P r o p o s a l

Bongi Mokaba
City of Johannesburg || Event Manager

29 August 2015
Zoo Lake
10am Till Late

Introduction
"Education is the most powerful weapon which you can use to change the world"
- Nelson Mandela
The role of education on individual development is of major importance. Education has a tremendous ripple effect on development in and
around our communities. The African slogan of You teach a child, you educate a village is one which has a strong resonance within the
development of students in advancing their communities. By focusing on education we seek to empower an individual with tools that are
extremely crucial to their success in the job market and also an act of active citizenship.
On a yearly basis NSFAS, which is the biggest student funding organisation, awards approximately R9,5 billion in loans and bursaries to more
than 400 000 students at public FET colleges and universities. However, even with such a large of amount invested by NSFAS, a large
percentage of students are still left unfunded and as a result, abandon their education ambitions.

Jozi Campus Shut Down Benefit Concert

Background
Creative Age is a youth founded social movement that advocates for creative solutions in tackling socio-economic issues affecting mainly the
youth in our country and continent. With regards to the education funding crisis, Creative Age will be hosting the Jozi Campus Shutdown
Benefit Concert on 29 August 2015. We have targeted higher institutions of learning to market this event to students, as the purpose of the
event is to raise funds that will contribute to funding educational expenses for needy students.
The Jozi Campus Shutdown Benefit Concert is a educational fun day which seeks to provide a platform for engagement with the youth
regarding many of the issues crippling the advancement of our country and the role that they play in solving/avoiding these issues. The fun day
will feature a variety of campaigns targeted at responsible active citizenship in making our country a better place. Through music and live
entertainment, different organisations such as; IOHA, Love life, SANCA, SAB Reality Check Campaign, and a variety of other organisations
seeking a youth audience will be able to set up exhibits and get an opportunity to address students and youth present on the day.
The concert will attract event goers by offering an A-list line up of artists, entertainers and media personalities to keep the crowd entertained
for the day.
We will also feature a number of up and coming performers within our universities, who will have a platform to showcase their skills and
talents on the day through a talent search competition running in universities leading up to the event. We have proposed to team up with
performing arts students in different universities to help us in achieving this objective

Jozi Campus Shut Down Benefit Concert

Event Objectives
To grow the Jozi Campus Shutdown brand

To promote social responsibility within the youth

To raise awareness of issues affecting the youth in our country and how to deal with them
To raise funds for needy university students
To maximise the focus of businesses in funding education

To present an opportunity for corporates, governments and NGOs to advance their campaigns targeted at youth especially youth in
universities
To provide a marketing platform for prospective companies to sell and market their products
To provide mutually beneficial entertainment for attendees and sponsors

To attract partners and stakeholders who identify with the objectives of Creative Age

Jozi Campus Shut Down Benefit Concert

Event Marketing Objectives

To showcase to South Africa the culture of students while opening a platform for the respective associated brands, diverse music acts, live
performers, youth organisations, NGOs, Sponsors, proudly South African brands etc. through a benefit concert and fun day.
To make the concert as accessible and viral as possible to all university and higher education institution students, through media partners,
locally, and nationally by staging the event on a secure public park with catering provisions and hospitality etc.

To try out a new angle in reaching students through a concert that will feature young experiential artists who will share the stage with more
established branded artists to develop and attract a large number of attendees, in a creative and socially interactive environment. We
believe that a well executed concert will be achieved through teaser promotions and brand association through our campus activation
campaigns.
The marketing and projects team has been commissioned to undertake the role of campus activations that will travel different universities
and campuses within the Gauteng region with a headline artist to promote the event.
Creative Age seeks 2-3 year sponsorship deals that will offer sponsors a chance to be part of this exciting, dynamic and far-reaching event
which seeks to expand country wide in the near future by staging similar events in other key provinces.

Jozi Campus Shut Down Benefit Concert

Proposal to City of Johannesburg

Joburg City involvement Proposed
"Johannesburg a World Class African City of the Future a vibrant, equitable African city, strengthened through its diversity; a city that provides
real quality of life; a city that provides sustainability for all its citizens; a resilient and adaptive society.
Year on year the city is the preferred choice of student who seek quality education and to advance their lives. The city attracts this influx of hopefuls
due to the possibility that is identified with the city. Yet many students are turned away as they can not afford to fund their education or stay in this
city where their dreams were once possible.
The Creative Age would like to invite the City of Johannesburg to be the headline sponsor of the Jozi Campus Shutdown Benefit Concert. This will
meet the objectives of the event in creating long lasting relationships with organisations that identify with the Creative Age movement. This will also
ensure that the dreams of Students are realised in assisting to raise funds to pay for their studies through this concert.
Johannesburg City as Title Sponsor:
Main sponsor (Title Sponsor) City of Johannesburg presents the Campus Shutdown Benefit Concert
Cover all costs for all artists, Venue, Stage, Sound, Lighting, and Screens
Headline all media coverage on media platforms
Interview with our media partners about your association with the event.
50% Branding right to cover the event
**Please review Headline Sponsorship Package below**
NB marketing of the event will commence on the 26th of June all print and electronic media partners.
University and Campus activations will commence 6 weeks prior to the event date in the following places:

