Summer Internship Project

Project Title:
Study to identify new partners and marketing of
TMI e2E Academy
Company:
TMI e2E Academy Pvt. Ltd.
Noida

Sanjeev Kumar
(MM1416395)

Company Profile

Company

Parent company :

TMI Group

Founded in

1991

Founder

T Muralidharan

No. of employees:

215

Turnover

INR. 23.7 Crore

Headquarter

Hyderabad

TMI e2E Academy Pvt. Ltd.

Cont..

TMI e2E Academy is a training and placement firm for fresh graduates and
diploma holders

TMI e2E Academy is an NSDC (National Skill Development Corporation)

Partner Company

It provides services like Job services, Training services, Assessment

services, Counselling services

Clients : HDFC Bank, IndusInd Bank, Kotak Securities,

L&T Infotech, TCS etc.

Project Objectives:

To develop new partners for the TMI YES Centre

To Promote and create awareness of TMI E2E ACADEMY in the job

consultancies

To put forward suggestions and recommendations in the

outsourcing followed in the organization

Research Methodology
Research design: Descriptive Research
Data source: Primary data
Sampling Method: Convenience sampling
Sample size: 50
Sampling unit: Concerned official of consultancies
Place : Laxmi Nagar & Nirman Vihar (New Delhi)
Research instrument: Questionnaire

ANALYSIS & INTERPRETATION

 For how many years you are in the placement consultancy

business?
No. of years in the business

36% of the consultancies have

less than 2 years of experience

12%
36%

22% of consultancies have 25, 30% have 5-10 and 12%

have more than 10 years of
experience

30%
22%

less than 2 years

2-5 years
5-10 years
more than 10 years

 What are your sources of candidates?

Source of Candidates
60
50

The major sources of

candidates are walk-in and
references

40
30
20
10
0

Walk-in Academic institution References

No. of respondents

Other

 Number of candidates being placed per month

Candidates placed per month

10%

56% of the consultancies are

placing less than 25 candidates
per month
Only 10% of the consultancies are
placing more than 100 candidates
per month

18%
56%
16%

Less than 25
25-50
50-100
more than 100

Cross Tabulation

It is observed that the

consultancies which is in
business for more than 5
years have the capacity to
place more candidates.

 Sectors of interest
Sectors of Interest
60
50
48
40
36

30

Most of the consultancies are

placing the candidates in BFSI
and health & Hospitality

20

29
21

10
0

No. of respondents

17

 Do you have any tie-up with recruiting firm?

Have tie up with any firm

26%
Yes
No

74% of the consultancies do

not have partnership with
recruiting firm

74%

 How your partners pay you?

Method of paying

fixed
charge

16%

60% of recruiting firm pays

fixed charge for per candidates
24% of firm pays based on
amount they get in placing a
candidates

amount
based
other
24%

59%

 Are you willing to have tie-up with recruiting firm?

Willingness to tie up

16%
3%
8%

49%

49% of the consultancies are

very likely to go for
partnership with firm

24%

very unlikely
somewhat unlikely
not sure
somewhat likely
very likely

 Do you know about TMI Yes Centre?

Awareness about TMI

6%

94% of the consultancies dont

know about the TMI Yes
Centre
Only 6% knows about TMI

Yes
No

94%

FINDINGS
OBJECTIVE :

FINDINGS:

1.To develop new partners for the TMI About 58% of the consultancies are new in the
market and dont have experience
YES Centre
BFSI and Health & Hospitality sector are main
sector of interest of most of the consultancies
74% of the consultancies dont have any tie-up
with recruiting firm and are working
independently
Out of 74% of the consultancies which dont
have tie-up,73% of consultancies are willing to
have tie-up with recruiting firm to get
maximum candidates placed

2.To Promote and create awareness of

TMI E2E ACADEMY in the job
consultancies

The awareness of the TMI E2E

ACADEMY is very low. About 6%
of the consultancies know about it. It
means low level of awareness

3.To put forward suggestions and

recommendations in the outsourcing
followed in the organization

Maximum number of aspirants are

lined through walk-in and references

RECOMMENDATIONS
Company should target the consultancies which have below 5 years of experience as they are new in
the business and dont have any other firm as their partners
The consultancies which have BFSI & IT sector as their main sector of interest for which they want to
work and provide candidates. So TMI should reach to these consultancies as TMI mainly hires in bulk
for BFSI, BPO AND IT firms

The consultancies which dont have tie-up with other firm are 74%. Out of them 73% are hot
prospects which are willing for tie-up. So the TMI should target these consultancies for partnership
It is observed that the awareness of the company is very low in markets so TMI should promote
themselves in target market. This can be done by the sales team of the company by:
- Personal calling to the consultancies
- Mails to the consultancies and
- Personal meetings
The company should create an internal team (calling team) to line candidates as maximum candidates
are through walk-in and references. So TMI should try to get references from candidates placed by them

Limitations

The study was done in Laxmi Nagar & Nirvana Vihar (New Delhi).Thus
the inferences drawn hold relevance to this region only

Respondents were not comfortable to share all the data

Data shared by the respondents may not be 100% accurate

Since Convenience sampling has been used, results are hard to replicate

Key Learnings

Learnt about the working of recruiting firm

Convincing the candidates for the openings that the company has

Coordinating the final round of interviews of the candidates with the HR of

our clients

Thank You