The word Hero was often used in ad campaigns of Hero Honda prior to demerger of Ho

nda Moltors and Hero Motors. And music was always mainstay of their ads.
Music coupled with hero would be used in a manner, which would generate an emotio
nal appeal of 'nationalism' and 'pride in oneself'
create India's first nation brand that becomes the representative of the country
the emotional appeal was shifted towards generating a feeling of 'pride in onese
lf' alone
it projects an image of trendiness ,
ero Honda logo (red & black).

technological edge and carries reminiscence of H

change in brand architecture, name, logo, and positioning.

'Billion Voices'
The 'Hum Mein Hein Hero' campaign of HeroMotocorp, released on August 15 last ye
ar, became one of the most popular advertising jingles of 2011.
by stitching together videos shot by young people from different parts of India.
The ad and media industry calls such content user-generated content.
Nangia believes the era of one-way communication between brands and consumers is
over. Consumers will shape brands now going forward, he says.
The second phase of the Hero campaign with user-generated content "is an attemp
t to make the consumer the centre of the entire communication process," he adds
The Hero ad is targeted at males between the age of 18 and 34, and fall in the S
EC A, B and C categories
'Vroom Vroom'. In June 2012, a campaign was rolled out to showcase how Hero vehi
cles give a better mileage in every category
'Thoda Extra' as a philosophy that drives the Indian consumer mindset.
http://articles.economictimes.indiatimes.com/2013-09-18/news/42183320_1_hero-mot
ocorp-anil-dua-dhak-dhak-go
http://www.heromotocorp.com/en-in/uploads/Annual_Reports/pdf/20130809004805-pdf184.pdf