WORKBOOK:

Review
and Exercises

WhyBarackObama?
WhetheryouvotedforBarackObamaornot,itshard
toignoretheskillandpassionwithwhichhedelivered
hismessage.ThisinstructionalDVDisstrictlynon
partisanwithregardtopolicyorpolitics,butdecidedly
proObama(andproRonaldReagan,FranklinDelano
RooseveltandJohnF.Kennedy)whenitcomestothe
abilitytocommunicatepowerfullyandeffectively.No
politicalpersuasionhasacorneronpowerfulspeaking.
JohnF.Kennedymovedanationwiththeforceand
convictionofhisinaugural
address;someofthephraseshe
usedstillinspireourthinkingand
speaking.RonaldReaganearnedhisnickname,TheGreat
Communicator,bymakinglistenersfeelasthoughhewere
speakingdirectlytothemalone,bringingthemintotheinner
circleofhisthoughts.FranklinD.
Rooseveltheldacountrytogether
throughtheDepressionatleastpartly
throughthereassuringcommunicationsofhisfamous
FiresideChats.
Therearegreatspeakersineverywalkoflife.Oprah
Winfreyrosetofameatleastpartlyonherwillingnessto
revealherfeelingsandvoiceheropinionsfranklyand
unashamedly.BillyGrahamwasaforceinthepublicconsciousnessforoverhalfa
centurybasedonthepowerofhisoratoryasmuchashisreligiousconviction.Singers
frompoptocountrytorapcredittheirsuccesstothepoweroftheiremotional
connectiontotheiraudienceandtheirfansperceptionthattheseperformersspeaka
truthrelevanttotheirownlives.
Legendarycommunicatorsineveryfield
owetheirsuccess,whethertheyareaware
ofitornot,totheirapplicationofthe5
SecretsofEffectiveCommunication.I
havechosenPresidentBarackObamaand
hisspeechesastheexampletoillustrate
thesesecretsforseveralreasons:


Hehashadtremendouspublicexposureoverthepastmonthsandyearsand
isfirmlyinthepublicconsciousness.Youwillbeabletofindmanyexamples
ofhisspeakingpowerbeyondthevideoexcerptsonthisDVD.
Whilemanypoliticianshavebeengreatcommunicators,PresidentObamas
meteoricrisefromrelativeunknowntothemostpowerfulgovernment
figureontheplanetisunprecedented.Idemonstratehowhisbringing
togetherallofthe5Secretscontributedtothis.
HeisthepersonificationofamythicdreamembeddedintheAmerican
consciousness:thatanyone,nomatterhowhumbletheirorigins,canbecome
PresidentoftheUnitedStates.Inkeepingwiththisspirit,Ishowyouhow
anyonecanbecomeamoreeffectivespeakerintheirbusinessorpersonallife
bymasteringthe5Secrets.

HowtousetheDVDandWorkbook
WelcometoThe5CommunicationSecretsThatSweptObamato
thePresidency,aninstructionalcoursedesignedtoincreasethe
powerandeffectivenessofyourpersonalandpublicspeaking.
Whileyouarefreetodiscoveryourownpaththroughlearning
the5Secrets,herearesomesuggestionsonhowtoincreasethe
speedandeffectivenesswithwhichyoudevelopyourskills.
Watchthevideoallthewaythroughinarelaxedsetting,
withoutworryingaboutretainingtheinformationor
techniques.Thisallowsyoutoabsorbthesenseofthe5
5Secretscreator
RichardGreene
SecretsandexperiencethepowerofPresidentBarack
Obamasspeechesfreeofanypressuretoperformina
learningmode.Youmightevenwatchitwithsomeoneelseandtalkaboutwhichof
Obamasspeechesaffectedyouthemost,andwhy.
Nowrollupyoursleevesandgetdowntowork.Workthroughtheinstructional
courseonelessonatatime.Takewhatevertimeyouneed,pausingandrereadingthe
screentext,rewindingandnoticingthetextreinforcementsunderthespeechvideos.
Thisisyourcourseandyoushouldmovethroughitatapacethatworksforyou.
Attheendofeachsectionisaremindertogotothisworkbook.Hereyouwillfinda
reviewoftheSecretyoujustsawinthevideocourse.Afterreadingthat,trythe
exercisesdesignedtohelpyoupractice,experienceandmastertheseskills.Thenmove
ontothenextlessoninthevideo.
Moveatyourownpaceandfeelfreetorepeatanylessonsyoulike.
Onceyouvecompletedthecourse,gobackthroughthevideoandreexperience
PresidentObamasspeeches.Lookforthewaysheusesallthe5Secretseachtimehe
speaks.
Watchforotherexamplesofsuccessesandfailingsincommunicationinpublic
speakers,TVinterviews,talkshowsandinyourbusinessandpersonallife.Asyou
becomefamiliarwiththe5Secrets,youllfindthatyourawarenessoftheseexamplesall
aroundyouwillreinforcetheskillsyouaredeveloping.
Asyoubeginapplyingyournewskillsinyourlife,noticetheeffectstheyhaveonyour
careerandpersonalrelationships.Thispositivereinforcementisoneofthemost
powerfulincentivestocontinuingthepracticeandimprovementofthecommunication
techniquesyouhavelearned.

PLEASE NOTE: this is an extensive workbook designed to meet your every need in
mastering all the 5 Secrets techniques. But you will become a more effective
communicator if you learn even one of these skills. So advance at your own speed and,
if you want encouragement to move forward, just give your new speaking abilities a
trial run in your life.
4

Secret#1
CaptivatelistenerswithWords,
VoiceToneandBodyLanguage

TheSecret

Theworldsgreatestcommunicatorsknowthatpeople
arepersuaded,peoplearemovedandpeopleactbasedonmorethanwordsalone.Theyknow
thatitistheeffectiveuseofallthreeavenuesofhumancommunicationthatdrivesgreat
communication.

1. In your communications, individually and to groups, the nonverbal aspects

aremuchmoreimpactfulthantheactualwordsthatyousay.

2. Clients, customers, associates, family members and friends and everyone you
everinteractwitharehighlyaffectedbythetoneofyourvoiceandyourbody
language. These nonverbal aspects communicate the crucial qualities of
sincerityandconvictionaswellasmanyotherattributesthatallowthelistener
totrustyou,likeyouandevenbeopentoyou.

