.
Need to expend customer care center as the consumer base of HCL Infosystem
is increasing with tremendously fast pace.
Company should make policy for fixed end user price for all dealers so that fair
game will be played & dealer would not to compromise on their margin.
[86]
[87]
BOOK
AUTHOR:
KOTLER PHILIP
TITLE:
MARKETING MANAGEMENT
PLACE OF PUBLICATION:
DELHI
PUBLISHER:
[88]
WEBSITES:
www.hcl.in
www.indiainfoline.com
www.google.co.in
www.hp.com
www.saharacomputer.com
www.acer.com
www.dell.com
www.ibm.com
www.hclinfosystem.in
www.altavista.com
www.khoj.com
[89]
ANNEXURE
QUESTIONNAIRE
Name
____________________________________
Designation
____________________________________
Address
____________________________________
Contact No.
____________________________________
[90]
[91]
10. Are you facing any problem with current used product line?
a.) Yes
b.) No
c.) Not yet
11. How do you find the HCL products?
a.) OK
b.) Good
c.) Satisfactory
d.) Outstanding
e.) Not tried yet