Subaru Branding Guidelines 2012

Subaru of America, Inc.
Brand Identification Manual

Fourth Edition - 2012 MY
Table of Contents
Welcome
The Subaru Brand
Subaru Logo & Confidence in Motion (CIM)
Section A - Subaru Logos

• Subaru Logo Restrictions
• Required Isolation Area
• Subaru Brand Logos
• Confidence in Motion Logos
• Flat Logos
• Broadcast Logos
• Common Logo Errors
• CIM Usage Recommendations
Section B - Sub-Logos
• Subaru Sub-Logo Restrictions
• Region, Zone and Department
• Program Logos
• Product Logos
• Affiliate Logos
Section C - Fonts
• Primary Brand Fonts
• Alternate
Section D - Style Overview

• The Subaru Campaign
• Campaign Elements
• Print Elements
• Marketing Examples
Section E - Vehicle Graphics

• Vehicle Decals & Magnets
• Vehicle Decal Design Elements
• Vehicle Decal Examples
• Vehicle Magnet Examples
Section F - Subaru Style Guide (Glossary)

• Purpose
• A - Z Terminology
• Numerals
• 2012 MY Vehicle Model Names
• Model Type
• Product Materials Disclosure
I Table of Contents
Welcome
This Brand Identity Manual is to be used

for all Subaru Print Communications
Corporate Employees Creative Services Contact Information

Subaru employees or consultants directly involved with Subaru creative The Creative Services Department (CS) is an integral part of the Marketing De-
materials are encouraged to use the Subaru Guidelines for assistance in partment. This department was started over 5 years ago to develop support col-
achieving an overall consistent Subaru Brand Identity message. Employees lateral for affiliate grass roots marketing and have expanded efforts to support
are encouraged to share the information in this manual with their creative any area necessary in marketing. Recently this department has expanded their
vendors, copywriters and anyone that directly affects Subaru creative mate- services outside of HQ to support the Regional and Zone Marketing Managers
rials. This manual establishes specific guidelines with the intent to create for various design, promotional items and print needs. Creative Services also
brand communication continuity. works closely with the internal Subaru Print Shop to print as many materials
in-house as possible. Therefore there are no design fees, only fees for print
production and shipping are billed to the account number provided. Fill out a
Vendors Project Request Form found on the Marketing Intranet > Marketing Services
page and submit it to schedule your creative request. Any branding questions
Any internal or external creative vendor employed by Subaru of America, Inc. may also be directed to anyone of the persons below:
is REQUIRED to adhere to the strict rules in this brand manual. These guide-
lines were developed in order to provide concise logo requirements, creative Kathleen Flanagan - Creative Services Manager
reference, and strategic direction for all agencies involved with Subaru print kflanagan@subaru.com
for an overall integrated Subaru brand message. This manual establishes 856-488-3260
specific guidelines with the intent to create brand communication continuity.
Christina Neighbor - Graphic Designer
cneighbor@subaru.com
Brand Identity Manual Updates 856-488-8612
Please refer to the date on the front cover and footer of your copy of the Steve Telesmanic - Print Production Manager
Brand Identity Manual to ensure you have the most current version available. stelesmanic@subaru.com
Updates will be posted on the Corporate Intranet site and Subaru Marketing 856-488-5062
Resource Center. Each corporate department representative is responsible
for sharing any updates with their respective agency.
Thank You
The current Brand Book, and the confidential Campaign Evolution, Brand & Thank you for helping to further promote and unify the Subaru brand image.
Carline Messaging Guides are resources which are available to appropriate As our brand continues to develop, updates to this document will be made.
employees and vendors upon request. Please contact Tim Tagye (ttagye@
subaru.com) in the Marketing Department for authorization.
II Welcome
The Subaru Brand
What makes a Subaru, a Subaru?
A company’s brand is its most important asset. A brand is a leadership tool. It is a unique identity of your com-
pany and your business perspective. A brand defines your business, products and services you offer. It is a
guarantee of quality. Your brand helps your business establish a relationship with customers and define your
position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at
every touchpoint.
Brand identity is key to communicating the brand promise and is often the biggest investment into the success
of a company. The consistent presentation of the brand and its related promise, when applied to advertising,
literature, corporate collateral, presentations and websites, helps to connect our brand to our consumers. This
is executed in many ways, especially through the presentation of corporate logos and the use of a recognizable
creative style. The goal is to provide consistency to enable our audiences to easily and clearly recognize who we
are and what we stand for.
The Subaru Philosophy is to create customer excitement for what makes Subaru a smart and distinctive auto-
motive brand - “What Makes a Subaru, a Subaru?” Our communications should reflect our brand image of fun,
freedom, adventure, confidence and control. Along the way, we create passion and excitement that translates
into lasting customer relationships and positions the Subaru brand for long-term success.
III The Subaru Brand

History of the Subaru Star Cluster Logo
When Fuji Heavy Industries Ltd. (F.H.I.) entered the automobile industry in 1958, it established Subaru as its exclusive automobile brand.
Since then, the Six Stars Symbol and SUBARU logo have supported several generations of Subaru cars. “Subaru” is the Japanese
name for Pleiades, a prominent cluster of stars in the constellation Taurus. The easily-recognized Pleiades cluster can be seen
clearly in Japan’s winter skies to the right of Orion. As a result, Pleiades has served as a trusty guide for ancient travelers around the
world throughout the ages.
The Star Cluster graphic is the symbol of the Subaru brand and when used in combination with the SUBARU logo type, it is the
most important brand identity symbol. The design symbolizes the six brightest “Subaru stars” of the Pleiades cluster enclosed in
an ellipse, indicating that it is just one part of the cluster.
The SUBARU logo type expresses the brand name and is used in combination with the Star Cluster graphic (excluding certain
exceptions approved by F.H.I.).
Global Brand Statement - Confidence in Motion

Confidence in Motion is the global brand statement for Fuji Heavy Industries (F.H.I.). “Confidence” is a measure of trust and sure-footed
reliability which reflects FHI’s commitment to engineering excellence which inspires Subaru customers. By putting that confidence “in
Motion,” FHI declares to move with the times and anticipate customer expectations.
Starting in 2012 MY, “Confidence in Motion” (CIM) will be incorporated below the Subaru logo in Marketing Communications. While the
written words “Confidence in Motion” will be added below the Subaru logo, it is not planned to dilute the essence of the Love campaign.
“Love.” and “Its what makes a Subaru, a Subaru.” is planned to continue in both written and verbal communication..
Refer to the CIM logos and the Logo Usage Recommendations pages at the end of Section A for guidance.
iV Logo History/Confidence in Motion

Subaru Logo Restrictions
Required Isolation Area
Subaru Brand Logos
Confidence in Motion Logos

Section A: Subaru Logos
Flat Logos
Broadcast Logos
Common Logo Errors
Logo Usage Recommendations
Section A: Table of Contents

Logo Restrictions:
• Always use the original logo artwork provided by Subaru of America, Inc.
• Do not modify the original logo marks in ANY way.
• Do not stretch the logo in any direction to fill a space. Always reduced
or enlarge the logo proportionately.
Subaru logo Restrictions:
• Do not use filters or special effects found in graphics programs such as;
This manual explains the regulations concerning 3D four color, grayscale, glow, emboss, blur, sketch, etc...
‘flat’ logo rules to comply with Subaru Brand Identity standards. These
logos and their various file formats can be found on the subarumarketing. • Do not separate the word “SUBARU” or the star cluster graphic.
com resource site or via the Subaru Corporate Intranet. All photography
and current national print campaign examples can also be accessed on • Do not mimic the stylized word “SUBARU” from the logo alone as text.
this resource site.
• Do not remove the ® (registration mark, circle R) for any reason
SOA has provided the logo in several file formats and size options that are unless otherwise noted in the manual (such as embroidery).
most frequently required for various print and online purposes. Should a
user have a special logo format request please contact the Creative • The ® (registration mark, circle R) may be dropped off embroidery items
Services Department (Kathleen Flanagan at kflanagan@subaru.com, or and on promotional items with small size restrictions.
Christina Neighbor at cneighbor@subaru.com) to address your needs.
• Do not rotate or use the logo on an angle (vehicle decal exception).
• Do not insert the logo or portion of the logo to be used as text.
• Do not screen the logo back or use it as a watermark.
• Do not alter the spacing between the logo components.
• Do not use a logo that is blurry or pixilated.
• Do not place the logo directly on a score, fold or cut on print materials.
• The logo must stand clear of any other design and graphics elements on
a page. Please refer to the “Isolation Area Rules” page of this manual.
Section A: Subaru Logo Restrictions

REQUIRED Isolation Area
Horizontal Solid line represents proper

(minimum) REQUIRED
1/2 of the height Dotted line represents Isolation Space.
star cluster oval live logo boundary (pink lines do NOT print)
REQUIRED Isolation Area Full height of

star cluster oval
The term “Isolation Area” refers to the white space sur-

rounding the Subaru brand logo mark as well as the
Confidence in Motion (CIM) logos. It is intended to pre-
serve the brand’s visibility. The minimum permissible gray boxes represent
1/2 of the height of
space around the logo is (1/2 of the full height of the star cluster oval
the star cluster oval or more on all sides of logo).
Do not place any other design elements such as
photographs, illustrations, figures, lines, or text
within this isolation area. This includes the edge of
the paper or display area to the logo. A solid white box
or 20% gray box may be (but is not required) placed Vertical
Solid line represents
behind the Subaru logo to ensure logo is compliant at proper (minimum)
all times. Always reduce or enlarge the logo proportion- Dotted line represents REQUIRED Isolation Space.
live logo boundary (pink lines do NOT print)
ally. Designers should note the rulers in the logo .eps
files already measure this isolation area space. The
downloadable .jpg files already include the appropriate
isolation space.
Full height of
star cluster oval
gray boxes represent 1/2

of the height of star cluster oval
Section A: Required Isolation Space

Subaru Brand Logos
Four-Color Process Logos One-Color Process Logos
(CMYK) (Grayscale)
The four color vertical and horizontal versions of the Subaru logo are the The one-color vertical and horizontal versions of the Subaru logo are accept-
primary logo forms. Use this logo on National Advertising, brochures, point able logo treatments. These logos options should be used when four-color
of sale, printed banners and consumer facing materials where possible. printing may not be cost effective such as on newspaper ads, inter-office
Small, medium, large, and extra large electronic variations are available. communications, faxes, and other wallet level materials. Small, medium,
large, and extra large electronic variations are available.
Required Isolation Space applies to ALL brand logos.
Four-Color Horizontal Logo One-Color Horizontal Logo
Four-Color Vertical Logo One-Color Vertical Logo
Section A: Subaru Brand Logos