3. Thethreewaysthathumanbeingscommunicate...theonlythreeways...are
byWORDS,VOICETONEandBODYLANGUAGE

4. Studieshaveputtheimpactofvoicetoneashighas38%,theimpactofbody
languageashighas55%andtheimpactofoneswords...aslowas7%!

5. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,inany
context,youmustmasterthefollowingcomponentsofVoiceTone:
a.
b.
c.
d.
e.
f.
g.

VarytheSpeedfastandslow,slowforemphasis
VarytheVolumeloudandsoft,softforemphasis
VarythePitchhighandlow,lowforemphasisandimpact
PuncTuAtionbyWord
PuncTuAtionbySyllable
Pause...Pause...Pause
DeveloptheResonanceofyourvoice

h. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,a
speakermustmasterthefollowingcomponentsofBodyLanguage:

Posture:standuptall
Posture:shouldersupandsquare
Posture:alwaysbecentered,whetherstillormoving
Gestures:Usedownwardmotionstoplantyourideasfirmly
Gestures:GesturewithinThePowerZonebetweentheshouldersto
conveystrengthandauthority
EyeContact:sendyourmessagethroughyoureyesintotheirs!
Connectwithbylisteningto!
Stayinacenteredspaceofcalmandstabilityinordertorecoverquickly

ExercisesWords
Words, while generating only 7% of the impact of your presentation, are very
important.WewilltalkaboutwordsinmoredepthinSecret#2(Lasered,Compelling
Messages). Here, though, I want to help you focus on eliminating the two biggest
mistakesthatmyclientsmakewiththeirchoiceofwords:

Mistake #1: Using abstract language as opposed to concrete, sensory specific words
andphrases.Ifyouspeakintheabstract,listenerswillbeusingtheirtimeandenergy
fillingintheblanksinsteadofabsorbingthesenseofyourmessage.

Mistake #2: Using jargon, or specialized words unavailable to the average listener,
insteadofplainspeakandeasilyaccessibleterms.Ifyouusejargon,listenerswillbe
tryingtodecipherthemeaningofyourlanguageinsteadofrespondingtothepower
ofyourcommunication

1. Abstractvs.SensorySpecificExercise

Picktwopagesofaspeechorsomethingelsethatyouarewritingorhavewritten.
With each sentence ask the following questions: Is it tangible? Can I see, hear,
taste, smell or touch/feel what is being described? Wherever your answer is
yes,youareusingSENSORYSPECIFICsentences.

Howmanyofthesesentencesaresensoryspecific?__________________

Now, count the sentences where the meaning relies on understanding or

interpreting or translating ABSTRACT words or phrases, i.e., words or phrases
thathavetobetranslatedintosomethingyoucanseeorhearortasteorsmellor
touch?

Howmanyofthesesentencesareabstract?_____________________

Whichismore?__________________

Ideallyyouwant to haveZEROabstract sentences.This removestheburden of

your audiences having to translate abstract into sensory specific one of the
biggest reasons why audiences get tired and tune out during a talk. If they are
workingtofigureoutwhatyourwordsmean,theyaremissingthepowerofwhat
youareworkingtocommunicate.Attheverymost,youshouldhave10%abstract
and the rest clear, vivid sentences. If you have more than that, make changing
thisbalanceapriority.

2. Jargon

Unless you are speaking exclusively to an audience that fully understands the
jargonthatyouspeakaswellasorevenbetterthanyou,youshouldNEVERuseit.
So, any words that are specific to your work or profession or area of expertise
that are not normally understood by the general public should be eliminated
completely.Thekeyistofindwaysofexpressingthosewordsinplain,everyday
languageanyonecan understand.Evenifyour audience understands the jargon
youaretemptedtouse,reexpressinginnewlanguagethattheyarefamiliarwith
mayawakenthemtonewpossibilities.

Check your entire presentation for jargon words. How many do you have?
__________

Foreachjargonword,comeupwithauserfriendlywordorphrasetoconveythe
same meaning. Where absolutely necessary, explain the jargon in the same
sentenceorparagraphsothatyouraudienceisneverlefttryingtofigureitouton
theirown!

ExercisesVoiceTone

Mastering your ability to use your voice is one of the quickest, easiest and most
effectivewaystoimproveyourpowertoswayandmotivatelisteners.Justalittlebit
ofpracticewiththese7aspectsofvoicetonewillyieldtangibleandprofoundresults.

Forthefollowingexercises,findapageinaspeechthatyouhavegiven,apageina
book, or an article in a newspaper or magazine. You are going to read these
selections aloud in different ways. If possible, record your voice so you can play it
backandnotethedifferenceintheeffectivenessofeachapproach.

1.VarytheSpeed

a. Readyourselectionoutloudatanormalpace.
b. Readyourselectionoutloudasfastasyoucan.
c. Readyourselectionoutloudasslowasyoucan.
d. Now,readyourselectionoutloudgoinggraduallyfromasfastasyoucan
toasslowasyoucanandbackagain.
e. Herestherealtest. ..readyourselectionout loud,fast, normalor slow,
dependingonthecontent:

Ifitisofnormalimportancereadatanormalpace.
Ifitisoflowimportance,readyquickly.
Ifthephrasesorsentencesarebuildingtosomeconclusionorclimax,also
readquickly.
Ifisofveryhighimportance,shiftgearsandreadveryslowly.

Varying the speed lets you act like a guide on a tour. The pace tells your
listenerwhattolookatandhowimportantitis.

2.VarytheVolume

a. Readyourselectionoutloudatanormalvolume.
b. Readyourselectionoutloudasloudasyoucan.
c. Readyourselectionoutloudassoftlyasyoucan.
d. Now,readyourselectionoutloudgoinggraduallyfromasloudasyoucan
toassoftlyasyoucanandbackagain
e. Herestherealtest...readyourselectionoutloudasloudasyoucanoras
softlyasyoucan,dependingonthecontent:

 Ifitisofnormalimportancereadatanormalvolume.
Ifitisoflowimportance,readatanormalvolume.
If the phrases or sentences are building to some conclusion or climax,
readwithincreasingvolume
Ifisofveryhighimportance,readveryloudlyorverysoftly.

Varyingthevolumeletsyoudirectthelistenersattentionandemphasizewhat
is important. If they hear your volume go up or go down, they know
somethingofparticularimportanceisbeingsaid.

