You must read WAC readings in your course packs first, before attempting.

Your analysis should at least answer but not limited to the following;
1. What are the customers perceptions of art? Will these perceptions closer to
reality? Does there exist relationship among them?
2. Compare and contrast the customers involvement in art with detail analysis
of variables upon which this involvement is dependent?
3. Are consumers diverse? Make an analysis of consumers demographics and
its impact?
4. What would be your product portfolio for this site and your positioning
strategy?
5. How would you identify your consumers? How would you differentiate
yourself from competitors?
6. What strategy would you form in dealing with such consumers?
a) How should you introduce this website?
b) Develop a concept for your brand as well?

Your analysis should be limited to a maximum of five pages for text and five
pages for exhibits. Key concepts learned, if applied, within the course or other
courses will fetch greater marks. Be aware of your analysis as it should based on
logical justifications and rigorous reasoning rather ordinary facts. Data,
unreasonably, fitted will result in loss of grade.
Your grade has following ten detailed components.
1.
2.
3.
4.
5.

Identification of key issues, relationships among them, with their significance.

Defending your analysis and logically presenting it in each stage.
Rigorously evaluating your issues presented.
Present and appraise your options and scrutinizing them.
Establishing a clear comprehend decision criteria and strictly abiding by it,
with reasons to be shown.
6. Weighing your decision with justifications.
7. Demonstrating a complete action plan and specific recommendations.
8. Handling of appropriate language.
9. Correct grammar usage and enrich vocabulary.
10.First-rate report writing skills.
Your grade will revolve around the following;
Deep Analysis of the case
Rigorous and profound thinking
Effective presentation

Style and structure of the language used

Relevant and highly specified recommendations
Coherency is the food of your analysis
Following the formatting (1.5 line spacing, 1 inch margin all sides, Times
New roman, 12 inch font size.)
Your scale of grade is;
A----------Exceptionally well done
b----------Highly appreciable and accounts for majority of things
C----------Average analysis, writing and coherency with presentation also average.
D---------Below average effort, needs re-work, lack of coher