Confidence In Motion (CIM) Logos
Four-Color Horizontal CIM Logo One-Color Horizontal CIM Logo
Four-Color Vertical CIM Logo One-Color Vertical CIM Logo
Four-Color Process CIM Logo (CMYK) One-Color Process CIM Logo (Grayscale)
The four color vertical and horizontal versions of the Subaru CIM logo are The one-color vertical and horizontal versions of the Subaru CIM logo are
the primary logo forms. Use this logo on National Advertising, brochures, acceptable logo treatments. These logos options should be used when
point of sale, banners and consumer facing materials where possible. four-color printing may not be cost effective such as on newspaper ads,
Small, medium, large, and extra large electronic variations are available. inter-office communications, faxes, and other wallet level materials. Small,
medium, large, and extra large electronic variations are available.
Refer to the CIM Logo Usage Recommendations pages at the end of Section A
or contact the Creative Services Department for guidance.
Refer to the CIM Logo Usage Recommendations pages at the end of Section A
or contact the Creative Services Department for guidance.
Section A: Confidence in Motion Logos

Flat Subaru Logos
Flat Black Logo Flat Reverse Logo

Flat positive one-color vertical and horizontal versions of the Subaru logo are Flat one color reverse vertical and horizontal versions of the Subaru logo are the
the primary flat logo forms for placement on light-colored backgrounds. These secondary flat logo forms for placement on dark-colored backgrounds. These
logos are best used for silkscreen printing on premium items such as pens, logos are best used for silkscreen printing on premium items such as, pens,
mugs, water bottles, and t-shirts. They are not recommended for use mugs, water bottles, and t-shirts. They are not recommended for use on Heart
on Heart level consumer facing materials. level consumer facing materials.
Subaru Blue (PMS 280) Flat Logo Flat Two-Color Logo

For use on embroidery items only
Flat one-color Subaru Blue vertical and horizontal versions are acceptable flat
logo forms for placement on light-colored backgrounds. Subaru Blue (PMS 280) Flat two-color vertical and horizontal versions are acceptable flat logo forms
is the only color allowance; no other colors may be used. These logos are best for placement on embroidered premium items such as apparel, hats, blan-
used for silkscreen printing on premium items such as, pens, mugs, water bot- kets, and jackets. Stars in cluster, outermost oval, and word “SUBARU” must
tles, and t-shirts. They are not recommended for use on Heart level consumer appear in white. Modification of this logo is prohibited.
facing materials.
Section A: Subaru Flat Logos

Four-Color Horizontal Logo
Broadcast Logos
Subaru CIM Broadcast Logos One Color Horizontal Logo
The four color horizontal Broadcast Confidence in Motion

logo is the primary required logo form. The black and
white CIM logo is the secondary recommendation. Use
these logos on all broadcast executions.
The visual difference between the broadcast CIM logo

and the print CIM logo is that the text is smaller and in
90% black rather than 60% black.
Refer to the screen position exmaple for logo placement

based on a 1920 x 1080 pixel size screen.
Broadcast Screen Position
Refer to Section D, Style Overview, Marketing Examples
pages of this manual for broadcast examples.
Based on 1920 x 1080 px size
Note: Do not use a Subaru brand logo without the
Confidence in Motion text below. 399 px
379 px 365 px
393 px
Section A: Broadcast Logos

Common Logo Errors
• Do noT modify the original logo marks • Do noT use a logo that is blurry or pixilated.
in ANY way.
• The logo must stand clear of any other design

• Do noT stretch or squish the logo in any and graphics elements on a page. Please refer to
direction to fill a space. Always reduced or the “Isolation Area Restrictions” page in this man-
the logo proportionately. ual. Recommend using a white box behind logo to
eliminate background image noise.
• Do noT use filters or special effects such as;

a glow, emboss, blur, sketch, etc... which graph- • Do not fill the the flat brand logos with any other
ics programs offer. color than black, white or PMS 280 Subaru Blue.
• Do noT separate the word “SUBARU” or • Do noT replace color on the one color logo
the star cluster graphic. or use as a duo-tone.
Do not use the logo as text in a

sentence like this . • Do noT use the word “SUBARU” alone as text. • Do noT use the star cluster graphic as a single
representation of the Subaru brand logo or as a
design element.
• Do noT remove the ® (registration mark/circle

R) for any reason unless otherwise noted in the • Do noT fill the flat logos with color in the star
manual (such as embroidery). cluster. The background on which a flat logo is
used should show through it. Adding a second
color to any flat logo is prohibited.
• Do noT screen the logo back or use it as

a watermark.
• When selecting colors for the web please refer
to the Digital Style Guide developed by the Digital
• Do noT alter the spacing between the Marketing Team.
logo components.
Section A: Common Logo Errors

Subaru Confidence In Motion Logo Usage Recommendations (9.9.11)
SOA Dept / Item CIM Logo Required CIM Logo NOT Required
*Notes: 1) Many materials have size restrictions, use the Confidence in Motion (CIM) brand logo when space allows.
2) Use the CIM logo where the Subaru logo is typically used. If using a Product logo such as the Parts & Accessories logo then do NOT use CIM.
Advertising
National Broadcast TV X
National Print (Heart, Brain, Wallet) X
Outdoor Billboard X
Dealer Ad Templates X
Sales Event Advertising & POP X
Product Launch Kits X
Showroom Materials X
Showroom Pop (pylons, VIGs, posters, wheel stands, window clings...) (*dependent upon space limitations) X
Special Promos / POP: (such as Dog Tested) X
Consumer Takeaways X
Dealer Closing Materials (such as deskmats) X
Annual Programs: (such as GTP marketing materials) X
Print-on-Demand Templates X
Marketing Preview Guide X
Multi-cultural Advertising X
Brand Book X
Brand and Carline Messaging Guide (Confidential) X
Campaign Evolution (Confidential) X
Brand Identity Manual X
Marketing Services
Brochures
Showroom Model Brochures X
Auto Show Brochures X
D-Brochure X
Affiliate Sponsorships
Logo lock-ups X
Event Logos (Created by SOA) X
Vehicle Decals X
Section A: CIM vs Subaru Logo Usage

Affiliate Sponsorships continued
Promotional items such as; pens, t-shirts, hats.... X
Outdoor POP: (Subaru branded POP vs Product Specific POP) such as event tents, banners, snow fencing... X
Marketing Collateral: such as flyers, table toppers, postcards (dependent upon space limitations) X
Sponsorship Ads - follow the national ad format X
Affiliate VIP Program Collateral X
Subaru Rally & Road Race Team - Car Decals X
Subaru Rally & Road Race Team - marketing materials X
Subaru Rally Team Calendar X
Subaru Logos
SOA Program Logos: Added Security, CPO, Subaru Advantage Insurance, OLP, CDS, Equity Shield, Stellar Performers X
SOA Department Logos X
SOA Region Logos X
Regional Event / Sponsorship Marketing Materials X
Regional Internal Communication Materials X
Meeting and Conferences

SOA INTERNAL: NTC, Chairman's Roundtable (Not to be applied to logo lock-ups) X
SOA EXTERNAL: SEMA, NADA... X
Dealer Meeting X
Auto Shows
Global Shows - NY & LA X
Non-global Shows - Detroit, Chicago... X
Subaru Gear / Dealer Apparel / Giveaway Apparel X
Dealer.com (follow Subaru.com/Digital Style Guide produced by Carmichael Lynch) X

PRESS KITS/SOCIAL MEDIA

Press Kits: X
Global Press Kits: X
Non-Global Press Kits: X
Social Media Sites: Facebook, Twitter, Blogs... X
Affiliate VIP Program Collateral X
Digital
Subaru.com X
E-Mail Campaigns X
E-Newsletters X
E-Invites X
Internet Banners X
E-mail templates X
M.Subaru.com (dependent upon space limitations) X
SOA.Web X
HR intranet X
Department intranet pages X
Subarunet.com X
Online Dealer Communications: (such as program announcements, i.e. GTP, memos) X
Owner Loyalty
Drive Magazine (band on cover, should have CIM) X
Drive Magazine-online newsletter X
Performance Magazine (band on cover, should have CIM) X
Showroom POP (posters, table toppers) X
MySubaru print materials X
Badge of Ownership marketing materials X
Chase Rewards marketing materials X
New Owner Kit X
FACILITY SIGNAGE
Exterior Signage (too expensive to reproduce) X

Parts & Service

Performance Parts Showroom POP (posters, banners...) X
Newsletters (customer facing) X
Forms X
Retail Service Ads X
E-Store X
Summit & SMART & Incentives (internal) X
Wholesale Mailers X
Marketing Directory X
Logos (Genuine Parts, P&S...) X
Accessory Brochures X
Marketing Collateral X
Packaging (too expensive to reproduce) X
Dealer Advertising X
Wholesale Advertising X
Fixed Operations Collateral X
Direct Mail *use CIM when space allows X
Dealer Price Sheet *when space allows
Accessory Replacement Parts Catalog *when space allows
Accessory Menus & Books X
Profit Boosters marketing materials X
Subaru Care marketing materials X
Maintenance Stickers X
Parts Brochures (use P&A logo, not just Subaru logo) *use CIM when space allows
SALES / SALES TRAINING

Monroney (dependent upon space limitations) X
Owners Manual Guides X
Quick Reference Guides X
Navigation Reference Guides X
Entertainment Reference Guides X
Collision Guides X
Maintenance & Warranty Guides X

Section B: Sub-Logos
Fourth edition - 2012 MY

Restrictions
Region, Zone & Department
Section B: Subaru Sub-Logos Program Logos
Product Logos
Affiliate Logos
Section B: Sub-Logo / Table of Contents

Sub-Logo Restrictions:
• Always use the original logo artwork provided by Subaru of America, Inc.
• Do not modify the original logo marks in ANY way.

