Name: _______________________

Independent Book Trailer Rubric

1 2 3 4 5
Emerging Developing Proficient Strong Exemplary
Voice-Consistency Tone tends to Voice may be Evident Appropriate to Expressive, engaging,
• personality be flat or stiff inappropriate commitment to audience and sincere
• sense of audience Stereotypic, but is audible topic purpose Strong sense of
copied tone and through some of Inconsistent or Writer behind the audience
voice the book trailer formulaic tone words comes Shows emotion:
through, voice humour, honesty, or
quality is clear and suspense and is
consitent consistent through
entire book trailer

Voice-Pacing Monotonous, Words may be Language is Descriptive, broad Precise, carefully

• rhythm often correct but functional and range of words chosen
repetitious, mundane appropriate Word choice Strong, fresh, vivid
sometimes Common words Descriptions may energizes book images
inappropriate chosen be overdone at trailer Voice makes you want
No attempt to Attempted times, attempted Occasionally to listen. Voice
match the pace pacing but does pacing to match speaks too fast of inflections are
of the not fit the the storyline too slow. The frequently used and
storytelling to storyline pacing and voice is does not sound like
the book trailer relatively engaging reading from a script

Content Some key Some key details Generally Contains most of Precise, carefully
details from novel are contains key the main details chosen details are
included, included, details from the from the story, presented. Trailer
presentation presented in a novel and is information is engages audience and
may be hard to logical order presented given in a logical overall understanding
follow and logically order and a good of the novel is evident
illogical understanding of
the novel is
evident

Soundtrack- Music is Music is good Music is Music stirs a rich Music stirs a rich
Emotion distracting, and not appropriate and emotional emotional response
• inappropriate distracting but adds some response that that matches the book
OR not used. does not add emotion somewhat matches well
emotion the book

Overall Editing Presentation is Some editing Use of some Props used Trailer is engaging,
and Presentation choppy and attempted but props done effectively and transitions and editing
hard to follow distracts from effectively, add to the trailer, are smooth and not
or NO editing overall editing is good editing done well distracting, props
evident presentation and creates an enhance the overall
overall smooth presentation, trailer
presentation leaves you wanting to
read the book