3.VarythePitch(highordeep)

a. Readyourselectionoutloudatanormalpitch.
b. Readyourselectionoutloudataveryhighpitch.
c. Readyourselectionoutloudataverylowpitch.
d. Now,readyourselectionoutloudgoinggraduallyfromashighasyoucan
toaslowasyoucanandbackagain.
e. Nowstherealtest...readyourselectionoutloudinahigh,normalorlow
pitch,dependingonthecontent:

Ifitisoflowornormalimportancereadwithlittlevariationinpitch.
Ifthephrasesorsentencesarebuildingtosomeconclusionorclimaxor
ifitisofveryhighimportance,readwithasignificantvariationinpitch.

Variedpitchisawakeupcalltoyouraudience.Ifyouvaryyourpitch,you
aretuningthemintofocuscarefullyonwhatisbeingsaid.

4.PunctuationbyWord

Readyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel
deservestobehighlighted.Thenreadthose3sentencespunctuatingthatentire
word.

5. PunctuationbySyllable

Readyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel
deservestobehighlighted.Thenreadthose3sentencespunctuating,separately,
eachofthesyllablesinthosewords.Ifthemostimportantwordsinthatsentence
only have one syllable, try to literally turn it into a multisyllable word. For
example,thewordFIRSThasonlyonesyllablebutbypunctuationtheFsounda
littlebitdifferentlythattheIRST(FIRST)youmightbeabletogiveevenmore
9

impact to it. (This is one of the charms of the Southern accent in The United
States.)

6. Pause...Pause...Pause

Thisistheskillthatturnsexcellentcommunicatorsintotrulygreatcommunicators.
A welltimed pause can, more than just about anything else a speaker might do,
instantly shift the energy in a room, create a sense of drama, increase the
engagement of the entire audience and position you as someone who is in
completecommand.

Itis,however,theoneskillthatmyclientsgenerallyfindtobethemostdifficult.
Thatismainlybecausepeopledontunderstandwhatapausereallyis.

ApauseisNOTsimplytheactofstoppingtalking.ItisNOTlikepullingbackon
the reins of a galloping horse. It is NOT standing still, alone in front of a room
soakingintheanxiousstaresoftheaudience.

ApauseIStheopportunityforacommunicatortogomoredeeplyinsideofhisor
herself.Anditistheprocessofdeepeningthatcreatesthedramaandtransforms
the audience. It is creating a suspenseful tension that builds anticipation for
whatfollowsthepause.

The ONLY way to do this, though, is to immerse yourself fully in what you are
talkingabout.Butyoushouldbedoingthisanyway.Forexample,bysayingthe
sentence, Pausing will profoundly increase your impact on any audience like
this...

Pausing...willproFOUNDly...increaseyourimpact...onANYaudience
youtakearoutinesentenceandturnitintosomethingthatwillcaptivate.

Notice the interrelationship between pausing and punctuating. This is one of

thegreatsecretsofmasteringthepause.Sayingthewordprofoundlywithout
punctuation makes it almost awkward to use the pause. Saying the word
profoundlywithpunctuation,however,createsafantasticmomentumthatsets
upthepauseperfectly.

Heresanother,evensimplersentence.Wemustmakethishappen,spokenas

WE...MUST...MAKE...THIS...HAPPEN!

10

Ifyouarealreadyataplacewhereyoufeelthesewordsdeeply,youcanmakethis
work. If not, it WILL feel awkward. So, instead of fighting the idea of pausing,
useittoforceyouevendeeperintoyourownspeech.

ExercisePause

a. Saythesetwosentencesnormally.
Pausingwillprofoundlyincreaseyourimpactonanyaudience
Wemustmakethishappen
b. Now,PUNCTUATEthekeywordsinthosesentences.
c. Andnow,PAUSEaftereachwordthatyoupunctuate.
d. Tryitagain,andagain,untilyouFEELthatthepunctuationandthe
pausearenolongeratechniquebutratheraperfectexpressionofyour
depthoffeelingconnectedtoeachsentence.

7. IncreaseYourResonance

Ive saved Resonance for a separate discussion because of all the elements of
speaking effectively, Resonance may seem like the one least responsive to
improvementorpractice.Afterall,yourvoiceisyourvoice,right?Howdoyou
changeaqualitythatisinherenttowhoyouare?

Thetruthis,theResonanceofyourvoicecanbebothimprovedandprotectedso
youwillbemoreimpressiveinyourcommunication.Alittleexplorationofwhat
createsresonanceishelpful.

Resonance is produced when a sounds vibrations are enhanced by the space

through which it travels. To demonstrate this, step into a crowded closet and
closethedoor.Thenspeakaloudandnoticehowsmallyourvoiceseemsandhow
itspowerdropsoffimmediately.

Now go into a large bathroom and speak aloud. Notice how your voice seems
fullerandthesoundlastslonger.Theresareasonwhypeopleliketosinginthe
shower!

While the initial depth and timbre of your voice is a good starting place for
Resonance,thespacesthroughwhichittravelsenhanceitspower.Peoplethink

11

ofabooming,powerfulvoiceascomingfromthechest,butthechesthaslittleto
dowith resonance,becauseisitbelowyour vocalchords.Sound travelsup and
out, so the upper passages are more important. These include the pharynx (the
backofyourthroat),youroralcavity(mouth)andyournasalcavity(nose).

TheVocalCords
Howdoesknowingthishelpyouincreaseyourresonance?Letsbeginwherethe
sound begins. Your vocal cords are muscular foldsin your larynx that produce
vibrationswhenairisforcedoverthem.Ifthecordsarelengthenedandtightened,
theyproducefastervibrationsandhighersounds.Iftheyaremorerelaxed,they
producedeeper,richersounds.

Thekeyhereisrelaxed.Stressandtensionactonthevocalcordsliketheydoon
muscles around the body: they cause them to tighten, so it is more difficult to
produce deep, rich sound. Relaxing, through vocal exercises and calming
exercises, allows you to create greater resonance. Its interesting to note that
following the 5 Secrets guidelines for Body Language helps enhance your
Resonance!Ifyoustandstraight,squareyourshouldersandstaycenteredand
calm,youhelpyourvocalcordsstaymorerelaxed.

Youcanalsodospecificexercisestodeepenyourvoice.Thesimplestistopractice
speaking in a deeper tone to develop a sense of how your body feelswhen you
arespeakingresonantly.Doingsoinfrontofamirrorletsyouseetheposturethat
producesmoreresonance.Andstayingrelaxedallowsyoutoretainwhatpractice
hasproduced,ratherthanlapsingbackintoalessresonantvoice.

