WWE social media engagement

strategy
Audience
Assets

Facebook: 11.4 million likes

Reach

2 weekly
original TV
shows
1 monthly
pay-per-view
6 hours of live
programming
every week

Google+:

Smack Down
2.11 million

+1,321,023
Pinterest: 7,093 followers
Channels

457,784,243 YouTube views

500,000 likes followers
on the WWE FB
page, without any promotion
2.6 bn total page views
worldwide
14 mn unique site visitors/month
$80,300,000 revenue in domestic
TV rights fees in 2011

Feeds of
various shows
available on
multiple
platforms

wweuniverse.c
om

Engagement

WWE Network

RAW
4.35 million

million followers
YouTube: 1.2 million subscribers

Metrics

Twitter: 2.2

Tout: 104,609

show-specific hashtags, live

tweets, current trending topics
interactive polls and fan Touts
200+ superstar FB pages &
twitter handles

more than 664,000 social-media posts for Summer

Slam 13
28% more social conversation than last year
digital pay-per-view buys up 203% over last year's
WWE second most searched term on Google on August
18
Storylines continued on social media via superstars
twitter accounts

WWE Network
670K
subscribers
Weekly
viewership
~15 million
(24% under 18
23% b/w 1834
23% b/w 3549
30% above
50)