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    Radio 1's Live Lounge provides a unique platform for artists to perform acoustic covers and promote their music. It appeals to both niche audiences on Radio 1Xtra and mass audiences on Radio 1. The sessions are broadcast on radio and television, and made available online and as compilation CDs, demonstrating convergence across media platforms. As Radio 1's core young audience tunes away from broadcast radio, Live Lounge helps engage listeners through social media interaction and its intimate live music format. It exists within contexts of debates around high and low culture, public funding of the BBC, and changing media consumption among young people.

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    Radio 1's Live Lounge provides a unique platform for artists to perform acoustic covers and promote their music. It appeals to both niche audiences on Radio 1Xtra and mass audiences on Radio 1. The sessions are broadcast on radio and television, and made available online and as compilation CDs, demonstrating convergence across media platforms. As Radio 1's core young audience tunes away from broadcast radio, Live Lounge helps engage listeners through social media interaction and its intimate live music format. It exists within contexts of debates around high and low culture, public funding of the BBC, and changing media consumption among young people.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    66 views1 page

    Knowledge Organiser Radio

    Uploaded by

    api-263853267
    Radio 1's Live Lounge provides a unique platform for artists to perform acoustic covers and promote their music. It appeals to both niche audiences on Radio 1Xtra and mass audiences on Radio 1. The sessions are broadcast on radio and television, and made available online and as compilation CDs, demonstrating convergence across media platforms. As Radio 1's core young audience tunes away from broadcast radio, Live Lounge helps engage listeners through social media interaction and its intimate live music format. It exists within contexts of debates around high and low culture, public funding of the BBC, and changing media consumption among young people.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

    AO1 Demonstrate knowledge and understanding of:

    GCSE Media Studies – Paper 2 Music • the theoretical framework of media


    • contexts of media and their influence on media products and processes.
    Radio – Set Text = Live Lounge
    AO2 Analyse media products using the theoretical framework of media, including in
    Theoretical Framework: Industry relation to their contexts, to make judgements and draw conclusions.

    Regulation – OFCOM Live Lounge Theoretical Framework: Audiences


    Owner of Radio 1 and 1Xtra – BBC Presented by Clara Amfro Radio 1 is struggling because its core audience is
    BBC – PSB – Broadcasting to educate, entertain and inform Presented 2-3 times a month turning away from broadcast radio.
    (Lord Reith) Radio 1 has 10.5m listeners
    Presented on Radio 1 and 1Xtra
    BBC started to broadcast radio in 1922 1Xtra has 1.4m listeners
    Format: 2 acoustic tracks of their own and a
    1967 Radio 1 started cover from a different genre Live Lounge is broadcast to both channels to achieve
    Compare to Commercial Radio with no PSB remit both niche and mass audiences
    Website provides extra material (including
    Audience interaction is encouraged – tweets, sharing
    Radio 1 Remit – to entertain a broad range of young listeners. It galleries and video) posts, questions for artists.
    should promote British music, new music and provide platform Annual compilation released by Sony
    for live music. It should provide news and documentaries for FB - 32K followers
    young viewers. Available outside the UK on the iplayer radio Live Lounge on Youtube - almost 65m views
    app. Radio 1 Twitter – over 3m followers
    1Xtra Remit – to play the best in contemporary black music,
    emphasising live and new music. It should provide news and Radio 1 has video channel on iplayer Uses and Gratifications – remember the theory
    documentaries for young viewers, especially (but not Reasons for big stars going on Live Lounge: To
    exclusively) from ethnic minority backgrounds. promote their music (especially when they Radio 1 A distinctive mix of new music and
    RAJAR – official body that measures radio audiences. have released new material), Fandom – entertainment for 15-29 year olds, as
    another platform for fans to access them, it’s well as providing tailored news,
    unique, not auto-tuned and live, it feels documentaries and advice campaigns
    STUDY Convergence and Live Lounge
    intimate for fans for young adults.
    Industry The sessions are:
    Audience • played on the radio
    • broadcast on BBC4 television Media Contexts: Political, cultural, social Radio 1Xtra Plays the best in modern black music,
    Social/Cultural/ with a strong emphasis on delivering
    Political • available as CDs Social/Cultural = high and low culture debate
    • available online via the BBC iplayer or high-quality live music and supporting
    contexts Political – debate about the licence fee - new artists
    the BBC Radio 1 channel on YouTube Should Radio 1 be publicly funded?

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