NIVEA

Company Overview

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Nivea

INTRODUCTION
Nivea is a global skin and body care brand that is owned by
the German company Beiersdorf. As one of the leading international skin care
companies, Nivea is close to consumers, offering compelling, innovative
products. Its brands are trusted universally from NIVEA, one of the world's
largest skin care brands, to other internationally successful brands. With more
than 130 years of experience in skin care and one of the world's most modern
skin research centers, Beiersdorf stands for innovative and high-quality
cosmetic products. Earlier limited range of products were available like crme,
and soap .Now it has Expanded its products into a full range of skin care and
personal care products. It has products in bath care, body care, face care,
deodorants and lip care. Approx. 70 patents on skin care innovations each
year.
Vision: To be the number one in skin care in our relevant markets and
categories
It has affiliates in more than 169 countries, enjoys market shares of up to 30%
and has more than 200 No. 1 positions in cosmetics categories all over the
world. NIVEA India has a clear focus: To meet consumers skin and beauty care
needs. Every day. For everyone.

Market Leaders: Loreal, Garnier

COMPANY INFORMATION
Founded in:

1882

Head Quarters:

Germany

Leadership:

Rakshit Hargave (Managing Director)

Industry:

Cosmetics products - Skin & Body care

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Nivea

FINANCIAL STATISTICS OF BEIERSDORF

KEY MANUFACTURING FACILITIES

Sanand (Ahmedabad)

BRAND ASSOCIATION

PRODUCTS

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Nivea

MARKETING
NIVEA stands for values like security, closeness, trust, and reliable care for all
types of skin. In 46 countries NIVEA is the market leader in the skin care
segment.Known by its Blue Tin.

Closest to Markets
Developing innovative products for new markets means responding to both
global trends and the wishes of local consumers.
Implemented perfect local execution with local agency affiliates
Simple , plain, informative advertisements to attract customers
Direct & non traditional marketing

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Nivea

RECENT NEWS
1. Beiersdorf Opens New Plant and Innovation Center in Mexico
http://www.beiersdorf.com/newsroom/press-news/allnews/2014/07/2014-07-21-pr-beiersdorf-opens-new-plant-andinnovation-center-in-mexico
2. Beiersdorf continues on its profitable growth path
http://www.beiersdorf.com/newsroom/press-news/allnews/2014/08/2014-08-07-pr-beiersdorf-continues-on-its-profitablegrowth-path

ACHIEVEMENTS

In 2013, NIVEA was again voted Most Trusted Skin Care Brand by consumers in
12 European countries.

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