THE CARD SERVICES CENTER

The Card Services Center is a unit of the Auxiliary Services and Programs (or ASaP) at
Kennesaw State University, located in Kennesaw, GA.

The Card Services Center originally operated under Student Life at Kennesaw State
University. In 2003, Martha Roth was hired to create a full-service card center that operated as a
individual unit. In 2012, The Card Services Center became apart of the Auxiliary Services and
Programs division, commonly known as ASaP. Auxiliary Services and Programs (ASaP),
addresses the nuts and bolts of daily campus life. Under the ASaP umbrella are the departments
that provide the essential elements of campus life to students, faculty and staff to make every day
a success at KSU (About ASaP, 2014).

The mission of Card Services is to provide Kennesaw State University students,

employees and visitors with access to campus services and facilities. The vision of Card Services
is to issue card technology to improve the efficiency of Kennesaw State and increase overall
revenue. It is a self-revenue generated office receiving most of their earnings from High One and
Campus Card/ Parking Decal replacement.

2015 Card Services Center

The Card Services Center is an important resource center for all students, faculty and
staff and works closely with other KSU administrative departments to manage and facilitate a
multitude of services. From issuing campus ID cards to managing the KSU carpool programs,
Card Services is essentially the gateway to campus life (About Card Services, 2014). The Card
Services Center currently provides assistance with the Higher One Debit Card program, parking
passes, campus cards and general campus information. The center operates primarily on the
Kennesaw State main campus located in Kennesaw, GA, but will soon expand the KSU Marietta
Campus.

Card Services currently employs eight people. Card Services aims to hire the most dedicated,
driven and customer service oriented employees to ensure the best office experience.

2015 Card Services Center

SWOT ANALYIS

STRENGTHS:
-

The Card Services Center prides itself on exceptional customer service. The current
Director emphasizes that great customer service has an impact on customer relationships.
Student assistants, admins and supervisors are always prepared to help customers in the

right direction.
The Card Services office is the best place to get directions on campus. They can direct
you to any office on campus. This makes it easier for students to access necessary

resources.
The Center is located in the center of campus, making it easily accessible and

convenient for students, faculty, staff and visitors.

The Card Services Center is the fastest working office on campus, helping each
custome in ten minutes or less. This ensures that the people of Kennesaw State get what

they need faster.

The Card Services center is well connected to other programs on campus. This allows
them to filter accurate information to Kennesaw State University.

WEAKNESSES:
-

The price of replacement campus cards and parking decals upsets the students, resulting

in bad impression of the office.

Lack of communication directly to the students. This makes is hard to know what the

students need to do to ensure that have the materials needed during the academic year.
Increase awareness of the OwlDisk tap technology. This could prohibit students from
replacing campus cards and ultimately build a better reputation for the office.

2015 Card Services Center

There needs to be more internal communication among the upper and lower level
employees. Every employee does things in their own way and need to be on one accord

with incoming information (T. Hearn, personal communication, January 30, 2015).
The Card Services office currently operates on eight employees. Management states that
this is not enough employees to carry out duties efficiently.

OPPORTUNITES:
-

Promote OwlDisk and other changes though social media (Facebook, Twitter, Instagram).
This will allow for more effective and constant ways to communicate with the

consumers.
Connect more with students, faculty and staff through social media to create a genuine

relationship.
Fully promote OwlTap: OwlTap can generate more revenue to put back into Card

Services.
On I Love B.O.B day, Card Services can promote Owl Tap because it can be used on

the buses.
Promote services on Marietta Campus: This will spread the word to students, faculty
and staff at that location (P. Persaud, personal communication, January 30, 2015).

THREATS:
-

Despite the consolidation, the card technology on the Marietta Campus is faster and
allows for each student to receive his or her campus card the morning of orientation day
(J. Dibattista, personal communication, January 30, 2015)

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The Card Services Center is revenue generated and does not receive school funds.

How can revenue be increased?

Communication: Internal communication within the card cervices center needs to be
improved to ensure accurate information to the faculty, staff and students. If
communication is not improved, internal and external relationships can be harmed (P.

Persaud, personal communication, January 30, 2015).

Increasing of fees to generate revenue could hurt reputation with faculty, Staff and

students (E. Ferguson, personal interview, February 2, 2015).

By communicating through social media, the opportunity to reach students is missed and
Card Services can potentially lose revenue (S. Barrie, Personal communication, February
2, 2015).

BIBLIOGRAPHY

2015 Card Services Center

ASaP University Stores. (n.d.). Retrieved February 2, 2015, from

http://kennesawstateauxiliary.com/about.php
Persaud, P. [Personal interview]. (2015, 30)
DiBattista, J. [Personal interview]. (2015, 30)
Hearn, T. [Personal interview]. (2015, 30)
Ferguson, E. [Personal interview]. (2015, 2)
Barrie, S. [Personal interview]. (2015, 2)

2015 Card Services Center