Tshwane University of Technology

Central Johannesburg College

University of the Witwatersrand

University of Johannesburg

University of Pretoria
Jozi Campus Shut Down Benefit Concert

Campus Activations
Artists

Exhibitors
Tshwane University of Technology

Busiswa

KO

IOHA

Durex

Proudly SA

Fiat

Vodacom

Red Bull

FNB

Doritoz

Fiat

Coca Cola

Redbull

IOHA

Central Johannesburg College

Busie

Ricky Rick

Drive Alive

FNB

University of the Witwatersrand

Cassper Nyovvest

Black Motion

Love Life

SANCA

University of Johannesburg
AKA

Zakes Bantwini

Durex

FNB
University of Pretoria

Euphonic

Dj Fresh

FNB

Proudly SA

Jozi Campus Shut Down Benefit Concert

The Title Sponsorship Package

Title Sponsorship for one of the biggest university concerts with a projected turnout of 5000-15000 students with real creative potential to
become a major nation wide event
Profile raising opportunity through pre event tour activities in campuses, media publicity, campus activations, event publicity, PR and CSR
objectives through education sponsorship;
Branding to appear on all printed material and digital media: including webpage, promotional flyers and posters, banners, LCD display
screens, social network marketing material and other on-site branding
Press advertising 20cm x 9cm Ad in The Mail & Guardian (Nationally) & 16cm x 9cm The Sowetan (Gauteng), and other key publications.
The Mail & Guardian, The Sowetan Gig Guide, www.computicket.com, www.nigtlife.co.za, www.jozieventsonline.co.za ,
www.creativeage.org.za etc & each artist webpage, each artist Facebook, each artist twitter & other promotional feature.
Key interviews for sponsorship partners and exclusive access to our artists during the promotions of the event.
Coverage in The Mail & Guardian, that publish 100 000 issues nationally that covers approximately 400,000 people and The Sowetan that
publish 150 000 issues in Gauteng which covers approximately 500 000 people nationally.
On-air promotion with SABC 1 as our television media partner and Metro FM.
1000 A1 Full Colour Posters, 60 000 double sided A5 full colour flyers in campus information centres and social university structures.

Jozi Campus Shut Down Benefit Concert

Sponsorship Packages
Title Sponsor || R950 000. 00 (e.g. Artists; Djs & Marketing)

Exclusive rights to brand the stage.

To brand the entrance and exit.

Logo in all the promotional materials.

Interview with our media partners about your association with the event.

50% Branding right to cover the event.

Rights to present your products/ services on stage.

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned in a vote of thanks by the program director every 15minutes by Mcs.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

Promotions rights.

VIP treatment access to 10 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

There will be no competing brand none what so ever, (Exclusive rights)

Please note that we are open to suggestions to enhance your product development.
Jozi Campus Shut Down Benefit Concert

Golden Circle Sponsor || R350 000. 00 (Education Fund Donation)

Exclusive rights to brand the Golden Circle Marquee
Logo in all promotional material with added exclusivity of Golden Circle promotions

Interview with our media partners about your association with the event.

15% Branding right to cover the event

Rights to present and display products on golden circle marquee

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned in a vote of thanks by the program director.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

Promotions rights.

VIP treatment access to 5 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

There will be no competing brand none what so ever, (Exclusive rights)

Please note that we are open to suggestions to enhance your product development.

Right to put a gazebo from which you can sell your products from.

Jozi Campus Shut Down Benefit Concert

Donor Packages|| R 100 000

Interview with our media partners about your association with the event

Rights to present and display products or services from a gazebo

Play a video advert every 20 minute, for the product sponsoring on LED screens at the event.

Mentioned on stage by mc of short product/service offering and location within the event premises.

Competitions during the promotions, with our media partners and at the event

Have your items in our goody bag

VIP treatment access to 2 company representatives, with free meals and drinks at the VIP Lounge.

