Brand identity is the visible elements of a brand, such as color,

design, and logo that identify and distinguish the brand in

consumers' minds. Consistent marketing and messaging lead to
consistent brand identity and, therefore, consistent sales.

A brand identity is made up of what your brand says, what

your values are, how you communicate your product, and what
you want people to feel when they interact with your
company. Essentially, your brand identity is the personality of
your business and a promise to your customers
 ADVERTISING:
showcasing your products and
services

TRUST: DESIGN:
building trust between showing off the creativity
the consumers through ideation

BRANDING
IDENTIY : COMPONENTS STRATEGY :
build a strong making strategies for
profile identity market

TREND: TARGET :
catching up the trend for knowing the target
marketing audience
Rebranding is the creation of a new look and feel for an established
product or company. The usual goal of rebranding is to influence a
customer's perception about a product or service or the company
overall by revitalizing the brand and making it seem more modern
and relevant to the customer's needs

Rebranding is when your company rethinks your marketing strategy

with a new name, logo, or design, with the intention of developing a
new, differentiated identity in the minds of customers and other
stakeholders

A rebranding strategy is implemented to reestablish the brand in the

eyes of consumers, expand product offerings, or expand into new
markets. Companies such as The Guardian, Co-op, and Pepsi have
revitalized their stagnant brands.
REANALYSING THE REWRITING THE
COMPANY'S MISSION COMPANY'S MISSION

REANALYSING THE REDESIGNING NEW

COMPANY'S MARKET ELEMENTS FOR COMPANY

FOCUSSING ON THE REWRITING THE STYLE

CURRENT TRENDS GUIDES

BRAINSTORMIG IDEAS FOR RELAUNCHING THE NEW

INNOVATION BRAND IDENTIY
LOGOS
logos are symbols with a combination of text and
images that helps a user or customer identify brands
and differentiate between companies. A Logo can be a
mark or symbol and the name of a company that is the
Trademark( ™) or Right Reserved (®) of a company or
organization

IDENTITY VALUE INTERACTIVE

Logo has to bring Logo has to Logo has to be

out and enhance the emphasize the interactive and develop
identity of the value of the a connect with the
brand brand audience

TYPES OF LOGO
 MONOGRAM Monograms consists of letters usually brand initials
eg; IBM, HBO

Wordmarks are font based logos focussing on the

WORDMARK brand name eg; google fedx

An icon / a graphic based logo , generally symbolizing

SYMBOLS what first comes to mind while saying the business
name eg; instagram apple

A specific typ of symbol logo , its an abstract

ABSTRACT ggeometric mark that represents your business eg;
addidas , spotify

Logos that involves illustrated characters eg; KFC

MASCOT ,pringles

Logo combines previous stated logos eg; puma,

COMBINATION burger king

Emblem logo is designed to fit the text inside the

EMBLEM logo or symbol eg; starbucks , warner bros
BROCHURE
It takes the form of a pamphlet or flyer that is used to
distribute information about something. Brochures
allow businesses to introduce new products and
services to existing customers or increase their reach
by advertising to new prospects.

OFFERS STANDARDS OUTLETS

Brochure shows Brochure has to lift up Brochure has the

up the offers the standards of the infomation of the brand
given by the brand by showcasig location and outlets
brands their growth around the corners

TYPES OF BROCHURE
 Z- FOLD TRI FOLD HALF FOLD DOUBLE
GATE FOLD

ACCORDIAN FOLD GATE FOLD DOUBLE FRENCH FOLD

PARALLEL FOLD
WEB DESIGN
Web design is the creation of websites and pages to
reflect a company's brand and information and ensure a
user-friendly experience. Appearance and design are
incorporated as vital elements whether you're designing a
website, mobile app or maintaining content on a web
page

CREATIVITY SERVICES STYLE

Web deisgn has to The web design Web design follows a

show the brand's consistes of the specific style which
creativity through services provided by reflects the brand's
their designs thespecific brand identity