Subaru Sub-logo Restrictions: • Do not stretch the logo in any direction to fill a space. Always reduce
or enlarge the logo proportionately.
This section of the manual explains the regulations concerning region,
zone, department, product and affiliate logo usage within the Subaru • Do not use filters or special effects found in graphics programs such as;
brand. In order to create a brand hierarchy SOA categorizes these as glow, emboss, blur, sketch, etc...
sub-logos which are intended to reinforce the brand. Sub-logos should
be used in conjunction with the brand logo where appropriate. These sub- • Do not remove the ® (registration mark, circle R) for any reason unless
logos are available in various file formats on print.subaru.com/logos or otherwise noted in the manual.
via the Subaru Corporate Intranet.
• Do not rotate or use the logo on an angle (vehicle decal exception).
SOA has provided approved sub-logos in various file formats and size
options that are most frequently requested for print and online purposes. • Do not insert the logo or portion of the logo to be used as text.
To develop a new logo, log on to the Marketing Dept. intranet page, click
on Marketing Services tab, download and fill out the CS Project Request • Do not screen the logo back or use it as a watermark.
Form and e-mail your request to Kathleen Flanagan at kflanagan@subaru.
com or Christina Neighbor at cneighbor@subaru.com to schedule your • Do not alter the spacing between the logo components.
project.
• Do not use a logo that is blurry or pixilated.
• Do not place the logo directly on a score, fold or cut on print materials.
• Please adhere to the Isolation Area Rule surrounding each logo for
legibility and compliancy.
• Use logo lock-ups where recommended.
Section B: Sub-Logos / Restrictions

Horizontal & Vertical Sub-Logos
Horizontal and vertical region, zone and department logo lock-ups have been pre-built and
are available for hi-res download on print.subaru.com/logos. If a new logo is required contact
the Creative Services Department to have one developed.
Region Example
Region, Zone and Department

Sub-Logos
Subaru recognizes that marketing materials Region & Zone Example
may require region, zone and department logos.
Therefore, downloadable pre-built logo lock-
ups have been developed for these instances.
The rules that follow help direct users on
how to utilize the sub-logos while maintaining
the Subaru brand. Please refer to the Style
Overview section on how to use sub-logos in
the national print advertising campaigns for Parts & Service Example
additional direction.
Department Example
Solid line represents proper (minimum)

REQUIRED Isolation Space.
(pink lines do NOT print)
Section B: Sub-Logos / Region & Department

Program Logos
Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru program offered. Each department is
responsible to update their existing program logos based on the logo rules in this manual. Any new logos must be reviewed by the Subaru Creative
Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, down-
load and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at kflanagan@subaru.com or Christina Neighbor at cneighbor@
subaru.com to schedule your project.
Program Logo Examples

Program Logo
A separate and unique program identity is required to promote the product to

consumers. Use of Subaru brand compliant fonts is the best way to ensure
the new logo will be recognized as part of the Subaru family of products and
services.
Unacceptable
Using the Subaru logo within a program logo identity is not acceptable. Brand
compliant fonts are required for creating a Subaru branded sub-logo. If the
name “Subaru” is required use approved fonts in different weights and sizes
to achieve brand consistency.
Acceptable Sub-Logo Unacceptable Sub-Logo
Program or Product Logo Lock-Up
Creating a sub-logo lock-up may be required when promoting a product or

program. Position the Subaru brand logo to the right of the sub-logo with a
vertical divider line with a thickness of .5 and color 60% black. Allow equal
space on either side of the divider line to the logos. Both logo marks should
be equal in height. Sub-logo size may not exceed the Subaru brand logo
when using the lock-up format.
Section B: Sub-Logos / Program

Product Logos
Each region, zone or department within the Subaru organization may require a custom logo for the specific Subaru product offered. Each department is
responsible to update their existing product logos based on the logo rules in this manual. Any new logos must be reviewed by the Subaru Creative
Services Department for brand compliancy. To develop a new logo, log on to the Marketing Dept. intranet page, click on Marketing Services tab, down-
load and fill out the CS Project Request Form and e-mail your request to Kathleen Flanagan at kflanagan@subaru.com or Christina Neighbor at cneighbor@
subaru.com to schedule your project.
Product Logo Examples

Vehicle Product Logos
When using a model and trim level name in a marketing piece either set
the text in an approved typeface or download a pre-built model and trim
lock-ups advertising bug from the Subaru Marketing Resource Center at
subarumarketing.com.
Subaru Product/Service Logos
Subaru offers a variety of products and services. These unique logos are
developed similar to the other Subaru sub-logos. By utilizing brand compliant
fonts to ensure brand consistency and messaging to the consumer. A brand
logo only may be included as long as the isolation space rule is applied and
formatted with the divider line and text below the brand logo as shown. The
Creative Services Department can advise as to when a unique logo identity
may be appropriate for a new product or service.
Section B: Sub-Logos / Product

Affiliate Logos
Subaru is proud to sponsor a large number of affiliations. These sponsorships A list of current Subaru HQ affiliate logos can be found on the Subaru cor-
range from seasonal outdoor sports groups to professional affiliations and porate intranet (print.subaru.com/logos > affiliate logos). Different file for-
motorsports. These affiliate logos may often appear in certain advertising and mats and any original color variations are available as originally supplied by
marketing print materials to better support Subaru co-branding initiatives. the partner. Modifications to any affiliate logos are strictly prohibited.
Affiliate Logo Lock-up
When using an affiliate lock-up, the affiliate logo should be the same
size or smaller than the height of the Subaru logo. Each affiliate logo
must have isolation space surrounding it in order for the logo to be
legible and brand compliant. Pair vertical or horizontal formatted affili-
ate logos with a similarly formatted Subaru brand logo.
Subaru Event Logo
Often a Subaru sponsored event may required a unique event iden-

tity. The CS Dept. can create a Subaru branded event logo for any
region or department upon request. A Subaru brand logo is not per-
mitted within a sub-logo. “Subaru” is incorporated using same fonts
and styles as the remainder of the logo. Use in the lock-up format
when a Subaru brand logo is required in addition to the event logo.
Subaru Team Logos
Subaru sponsors teams and special events may required a new iden-
tity. The CS Dept. can create a branded team logo for any region or
department upon request. The lock-up format is recommended when
a Subaru brand logo is required in addition to the team logo.
Section B: Sub-Logos / Affiliates

Section C: Fonts

Primary Brand Fonts
Section C: Fonts
Alternate Fonts
Section C: Fonts / Table of Contents

Primary Brand Font
Helvetica Neue Lt Std
Helvetica Neue Lt Std is the primary font family used for the Subaru brand. This font has
a large family from light to heavy weights to italic, condensed and extended styles. Subaru
Fonts recommends using this font for all corporate communications items such as memos, and
identity such as stationery, business cards, letterhead and envelopes. This font family is used
The fonts referenced in this manual are strongly by the advertising and marketing departments for use on all online (where applicable) and print
recommended for brand compliancy. Subaru rec- materials. Examples are available in the Style Overview Section of this manual.
ognizes that each agency’s creative needs differ
depending on how they are applying the fonts to
their specific materials such as; national print ads, Helvetica Neue Lt Std Examples
billboards, and outdoor advertising to point of sale
and online use. Applying the approved Subaru Helvetica Neue 33 Thin Extended
Helvetica Neue 35 Thin
fonts further support a cohesive Subaru branded
approach to all materials. Helvetica Neue 25 Ultra Light Helvetica Neue 23 Ultra Light Extended
Helvetica Neue 45 Light Helvetica Neue 43 Light Extended
Helvetica Neue 55 Roman Helvetica Neue 53 Extended
Helvetica Neue 65 Medium Helvetica Neue 63 Medium Extended
Purchasing Fonts
Helvetica Neue 75 Bold Helvetica Neue 73 Bold Extended
Subaru cannot provide vendors with the digital Helvetica Neue 83 Heavy Extended
Helvetica Neue 85 Heavy
font files listed in this manual, standard font per-
missions, licensing, copyrights and trademarks Helvetica Neue 95 Black
rules apply as on any software. Each vendor must
purchase their own fonts. The fonts listed in this
manual were purchased from fonts.com. Should a Helvetica Neue 37 Thin Condensed
vendor or department need further font references
Helvetica Neue 37 Ultra Light Condensed
please contact the Creative Services Department
for assistance. Helvetica Neue 47 Light Condensed
Helvetica Neue 57 Condensed Roman
Helvetica Neue 67 Condensed Medium
Helvetica Neue 77 Condensed Bold
Helvetica Neue 87 Condensed Heavy
Helvetica Neue 97 Condensed Black
Helvetica Neue 107 Condensed Extra Black
* All font weights and styles are not shown. Refer to the Style Overview Section of this manual for specific font use on
branded advertising and marketing materials.
Section C: Fonts / Helvetica Neue Lt Std
Alternate Fonts
Subaru employees may want to develop materials for internal use and want to utilize the corporate recommended fonts. Unfortunately the costs to make the
fonts available to all employees of SOA is too cost prohibitive. The fonts listed below may already be available standard on each computer and are also brand
compliant. Should a Subaru employee or department determine the needs to fonts to be purchased, please speak to the accounting dept. to set up a fonts.
com account for that specific area.
Helvetica Arial
This font brand is compliant and often come standard on both PC and Mac. This font brand is compliant and often come standard on both PC and Mac.
abcdefghijklmnopqrstuvwxzy abcdefghijklmnopqrstuvwxzy
abcdefghijklmnopqrstuvwxzy 123456789 abcdefghijklmnopqrstuvwxzy 123456789
Section C: Fonts / Alternate Fonts

Section D: Style Overview
Fourth edition - 2012 mY

Subaru Campaign
Campaign Elements
Section D: Style Overview
Print Elements
Marketing Examples
Section D: Style Overview / Table of Contents

The Subaru Campaign
Love continues to define the Subaru marketing campaign. The overall
look and feel of the brand element will be applied to all marketing mate-
rials for the current model year. The campaign elements consist of the
photographic style of the vehicle, the cigar band, Subaru brand logo (or
CIM logo), compliant fonts and a strategic message appropriate for the
model(s) featured for a consistent brand message.
Subaru continues to promote overall brand awareness, individual prod-

ucts and support the consumers experience through real owner com-
munication. The tag line “Love. It’s what makes a Subaru a Subaru.”
continues to be applied on the national level and on supporting materials
where appropriate.
For further details on any of these areas, authorized employees or

agencies employed by Subaru may contact the Marketing Department
to obtain current confidential Brand Book, Campaign Evolution and
Brand & Carline Messaging Guide to be used as guidance for print and
online executions for all touch-points to stay on brand.
Current MY print advertising is a helpful resource as each one reflects

photographic style, brand attitude/tone, brand tenants, safety messaging
and core values. It is imperative that each of these areas are included
and work together in print materials so as to not dilute the impact of the
campaign.
The pages that follow details the design elements required to be used as
a guideline for all print executions.
Section D: Style Overview / Subaru Campaign

