BRANDING :

A company lives or dies based on brand awareness.

Consumers cannot buy products that they don’t know. Branding
provides a way for a firm to differentiate its product offerings from those
of competitiors .

A brand is the collective impact or lasting impression from all that is

seen, heard, or experienced by customers who come into contact with a
company and its products and services. In creating a brand, or
"branding,"

The first thing to understand about successfully branding your business

is that a brand is based on a deep connection. As in any relationship,
that connection must include trust and an emotional bond
 BRANDING(Key points) :
A successful brand communicates the qualities of a
product to the consumer.
A product's design, logo, packaging, and advertising
message are all coordinated to convey the brand's
message to the consumer.
Its brands are among a company's most important
and valuable assets.
Companies can protect their brands by registering
trademarks to protect elements of their brands.
What makes a brand?
Brand Element Description

Brand Name The spoken component of branding it can

describe the product.
URL’s (Uniform resource Location of pages on Internet.such as
locator) Toyota(http//toyota.com)
Logos & Sybols Visual branding elements that stand for
corporate names & trademarks.Symbols
are logos without words. like Mc.donalds
Arch
Characters Brand symbols that could be
human,animals or animated.
Slogans Short phrases used to describe the brand
or pursuade consumers.
Jingles/Sounds Audio messages about the brand that are
composed of words.
Branding Decisions
FAMILY BRAND Vs INDIVIDUAL BRAND

Family Brand: A firm use its own corporate name to brand all its
product lines and products ,like Kellogg’s incorporates company
name into the brand name of Kellogg’s rice krispies . When all
products are sold under one family brand ,the individual brands
benefit from the overall awareness associated with the family
name.

Individual Brands: A firm uses individual brand names for each of

its product .