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  • Brand Hierarchy: Corporate Brand Family Brand Individual Brand Modifier

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    Alex Joi
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    This document outlines examples of brand hierarchies, where a corporate brand oversees subsidiary family brands. It lists Nike, Inc. as the corporate brand overseeing the Nike family brand, and The Coca-Cola Company as the corporate brand overseeing the Coca-Cola family brand. Other examples provided are Kering as the corporate brand for the Puma family brand, and General Motors as the corporate brand for the Chevrolet family brand.

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    This document outlines examples of brand hierarchies, where a corporate brand oversees subsidiary family brands. It lists Nike, Inc. as the corporate brand overseeing the Nike family brand, and The Coca-Cola Company as the corporate brand overseeing the Coca-Cola family brand. Other examples provided are Kering as the corporate brand for the Puma family brand, and General Motors as the corporate brand for the Chevrolet family brand.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Brand Hierarchy: Corporate Brand Family Brand Individual Brand Modifier

    Uploaded by

    Alex Joi
    This document outlines examples of brand hierarchies, where a corporate brand oversees subsidiary family brands. It lists Nike, Inc. as the corporate brand overseeing the Nike family brand, and The Coca-Cola Company as the corporate brand overseeing the Coca-Cola family brand. Other examples provided are Kering as the corporate brand for the Puma family brand, and General Motors as the corporate brand for the Chevrolet family brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    BRAND HIERARCHY

    Corporate Brand

    Family Brand

    Nike, Inc

    Nike

    Kering

    Puma

    Sony Mobile
    Communications

    Sony

    General Motors

    Chevrolet

    The Coca-Cola
    Company

    Coca-Cola

    By
    M Arun Kumar
    14MBA0130

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