Campaign Elements
A photograph featuring the current MY vehicle is the primary
feature of the ad. The white or gray band graphic is used to
ground the text and Subaru brand logo in a consistent position
suitable for most print executions.
Cigar Band Formula

The cigar band height is equal to or less than 1/9” of overall page
height (divide the page height by 9 to determine the maximum
band height.) Position the band in the bottom 8th grid position
which has equal space below allowing the image to bleed off the
bottom of the page. Do not place band in bottom 1/9th of page.
See example for font and size of text within the band.
NOTE: There is no longer a small gap between the bands.The

left and right sides butt together to create one band.
Band Colors
White - The left side of the band is 100% white with an 85%
transparency. The right side is 100% solid white. Use on a col-
ored or photograph background.
Gray - The left side of the band is 20% black (no transparency).
The right side is 8-10% black. Use a gray band ONLY on a
solid white background.
Brand Logo
A four color Subaru Confidence in Motion (CIM) brand logo is
centered and positioned in the right band. Minimum isolation
area rule applies.
Text
Refer to the specification on the next page for font style, size,
weight and placement.
Image
The image behind the band bleeds off all sides of the page.
Model / Subaru.com / Price Call-outs

Position text below the cigar band and align flush left with the
text above. See example for font and size. Page grid - divide page height by 9 to determine band height. Place band in 8th grid position. On a double
page spread the band extends across both pages.
Disclaimer(s)
Position at the most bottom part of the page just above the
page margin. See example for font and size.
Section D: Style Overview / Campaign Elements
Print Elements
Headline (A)
A
Font: Helvetica Lt Std 85 Heavy
Size: 35 pt/36
Position: Approx 1 inch from top and left page edges
Color: White or black (depending on background image and legibility)
Limits: One to three lines of text
Body Copy (B)

Font: Helvetica Lt Std 45 light
Size: 9 pt/16
Position: Approx .875 inches from left edge
Color: 100% black (depending on background image and legibility)
Limits: One to four lines of text, last line should read
Love. It’s what makes a Subaru, a Subaru.
Set text in 9pt Helvetica Neue Lt Std 45 Light (this copy is not bolded
for MY12)
Love. It’s what makes a Subaru, a Subaru.

Set stand alone text in 9pt in Helvetica Neue Lt Std 85 Heavy
This rule applies ONLY when text stands alone in the band.
Model / Web / Price Call-outs (C)

Font: Helvetica Lt Std 85 Heavy
Size: 11 pt/14
Position: below white translucent copy band
Color: White or 80% black (depending on background image
B and legibility)
Limits: One line of text, align flush left with text above. Length not
to exceed line difference between solid and translucent band above.
C
D Disclaimer(s) (D)
Font: Helvetica Lt Std 45 Light
Size: 6pt/7
Page grid - divide page height by 9 to determine band height. Place band in 8th grid position.
Position: Last text align should bottom flush of live area margin
Color: White or black (depending on background image and legibility)
Limits: Length determine by legal verbiage requirements.
Section D: Style Overview / Print Elements

Marketing Examples
The following pages feature available marketing materials and show how the
band elements are applied to various sizes of print medium.
Auto Show Brochure and Model Showroom Brochures Affiliate & Dear Subaru Print Ads (national & regional print only)
Affiliate logos are placed below the band. Dear Subaru ads are intended
to promote brand connection to owners and potential buyers.
Auto Show Brochure
Showroom Brochures
Co-branded affiliate Ad Dear Subaru Ad
Double-page Spread Print Ad

This example is product specific. Text does not exceed left page
gutter for legibility. Product does not overlap gutter.
Section D: Style Overview / Marketing Print Examples

Marketing Examples (continued)
Dealer Point of Purchase

Posters, pylons, retractable posters, window clings, wheel stands,
and consumer takeaways.
Window Cling
Poster
Wheel Stand Insert
Pylon Retractable Poster Consumer Takeaway

Marketing Examples (continued)
National Outdoor Billboard (OOH)
Studio Shot
A) Scenic Shot B) Studio Shot

Scenic Shot
Dealer Newspaper Templates
Customizable templates are provided at Subarumarketing.com. Dealers can

choose from the full color or black and white full page, half page or quarter
page options listed below.
A) Ads featuring a scenic shot, scenic shot & dealer header,

or scenic shot & dealer name in black headline
B) Ads featuring a studio shot, studio shot & dealer header,

or studio shot & dealer name in black headline
C) Ads featuring a vehicle offer, or competitive chart & dealer header
C) Vehicle Offer C) Competitive Chart

Four-Color Horizontal Logo
Broadcast Logos
Subaru CIM Broadcast Logos
The four color horizontal Broadcast Confidence in Motion

logo is the primary required logo form. The black and
white CIM logo is the secondary recommendation. Use
these logos on all broadcast executions.
The visual difference between the broadcast CIM logo Broadcast Screen Position
and the print CIM logo is that the text is smaller and in
90% black rather than 60% black.
Refer to the screen position exmaple for logo placement Based on 1920 x 1080 px size
based on a 1920 x 1080 pixel size screen.
399 px
Refer to Section D, Style Overview, Marketing Examples
pages of this manual for broadcast examples.
Note: Do not use a Subaru brand logo without the

Confidence in Motion text below. 379 px 365 px
393 px

Broadcast Examples (continued)
TV Artcards Dealer
C)
A) Branded CIM B) Tagged CIM C) Dealer Offer D) Dealer Listing E) Dealer Map
A)
D)
B)
E)

Broadcast Examples (continued)
TV Artcards
A) Branded National B) Brand Extension C) Affiliate Sponsorship (Viral Video) D) Branded Integration
A) C)
B) D)

Section E: Vehicle Graphics

Vehicle Decals & Magnets
Vehicle Decal Design Elements

Section E: Vehicle Graphics
Decal Examples
Magnet Examples
Section D: Style Overview / Table of Contents

Vehicle Decals & Magnets
Car decal designs (also refered to as wraps) should follow the Subaru Logo
and Affiliate Sub-Logos sections of this manual. Subaru provides vehicles
to its affiliations, often at no cost, in order to co-promote the organization
as well as the Subaru brand. The rules explained in this section should be
applied when designing for all vehicle graphics requests.
Magnets
Vehicle magnets are a quick and cost efficient alternative to vehicle wraps.
Magnet templates are available for the current year models, sizes vary de-
pending on model. Contact the Creative Services Department (CS) to have
vehicle magnets customized for your affiliate or event.
The Creative Services Department (CS) is available to customize Subaru

vehicle wraps as well as provide your affiliation or agency with the Illustra-
tor .eps templates if required. ALL vehicle wraps designs MUST BE sub-
mitted to the CS Dept. for compliancy approval PRIOR to printing. The
CS Dept. can also assist with print estimate (based on approved artwork),
as well as sourcing a printer and/or an installer available anywhere in the
continental U.S.
Creative Services Contact Information
Kathleen Flanagan - Creative Services Manager

kflanagan@subaru.com
856-488-3260
Christina Neighbor - Graphic Designer

cneighbor@subaru.com
856-488-8612
Steve Telesmanic - Print Production Manager

stelesmanic@subaru.com
856-488-5062
Section E: Vehicle Graphics / Wraps & Magnets

Vehicle Decal Design Elements
Co-Branding Subaru.com
The affiliate logo must never overpower the Subaru logo. The logos should either The Subaru web address “subaru.com” should be incorporated somewhere on
be equal in size or the affiliate logo may be smaller. Refer to the Subaru Logos and the design. Typically it has been positioned on the lower side door panels or rear
Sub-Logos sections of the Brand Identity Manual (BI) for suggested placement bumper. Dropping the ‘www.’ portion of the web address is encouraged as it is
and isolation space surrounding the logos. already implied.
Subaru Logo & Fonts Windshield Headers

Feature an approved Subaru logo on two to four sides of the vehicle when pos- Headers may be used on the front and rear windshields and are another way of
sible. If only 2 sides of the vehicle are being designed then a Subaru brand logo incorporating a Subaru logo, message or website. A solid white background is
must be on both sides. The design should allow for a 4 color brand logo when recommended with the an approved Subaru logo or relevant information to that
possible on a solid background color. If there is no solid white space for the particular model or event.
Subaru 4 color logo then a flat black or white logo is recommended. Avoid plac-
ing the logo on busy backgrounds that may make it difficult to read. Use of spe- Vehicle Badging
cial effects on the logo such as drop shadows or glows are strictly prohibited as All badging and lights MUST be cut out of the decal at time of install. Design-
mentioned in Section A of this manual. ers should consider the sheet metal details, door handles, door seams, mirrors,
windows and gas cap access when developing a wrap. Vehicle graphics may
Sponsorship Verbiage not match exactly when flipped to the opposite side, designer should account
Use the words “Official Vehicle”, “Proud Sponsor” or “Proud Partner” in a brand for both sides as well as consider the vehicle color as part of the overall design.
compliant font with a Subaru logo beside or below it (appropriate verbiage may Bumpers are often not an ideal area to wrap because it is not made of sheet metal
vary per contract). Refer to the approved fonts section of this manual. and the materials cannot be guaranteed to stick for a long duration of time.
Templates
Contact the CS Dept. to request the current MY wrap templates.
Example of MY11 Outback vehicle wrap template
Section E: Vehicle Graphics/ Design Elements

Decal Examples
A Subaru logo was not required as the
word Subaru in the name of the event
National Sales Events

This custom vehicle wrap was designed to support the annual De-
cember Share the Love Event and has been displayed at various auto
shows. The event logo is featured prominently on the sides of the
vehicle.
Customized wrap includes the local affiliate logo,

contact information and web address. This can
create unity if using for multiple related affiliations.
Regional Support of Corporate Sponsorship
The ASPCA is an affiliate sponsored by Subaru. In addition to the Love
A Pet wrap, Subaru produced similar wrap designs for five ASPCA af-
filiate locations around the country. The ASPCA, local affiliate and the
Subaru logos are featured prominently on the design.
Affiliate logo Artwork can reflect campaign

creative or can be customized
to represent affiliation.
Affiliate Sponsorship
The co-branded design features both the affiliate and Subaru logos
at the same size.
Event logo, date, location & website

