loan that change lives

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The currents home page is a little confusing for

first time viewers. The content is scattered and
unorganized. We want first time viewers visiting
the site to be able to look at the home page and
understand immediately what Kiva is all about.
THEIR STORY. By showcasing a success story of one
entrepreneur on the home page, the viewer
will understand the impact Kiva has and will be
inspired to lend money.
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LOANS THAT CHANGE LIVES

SOPHEA CHUM SUCCESS STORY

Mrs. Sophea Chum, 23, and her husband, Mr. Mab

Chum, 28, live on an island in the Mekong River
about fifteen kilometers from Phnom Penh. They
were married in 2002 and have one daughter.
Mrs. Sophea has been a silk weaver for five years,
using a skill she learned from her neighbor. Mr.
Mab has been a silk weaver for seven years. He
learned his skill from his sister. The couple sells
their finished products to the middle man in the
village, who then takes it to sell in Phnom Penh.

Sophea is requesting a loan of $600 to purchase

silk materials for her and her husband’s weaving
93%
paid back
business.

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A New Kenyan Partner! Juhudi Kilimo!
Kiva is excited to announce our newest field partner in SOPHEA CHUM SOPHEA CHUM
Kenya! Juhudi Kilimo is an innovative, for-profit social
enterprise... Mrs. Sophea Chum, 23, and her hus- Mrs. Sophea Chum, 23, and her hus-
band, Mr. Mab Chum, 28, live on an band, Mr. Mab Chum, 28, live on an
island in the Mekong River about fifteen island in the Mekong River about fifteen
kilometers from Phnom Penh. They kilometers from Phnom Penh. They
NEWS FROM KIVA were married in 2002 and have one were married in 2002 and have one
daughter. daughter.

93%
Mrs. Sophea has been a silk weaver for Mrs. Sophea has been a silk weaver for
Begging – A Sign of Development? five years, using a skill she learned from five years, using a skill she learned from
her neighbor. Mr. Mab has been a silk
Looking Past the Picture paid back

How To Make Shoes and Rice With One Flame LEARN MORE LEND NOW

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Lending to the working poor through Kiva involves risk of principal loss.
Kiva does not guarantee repayment nor do we offer a financial return on your loan.
Inspiration:
Elements:

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group 1
Mock up 2:
start lending | basket

loans that change lives

lend how we work about journals community do more

Conforte Kpanou With the help of the loan, she bought rice, flour, sugar,
Cotonou, Benin drinks in wholesale. These items she supplies to market
women in the township of Makeni.
75%

how we work today's top lenders

Inspiration:
Elements:

Hex: 25582B Hex: 5D9A5E Hex: AB926A Hex: 339CC7 Hex: 124357
R: 37 R: 93 R: 171 R: 51 R: 18
G: 88 G: 154 G: 146 G: 156 G: 67
B: 43 B: 94 B: 106 B: 199 B: 87

Praxis
Verdana
HELPING IS We want every visitor on Kiva to feel comfortable
and welcomed. We want to tell how Kiva works
SIMPLE.
through a lenders point of view.
Mock up:
Inspiration:
Elements:
PLANT A Plant a little seed, and it’ll grow into a tree.
By lending money to entreprenuers in third-world
SEED. countries through Kiva, we can be a starting
point for improving people’s lives.
Mock up:
Inspiration:
Elements:

Hex: 999933 Hex: FF3300 Hex: FFCC66 Hex: 333300 Hex: CCFFCC
R: 153 R: 255 R: 255 R: 51 R: 204
G: 153 G: 51 G: 204 G: 51 G: 255
B: 51 B: 0 B: 102 B: 0 B: 204

Caslon
Verdana
 Thank You

loan that change lives

Rodel Borja Roman D’Argenzio Mike Dorsey Amir Hadjihabib Christopher Hein Taiyo Kitagawa