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Martins Family Fruit Farm

Vegetable Chips Campaign

Prepared by: Kathryn Lapointe

Rachel McHugh
Meghan Rossi, Haley Dodds
Course: ADMC 251
Submitted: April 17th, 2015
Instructor: Brent Barr

Table of Contents
Competitor Analysis

Segmentation Analysis & Consumer Buying Behaviour

Consumer Buying Behaviour

Company Objectives

10

Media Channels

12

Creative Brief

15

Creative Concept

16

Sample Creative
Budget Summary

17
19

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