Hi-res artwork reflecting
event branding Subaru brand logo
Affiliate Sponsorship Event
Special events often require customized promotional wraps. It is
important to brand the event and event details as well as co-brand
both the affiliate logo and Subaru logos.
Section E: Vehicle Graphics / Wrap Elements

Decal Examples
Community Sponsorship
The Subaru Corporate Communications Department often
supplies wrapped vehicles for community sponsorship
purposes as shown below.
Example of MY11 Outback vehicle wrap templates-

Ronald McDonald House (partial wrap) and NJ Academy of Aquatic Sciences (full wrap)
Special Events
Special events such as the Subaru National Business
Conference or annual Antiques Roadshow Tour require
customized wraps.
Tractor trailer wrap for the annual Antiques Roadshow Tour. Outback partial wrap for the 2011 Subaru National Business Conference
Section E: Vehicle Graphics / Wrap Examples

Magnet Examples
Vehicle magnets are quick and cost effective alternative to costly vehicle wraps.
The CS Dept. can quickly customize a branded or co-branded magnet upon request.
Subaru Branded Magnet

Magnet templates featuring a plain Subaru 3D logo have been developed and
sized for each model line.
Sponsorship Co-Branded Magnets

Magnet templates feature the affiliate logo and a Subaru logo in a lock-up
format. Verbiage such as “Proud Sponsor” or “Proud Partner” is positioned
below the brand logo. Verbiage may vary per contract.
Affiliate or Event Magnets

Magnet designs should include the affiliate or event logo, important event de-
tails (date and location or drive to a web address) and a Subaru logo. Verbiage
such as “Proud Sponsor” or “Proud Partner” is positioned below the brand
logo. Verbiage may vary per contract.
Section E: Vehicle Graphics / Magnet Examples

Section F: Subaru Style Guide (Glossary)
Sixth Edition - 2013 MY

2013 MY Subaru Style Guide (Glossary)
Development Tool for Departmental Product and Consumer-facing Materials
Purpose:
The information in this Style Guide is designed to be used to provide a consistent message throughout
all departments publishing internal and external product and consumer-facing materials. This document
contains approved product-specific terminology and wording as well as general automotive terms by
showing the correct titling, capitalization and hyphenation.
11/1/12 Update:
• Updated audio descriptions: harman/kardon® Speaker System

• Added: AHA® (Smart Phone Integration)
• Changed: EyeSight from trademark to a registered trademark
• Added: StarlinkTM Infotainment
Section F: The Subaru Style Guide/Purpose

A-Z
Numerals
Section F: Subaru Glossary
2013 MY Vehicle Model Names
Model Type
Product Materials Disclosure
Section F: Glossary / Table of Contents

A All-Weather Package (AWP) XM® satellite radio
(initial caps optional when used in body copy)
Active All-Wheel Drive or Active AWD 3.5mm auxiliary input jack
(initial caps optional when used in body copy) all-weather traction
active driving All-Wheel Drive (AWD)
Audio: Display Type
active front-seat head restraints AM/FM Stereo HD RadioTM with Single-Disc CD
all-wheel drive system
active power split Player:
aluminum alloy
active safety harman/kardon® # of watt amplifier
(not hyphenated unless it’s a modifier)
Active Valve Control System (AVCS) harman/kardon® speaker system
aluminum-alloy hood
(optional:variable valve timing)
CD player, MP3/WMA playback capability
(initial caps optional when used in body copy) aluminum-alloy intake manifold
Active Valve Lift System (AVLS) Number of speakers (includes subwoofer)
aluminum-alloy style wheel cover
(optional:variable valve lift) Display screen: 4.3” LCD
aluminum front door sill-plate cover
Radio Broadcast Data System (RBDS)
adaptive shift control system
Bluetooth® audio streaming connectivity
Advanced Full-Time All-Wheel Drive Audio: Note: The audio system descriptions
(initial caps optional when used in body copy) below contain all available content between Bluetooth® hand-free phone connectivity
models. For model specific items please refer iPod® control capability
Aero Package to the product specification files.
(initial caps optional when used in body copy) XM® satellite radio
AHA® (Smart Phone Integration) Audio: Standard Type iTunes® tagging capability
(needs disclaimer footnote: Aha is a registered
trademark of HARMAN International Industries, Inc.) AM/FM Stereo with Single-Disc CD Player: USB port
(registry marks and trademarks are always smaller CD player, MP3/WMA playback capability 3.5mm auxiliary input jack
and superscript) rear-vision camera (model & package specific)
Number of speakers
airbag
(SRS disclaimer foot note must be used)
Bluetooth® audio streaming connectivity Audio: Navigation Type
airbags (SRS disclaimer foot note must be used)
Bluetooth® hand-free phone connectivity AM/FM Stereo HD RadioTM with Single-Disc CD
air conditioning system Player and Navigation System:
(air conditioning is never hyphenated) iPod® control capability
Map: SD card
air filtration system USB port
harman/kardon® # of watt amplifier
air/fuel (as in air/fuel ratio) 3.5mm auxiliary input jack
harman/kardon® speaker system
air-intake system (hyphenate “air-intake”)
Alcantara® (needs disclaimer footnote: Alcantara® Audio: Tribeca Standard Type
is a registered trademark of Alcantara S.p.A., and Radio Broadcast Data System (RBDS)
AM/FM Stereo with 6-Disc CD Player:
Alcantara® is produced by the Toray Group) Number of speakers (includes subwoofer)
harman/kardon® # of watt amplifier
all-road, all-weather driving capability Touch screen GPS navigation system
all-season radials harman/kardon® speaker system
Navigation screen: #.#” LCD
all-season radials with raised black letters CD player, MP3 playback capability
Voice activated controls and navigation
all-speed Number of speakers (includes subwoofer)
Section F: Glossary
Bluetooth® audio streaming connectivity Touch screen GPS navigation system auto-off
Bluetooth® hand-free phone connectivity Navigation screen: 7.0” LCD auto-on / off headlights
iPod® control capability XM® satellite radio auto-up / auto-down driver‘s window with anti-
XM satellite radio (subscription required)
®
3.5mm auxiliary input jack pinch protection
XM NavTraffic (subscription required)

®
rear-vision camera auto-up / auto-down driver‘s and passenger
window with anti-pinch protection
iTunes® tagging capability analog gauges
auxiliary audio/video inputs
USB port answer-back confirmation
auxiliary inputs for portable multimedia devices
3.5mm auxiliary input jack answer-back electronic chirp
rear-vision camera (model & package specific) Anthracite Black cloth upholstery
Smart phone integration: Aha® infotainment anti-dive (front suspension)
B
anti-lift (rear suspension) BBS®
Audio: TomTom® Navigation Type
anti-knock (needs disclaimer footnote: BBS® is a registered
AM/FM Stereo with Single-Disc CD/DVD Player trademark of BBS Kraftahrzeugtechnik AG.)
anti-knock capabilities
and Navigation System:
Anti-Knock Index (AKI) belt-driven camshafts with automatic tensioner
(initial caps optional when used in body copy) bhp
Number of speakers (designation for “brake” horsepower in specs
Anti-lock Braking System (ABS)
Touch screen GPS navigation system (initial caps optional when used in body copy) section)
Navigation screen: 4.3” LCD anti-lock braking system bi-level vents
3.5mm auxiliary input jack anti-pinch protection Bilstein® sport-tuned suspension
(needs disclaimer footnote: Bilstein® is a registered
Removable portable navigation device (PNP) anti-slip trademark of August-Bilstein GmbH & Co.)
Bluetooth hand-free phone connectivity
®
anti-theft security Bluetooth®
iPod control capability
®
armrest (needs disclaimer footnote: Bluetooth® is a
USB port Audyssey MultEQ® registered trademark of Bluetooth SIG, Inc.)
rear-vision camera (needs disclaimer footnote: Audyssey MultEQ® is a Bluetooth® hands-free phone connectivity
registered trademark of Audyssey Laboratories, Inc.) Bluetooth® audio streaming connectivity
Traffic information
(subscription and capatible cell phone required) auto-dimming mirror with compass Bluetooth® hands-free phone connectivity
auto-dimming rear view mirror with Homelink ®
body color (not “body color painted”)
Audio: Tribeca Navigation Type auto-down (hyphenated if used as a modifier)
AM/FM Stereo with 6-Disc CD/DVD Player and automatic climate control system body-side cladding
Navigation System: Automatic Locking Retractor (ALR) body-side molding
harman/kardon ®
# of watt amplifier (initial caps optional when used in body copy)
Boxer engine
harman/kardon speaker system
® Automatic Locking Retractor/Emergency Locking (initial cap optional when used in body copy)
Retractor (ALR/ELR)
CD player, MP3/WMA playback capability (initial caps optional when used in body copy)
Boxer 4 (use numeral in place of four cylinder)
(initial cap optional when used in body copy)
Number of speakers (includes subwoofer)
Section F: Glossary
Boxer 6 (use numeral in place of six cylinder) crossover SUV driveline
(initial cap optional when used in body copy) Crossover Utility Vehicle (CUV) Driver Controlled Center Differential (DCCD)
Brake Assist (initial caps optional when used in body copy) (initial caps optional when used in body copy)
(initial caps optional when used in body copy) cup holder driver and passenger dual-stage-deployment front
Brake Override System cut-pile carpeting airbags (SRS disclaimer foot note must be used)
CVT driver and passenger front airbags
Brembo® (SRS disclaimer foot note must be used)
(When used in a document, Lineartronic® CVT
(needs disclaimer footnote: Brembo® is a
(Continuously Variable Transmission) is a required driver’s side knee airbag
registered trademark of Freni Brembo S.p.A.)
prerequisite before using this term) (SRS disclaimer foot note must be used)
CVT with 6-speed manual shift mode driver’s auto-down
(When used in a document, Lineartronic® CVT driver’s seat height and lumbar adjustments
(Continuously Variable Transmission) is a required
C prerequisite before using this term) driver’s side (not driver’s-side or driver side)
carbon-fiber patterned trim driver’s-side 2-position seat memory
cylinder head direct mount multi-spray fuel
cargo-area injectors drivetrain
cargo-area cover drum brakes (can use “drums” in specs only)
cargo-area light dry-road benefits
cargo-area underfloor storage D dry-road handling benefits
cargo bed dash panel tweeter speakers Dual Active Valve Control System (DAVCS)
cargo tie-downs (optional:variable valve timing)
Daytime Running Lights (DRL)
cargo tie-down hooks (initial caps optional when used in body copy)
dual cup holders
cargo tray defogger
dual-diagonal hydraulic circuits
Cargo Volume Rear Seat Down SAE V2 (specs) de-icer
(initial caps optional when used in body copy) dual, electrically operated moonroofs
de-powered
Cargo Volume Rear Seat Up EPA (specs) dual front airbags
diecast
(initial caps optional when used in body copy) (SRS disclaimer foot note must be used)
diecast aluminum-alloy
car-like dual heated, folding power mirrors
(hyphenate aluminum-alloy only as a modifier)
center-mounted tachometer dual-illuminated (as modifier)
Digital Signal Processing (DSP)
child-safety rear door locks (initial caps optional when used in body copy) dual-link strut layout
cloth (not “fabric”) seating surfaces direct-ignition system dual-mode (as modifier)
Continuous All-Wheel Drive direct & port fuel injection Dual Overhead Camshafts (DOHC)
(initial caps optional when used in body copy) (initial caps optional when used in body copy)
dome light with off delay
continuously variable transfer clutch dual-piston fixed position caliper
double-cone (as modifier)
cooler/warmer (Igloo) dual-piston floating caliper
double-sided galvanized
cross bars dual-plane (as modifier)
double wishbone suspension
crossmember dual-stage
double wishbone rear suspension
Section F: Glossary
dual storage pockets electronically managed continuously variable fixed-intermittent rear window wiper with washer
Dual Voice Coil (DVC) multiplate transfer clutch fixed position
(initial caps optional when used in body copy) Emergency Locking Retractor (ELR) five-speed manual transmission
dual-zone automatic climate control system
flat-woven upholstery
energy-absorbing
flexible flywheel
energy-absorbing collapsible steering column
floor frame rails
E energy-absorbing front and rear crumple zones
floor mats
ECO gauge (fuel economy) engine block heater
flywheel
Ecsaine® Engine Control Module (ECM)
fog lights (not fog lamps)
(needs disclaimer footnote: Ecsaine® is a registered (initial caps optional when used in body copy)
trademark of Toray Industries, Inc.) fold-away
engine immobilizer
(registry marks and trademarks are always smaller fold-down
engine oil level indicator warning light
and superscript)
fold-flat front seats
engine oil level warning system
Ecsaine® upholstery
folding power mirrors
engine speed sensing
eight-way power driver’s seat
footrest
evasive-action handling performance
electrically triggered pre-tensioners and force
footwell illumination lighting
limiters EyeSight®: (registry marks and trademarks are
always smaller and superscript) force limiters
electroluminescent
EyeSight® system four-channel/four-sensor anti-lock brakes
Electronic Brake-force Distribution (EBD)
(EyeSight: capital E and S, one word) four-channel/four-sensor Anti-lock Braking
Adaptive Cruise Control System (ABS)
electronic direct-control automatic transmission
(initial caps optional when used in body copy) (initial caps optional when used in body copy)
Electronic Parking Brake (EPB)
Pre-collision Braking System four-cylinder
four-piston caliper
Electric Power Assisted Steering (EPAS)
Pre-collision Brake Assist four-piston fixed position caliper
Electric Power Assisted Steering (EPAS): Quick (initial caps optional when used in body copy)
Ratio four-speed electronic direct-control automatic
Pre-collision Throttle Management
transmission
Electric Power Assisted Rack and Pinion Steering (initial caps optional when used in body copy)
(EPAS) Lane Departure and Sway Warning 4-way power front passenger seat
Electric Power Assisted Rack and Pinion Steering (initial caps optional when used in body copy) four-wheel disc brakes
(EPAS): Quick Ratio Lead Vehicle Start Alert Four-Wheel Drive (4WD)
electronic stability control (initial caps optional when used in body copy) (initial caps optional when used in body copy)
Electronic Throttle Control (ETC) four-wheel drive system