Practicingspeakingaloudhelpsinanotherway.Ifyouvebeentoasportsevent
whereyouscreamedandrootedforateamforovertwohours,youmayremember
thatyourvoicesoundedraspyandweakafterward.(Youmightevenloseyour
voice for a time!) Overuse of your voice can negatively affect it. So how do
publicspeakersandsingerskeeponproducingsoundforhoursonend?Howdo
heavymetalsingersscreamatthetopoftheirlungsthroughatwohourconcert?
(Did you know that some have screaming coaches?!) They practice, practice,
practice. Like any muscle in the body, those in your vocal apparatus can be
strengthenedandtoned.Domorespeakingfromacalm,relaxedplace,andyour
vocaltoneandabilitywillimprove.

12

TheResonantChambers
Soonceyoucreatedasoundwithyourvocalcords,whatcanyoudoaboutitasit
travelsthroughtheresonantchambersthroat,mouthandnosetoincreaseyour
resonance? The most effective way to ensure good resonance is to keep these
chambersandyourvocalcordsingoodhealth.Thereareseveralwaystodo
this:
Stay Hydrated, Part 1 the tissues in your larynx and the resonating
chambers are very moist. Becoming dehydrated can seriously impair their
abilitytoproduceandsupportaresonantvoice.Sobesuretogetplentyof
waterintoyoursystematleast64ouncesaday.
StayHydrated,Part2antihistaminesaredryingagentsandcannegatively
affectyourvoice.Also,caffeineandalcoholarediureticswhichcandeplete
yourbodyofwater.Ifyouhaveanoccasionwhereyouplantospeak,tryto
avoidallofthese.Ifthatisntpossible,drinkanextraglassofwaterforeach
glassofalcoholicorcaffeinatedbeverageyouconsume.
StayCalmpracticerelaxationexercises(evenmeditation)beforespeaking.
(Seeexamplesbelow.)Practiceandreviewwhatyouaregoingtosaysoyou
areconfident,ratherthantense,asyoubeginyourcommunication.
Stay Protected avoid excessive throat clearing, coughing, yelling,
screaming or prolonged loud talking. They can damage your vocal
apparatus.(Rememberthesportseventabove?)
Stay Fit warm up your voice before a speaking occasion. (See exercise
below.)Getenoughsleepandexerciseyourentirebody,sincethatcanaffect
allthemechanismsinvolvedinspeaking,aswellasyourabilitytorelaxand
staycalm.
Stay Natural while I spoke above about practicing speaking in a deeper
voice, you should avoid forcing yourself into a deeper register than natural
whenyouarecommunicatingoutsideofyourspeakingexercises.Thatkind
ofunnaturalspeechcanimpairyourvocalcordsandmakeyousoundforced
and awkward. Always speak in a pitch natural to your voice. Let your
exercisesandpracticesessionsnaturallyincreaseyourvocalrangeovertime.
Whilemanyofthetipsaboveappearfocusedonmoreformalspeakingoccasions,they
can contribute to your complete ability to communicate in any situation, from the
mostpublictothemostintimate.Theobjectofthemallistoincreasethepowerof
yourvoicetoconveywhatyoufeelandwhatyouwant.

13

ResonanceExercises
Ifyouarepreparingtospeakinpublic,atabusinessmeeting,orknowyouhavea
significantpersonalconversationcomingup,youcandospecificexercisestorelax
andlimberupyourvocalapparatus.

First,focusonrelaxingyourtongueandlettingitrestinthebackofyour
teeth.
Saythefollowingaloud10times,consciouslyexaggeratingyourfacial
movements:Oooaahheee,oooaahheee.Noticethattheshapeofyourlips
andyourmouthsinteriorchangesgreatlyasyoumovefromonesoundto
theother.Thisexerciseisflexingagreatnumberoffacialandoralmuscles,
buildingstrengthandstretchingthemjustlikeanathletestretcheshisorher
bodymusclesbeforeanevent.
Nowrepeatthefollowing10times:Meooome,meooomee.Dontworryif
youthinkyouresoundingliketheWickedWitchsguardmarchinginThe
WizardofOz!Whatyouareactuallydoingisrangingfromcompressing
yourlipstostretchingthem,againincreasingyourrelaxation.
Nowbeginhumminginaseriesofnotesrangingfromlowtohighandback
again.Thishelpsyoufocusontheexperienceofcreatingresonanceinside
yourbodystructure.
Finally,spendafewmomentsinsilence,breathingslowlyandsteadily,
perhapswithyoureyesclosed.Theobjectistorelaxandcenteryourself.If
youhaveafavoritemeditationtechnique,practiceit.Perhapsyoucan
visualizeyourselfonaquiettropicalbeach,watchingthewaveslap
peacefully,rhythmicallyonthesand,ornoticingthebreezemovethefronds
ofapalmtreeslowlybackandforth.

AdditionalExercises
Professionalspeakersandvocalartistsallhavetheirfavoritemethodsofexercising
andrelaxingtheirvocalmechanisms.Beloworsomeothersforyoutotryand
choosefrom.

MakeabirdsoundbytrillingtheletterR.Youdothisbyplacingyour
tongueagainstthehardpalatejustbehindyourupperteethwhilemakingan
extendedrsound.Whendonecorrectly,thetipofyourtonguewillflutter
rapidly,makingasoundlikeajunglebird(orlikeasmallchildmaking
powerboatnoises!)
Flutteryourlipsbyrelaxingthemwhileholdingyoujawtogether,pressing
yourtongueflatlyagainsttheroofofyourmouthandforcingairoutpast

14

yourlips.Donecorrectly,yourlipswillflaprapidly,againmakingapower
boatsound.(Thinkofthenoisesyoumakeentertainingababy!)
Flutteryourtongueinthebackofyourmouthbyrepeatedlyflatteningand
wideningitsotheedgesofyourtonguepressagainsttheinsideofyourback
teeth.
Usingavarietyofsounds(aaah,eee,ooo,ohh),sirenyourpitchupanddown
totheextremesofyourvocalrange.
Yawnwidely,soyoucanfeelyoursoftpalatestretching.
Pressthefrontofyourcheekstogetherwithyourhands,squishingyourlips
togetherinafishmouthandspeakaloud.

ExercisesBodyLanguage
Oneofthegreatthingsaboutbodylanguageisthatitistheretobeobservedvirtually
anywhereyouturn.Letstakeadvantageofthat.

