Creating your

own brand
Introduction
Why do we need brand ?

Beyond just a memorable

logo, good branding increases
the value of a company,
provides employees with
direction and motivation, and
makes acquiring new customers
easier. A brand represents the
sum of people's perception of a
company's customer service,
reputation, advertising and logo. 2
Brand name
Brand name is one of the
brand elements which helps
the customers to identify and
differentiate one product
from another. It should be
chosen very carefully as it
captures the key theme of a
product in an efficient way .
Benefits of having strong
Brand name
• Better recognition
• Customer loyalty
• Ease of purchase
• Word – to – mouth marketing
• Enhanced credibility
 IUM
N N
LE
IL
M
BY

Press enter to play

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MILLENNIUM
WHY MILLENNIUM ?

 Millennium means a thousand years

It describes our long lasting product

 The name describes the power and pushing

boundaries

 It conveys the message of future which will

be unleased through our phone .
 Brand logo
What is brand logo?

⩥ Unique identity Types of

logo

⩥ Strong impression Combination

Wordmark Trademark
⩥ Separates from competition mark

⩥ Loyalty
⩥ Acceptations of audience

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My Brand logo Brand logo is something which is really
important to any brand to make its impression
.

The logo is based on the alphabets of brand

name first and last . It is the combination of
UM wordmark and letter mark logo .
I
NN
LE
IL
M Its describes the cutting edge technology by
BY
Press enter to start its sharp font design . One can easily make
out the logo is related to technology

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Brand slogan
A branding slogan is a small set of
words or a short phrase that a
business uses to make its company
and products stick in consumers
memories.
An effective brand slogan

1. Identification
2. Memorable
3. Beneficial
4. Differentiation
5. Keep it simple
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My brand slogan
A slogan gives the To explain it our slogan is
idea about what a “ powering generations “
brand is promising to
deliver . It describes that the
product is user friendly
Our brand makes and can be used by
smartphone of anyone or any age group M
cutting edge EN
NIU
L
IL
technology . Product offers to deliver BY
M

technology of future.
Press enter to play

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Jingle
A jingle is a short song or tune used in
advertising and for other commercial
uses. Jingles are a form of sound
branding. A jingle contains one or
more hooks and meaning that
explicitly promote the product or
service being advertised, usually
through the use of one or more
advertising slogans.

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My brand’s jingle

As a product is smart phone which is

related to some latest and future
technology . Hopefully the jingle is more
suspenseful and full of surprise as more
over and over new things get
discovered through
The jingle track .

Press enter to start

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 URL
"URL" is an acronym that stands for "Universal
Resource Locator." It's the text that you type
into your internet browser when you want to go
to a website. In its most common form, a URL
starts with "http://" or "https://" followed by
"www," then the website name. That can then
be followed by the address of specific pages or
directories followed by specific pages.

My brands URL

www.millenniumcommunity.com

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YOUR WEBISTE VIEW

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Brand ambassador
A company chooses a brand ambassador to be the
"face" of the brand. Ideally, the candidate is a
tastemaker in their communities, and should plan to use
already established networks and relationships to
market the brand via word-of-mouth marketing tactics
(i.e. referring friends, posting about the brand online,
etc.). On top of that, a brand ambassador will also
represent her company at specific events, where she
may perform product demonstrations or give away
sample products.

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My brand ambassador
A world class champion footballer “ David Beckham “
I a very famous personality around the world
He feature in the most elite list of world in fashion ,
fitness And he is from England . He is most
handsome man alive Say GQ magazine .

He is the perfect face for the

smart phone brand with modern
features.

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 Brand packing
Brand Packaging offers insight on how to
successfully create strategic branding
through package design. When design and
packaging work together brands are
elevated from a commodity to an
expression of a consumers lifestyle. Brand
Packaging gives brand owners, designers,
suppliers and marketers information on
innovation and design by covering topics,
trends, news pertaining to consumer
packaged goods.
My brand packing
My brand packaging is basically made of synthetic
cardboard which is new eco friendly technology a
step Taken by our company towards environment.

The texture and color of the box is matte black

Smooth edge and Our logo visible .

The back of the box contain the price and the

manufacturer
Details and legal aspects

It dosent show the feature of the phone as our name

our product is full of surprises .

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Source :
www.millenniumcommunity.com

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Roadmap
Brand
Brand
Name Slogan URL Packing
1 3 5 7

2 4 6

Brand Jingle Brand

logo Ambadassor
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S U B M ITTE D BY: K A H A R J EET BI P I N BH A I

R O LL N O : 75

S T R EA M : T Y BB A ( S EM . 5 )

S U B J EC T: A D V ERTI S I N G A N D BR A N D
M A N A G EM EN T

S U B M ITTE D TO : M R S . R EE M A PA R EK H

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Thank you
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