(initial caps optional when used in body copy) four-wheel fully independent suspension
electronic traction control F front and rear crumple zones
electronically controlled hydraulic transfer clutch final-drive ratio front (not first) and 2nd-row seating
electronically controlled throttle fixed-intermittent mode front (not first), 2nd and 3rd-row seating
Section F: Glossary
front (not first) and second-row seating Genuine Subaru Accessories® heated power front seats with lumbar adjustment
front (not first), second and third-row seating Global Positioning System (GPS) and driver’s-side 2-position memory
front disc brakes/rear drum brakes (Use with: Touch-Screen GPS Navigation System) Heating, Ventilation and Air Conditioning
(initial caps optional when used in body copy) (HVAC) system
front door tweeter speakers (initial caps optional when used in body copy)
glovebox
front-end cover, full and hood heavy-duty raised suspension
grade-logic control
front floor mat retention hook height-adjustable head restraints
gray (not grey)
front lower L-arms height-adjustable outboard seatbelt belt anchors
grille
front lower L-arms and stabilizer bar height-adjustable seatbelt belt anchors
grocery bag hooks
front passenger seat occupant detection system height-adjustable three-point front seatbelts with
front-seat side pelvis / torso airbags pre-tensioners and force limiters
(SRS disclaimer foot note must be used) height-adjustable (as modifier before a noun)
front-seat side pelvis / torso and side curtain H high-boost turbocharger
airbags (SRS disclaimer foot note must be used) halogen headlights
high-end power
front-seat three-point seatbelts Hands-Free
High Intensity Discharge (HID) headlights
front seatback net pockets (initial caps optional when used in body copy)
front subframe Hands-Free System
high-performance (modifier)
front-to-rear balance high-power (modifier)
Hands-Free Phone System
front wheel (initial caps optional when used in body copy) high-rpm horsepower
(no hyphen unless it is used as a modifier) harman/kardon® high-strength (modifier)
front wheel arch (needs disclaimer footnote: harman/kardon® is high torque
Front-Wheel Drive (FWD) a registered trademark of Harman International
Industries, Inc.) high-strength tensile steel
(registry marks and trademarks are always smaller Hill Holder® clutch
front-wheel drive system and superscript) (registry marks and trademarks are always smaller
frontal-offset collisions HD RadioTM and superscript)
full-size spare (needs disclaimer footnote: HD RadioTM is a Hill Holder® system
Full-Time All-Wheel Drive trademark of iBiquity Digital Corporation) (registry marks and trademarks are always smaller
(initial caps optional when used in body copy) (registry marks and trademarks are always smaller and superscript)
and superscript)
Full-Time AWD high-performance summer-rated tires
(initial caps optional when used in body copy) headlights (not headlamps)
hitch-mounted bicycle attachment
headlights: manual on without key (requires accessory trailer hitch)
headlight on warning buzzer HomeLink®
head restraints (needs disclaimer footnote: HomeLink® is a
G registered trademark of Johnson Controls)
gated-style shifter head room (registry marks and trademarks are always smaller
(two words, like leg room, shoulder room, etc.) and superscript)
gauge pack
heated front seats horizontally opposed (boxer) engine
gear position indicator
Section F: Glossary
hydraulic clutch iTunes tagging capability prerequisite before using this term)
hydraulic clutch with Hill Holder® system iridium-tipped spark plugs Lineartronic® CVT with 6-speed manual shift mode
(manual transmission) (When used in a document, Lineartronic® CVT
(registry marks and trademarks are always smaller (Continuously Variable Transmission) is a required
and superscript) prerequisite before using this term)
K liquid-filled rear bushings
keyless entry system load-floor length
I Keyless Access & Start lock-out system
i-Active Valve Lift System (variable valve lift) lockup
illuminated ignition switch ring long-travel (as modifier)
illuminated visor vanity mirrors long-travel, low-friction suspension
impact-absorbing (modifier)
L low-and mid-range speeds
large-type, folding power mirrors low-beam
inch (16-inch)
(do not abbreviate in text and do not use inch mark) laser-welding (use hyphen only when used as a modifier)
inch (17-inch) LATCH system: Lower Anchor and Tether for Low Emission Vehicle (LEV)
(do not abbreviate in text and do not use inch mark) CHildren (initial caps optional when used in body copy)
inch (18-inch) lb-ft of torque low-end torque

(do not abbreviate in text and do not use inch mark) (never use periods with abbreviation) (spelled out lower center of gravity
as “pound-feet” in text, not “foot-pounds”)
incline start assist low-friction
leather-trimmed
in-glass antenna low-fuel light
leather-trimmed upholstery
integrated key fob low-maintenance distributorless electronic ignition
leather-wrapped
integrated-type ignition key low-oil level warning light
leather-wrapped shifter handle
internal rebound springs low-oil level warning system
leather-wrapped steering wheel
iPod ®
Light-Emitting Diode (LED)
(needs disclaimer footnote: iPod® is a registered LED illuminated storage tray (initial caps optional when used in body copy)
trademark of Apple Inc.) LED taillights
(registry marks and trademarks are always smaller
leg room (two words)
and superscript)
limited-slip M
iPod® connector kit
limited-slip helical front differential MacPherson-type coil-over strut
iPod connector kit
®
limited-slip rear differential (can use: coil-over strut)

iPod control capability
®
limp-home mode MacPherson-type strut (can use: strut)