1.Overthenext7days,bywatchingspeechesonCSpan,interviewontelevisiontalk
shows, people interacting at work and at home, or simply by observing people
walking down the street, find at least one person who exemplifies each of the
followingbodylanguageideals.Writetheirnameordescriptiondown.
a) Posture:StandUpTall____________________________________________
b) Posture:ShouldersUpandSquare_________________________________________
c) Posture:AlwaysBeCentered,WhetherStillorMoving
________________________________________________________________________
d) Gestures:UseTheChoporOtherDownwardMotions
________________________________________________________________________
e) Gestures:GestureWithinThePowerZoneBetweentheShoulders
________________________________________________________________________
f) EyeContact:SendYourMessageThroughYourEyesIntoTheirs!
________________________________________________________________________
g) Listening:Receive,Digest,Respond
________________________________________________________________________
h) StayingCenteredRemaininaPlaceofCalm,RecoverfromAttacksandMissteps
________________________________________________________________________

15

2.Usingtheconceptofmodeling,mimicorcopywhatthesepeopledid,howthey
stoodorwalkedormovedorgesturedorlooked.Trytopracticethisinanumberof
situations.Doesitfeelgood?Doesitfeelcomfortable?Isitsomethingthatyoufeel
youcanintegrateintoyourowncommunicationstyle?

3. Now, lets integrate it. Practice, in front of a mirror, each of the body language
aspectsabovewhileyouarerehearsingatalk,eitheroneyouhavegivenbefore,one
youhavetogiveorjustmakingsomethinguponthespot.Noteyourposture.Try
making gestures within the Power Zone. Maintain eye contact. Practice this until
you feel comfortable with each aspect. Remember that you are a listener, too, so if
whatyouseeinthemirrorhasanimpactonyou,itwillhaveanimpactonothers!

4. Practicelistening. Inconversationswith others, truly pay attention to what they

aresayingratherthanwhatyouaregoingtosaynext.Rememberifyoureceiveand
digest what they are saying, you will be able to respond more appropriately and
persuasivelywhenyouspeak.YoucanalsonoticeotherpeoplewholisteninanRTP
Ready to Pounce fashion, and recognize how unappealing and disengaging that
kindoflisteningis.

5.Watchforexamplesofhowpowerfulspeakersrecoverfromattacksandmissteps
andreturntoacalm,centeredplace.Thisisparticularlyapparentinpoliticaldebates
andheateddiscussionsonpoliticaltalkshows.PresidentObamaisamasteratthis,as
was shown in the 2008 Presidential Debates. The trick is to use the techniques of
Listeningandthengoonestepfurther:

Receive what the other person is saying. This lets you react to the
communicationratherthantoyourfeelingsabouttheotherpersonsattitude.
Digest what you have heard. This gives you some space to prepare your
responseanddistanceyourselffromtheheatoftheencounter.
Transmute the emotion of the attack. This is the extra step. In debates,
Obama wouldtake amoment to digestthe attack, thenhewouldsmile, as
thoughheunderstoodtheattackbutwasbeingpatientwithhowtheattacker
misunderstoodhisposition.Thisstripsthenegativeenergyoutoftheattack
andletsyou
Respond from a centered place. With the attack energy gone, you can
moveontomakingyourimportantpoints,ratherthanstayinginadefensive
modethatgivestheotherpersonanadvantage.

16

Secret#2
GripListenerswithYour
LaseredCompellingMessage

TheSecret

Theworldsgreatestcommunicatorsknowthatit
isnotthebrillianceofthewords,northe
overwhelmingdetailthatcreatesresults.They
knowthatitistheartofconcentratingthosewordsintoasimple,identifiablemessage,asvivid
andfocusedasalaser,thatdrivesgreatcommunication.

1. Oneofthegreatestchallengesforreallysmartpeople,inany profession,isto
realizethatitisnotintelligenceormassiveamountsofdatathatdriveresults...
it is the communication of intelligent ideas or themes, in a userfriendly
package,thatcreatesthedesiredimpact.

2. Humanbeingswillonlyconsideracommunicationuserfriendlyiftheycan
understandandfullygraspit.Totheextentthatamessageisunclear,atany
and all points of the communication, a speaker will lose part or all of his
audience.

3. Human beings are forced to expend energy and attention if they have to
process abstract ideas or themes. Unless the ideas or themes are sensory
specific we are forced to translate what we hear into an expression of one of
ourfivesenses,asthatistheonlywaywecanunderstandandstoreinput.

4. Sensory specific communication encompasses words and ideas and themes

thatanaudiencemembercaneithersee,hear,smell,tasteortouch/feelinside
ofhisorhermindseyeorbody.Anythingotherthanthatisabstract.

5. A speech or any communication should have a theme that is a provocative

pointofviewratherthanthesimple,neutralstatementofatopic.

6. Following the statement of the lasered, compelling theme, each subtheme

shouldalsobeaprovocativepointofviewandsupportthemastertheme.To
support and bring to life each subtheme, use the best facts, visual aids,
anecdotes,storiesandpersonalperspectivesthatyouhaveandforwhichyou
havetime.

17

ExerciseLasered,CompellingMessage
Using the skeletal outline below, write an entire Lasered, Compelling Message
speechaboutanythingyoufeelpassionateabout.

Theme:_________________________________________________
_________________________________________________________
SubThemeOne:_________________________________________
Fact:_____________________
Story:____________________
Anecdote:________________
PhotoorVideo:___________
Graph/Statistic:___________
SubThemeTwo:_________________________________________
Fact:_____________________
Story:____________________
Anecdote:________________
PhotoorVideo:___________
Graph/Statistic:___________
SubThemeThree:________________________________________
Fact:_____________________
Story:____________________
Anecdote:________________
PhotoorVideo:___________
Graph/Statistic:___________

Conclusion:______________________________________________

18

Secret#3
EngageListenersbyApplyingthe
CommunicationEffectiveness
Continuum

TheSecret

Theworldsgreatestcommunicatorsknowthat
deliveringaperformanceorapresentationisnot
whatseducesaudiencestopayattentionandbeengagedwithspeakerandmessage.They
knowthatitisonlybythesendingandreceivingofenergythroughaconversationalstyleof
communicationthatlistenerssuspendresistanceandpayattention.Andthegreatestspeakers
understandthattheirownwillingnessandvulnerabilitycancreateasortofspiritual
conversationtha,takesaudiencesbeyondlisteningtoaplacethattheywillneverforget.

