GROUP 4-

AUTOMOBILE
SUBMITTED BY
MILEEN SOLANKI- 29

GANESH RATHOD- 37

KABIR SAHARAN- 21

JOSEPH KISAN- 20

SEBIN JOHN MICHAEL-42

 The brand name of Volkswagen shows how they communicate their identity to consumers. Volkswagen as the name means
people’s car.
 Their company slogan “Das Auto” i.e. “The car” this highlights their large customer target base as anyone can drive “The
car”.

 The logo of Volkswagen, as is seen currently, is a simple representation of the initials of the company. While “Volks” in
German stands for people, “Wagen” stands for car. Volkswagen. Originally, the logo is said to have been designed in 1938.
The logo was later modified in 1996 and then again in 2000. Joseph Kissan Jyoti (020)
Brand Resonance Model - Hyundai Hyundai – New Thinking, New Possibilities

Resonance- Second topmost brand of india with 16% market share,

Indians have high attachment and loyalty with Hyundai.

Judgement- People think of Hyundai as 1) Feeling – People associate

Feature Loaded 2) Future proof 3) Powerful Hyundai with 1) Luxury 2)
engines 4) High resale value 5) Safe 6)Efficient Car for everyone 3)
7) Good built quality Consistent overtime

Performance- Imagery- Modern

Reliability ,fuel Premium which
efficiency,advanced aims to provide
technology and customers with
attractive styling emotional value
and experiences
Salience- Goal of Hyundai is to be the best
we can be as an automobile company,
simply as human beings. This can be seen
easily on its logo which has dual meaning 1)
The company first letter 2) also a silhouette
Mileen Solanki (029)
of two people shaking hands.
Maruti Suzuki
•Maruti Suzuki India Limited (MSIL),
a subsidiary of Suzuki Motor
Corporation, Japan, is India’s largest
passenger car maker.
•The Company, formerly known as
Maruti Udyog Limited, was
incorporated as a joint venture
between the Government of India and
Suzuki Motor Corporation, Japan in
February, 1981. Presently, Suzuki
Motor Corporation owns equity of
56.2%
1. Logo-
2. Meaning- The latest car logo of Maruti
Suzuki puts the two brands’ logos side by
side with Maruti Udyog’s before and
Suzuki’s after. The present variant of
Suzuki logo is designed in red and blue
colors. The red color represents passion,
integrity and tradition, while the blue
stands for excellence and grandeur.
3. Jingle-
Kabir Saharan (021)
 Relationships
What about you &
RESONANCE Me?
Attachment

JUDGEMENT FEELINGS
Just a simple 'T', right? As in 'T", of Tata. The RESPONSE
Credibility Fun, Security, What about you?
Tata logo, designed by the Wolff Olins
Consideration Social Appeal
consultancy, has a lot of meaning in it. The
logo is meant to signify fluidity; also be
seen as a fountain of knowledge; a tree of
trust under which people can take refuge & PERFORMANCE
bright logo, which is symbolic and modern. IMAGERY
MEANING
Good motor performance & Modern family man user, What are you?
Name of the brand, Tata, can be translated durability, Service needs strong history & heritage
from Parsi as “Father”. The brand, created by improvement, Classic design
the huge corporation, always put quality and
legacy in the centre of its value system
SALIENCE
IDENTITY
Taglines Working class, modern family man, Who are you?
Drive Your Own Life humble & performant product
More Dreams in Every Car
Desh Ki Truck

Customer Based Brand Equity (CBBE) Model Ganesh Rathod (037)


Name
Toyota name is derived from the original
name of the company – “Toyoda”; which
meant rich paddy fields. The brand name was
altered to remove associations with the
conventional agricultural industry.
Tagline
Toyota has employed a variety of slogans that
apply for different markets. Their new slogan
for 2020- “Lets go places” is designed to alter
the perception of Toyota as a mundane daily
commute to a adventure oriented mode of
travel.
Logo
The logo of Toyota – an oval surrounding two
ovals in the form of T symbolizes the
unification of the customers desires to that of
the company’s desires. The logo is identified
all over the world and has allowed Toyota to
have massive brand recognition across the
globe.
Jingle
Advertisements and unique taglines of the
brand have made the brand famous across
different markets. Toyota’s “Oh what a feeling
A D – Toyota”, was a jingle which was used
through the 80s all the way up to 2010. The
jingle had enabled better brand recall for
Toyota across generations.
Character
Toyota’s dependence on celebrities for brand
B Brand Elements E recognition is comparatively low. All though,
Toyota has employed a few celebrities and
have brand ambassadors in certain markets,
the over all reliance ion them is minimal.
Packaging
C F Toyota has company owned dealerships for
its premium segment of cars and uses the
dealer network for its distribution of low
priced cars. The company owned showrooms
offer customer amenities and services that
further elevate their sense of brand
association..
Sebin John Michael (42)