iTunes®
(needs disclaimer footnote: iTunes® is a registered Lineartronic CVT (Continuously Variable
®
mahogany wood and leather-wrapped steering
trademark of Apple Inc.) Transmission) (official name) wheel designed by MOMO®
(registry marks and trademarks are always smaller Lineartronic® CVT (registry marks and trademarks are always smaller
and superscript)iridium-tipped spark plugs (When used in a document, Lineartronic® CVT and superscript)
(Continuously Variable Transmission) is a required mahogany wood and leather-wrapped MOMO®
Section F: Glossary
steering wheel N power-assisted (modifier)
(registry marks and trademarks are always smaller power driver’s seat
and superscript) Noise, Vibration, and Harshness (NVH)
power moonroof
manual-controlled (modifier)
power moonroof with auto open-and-close feature
manual shift mode (“feature” optional)
map lights O
power tilt/sliding moonroof
mechanical limited-slip rear differential one-touch
powertrain
Metal-Matrix Composite (MMC) one-touch folding rear seatback
pretensioners
(initial caps optional when used in body copy) one-touch folding rear seatback lever
prewired
Metal-Matrix Diaphragm™ (MMD®) outside-temperature display
(initial caps optional when used in body copy) projector-beam fog lights
overdrive
(needs disclaimer footnote: MMD® is a registered projector-beam headlights
trademark of Harman International Industries, Inc.)
Partial Zero Emission Vehicle (PZEV)
midrange (initial caps optional when used in body copy)
MOMO ®
P
(needs disclaimer footnote: MOMO® is a registered
paddle shift
trademark of Momo S.p.A. Corporation)
(registry marks and trademarks are always smaller paddle shift control switches Q
and superscript) panoramic moonroof quick-ratio
MOMO steering wheel parking brake handle quick-ratio rack-and-pinion steering
(do not use “MOMO brand” steering wheel)
Passenger Occupant Detection System (PODS) quick-ratio variable power-assisted rack-and-
mud and snow (M+S) (initial caps optional when used in body copy) pinion steering
multi- Passenger Volume (specs)
(usually with a hyphen after this prefix, but not always) (initial caps optional when used in body copy)
multi-function center console passive safety
multi-function center console with sliding armrest pass-through
R
rack-and-pinion with engine-speed-sensing
multi-link rear suspension system perforated leather-trimmed
variable power assist
multi-mode heated driver and front-passenger perforated leather-wrapped
seats performance-design heated power front seats (initial caps optional when used in body copy)
multi-phase valves pillow ball joint mount raised black letter tires
multi-plate transfer clutch planetary gear-type center differential raised roof rails
multi-port fuel injection plate-type beam raised ladder type roof rails
multi-reflector halogen fog lights platform (basic chassis and suspension design) RCA auxiliary input jack
multi-reflector halogen headlights platinum-tipped spark plugs rear bumper step pad
multi-reflector halogen high-beam headlights power adjustable lumbar support rear door child safety locks
multi-spray fuel injectors power assist rear floor frame rails
Section F: Glossary
rear gate retractable rear tray with dual cup holders side-impact door beams
rear gate lock cylinder retratable/removable cargo-area cover single bottle holder
rear gate sill cover re-tuned Single Overhead Camshaft (SOHC)
rear gate spoiler reverse assist sensors
single-piston floating caliper
rear parallel links Rev-Matching Downshift Blipping Control
(initial caps optional when used in body copy) single-speed rear window wiper with washer
rear parallel links and stabilizer bar
ring-shaped reinforcement frame design SIRIUS® satellite radio
rear seat
(Can be preceded with “Subaru”) (needs disclaimer footnote: SIRIUS® is a registered
rear seat center armrest trademark of Siruis Satellite Radio, Inc.)
ring-shaped reinforcement frame design with roof
rear seat DVD entertainment system cross rail support beams (registry marks and trademarks are always smaller
(Can be preceded with “Subaru”) and superscript)
rear seat fold-down center armrest
ring-shaped reinforcement frame structure SIRIUS® satellite radio capability
rear seat headrests (needs disclaimer footnote: SIRIUS® is a registered
rear seat walk-in system road surface trademark of Siruis Satellite Radio, Inc.)
rear seatback cargo net rollover sensor (registry marks and trademarks are always smaller
and superscript)
rear subwoofer roof cross rail support beams
six-cylinder
rear wheel arch roof rails
six-speed close-ratio manual transmission
rear window defogger with timer roof rails with integrated retractable cross bars
six-speed manual transmission
rear window wiper de-icer
six-way power driver’s seat
rear window wiper/washer with wiper de-icer
Smart Way®
rear window wiper with washer: single-speed S (needs disclaimer footnote: Smart Way® is a
rear window wiper with washer: fixed intermittent Safety Pedal System registered trademark of the U.S. Environmental
(initial caps optional when used in body copy) Protection Agency)
rear window wiper with washer: single-speed and
seat cushions (registry marks and trademarks are always smaller
fixed intermittent
and superscript)
Rear-Wheel Drive (RWD) seatback
(initial caps optional when used in body copy) SMS text messaging capability
seatbelt(s) (not “safety belts”)
rearview mirror Speed-Sensitive Auto Volume Control (SVC)
self-diagnostic(s) (initial caps optional when used in body copy)
rear-vision camera semi-automatic sport-design instrumentation
reclining rear seatback sequential multi-port fuel injection system (MFI) sport-design reclining front seats
reclining rear seatback function short-throw shifter sport mode
remote engine starter shoulder room sport-tuned suspension
remote keyless entry system side curtain airbag Sport-Utility Vehicle (SUV)
remote-release fuel door (SRS disclaimer foot note must be used) (initial caps optional when used in body copy)
retractable cargo-area cover side impact square cross bar set
retractable rear tray side-impact collision SRS Disclaimer Foot Note:
The airbag Supplemental Restraint System (SRS)
Section F: Glossary
affords the driver and the front passenger addi- (Subaru DC3) (3 always “cubed” in superscript) three-point front (or rear) seatbelts for x
tional protection in moderate to severe frontal (initial caps optional when used in body copy (spell out numeral) seating positions
and side-impact collisions and outboard 2nd row except: Subaru) three-spoke steering wheel
passengers additional protection in moderate to Subaru Intelligent Drive (SI-DRIVE)
severe side impact collisions. This system pro- tie-down hooks
vides supplemental protection only, and seatbelts Subaru of America, Inc. (SOA, Inc.) tilt-adjustable steering column (not wheel)
must be worn in order to avoid injuries to out-of- Subaru Roadside Assistance Program tilt-slide access
position occupants upon bag deployment and to
Subaru Symmetrical All-Wheel Drive tilt/telescoping steering column (not wheel)
provide the best combined protection in a serious
accident. Children should always be properly Subaru Symmetrical AWD Tire Pressure Monitoring System (TPMS)
restrained in one of the rear seats. See Owner‘s Subaru Tecnica International (STI) (initial caps optional when used in body copy)
Manual for recommended seating position.
subfloor TomTom® (TomTom® is a registered trademark of
SRS(•)® Circle Surround Automotive TomTom international)
(audio enhancement system) SRS(•)® CS Auto subframe
TORSEN® LSD (TORSEN® is a registered
(audio enhancement system) (needs disclaimer subwoofer
trademark of JTEKT TORSEN North America, Inc.)
footnote: SRS(•)®, Circle Surround Automotive (CS sun visors
Auto) are registered trademarks of SRS Labs, Inc.) TORSEN® rear differential
Super Sport ABS
SRS(•)® WOW (audio enhancement system) touch-screen
(needs disclaimer footnote: SRS(•)® and WOW® Super Ultra Low Emission Vehicle (SULEV)
(initial caps optional when used in body copy) Touch-Screen GPS Navigation System
are registered trademarks of SRS Labs, Inc.)
Supplemental Restraint System Traction Control System (TCS)
standard equipment list (initial caps optional when used in body copy)
(SRS disclaimer foot note must be used)
standard flywheel trailer-hitch mounting hardware
SUV(s)
Starlink Infotainment (trademarks are always
TM
Transmission Control Module (TCM)
smaller and superscript) (initial caps optional when used in body copy
starter interlock system Tricot (initial cap) cloth seating surfaces
steering wheel paddle-shift control switches T Tripple-cone (as modifier)
steering wheel audio and cruise control buttons tachometer Trunk Volume (specs)
step-roof design tailgate (initial caps optional when used in body copy)
STI (Subaru Tecnica International) taillights Tumble Generator Valves (TGV)

STI steering wheel tailored-blank welded B-pillars and side sills
turbocharged and intercooled
stone-guard coating tailpipe
turbocharged, intercooled Boxer engine
strut telescopic adjustable steering column (not wheel)
turbocharger
SUBARU BOXER® ten-way power driver’s seat
(registry marks and trademarks are always smaller turning circle, curb-to-curb
test drive (noun)
and superscript) tweeter kit
test-drive (verb) (test-driven, test-driving, etc.)
Subaru advanced frontal airbag system twin-piston caliper
textured (color) body-side cladding
(SRS disclaimer foot note must be used) two-speed windshield wipers
three-dial electronic control panel
Subaru Core Technology (not Subaru DNA) two-tone
three-point seatbelts
Subaru Dynamic Chassis Control Concept
Section F: Glossary
U copy. Cannot use VSC independently. XM Satellite Radio, Inc.)
(VSC® is a registered trademark of Toyota Motor (registry marks and trademarks are always smaller
ULEV (Ultra Low Emission Vehicle) Corporation of Japan) Vehicle Stability Control and superscript)
(VSC) only to be used with BRZ documents.
ultra high-performance summer-rated tires
viscous-coupling locking center differential
underfloor cargo-area storage
viscous limited-slip rear differential
underfloor storage Z
voice activated controls
understeer zero-landfill
VTD All-Wheel Drive
uniform child restraint anchorage system
unit body
unit body construction
W
unitized
wheelspin
unitized construction
wheelbase
USB port
whiplash protection front seats
UV green-tinted glass
wide-screen display
windshield washer low-fluid warning light
windshied washer low-fluid warning system
V windshield wiper de-icer (not wipers)
valvetrain
wiper de-icer (not wipers)
variable-intermittent mode
woodgrain patterned interior trim
variable-intermittent windshield wipers
World Rally Championship (WRC)
variable ratio rack-and-pinion steering with engine-
speed-sensing power assist
Variable Torque Distribution (VTD)
(initial caps optional when used in body copy) X
variable valve timing XM® satellite radio (needs disclaimer footnote:
VDC electronic stability control “XM® is a registered trademark of XM Satellite
Radio, Inc.)
Vehicle Dynamics Control (VDC) system (registry marks and trademarks are always smaller
and superscript)
Vehicle Dynamics Control (VDC) with all-wheel all-
XM® satellite radio capability
speed traction control
(needs disclaimer footnote: XM® is a registered
trademark of XM Satellite Radio, Inc.)
vehicle-speed-sensing volume adjustment (registry marks and trademarks are always smaller
Vehicle Stability Control (VSC) and superscript)
(initial caps optional when used in body copy) XM NavTraffic® needs disclaimer footnote:
Must spell out vehicle stability control in body XM NavTraffic® is a registered trademark of
Section F: Glossary / Numerals
Numerals 3-point seatbelts 6-speed close-ratio manual transmission
xxx-hp x.x-liter x-cylinder SUBARU BOXER® 3-point front (or rear) seatbelts for x (spell out 6-speed manual transmission
engine numeral) seating positions 6-way power driver’s seat
xxx-hp or turbocharged xxx-hp SUBARU BOXER® 3-spoke steering wheel 8-way power driver’s seat
engine 3.5mm auxiliary input jack 10-way power driver’s seat
xxx-hp x.x-liter intercooled, turbocharged 4-channel/4-sensor anti-lock brakes 12-volt
x-cylinder SUBARU BOXER® engine
4-channel/4-sensor Anti-lock Braking System 12-volt cargo power outlet
xx.x-inch discs (ABS)
(initial caps optional when used in body copy) 12-volt power outlet
xx-inch drums
(“drums” in specs only. In text, use drum brakes.) 4-cylinder 16-inch aluminum-alloy x-spoke design
xx.x-inch ventilated discs 4-Door 24-hour Subaru Roadside Assistance Program
xx-inch aluminum-alloy 4-piston caliper (no hyphen between piston and 40/20/40-split fold-down rear seatback
(hyphenate “aluminum alloy” only if modifier) caliper) 50/50- split fold-down rear seatback
xx-inch aluminum-alloy five-spoke design 4-piston, fixed-position caliper 60/40- split fold-down rear seatback
xx-inch aluminum-alloy multi-spoke design 4-speed electronic direct-control automatic
xx-inch aluminum alloy with gold-color accents transmission
xx-inch steel with full-wheel covers 4-way power front passenger seat
xx-inch styled steel with center cap 4-wheel disc brakes
x lb-ft (not with periods) 4-Wheel Drive (4WD)

