RECKITT BENCKISER

Company Overview

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Reckitt Benckiser

INTRODUCTION
Reckitt Benckiser plc is a multinational consumer goods company. It was
formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the
Netherlands-based Benckiser NV.
Reckitt Benckiser organises the majority of its products into
Three main categories health, hygiene and home
Other brands belong - food, pharmaceuticals and portfolio brands.

COMPANY INFORMATION
Founded in:

1823

Head Quarters:

Slough, Berkshire, England

Established in India: 1910

Leadership:

Adrian Bellamy (Chairman)

Rakesh Kapoor (India CEO)

Industry/Product: Consumer Goods

Employees:

35,900 (globally in 2012)

VISION, PURPOSE AND VALUES

Vision is a world where people are healthier and live better.
Purpose is to make a difference by giving people innovative solutions for
healthier lives and happier homes.
Core Values: Achievement Entrepreneurship Partnership Ownership

FINANCIAL STATISTICS (2013)

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Reckitt Benckiser

CATEGORY PERFORMANCE
% net revenue based on full year results of 2013

26% Health
38% Hygiene
19% Home
5% Portfolio Brands
3% Food
8% Pharmaceutical

Figure 1: The various products

COMPANY'S STRATEGY
To have a highly focused portfolio concentrating on its
most profitable brands, which are responsible for 70% of net revenues.

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Reckitt Benckiser

SUPPLY CHAIN MANAGEMENT

SOURCING

A growing trend in Reckitt Benckisers business in 2010 was sourcing.

Generally, sourcing involves allowing another company to handle elements of
a company's production and/or service process. This sourcing strategy includes
Supplier scoring and assessment
Supplier selection
Design collaboration
Procurement
Sourcing planning & analysis.
Reckitt Benckiser looks at the technology differences between their
current suppliers and the lower cost alternative.
PURCHASE STRATEGY

Price minimizing
Bargainer strategy (sourcing with companies on buy-back contract)

RB IN NEWS
1. Aug 14, 2014 Facebook-Rb-Partner-Innovative-Global-ApproachConsumers-Digital-Lives
Facebook and RB announced that they have entered into a multi-year,
nine-figure global partnership. The two companies have committed to
integrating members of their global sales, marketing and creative teams to
connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with
people on Facebook to bring them innovative solutions for healthier lives
and happier homes.
2. July 24, 2014 RB to invest 100m in UK
RB plc will invest 100m in its consumer health R&D operations with the
creation of a state of the art Centre of Scientific Excellence to be based in
the UK. The new UK centre will become the global technical innovation hub
for products such as Nurofen and Strepsils.
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