LSS 2203 Critical Thinking

Advertisement
Project
Assessment
Ms. Debpriya Roy

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695

HCT | LSS 2203 | Critical Thinking| Advertisement Analysis Sheet

Advertisement Analysis Sheet

Student
Name + ID
Sara Abdulla
H00280824

Product or Service
What is advertised?
Second a day video
By: Save the Children
#SaveSYRIASchildren
https://www.youtube.com
/watch?v=RBQ-IoHfimQ

Target Audience
Who is it aimed at?
The target audience is
aimed at everyone, but
specifically adults from
all
different
nationalities,
background and ages
who are not currently in
a war zone.

Persuasive Techniques
How is the advertisement trying to persuade us to buy the product/service?
The Advertisement greatest persuasive techniques are as follows:
Visual
Using a young, attractive girl who is happy so show us what her life would be like if
her country became a war zone.
The second a day feature provides us with an insight into the transition of life from a
happy girl celebrating her birthday surrounded by family and friends in a safe and
secure environment (example walking to school) only to gradually fast forward to her
birthday a year later where she is without a home, without family or friends and
where her health and mental state has been affected by war.
The visual aspects of the adverts is the strongest feature that persuades the audience
to feel for those children who have been placed in war torn countries such as Syria.
Appeals
Appeals to emotions, and appeals to everyone with children, whether parents,
siblings, aunts, grandparents ect
The second a day video shows what can happen to your loved ones if war broke out,
pulling on your heart strings and appealing to your human side.

Azah Azim
H00254824

Nike shoes and

clothes https://www.yout
ube.com/watch?v=SJn64kk
pOSc

All athletes
and players

Language
No language used in the video except for at the very end:
Just because it isnt happening here, doesnt mean it isnt happening
And that along with the video, really drives the message home that there are children
suffering across the globe and that we can help them if only we lend out a helping
hand.
runners Visual :
They used certain colors in the Nike shoes and striking, as used runners famous, and
judge Baladaouat in the stadium or even abroad, where the focus was on the
expressions and movement runners

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695

HCT | LSS 2203 | Critical Thinking| Advertisement Analysis Sheet

Appeal: making out everyone has the product , they want to reach the customer
wants from showing in the advertisement how is the athletes are so comfortable
and running as fast as possible because they are wearing Nike clothes and shoes
Language :
They used three emotive words and they put it in the last of advertisement with bold
with font
Sara Mahmoud
H00254435

Dettol
https://www.youtube.com
/watch?v=NHv9x3rQIxk

Mothers and kids

They used colourful background, so it will attract the aduince to watch the
advertiesment and it promises about quality and how fast its active, also hey used
emotive words like better, faster. This will attract mothers to by the product
because these words are getting mothers attention to buy it.

Muna Obaid
H00270720

They are advertising for

super market were you
can find all home needs
and cooking ingredients
and other things

Mothers
House wife
Ladies
Familys

The advertisement is showing that a mother and her child is cooking in the kitchen
using cooking ingredients and its appeal to emotion wear the mother was impressed
and happy from her daughter whet she told her sister that she will love her mom,
and this sentence will effect on the viewers and attract them know what is the
advertisement about.

Etisalat
Mobile Phone Users

Etisalat video advertisement included celebrities from different fields such as cinema,
music and sports. From cinema they choose one actor from Hollywood, one actor
from Bollywood and one actor from Egyptian cinema. The three actors are so
different the Hollywood actor is famous with his action movies and the Bollywood
actor is well known by his great dancing while the Egyptian actor is famous with his
comedy movies. This is a great plan to choose celebrities from different fields to
attract more people because people are so crazy about celebrities and they follow
them madly.

https://www.youtube.com
/watch?v=J397yAtbaNo
Aisha Abdulla
H00159383

Etisalats offers
https://www.youtube.com
/watch?v=hRHUkMMbGOc

Etisalat is trying to persuade the mobile phone users by bringing on the famous
celebrities around the world from different fields to challenge us to find an offer
Etisalat cant match or beat, so they can attract their fans to use Etisalat. In the
advertisment you can challnge people like what bin baz did by challanging ali
mabkout in football but there is no offer that can beat or match etisalat offers which