x liters or x-liter (modifier)
4-wheel drive system
xx/xx mpg (city/highway)
4-wheel fully independent suspension
xxx/xxRxx (tire size)
5-Door
xxx-row seats with xx/xx-split flat-folding seatback
5MT (five-speed manual transmission) (specs)
x-speaker audio system
5-passenger, 7-passenger (for Subaru Tribeca, use
x-speed manual transmission numerals unless it begins a sentence)
x-speed manual shift mode automatic transmission 5-spd (manual transmission only)
x-spoke steering wheel 5-speed electronic direct-control automatic
x watts of x-watt (modifier) transmission
x-way power driver’s or passengers seat 5-speed manual transmission
x-way power passengers seat 6-cylinder
2.5-mph or 5-mph impact-absorbing bumpers 6MT (six-speed manual transmission) (specs)
2-position seat memory 6-spd
2-speed windshield wipers 6-speed electronic direct-control automatic
transmission
3-dial electronic control panel
Section F: Glossary / Numerals

2013MY VEHICLE MODEL NAMES
Impreza 2.0i Legacy 2.5i Tribeca 3.6R Premium
Impreza 2.0i Premium Legacy 2.5i Premium Tribeca 3.6R Limited
Impreza 2.0i Limited Legacy 2.5i Limited Tribeca 3.6R Touring
Impreza 2.0i Sport Premium Legacy 3.6R
Impreza 2.0i Sport Limited Legacy 3.6R Premium
Legacy 3.6R Limited
Impreza WRX BRZ Premium
Impreza WRX Premium BRZ Limited
Impreza WRX Limited
Outback 2.5i
Impreza WRX STI
Outback 2.5i Premium
Impreza WRX STI Limited XV Crosstrek 2.0i Premium
Outback 2.5i Limited
XV Crosstrek 2.0i Limited
Forester 2.5X Outback 3.6R
Forester 2.5X Premium Outback 3.6R Premium
Forester 2.5X Limited Outback 3.6R Limited
Forester 2.5X Touring
Forester 2.5XT Premium
Forester 2.5XT Touring
Model Type
Sedan: Initial cap after model
Wagon: Initial cap after model
Section F: Glossary / MY13 Vehicle Model Names

Product Material Disclosure Subaru Trademark
© 2013 Subaru of America, Inc. Printed in USA. All rights reserved. Contents Starlink is a trademark.
may not be reproduced in whole or in part without prior written permission
of publisher. Specifications in this Guide are based on the latest product
information available at the time of publication. Some images shown are for Subaru Registered Trademarks
illustration purposes only. Some equipment shown in photography within this Added Security, BRZ, EyeSight, Impreza, Forester, Legacy, Lineartronic,
Guide is optional at extra cost. Specific options may be available only in com- Outback, Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are
bination with other options. Specific combinations of equipment or features registered trademarks.
may vary from time to time, and by geographic area. Subaru of America, Inc.
Note: Once a registry mark or trademark has been used once in copy within
reserves the right to change or discontinue at any time, without notice: Prices,
each section, it does not have to be repeated for subsequent uses of the
colors, materials, equipment, accessories, specifications, models and pack-
registered or trademarked word in that section.
ages, without incurring any obligation to make the same or similar changes
on vehicles previously sold. Colors shown may vary due to reproduction Registry marks and trademarks are always smaller and superscript.
and printing processes. Subaru of America, Inc. is not responsible for typo-
graphical errors. AHA® is a registered trademark of HARMAN International
Industries, Inc.) Alcantara® is a registered trademark of Alcantara S.p.A., and Vendor Registered Trademarks
Alcantara is produced by the Toray Group. Audyssey MultEQ® is a registered AHA, Alcantara, Audyssey MultEQ, BBS, Bilstein, Bluetooth, Brembo,
trademark of Audyssey Laboratories, Inc. BBS® is a registered trademark of Ecsaine, harman/kardon, HomeLink, MOMO, SIRIUS, Smart Way, SRS(•)
BBS Kraftahrzeugtechnik AG. Bilstein® is a registered trademark of August- WOW, TomTom, TORSEN LSD, XM
Bilstein GmbH & Co. Bluetooth® is a registered trademark of Bluetooth SIG, Note: Once a registry mark or trademark has been used once in copy within
Inc. Brembo® is a registered trademark of Freni Brembo S.p.A. CS Auto, each section, it does not have to be repeated for subsequent uses of the
Circle Surround Automotive and WOW are trademarks of SRS Labs, Inc. registered or trademarked word in that section.
Ecsaine® is a registered trademark of Toray Industries, Inc. harman/kardon®
is a registered trademark of Harman International Industries, Inc. HD RadioTM
is a trademark of iBiquity Digital Corporation. HomeLink® is a registered Legal Term Requirements
trademark of Johnson Controls. iPod® is a registered trademark of Apple
helps keep you
Inc. iTunes® is a registered trademark of Apple Inc. Metal-Matrix Diaphragm
(MMD®) is a registered trademark of Harman International Industries, Inc. helps protect you
MOMO® is a registered trademark of Momo S.p.A. Corporation. SIRIUS® helps you
satellite radio is a registered trademark of SIRIUS Satellite Radio, Inc. Smart
Way® is a registered trademark of the U.S. Environmental Protection Agency. helps you avoid
SRS(•)® Circle Surround Automotive and WOW are registered trademarks helps you stay
of SRS Labs, Inc. TomTom® is a registered trademark of TomTom interna-
tional. TORSEN LSD® is a registered trademark of JTEKT TORSEN North
America, Inc. XM® is a registered trademark of XM Satellite Radio, Inc. / Miscellaneous
XM NavTraffic® is a registered trademark of XM Satellite Radio, Inc. Added No possessives on any Subaru name:
Security, BRZ, EyeSight, Impreza, Forester, Lineartronic, Legacy, Outback,
Never use: “Subaru’s,” “Outback’s,” “Legacy’s” etc.
Subaru, SUBARU BOXER, Tribeca, WRX, STI, and XV Crosstrek are regis-
tered trademarks. Starlink is a trademark. Do not hyphenate compound modifiers when the first word ends in “ly”.
For internal use only (Example: electronically controlled)
All rights reserved. Contents may not be reprinted nor electronically repro- Delete periods after all bullets
duced in whole or in part without prior written approval of the National Sales
and Product Training Department, Subaru of America, Inc. Never use “Superior” in any product materials. “outstanding” and
“exceptional” are acceptable.
Section F: Glossary / Product Material Disclosure

Never use “Subaru cars.” Use “Subaru vehicles” or “Subaru models.”

Subaru Branding Guidelines 2012

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Subaru Branding Guidelines 2012

Uploaded by

Copyright:

Available Formats

Subaru of America, Inc.

Brand Identification Manual

Section A - Subaru Logos

Section D - Style Overview

Section E - Vehicle Graphics

Section F - Subaru Style Guide (Glossary)

This Brand Identity Manual is to be used

Corporate Employees Creative Services Contact Information

What makes a Subaru, a Subaru?

III The Subaru Brand

Global Brand Statement - Confidence in Motion

iV Logo History/Confidence in Motion

Required Isolation Area

Subaru Brand Logos

Confidence in Motion Logos

Common Logo Errors

Logo Usage Recommendations

Section A: Table of Contents

• Do not modify the original logo marks in ANY way.

• Do not insert the logo or portion of the logo to be used as text.

• Do not screen the logo back or use it as a watermark.

• Do not alter the spacing between the logo components.

• Do not use a logo that is blurry or pixilated.

Section A: Subaru Logo Restrictions

Horizontal Solid line represents proper

REQUIRED Isolation Area Full height of

The term “Isolation Area” refers to the white space sur-

gray boxes represent 1/2

Section A: Required Isolation Space

Four-Color Horizontal Logo One-Color Horizontal Logo

Four-Color Vertical Logo One-Color Vertical Logo

Section A: Subaru Brand Logos

Four-Color Horizontal CIM Logo One-Color Horizontal CIM Logo

Four-Color Vertical CIM Logo One-Color Vertical CIM Logo

Section A: Confidence in Motion Logos

Flat Black Logo Flat Reverse Logo

Subaru Blue (PMS 280) Flat Logo Flat Two-Color Logo

Section A: Subaru Flat Logos

Subaru CIM Broadcast Logos One Color Horizontal Logo

The four color horizontal Broadcast Confidence in Motion

The visual difference between the broadcast CIM logo

Refer to the screen position exmaple for logo placement

Required Isolation Space applies to ALL brand logos.

Section A: Broadcast Logos

• The logo must stand clear of any other design

• Do noT use filters or special effects such as;

Do not use the logo as text in a

• Do noT remove the ® (registration mark/circle

• Do noT screen the logo back or use it as

Section A: Common Logo Errors

Section A: CIM vs Subaru Logo Usage

Meeting and Conferences

Subaru Gear / Dealer Apparel / Giveaway Apparel X

Dealer.com (follow Subaru.com/Digital Style Guide produced by Carmichael Lynch) X

Section A: CIM vs Subaru Logo Usage

PRESS KITS/SOCIAL MEDIA

Section A: CIM vs Subaru Logo Usage

Parts & Service

Newsletters (customer facing) X

Retail Service Ads X

Summit & SMART & Incentives (internal) X

Logos (Genuine Parts, P&S...) X

Packaging (too expensive to reproduce) X

Fixed Operations Collateral X