TheCommunicationEffectivenessContinuum

Performance

Presentation
Conversation/Being

0__________________________________5________________________________10

At

To

With

1. Thereare3stylesofcommunication:

APerformancestylewherethespeakerishighlyrehearsedandthespeechis
memorized,doesnotconnectwiththeaudienceandspeaksATthemnot
terriblyeffectiveunlessitisauthenticandvery,verywelldone.
A Presentation style where the speaker is highly focused on delivering the
dataandpresentsthematerialinastepbystep,linear,textbookfashionTO
theaudience.This isthestandard style in almostall presentations andcan
rarelybemorethanmoderatelycompellingoreffective.
A Conversation style where the speaker realizes that there is, indeed, a
conversation raging between them and each member of the audience,
where the speaker is communicating with words and voice tone and body
languageandenergy,andtheaudience,ateverymoment,iscommunicating

19

backwiththeirbodylanguageandenergy.Thisspeakingstyleis,byfar,the
most effective as well as being the most relaxed, the least scary and the
easiest. You will feel that there is less at stake or at risk when you are
participating WITH your listeners, rather than performing or presenting
somethingforthemtojudge.IntheConversationstyle,speakerandlistener
areonthesameteam!

2. There is a rare style that transcends the effectiveness of even a masterful

conversation...andthatiswhenthespeakerisabletogotoaplaceinsideof
him or herself that can be described as magical, transcendent,
mesmerizing,spiritual.Fewcanreachthisexaltedplacebecausefeware
willing to do what is required: to be completely open and vulnerable on a
human,aswellasaprofessionallevel,whenonespeaks.

3. To move to the right on the continuum can be as easy as simply reminding

oneselftojusthaveaconversationwiththeaudienceortospeakWITHrather
than AT or TO. To move beyond that one must connect to ones authentic
passion(SeeSecret#5)butalsobewillingtospeakthatpassionandonestrue
thoughtsandfeelingswithoutcensorshipandwithoutregardforthereaction
asIhavesaid,averydifficultfeat.

ExercisesCommunicationEffectivenessContinuum
1. WhereAreYouonTheContinuum?

Think,honestly,abouthowyoushowedupinyourlastfewcommunications.Where
wereyouonthecontinuum?

PutanXwhereyoufeelyouare.

Performance

Presentation

Conversation/Being

0__________________________________5________________________________10

At

To

With

2. AGlassofBeer(orWine)

Wherever you were, you can move yourself pretty quickly to the right on the
continuumifyoudoareallysimplething.

20


Takeaportionofthepresentationyoumade,oronethatyouwillmake,(orjustsome
theme you would like to speak about) and go grab a glass or beer or wine (or the
social beverage of your choice). Hold the glass in your hand and give the
presentation.Imagine,asyoudo,thatyouarewithfriends,atabarorarestauranton
aFridaynight.

Notice how your tone becomes less formal, less stilted and, yes, more
conversational.

3. TheEinsteinTest

RumorhasitthatAlbertEinsteinsaidUnlessyoucanexplainittoa12yearold,you
dontfullyunderstandityourself!

Othersspeakaboutthegeniusofsimplicityontheothersideofcomplexity,thatis,
the ability to distill and yet contain high levels of detail and sophistication into a
simpleexpression.InmanywaysthatiswhatAbrahamLincolnaccomplishedinhis
Gettysburg Address and what the great and inspiring teachers at universities and
graduateschoolscando.

So, use The Einstein Test whenever you give a talk or explain anything. Ask
yourselfwhethera12yearoldcanunderstandit.Ifnot,workonmakingitsimpler,
butstilljustasaccurateaccurate.

21

Secret#4
ReachOuttoYourListeners
bySpeakingAllFourLanguagesof
HumanCommunication
TheSecret
Theworldsgreatestcommunicatorsknow,
instinctively,thattherearefourfrequenciesthathumanbeingoperateon,communicate
withandlivein,andthatitisnevergoodenoughtoonlybroadcastorreceiveononlyone
ortwo.Bydevelopingtheirownabilitytobroadcastandreceiveallfourlanguages,the
greatestcommunicatorscanbeonthesamewavelengthwithanyoneandeveryoneandtake
theiraudiencesanywhereandeverywhere!

TheFourLanguages:

Auditory

Visual

Auditory

Words:

Look
See
Picture

Listen
Hear
Understand

VoiceTone

Fast
Loud
Highpitch

Conversational
Mediumvolume
Mediumpitch

Analytical
SoftorLoud
Lowish

Slow
Soft
Low

Body
Language

Fast
Animated
Spontaneous
Free

Conversational
Average
Normal
Normal

Anal
Contracted
Controlled
Uptight

Slow
Sensuous
Fluid
Solid

Examples:

RobinWilliams

RonaldReagan

AlbertEinstein

JamieFoxx

Attributes

Creative
HighEnergy
Inspiring

Thoughtful
Articulate
Informative

Analytical
Thorough
Fascinating

Warm
Connects
Soulful

Potential
Liabilities

Frenetic
Superficial

Uninspiring
Average

Anal
Impersonal

TooSlow
TooSensitive

Howto
Develop
Skills

Digital
Analyze
Detail
Specific

Kinesthetic
Feel
Grasp
Smell

AskYourself...
Whats
Exciting?

Whats
Fascinating?

22

WhatData
MakesIt
Fascinating?

WhatDo
IFeel?

1. Human beings communicate with the world through five distinct senses:
Visual,Auditory,Olfactory,GustatoryandKinesthetic

2. Eachofthesefivesensescarriesinformationtoandfromtheworldatdifferent
frequencies. Visual is the fastest (186,200 miles per second and trillions of
Hertz),Auditoryisquiteabitslower(hundredsofmilesperhourandhundred
or thousands of Hertz) and the Olfactory, Gustatory and Kinesthetic senses
operatemuchslowerstill(inthetensofHertz)

3. EVERY human being is born with all 5 senses. The Visual and Olfactory,
Gustatory and Kinesthetic develop first while the language aspect of the
Auditorysensetakesseveraladditionalyearstodevelop.

4. These five senses are grouped into FOUR LANGUAGES of human

communication: The Auditory sense is broken into two languages because
theyareverydifferentandtheOlfactory,GustatoryandKinestheticsensesare
groupedasone,becausetheyareverysimilarinhowtheycommunicatewith
theworld.

5. Thegreatcommunicatorscommunicatein...arefluentin...ALLFOUR
languages. Examples are: Franklin Roosevelt, John F. Kennedy, Martin
Luther King, Bill Clinton, Oprah Winfrey, and of course, Barack Obama.
Theycanspeakeveryonesneurologicallanguage,aroundtheworld.

6. ThegoalofallcommunicatorsistobecomeaFourLanguageCommunicator.
This,however,isveryrare.Approximately0.5%ofallhumanbeingshaveall
fouroftheirlanguagesdevelopedenoughtobecalledaFourLanguageor
CompleteCommunicator.