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695

HCT | LSS 2203 | Critical Thinking| Advertisement Analysis Sheet

also shows us that the quality of etisalat is beyond good. Etisalat as always gives us
bounses and great deals such as pay 50 dirhams and get 64 gigabytes. They used
slogans such as #Etisalat challenge, BRING IT ON, for the 1st time in the UAE. Also
they used emotive works by challnging us and what I concluded from the
advertisment is that they are better than any compititve company.
Amina Al
Balooshi
H200221695

The ad, for Pandora

Jewelry product.
https://youtu.be/DRoqk_z2
Lgg

All Women, specialy

mothers

They trying to attrect womens specially mothers

Stereotype
In this advertise the full focus was on mothers only rather than fathers,
The relationship between mother and children is much stronger than the father and
his children.
"all women are unique."
Peer presure
If they bought jewelry from Pandora Jewelry the relationship with the mother &her
children will become a strong
Appeal to emotion
" the video ends with the words "all women are unique."also when the gils
recognized their mothers some of the mothers used to cry.In this ad they were tring
to reach all mothers heart.
Appeal to numbers
group of six mothers & six of their daughters
Language of inclusion or division
They will be the happiest mothers ever if they bought this jewelry

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695

HCT | LSS 2203 | Critical Thinking| Advertisement Concept

Advertisement Concept
Our advertisement is a service advertisement for an organization called Dubai Animal Rescue Center, a
animal rescue center located in Dubai. The advertisements target audience is mainly adults and families
as the organization views the adoption of a pet is a family responsibility and not a soles individuals
responsibility.
The following persuasive techniques were used in the advertisement:
1. Visual
The main visual techniques used were pictures. The advertisement transitioned from showing pictures of
severely abused and abandoned pets in order to share light on the plight of animals who have been
abused or abandoned by their owners. Especially with scenarios of abuse, pictures speak a thousand
words as it really drives the message home about abuse.
The video then transitions to show images of animals who have after their abuse or abandonment found
loving homes, in order to depict that this is what a pets life is supposed to be like. They should be treated
as an equal family member where they receive surrounded by those who care and love for them as a
member of the family.
In addition, we have decided to use a black backdrop with a bold white font in order to emphasize the
seriousness of the message the advertisement is delivering.
2. Language
Throughout the video, strong language has been used in order to emphasize that pets are not just a shortterm phase.
The following emotive words have been used in the beginning of the advert in order to allow our audience
to feel and sympathize with animals which once had loving homes and have later been cruelly abandoned
or abused:

Every day, hundreds of animals are abandoned and abused

Once beloved abandoned
No homes, no family, no love

These words, further drives the point (along with the visuals) that animals are not a temporary accessory
to a family, they like us require a safe home, love and family.
Furthermore, the video aims at raising awareness/ educating people about owning pets by using these
words in the middle of the video in order to emphasize that pets are a life-long responsibility and
commitment. They are family.:

Life-long commitment
Your responsibility
They are for life
They are family

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695

HCT | LSS 2203 | Critical Thinking| Advertisement Concept

And lastly the advert tries and convince you to create your own family by adopting pets who have lost
their homes or who have been abuse by giving them a second chance at love and a second chance at life.

Think before you act

Adopt
Create your family

3. Music
We have used dramatic music with a feel of despair and gloom to further re-enforce that there are
hundreds of pets who have been abused or abandoned.
The music later on transitions to a happier and upbeat tune when the adverts shows pets who have been
adopted are in loving homes in order to emphasize that pets should be surrounded by love and should be
taken care of as a member of the family.
The music along with the visuals and language completes the message the advert is trying to deliver.

Our main target audience is animals lovers who are looking at adding a pet to their own family, however
it is also aimed at raising awareness and educating those who would like a pet but are unaware of the lifelong commitment and responsibility of owning a pet. The advert aims at trying to get people to think
before they act when getting a pet by showcasing the sad stories of those pets who were neglected or
abandoned by their previous families who decided they could no longer care for them or that it was too
much of a responsibility.
Our main aim to showcase that pets are not just animals, they are family.

Sara Abdulla H00280824 | Sara Mahmoud H00254435 | Azah Azim H00254824

Aisha Abdulla H00159383 | Muna Obaid H00270720 | Amina Al Balooshi H200221695