Scribd Logo
Upload

Welcome to Scribd!

  • Cola Wars

    Uploaded by

    Aditya Bansal
    12 views6 pages
    This document shows United States per capita consumption of bottled water from 1970 to 2004. It increased from 1.2 gallons per person in 1970 to 17.7 gallons in 2003. Bottled water consumption grew rapidly, increasing nearly 15 times from 1970 to 2000. The document also charts the market share of Coca-Cola and PepsiCo from 1950 to 2004. Coca-Cola's share decreased from 47% in 1950 to 43.1% in 2004, while PepsiCo's share increased from 10% to 31.7% over the same period. Together their market share declined slightly from a peak of 75.5% in 2000 to 74.8% in 2004.

    Original Description:

    cola wars

    Original Title

    cola wars

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document shows United States per capita consumption of bottled water from 1970 to 2004. It increased from 1.2 gallons per person in 1970 to 17.7 gallons in 2003. Bottled water consumption grew rapidly, increasing nearly 15 times from 1970 to 2000. The document also charts the market share of Coca-Cola and PepsiCo from 1950 to 2004. Coca-Cola's share decreased from 47% in 1950 to 43.1% in 2004, while PepsiCo's share increased from 10% to 31.7% over the same period. Together their market share declined slightly from a peak of 75.5% in 2000 to 74.8% in 2004.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views6 pages

    Cola Wars

    Uploaded by

    Aditya Bansal
    This document shows United States per capita consumption of bottled water from 1970 to 2004. It increased from 1.2 gallons per person in 1970 to 17.7 gallons in 2003. Bottled water consumption grew rapidly, increasing nearly 15 times from 1970 to 2000. The document also charts the market share of Coca-Cola and PepsiCo from 1950 to 2004. Coca-Cola's share decreased from 47% in 1950 to 43.1% in 2004, while PepsiCo's share increased from 10% to 31.7% over the same period. Together their market share declined slightly from a peak of 75.5% in 2000 to 74.8% in 2004.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Year

    Per capita Consumption (in Gallons)


    1970
    1975
    1981
    1985
    1990
    1994
    1996
    1998
    2000
    2002
    2003
    2004

    22.7
    26.3
    34.2
    40.3
    46.9
    50
    52
    54
    53
    52.5
    52.3
    52.3

    % share of total beverage consumption


    12.4
    14.4
    18.7
    22.1
    25.7
    27.4
    28.5
    29.6
    29
    28.8
    28.7
    28.7

    Bottled Water Consumption


    1.2
    2.7
    4.5
    8.1
    9.6
    11
    11.8
    13.2
    15.4
    16.6
    17.7
    2500
    2000
    1500

    Year
    Per capita Consumption (in
    Gallons)

    1000
    500
    0
    1

    10 11 12

    umption (in

    Year
    1950
    1966
    1970
    1975
    1980
    1985
    1990
    1995
    2000
    2004E

    Coke Market Share

    Pepsi Market Share

    47
    33.4
    34.7
    35.3
    35.9
    39.5
    41.1
    42.3
    44.1
    43.1

    Combined Share

    10
    20.4
    19.8
    21.1
    27.8
    30.3
    32.4
    30.9
    31.4
    31.7

    57
    53.8
    54.5
    56.4
    63.7
    69.8
    73.5
    73.2
    75.5
    74.8

    Chart Title
    50
    40

    Axis Title

    30

    Coke Ma

    20

    Pepsi Ma

    10
    0

    Coke Market Share


    Pepsi Market Share

    You might also like