Sales opportunity to our patrons, to 1000 000 people who have access to our event through our media partners.

Please note that we are open to suggestions to enhance your product development.

Feature as exhibitors in campus roadshows targeting 4 campuses in the Gauteng region promoting the event

Jozi Campus Shut Down Benefit Concert

Project Plan
Rollout Plan:
To secure sponsorship for the venue
Secure Exhibitors and Sponsorship Partners
To book the and confirm the artists at the end June
Release car sticker at Sasol Garage
To secure service providers
To release advertising at the end of June
To book accommodations and flights
Proposed Sponsors:
Thabo Mbeki Foundation (Professor Parek)
Stimorol SA ( Refilwe Ralefe)
City of Johannesburg Municipality ( Tshilidzi Marwala)
Proudly SA (Siyabonga Zungu)
SAB ( Nkosana Matyeshana)
The Mail & Guardian (Adriana Botha)
Redbull (Declin Whyte)
FNB (Barry Durand)
Pick n Pay (Spurgeon )
Metro FM (Cristina Mazibuko)
SABC 1 (Vileen Gordon)
Mini SA (Carmen Slade)
SKYY Vodka (Edward Esnell)

Jozi Campus Shut Down Benefit Concert

Logistics
Requirements

Artists
Prizes
Sporting Equipment
Main Marquee - 25m x 35m A framed marquee
Exhibition Marquees 6 x 12 x 24m A framed marquee
Portable 25 x Flushable Chemical Toilets
Portable 2 x VIP Trailer Toilet
Stage 10m x 15m roofed stage
Sound System catering for 5000 people
LED Screens 3 x 4m x5m screen & Lighting
Security & Accreditations
Dcor & Catering
Transport / shuttles
Accommodations
Lanyards
Marketing and publicity
Sitting Stands

Jozi Campus Shut Down Benefit Concert

Marketing and Publicity Plan

Media Launch
Venue: University of Johannesburg
Date 10 July 2015 (Friday)
Time : 15h00 till late

Electronic Media
5 FM
SABC

Print Media
The Mail & Guardian

Social Media
Facebook www.facebook.com/jozicampusshutdown
Website www.creativeage.org.za
Twitter (@JozicampusShutDown)

Direct Marketing
150 x 0.5m x 2m street pole banners
20 x 1m x 3m PVC eye lid banners
2000 x A1 full colour posters
60 000 x A5 full colour flyers
200 000 bumper stickers
3 Bill boards
Jozi Campus Shut Down Benefit Concert

Management Structure
Andile Mlombo
Event Manager

Mfundo Hlophe

Mangaliso Mkhonta

Reneilwe Selolo

Marketing Manager

Service Provider and Logistics

Manager

Artists and Entertainment

Manager

Accountants

Set Up Manager

Jozi Campus Shut Down Benefit Concert

Budget
ITEM

UNIT(S)

UNIT COST

PRICE

Venue

01

R48 000. 00

R48 000. 00

MC(s)

03

R22 000. 00

R66 000. 00

DJ

08

R18 000. 00

R144 000. 00

Artists

12

R35 000. 00

R420 000. 00

Stage, Sound, Lighting AV

01

R120 000. 00

R120 000. 00

Security

100

R750. 00

R75 000. 00

20 000

00

R19 000. 00

Medical Services

01

R9000. 00

R9 000. 00

Public Liability

01

R9000. 00

R9 000. 00

Flights

16

R4000. 00

R64 000. 00

Business Licence

01

R850. 00

R850. 00

Marquee

02

R75 000. 00

R125 000. 00

Street Pole Banners

150

R850. 00

R127 500. 00

A1 Posters

3000

00

R65 000. 00

A5 Flyers

6000

00

R9 000. 00

T-shirts

1000

R180. 00

R180 000. 00

Wristbands

TOTAL

R 1 481 350. 00
Jozi Campus Shut Down Benefit Concert

Contacts
Mfundo Hlophe
Creative Age Education
Room G034 Habitat Residence
Doornfontein 2000
Mobile - +2783 886 6914
E-mail mfundo@creativeage.org.za

Andile Mlombo
Creative Age Education
Room 2024 Habitat Residence
Doornfontein 2000
Mobile - +2771 160 0302
Email andile@creativeage.org.za
Postal Address:
Office 16 Quadrum Building
University of Johannesburg
Doornfontein Campus
2094
www.creativeage.org.za
@JoziCampusShutDown
www.facebook.com/jozicampusshutdown

Jozi Campus Shut Down Benefit Concert