In what ways is a

music promo like an

advert?

http://www.youtube
.com/watch?v=yIFA0
WQgGGY

Consider:
Camera work shot
types, movement,
composition /
framing, point of view
Editing
Mise-en-scene
choices props,
locations, people,
lighting
Use of sound

Start a new blog post!

Title: Narrative in Music Promos

What is a traditional / classical

narrative structure?

Do music promos follow traditional

narratives? Do they need to be linear /
chronological?

Linear and non-linear

Closed or open ended
Circular
Singular-stranded and multi -strand

A condition in which one type of

stimulation evokes the sensation of
another, as when the hearing of a sound
produces the visualization of a colour.
So in a song what sort of emotion(s) do
the lyrics / music generate?

What visual images do these sounds

create in your mind?
http://www.youtube.com/watch?v=xKnngy
CIctA

We automatically look for a beginning,

middle and an end in a narrative, however
a narrative in a song can sometimes not
run to how we think it will.
In songs the narrative rarely is
complete and therefore often
fragmentary.
Fragmentary narratives may help the
repeatability of promos.

Illustration the promo basically illustrates the

ideas / narrative in the song lyrics

Amplification uses a key idea / image from the

lyrics and develops it into a concept within the
promo. A link remains between the lyric and the
promo

Disjuncture the promo bears no resemblance to

the lyric or its meaning; abstract; often seen as
unconventional / arty videos; creates a new
range of meanings for the song.

http://www.youtube.com/watch?v=aS
LZFdqwh7E&list=PLB12D9770A418241A

Use the lyrics as a

starting point
analyse them!
Meanings?

What images / ideas

do they create?

Key words?
Repetition?

What in the song

might provide ideas
for amplification?

Come up to meet you

Tell you I'm sorry
You don't know how lovely
you are
I had to find you
Tell you I need you
Tell you I set you apart
Tell me your secrets
And ask me your questions
Oh let's go back to the
start
Running in circles
Coming up tails
Heads on a science apart
Nobody said it was easy
It's such a shame for us to
part
Nobody said it was easy
No one ever said it would
be this hard
Oh take me back to the
start

I was just guessing

At numbers and figures
Pulling your puzzles apart
Questions of science
Science and progress
Could not speak as loud
as my heart
Tell me you love me
Come back and haunt me
Oh when I rush to the
start
Running in circles
Chasing tails
Coming back as we are
Nobody said it was easy
Oh it's such a shame for
us to part
Nobody said it was easy
No one ever said it would
be so hard
I'm going back to the
start.

Key words / ideas? Synaesthesia? Emotions?

Meanings?

https://www.youtube.com/watch?v=RB
-RcX5DS5A

How conventional is the Coldplay

video?

How has disjuncture been used in

these adverts?

http://www.youtube.com/watch?
v=BGYMMsPg_ME
https://www.youtube.com/watch?v=Tn
zFRV1LwIo
https://www.youtube.com/watch?
v=0Vxjh6KJi8E

How has disjuncture been used in

these adverts?

http://www.youtube.com/watch?
v=BGYMMsPg_ME (Cadburys Airport)
http://www.youtube.com/watch?
v=TnzFRV1LwIo (Cadburys Drummer)
http://www.youtube.com/watch?
v=0Vxjh6KJi8E (Guinness Wheelchairs)

A heart that's full up like a

landfill
A job that slowly kills you
Bruises that won't heal
You look so tired, unhappy
Bring down the
government
They don't, they don't
speak for us
I'll take the quiet life
A handshake of carbon
monoxide
No alarms and no surprises
No alarms and no surprises
No alarms and no surprises

Silent
Silent
This is my final fit, my final
belly-ache with
No alarms and no surprises
No alarms and no surprises
No alarms and no surprises,
please
Such a pretty house, such a
pretty garden
No alarms and no surprises
No alarms and no surprises
No alarms and no surprises,
please

Radiohead (No Surprises / Just)

http://www.youtube.com/watch?
v=u5CVsCnxyXg
http://www.youtube.com/watch?
v=7Dt1hCWGWc4
Red Hot Chili Peppers (Cant Stop)
http://www.youtube.com/watch?
v=BfOdWSiyWoc
Daft Punk (Da Funk)
http://www.youtube.com/watch?
v=rYwxHj4uumU

Post on your blog

Post definitions of illustration, amplification,

disjuncture upload examples of at least
THREE videos, with a brief commentary, that
show these three approaches.

Comment on the effects created by the use

of illustration, amplification, disjuncture.
What does the treatment of the song content
add to each promo?