Case Study 1:

Tirumala Tirupati
Devasthanams
Team Members:
Kanwar Preet Singh
Karan Kumar
Kashish Singhal
Kunal Gandhi
Madhur Bangur

Moral Dilemma: Equality vs Queues

Problems
Equality: Lines/queues based on monetary might, create a
class differentiation which is against the principle that
everybody is equal in the eyes of GOD

Foreign Media: Presence of this class differentiation has

made TTD, a target for foreign media

Swelling Numbers: The crowd has been increasing over

the years

Moral Dilemma: Equality vs Queues

Solution:
We propose to abolish the differential pricing system keeping
the entry free for everyone

Foreign Media placated

Equality Reinforced
Devotee centred approach

Pro
s

Loss of revenue
Difficulty in crowd
management

Con
s

Moral Dilemma: Equality vs Queues

Addressing the cons:
Crowd Management:
Queue Segments
Senior citizen and physically handicapped
General public
Increasing the number of entry points
Optimizing the time taken by each person in the sanctum sanctorum
Introducing an online ticket booking system
Setting hourly ticket slots with a maximum cap
ID proof required for each ticket to avoid black marketing

Revenue Generation
Increasing the price of the darshans
Abolishing differential pricing systems and better crowd management