TYPES OF WEBPAGES
COMPANY WEBSITE SEARCH ENGINE ONLINE STORE
eg.Calendy eg. google eg. amazon

BLOG PAGE SOCIAL NETWORK LANDING PAGE

eg. personel blogs eg. instagram eg. netflix
The Westin hotel Velachery is built on a plot measuring 7792 s sq m.the
hotel launched its Asian specialty restaurant. EEST (standing for Elegant,
Exquisite. Serenity and Triumph)The hotel features an open swimming pool
on the second-floor terrace level.The hotel has three restaurants, namely,
the all-day dining Seasonal Tastes,Pan Asia EEST and the Poolside Grill and
Barbeque, in addition to the cricket-themed lounge bar Willows. There is a
Westin Executive Club located on thetop floor of the hotelIt also features
over 12.600 square feet (1.170 sq m) of meeting and function space,
including two pillarless ballrooms and 12 break-out rooms, in addition to
abusiness center The central courtyard of the hotel has a 35-feet cascading
water bodyThe hotel has four food and beverage venues, including an all-
day dining, a specialty restaurant a bar and a poolside restaurant. Leisure
facilities in the hotel include a gym named Westin Workout, an outdoor
pool, a spa named 'Heavenly Spa', and a group running programmed called
'Run Westin'
CASE STUDIES
LAMBORGHINI
(TOTAL REBRANDING )

SNAPCHAT
(PARTIAL REBRANDING )
 LAMBORGHINI
LOGO TYPE: COMBINED LOGO
Automobili Lamborghini S.p.A. (Italian pronunciation: [auto TOTAL
ˈmɔːbili lamborˈɡiːni]) is an Italian brand and manufacturer REBRANDING
of luxury sports cars and SUVs based in Sant'Agata

Bolognese. The company is owned by the Volkswagen Group NICHE : Automobile

industry
through its subsidiary Audi. Automobili Lamborghini S.p.A.

Ducati Motor Holding S.p.A. Lamborghini was the

manufacturer of
More specifically it's the surname of Ferruccio Lamborghini trucks and tractors
who first began an agriculture tractor business, then a then it completely
marine business before eventually opening the Lamborghini shifted to auntombile
industry
automobile company in 1963.
That is why many believe that the animal’s location on the COLOURS
Lamborghini car emblem accurately indicates each car’s

elitist nature produced in different periods of the

company’s existence.
 LAMBORGHINI
METALLIC emblem
to show off their car
strength and power the name of the fouder
(Ferruccio Lamborghini)

BULL the star sign of

the founder
GOLD colour as a
symbol of strength
grace and richness
YEAR: 1953-1963
STYLE: geometric
COLOURS: black/white
FONT: basic capital letters
LOGO EXPLANATION: The logo of this period consisted of a
triangle. But it was not just a geometric figure formed from
three equal segments that connected three points – it also
contained several internal lines. The stripes docked in the middle
and exited exactly from the corners, dividing the space into
three acute-angled elongated triangles. Due to the visual-spatial
effect, a pyramid was created. Each sector contained one
capital letter. It was an abbreviation for the name of the car
company: “Ferruccio Lamborghini Cento.” The symbols were thin,
grotesque, with a slight slope

YEAR: 1963 - 1972

STYLE: flat geometrics
COLOURS: black / white / red
FONT: itallic font
LOGO EXPLANATION: At first, the logo was black and white,
directly related to the limited production capabilities. The colorful
and bright emblem could be seen only in printed publications. In
them, the background on the emblem was red, and the bull was
black.
A beautiful black outline of the shield and an additionally created
logo – a special handwritten inscription in black or silver looked
very presentable and harmonious
YEAR: 1972 - 1998
STYLE: metallic
COLOURS: black/light yellow
FONT: helvetics
LOGO EXPLANATION: During its existence, the Lamborghini company
experienced several crisis moments. And one of them was the decline of
the 70s. Then the company was declared bankrupt, after which the
Mimran brothers bought it.
In 1987 Lamborghini passed into the hands of the American concern
Chrysler. In this connection, the brand emblem is being modified; it takes
on completely different outlines. The brand logo becomes laconic. The
sign is now written in bold italics; each letter has clean outlines. This car
sign was used for only seven years when an American company owned
the Lamborghini brand.