7. Some people are only well developed in one language, and are called One
Language Communicators. This, thankfully, is rare. Pee Wee Herman is a
dramatic example of one. In his character he communicates only via the
Visuallanguage.

8. The vast majority of speakers are Two Language Communicators. The most
commonvariationofthis,atleastinAmericaandespeciallyAmericanbusiness
istheAuditoryAuditoryDigitalcombination.BillGatesandAlGorearegood
examples of this kind of Two Language Communicator. Ross Perot, on the

23

otherhand,isanexampleofaVisualAuditoryDigitalcombinationwhileDan
QuayleisanexampleoftheVisualAuditorycombination.

9. About10%ofcommunicatorsreachtheThreeLanguageranks.JohnMcCainis
a great example of a Three Language Communicator as he shows great
abilitiesinAuditory,AuditoryDigitalandKinesthetic.

10. ALL speakers can become Four Language Communicators, and thereby
liberatealloftheirnaturalfrequenciesandbeseenas,andbe,charismatic.

ExercisesTheFourLanguages
BelowisaQuestionnairethatIgivetomycorporateandprivateclients.Takethetime
now,fillitoutandfindouthowmanylanguagesyouspeak!

THEFOURLANGUAGESQUESTIONNAIRE

Yourability,literally,tolivethevaluesyouchose,oranyvalues,dependsonthe
depth,breadthandwidthoryourcapacitytoexploityourownhumancapacities.

Allhumancapacityderivesfromoneofthe5humansenses:

1.Theabilitytosee,create,visualize,dream,animate,processthebigpicture,
2.Theabilitytohear,think,discuss,communicatethroughwordsandtheability
to take in quantities of information and analyze that information with great
precision
35.Theabilitytotaste,smell,touchandbetouched,connectwithonesselfand
othersandtofeel.

Thelanguages,toreview,are:

1. VisualTheabilitytosee,create,visualize,dream,animate,processthebig
picture.
2. AuditoryTheabilitytohear,think,discuss,communicatethroughwords.
3. AuditoryDigitalThe abilityto takein quantities ofinformation and analyze
thatinformationwithgreatprecision.
4. Kinesthetic The ability to taste, smell, touch and be touched, connect with
onesselfandothers,andtofeel.

24

It is impossible to operate at ones fullest potential as a human being without

utilizing all of ones senses, or communicating with ones self and the world
throughall4languages.

Excellence requires the constant, and neverending search for personal

developmentandimprovement.

Within your circle of family, friends and associates there are many individuals
who are proficient in Two Languages, fewer who are proficient in Three
LanguagesandahandfulwhoareproficientinallFourLanguages.Thosewho
are HIGHLY proficient in any one of the languages that you do not have
proficiency in must be your models, your teachers, your guides . . . to the
developmentofthatlanguage,thatcapacity,inyourownlifeexperience.

TherearetwowaystogenerateEXCELLENCEinthefourlanguages:

Modelingthebehaviorofthosewhohaveexcellence.
Developingthevaluesthatareconsistentwiththatlanguage.

First,letsfindoutwhereyouare:

TheVISUALLanguage

5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue

Ithinkinpictures
Ithinkquickly

Thinking

Speaking

Ispeakquickly

DecisionMaking

IhavetoseethedetailsorthebigpicturebeforeIdecide
Howpeopleorthingslookisveryimportanttome

25

_______
_______

_______

_______
_______


Moving

Imovequickly

ExcitementLevel

Ihavetheabilitytogetveryexcited

Ihavetheabilitytogetexcitedveryeasily

Ihavelotsofenergy

Creativity

Iamcreative

_______

______
______
______

_______

Total:_______
dividedby10=

YourScore

NotFluent

ModeratelyFluent

_______

VeryFluent

12345

TheAUDITORYLanguage

5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue

Thinking

Ithinkinwords,conceptsorideas

Speaking

Ispeakatanaverage,conversationalpace

DecisionMaking

IhavetounderstandtheconceptsinvolvedbeforeIdecide
Howpeopleorthingssoundisveryimportanttome

26

_______

_______

_______
_______

Moving

Imoveatanaveragepace

_______

LanguagingSkills

Iamveryarticulate

_______
IcantranslatewhatIsee,thinkorfeelintowordseasilyandeffectively

_______

Total:_______
dividedby7=

YourScore

_______

NotFluent

ModeratelyFluent

VeryFluent

12345

TheAUDITORYDIGITALLanguage

5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue

Thinking

Ihaveatremendousabilitytothinkindetails

_______
Ilovefacts,figures,analysis

_______

Speaking

IgetwrappedupinwhatIamsayingandcanforgettopayattentiontomyaudience
_______

27

DecisionMaking

Ihavetohaveallofthefacts,detailsandbeforeIdecide

_______
Howsmartorhowdetailedtheyarepeopleareisveryimportanttome.(Ihateitwhen
peoplejumptoconclusionswithoutasolidfactualbasis).

_______

LoveofKnowledge

IamdriventolearneverythingIcanaboutthings

_______

Total:_______
dividedby6=

YourScore

NotFluent

ModeratelyFluent

_______

VeryFluent

12345

TheKINESTHETICLanguage

5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue

Ithinkinfeelings

Ispeakslowly

Thinking

Speaking

28

_______

_______

DecisionMaking

IhavetofeelwhatisrightcourseofactionbeforeIdecide
Howpeopleorthingsfeeltomeisveryimportanttome

Moving

Imoveslowly

ConnectionLevel

Ilovetohugortouchpeople

Ituneinandcanfeelwhatotherpeoplefeel

PassionandEmotion

Iamapassionateperson

Ihaveadeepcapacityforexperiencingemotions

Ihaveadeepcapacityforexpressingemotion

_______
_______

_______

_______
_______

_______
_______
_______

Total:_______
dividedby10=

YourScore

_______

NotFluent

ModeratelyFluent

VeryFluent

12345

HowManyLanguagesDoYouSpeak?

Youmayconsiderthatyouspeakaneurologicallanguageifyouareata3.5orhigher.

Howmanylanguagesdoyouspeak?___________

YoursuccessinShakingTheWorldwithyourwordsisdirectlyproportionaltoyourfluencyinthese
four languages. Unless you score a 3 or 4 in language fluency you are holding back significant
amountsofwhatyouareheretosharewiththeworld.YoucandevelopyourFourLanguagesskillsas
you would by going to the gym to develop your muscles, by listening and observingandpracticing.
Aswithyourbody,thecapacityistheretodevelopasmuchasyouwish.Everyonewasbornwiththe
innate neurology to speak and inspire with all four languages and, in doing so, to be a profoundly
charismatichumanbeing!

29

Secret#5
MoveandMotivatePeoplewithYour
AuthenticPassion

TheSecret

LikeBarackObama,theworldsgreatest
communicatorsknowthatitisimpossibletotruly
persuadeormovethroughtheheadaloneandthat
humanbeingsareprimarilydriventoactbyfeelingsintheirgutand,evenmoreso,feelingsin
theirheart.Andtheyalsoknow,thesegreatcommunicators,thatallhumanbeingshave
instinctualbiologicalmechanismstoalertthemtoanythingthatlooksorsoundsorfeels
unsafe...andthatmanipulationanddisingenuousnessaretheultimateviolationsoftrust
betweenaspeakerandanaudience.Thesegreatcommunicatorsunderstandthattopersuade
andmoveaudiencestheymustgivetheultimategifteverytimetheyspeak...thegiftof
reachingintotheirownhearttofindandshare,whateverthesubject,theauthenticpassion
thatresideswithin.

1. Wordsdevoidofconnectiontothegutortheheartareincapableofmovingan
audience.
2. One must, only, ever speak about things that they are passionate about.
AuthenticallyPassionateabout.
3. Regardless of the topic, it is YOUR job to find that personal, passionate
connection...orsimplydontspeak!
4. Approach the topic with a visceral, NOT a purely academic or purely
intellectual question, in order to elicit the Authentic Passion. A general
questionthatwilldirecttheinitialfocusintherightdirectionis:Whatisso
fing cool (you choose the variation of that term that works best for you
althoughusingswearwordstoyourselfworksbestastheyunleashalevel
ofraw,visceralenergythatcannotusuallybeduplicatedotherwise).Icallthis
TheSFCQuestionor,simply,SFC.Ifyoupreferyoumayuseavariationon
this theme What is so darn cool about this (topic, idea, argument, project,
product, etc.)? More specific questions are: What is exciting about this?
Whatisfascinatingaboutthis?What,specifically,isfascinatingaboutthis?
What do I feel passionate about (regarding this)? What moves me (about
this)?Whatangersme?Whattouchesme?
5. Bereal.Befullyyourself.Behonest.Alwaysbeauthentic.Thegreatthing
aboutplanningyourcommunicationaroundsomethingyouretrulypassionate
30

aboutis thatyouare rarely ata lossfor what to say. Thinkaboutsomething

thatreallyrunsyouon:afavoritesportsteam,aTVseries,ahobby,anexciting
project atwork, your kids. Dopeople have to coax you to talk about it? Or,
more likely, is it the other way around is it a struggle to get you to stop
talkingaboutit?
6. I may be going out on a limb here, but Im going to make a bold statement:
every decision a person makes is an emotional decision. Think about this: if a
decision were based solely on the facts, crunching the numbers, sorting
through the variables, a computer could make it. Human beings always
operateinanemotionalrealm.Oncetheyhavegatheredallthefactsanddone
theircalculations,thedecisionismadeonhowtheyfeelaboutthatdataand
theirconclusions.IfyoucommunicateyourAuthenticPassion,youaregiving
people a reason to choose in your favor. Everyone will want a piece of
whateveritisthatslightingyouonfire!

Thesecretinwritingorgivingaspeechistogenerateemotion.Itisthroughemotionthat
humanbeingsaremovedintheirgutandintheirheart.Andonlywhenhumanbeingsare
movedinthiswaydotheychangehowtheythinkand
changewhattheydo.

FromtheIntroductiontoWordsThatShookTheWorld

ExercisesAuthenticPassion

1. This is very simple, and, for many, so very hard. Just complete the following
sentence:

WhatisSFCabout(myidea,project,product,service,cause,etc.)isthat
____________________________________________________________________________
____________________________________________________________________

Now, do that with every page of any presentation you do and ask that question
BEFORE you begin any talk or presentation of any kind. That question is the
foundationofeverythingyoudoasacommunicator!

2.Gooutandhaveaconversationwithsomeoneaboutasubjectyouarepassionate
about.Noticehoweasilythewordscome.Didyoufeelyourlistenergettingcaught
up in your enthusiasm? Do you notice how speaking in the Four Languages comes
more easily for you? With Authentic Passion as the engine that powers your

31

communication,youwillfindthatalloftheskillsyouaredevelopingthroughthe5
Secretscomemoreeasily.Suddenlypresentations,meetings,andconversationsthat
may have been intimidating are more natural and relaxed. Instead of trying to
performassomeoneyouareNOT,youarespeakingfromtheplaceofwhoyoutruly
ARE. Notice in the video samples on the DVD how engaged people are by Barack
Obama when he is totally on his Authentic Passion game: they are nodding in
agreement, aglow with optimism, overcome with emotion. All of these possibilities
areavailabletoyouwhenyoutapintoyourpassion!

3. Take a subjectaboutwhich you have no particularfeelingsonewayor another.

Noticehowatfirst,youfeellostincomingupwithanapproachtocommunicatethe
subject to others. Now take something you feel passionate about and use it as a
doorwayintoyoursubject!Forinstance,maybeyoureanavidflyfisherman.Perhaps
that becomes a metaphor for your subject, letting you illustrate the benefits of focus
and patience, of attempting over and over, each time correcting from what you
learned before and getting closer to the target. Or maybe you have a hobby of
knitting; this can convey the value of perceiving the larger pattern as a way of
motivating you in the small steps toward a goal. What if you want to have a
conversationwithyour teenage childaboutapplying himor herselfmoreinschool?
You may be more effective if you talk about an impactful memory from your teen
years which still affects you, letting your teen know youve experienced the same
distractions and uncertainties they face. Remember Authentic Passion can come
fromnegativeexperiencesaswellaspositiveenthusiasms.Thetrickistoshowhow
youhaveturnedthosenegativesaroundandbenefitedfromthem.
*

If you took nothing more away from this

instructional DVD than to speak from your

AuthenticPassion,youdbeaheadofthegame.But

thetruthis,usingAuthenticPassionasasourcewill

keepyouengagedandcommittedtoapplyallofthe
5 Secrets to your
essential communications
making you more
charismatic and powerful in
everysituationandfarmorelikelytogetwhatyou

wantoutofyourlife,throughoutyourlife!

- Richard Greene

Copyright,FuturaPictures,Inc./RichardGreene,2009

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