YEAR: 1998 - today

STYLE: flat embedded metallic
COLOURS: black / gold
FONT: basic capital letters
LOGO EXPLANATION: In 1998, the shares were sold to the new owner –
Audi. This entailed fundamental changes not only in the principles of the
whole company.
The management decided to rebrand the logo as well. The work was
entrusted to the German agency “KMS Team.”
The purpose of the innovations is to increase attention to ultra-modern
cars and attract new customers to purchase super-fast cars. anged.
But, as before, the car sign embodies strength, grace, and power.
 SNAPCHAT
LOGO TYPE: MASCOT LOGO
PARTIAL
The appearance of the Ghostface Chilian mascot is REBRANDING
associated with Picaboo. If you divide this word into logical

parts, you get “Pic a Boo,” that is, “a photograph of a NICHE : Social media
ghost.” Using a cartoony image, the creators of Snapchat platform for
originally beat the concept of fading shots. It is also everyone
noteworthy that the content is not completely removed

from the application: it is stored in memory, but users lose Snapchat has changed
its logo to make it
access to it. The ghost logo says: if you don’t see stand out more
something, this does not mean that it does not exist. clearly from other
similar services.
Snapchat has changed its logo to make it stand out more
clearly from other similar services. Because by that time, COLOURS
the instant messaging service had grown into a mobile

social network, and it needed a more recognizable logo.

The new version was adopted in 2019
 SNAPCHAT
GHOST : seen only once
and before the recipient
knows it—they've
vanished into thin air in
YELLOW :frienly the manner of the
colour to showoff friendly ghost
the social
platform is for
everyone
YEAR: 2011 - 2013
STYLE: mascot style
COLOURS: black/white / YELLOW
FONT: no fonts
LOGO EXPLANATION: The first Snapchat logo matches the
Picaboo icon. It depicts a smiling ghost with a protruding
tongue, a round head, two short arms, and an uneven base. It
looks like a classic Halloween sheet costume.

YEAR: 2013 - 2019 today

STYLE: mascot style
COLOURS: black/white / YELLOW
FONT: no fonts
LOGO EXPLANATION: On the new logo, the ghost has become
faceless. If you believe the owners of the application, this
suggests that each user is the face of Snapchat. But skeptics
suspected completely different reasons for the redesign. In
their opinion, the changes in the graphic sign are connected with
the lawsuit that one of the creators of Picaboo brought about
because of a violation of his copyright.
COMPARATIVE ANALYSIS

LAMBORGHINI

SNAPCHAT

LOGO

S T U D Y
an Italian brand and American multimedia
ABOUT BRAND

manufacturer
of luxury
sports cars and SUV's

instant messaging app

and service developed

LOGO TYPE

Combined logo

Mascot logo

BRAND TYPE Automobile industry Social media platform

FREQUENCY

OF 1953-1963 ,1963

- 1972 2011 -
2013
REBRANDING 1972 - 1998 ,1998 - today 2013 - 2019 today
COMPARATIVE ANALYSIS

LAMBORGHINI

SNAPCHAT

luxury , richness , fun , friendly ,

DESIGN

strenght , grace warm ,

S T U D Y
VISUAL
a bull with richness of
gold and
metal
a faceless ghost with
a funy
pose
ELEMENTS embedded

FONTS

font = Helvetica
font = La Macchina
creating multimedia
VALUE / VISION

uncompromising

Quality
to the finest detail
up

messages referred to
as "snaps"

COLOURS

brownish gold/black

yellow/black