[A-BRL-M-NHUA| wart wee MANAGEMENT Papert waa: a ae aT FH 250 Time Allowed ; Three Hours ‘Maximum Marks ; 250 wenwa werd age gaat ah sat VTS wes Preah wee ogee at eragis WEI aye ate (9) 7 Save A fave fe ae Boot ae Ret Ey SH ETF oT GY EL qoerit a1 aR wie wr So gar TF Br ger wate 1G SaPrand Qi te wet HS ate oes Bee Sw eH aT a gt de eH FT afr wate waa Bose eT S aie F Gea AL paaee 8 omega mTorr see EAT sree & aor Ae TEE (Question-cum-Answer) Gera ¥ Frtkee gre SC SRS GT STRREH By wa TENTS aeaT aT ATO HAS A TT a se wa A TA aay gat & wads 8, ae araven wee, spore aon tee RT eae TER oeTe FT eat @ ser are fame YM A re a me wet Brae a A Pere A Rem ae ae sa ax aifter oe 8 faq me ga Soya A aE sar we Foie ome eh Fa NTE ee eT aoa tr set 21 JON PAPER SPEC HON Please read each of the following instructions carefully before attempting questions. There are EIGHT questions divided in Two Sections and printed both in HINDI and in ENGLISH. Candidate has to attempt FIVE questions in all. Question no. 1 and 5 are compulsory and out of the remaining, THREE are to be attempted choosing at least ONE from each section. ‘The number of marks carried by a question/part is indicated against it. ‘Answers must be written in the medium authorized in the Admission certificate which must be stated clearly ‘on the cover of this Question-cum-Answer (QCA) booklet in the space provided. No marks will be given for answers written in medium other than the authorized one. ‘Asstime suitable data, if considered necessary, and indicate the same clearly. “Attempts of questions shall be counted in chronological order. Unless struck off, attempt of a question shall be counted even if attempted partly. Any page or portion of the page left blank in the answer book must be clearly struck off. BBRL-MNHOAaes SECTION—A QL. Praftta vz fassrmms feast faPee, sit we 150 weet & afte Hoa et Write analytical notes on the following in not more than 150 words each :— 10*5=50 Q1@) weet a oat rt ae veri & are wart she caanph a outa & oF a ont 2: “Management is defined as attainment of organisational goals in an effective and efficient manner through its four functions’ 10 a amet 3 ceil Q 1) seme eer Rare F ar Aah wr few wear) Developing leaders through organisational structural design. 10 Q 1@) Wet ame HT darreH Kish we sae F Yer wd aE fava ae arent 1 The conceptual model of organisational behaviour is based on micro and applied analysis of human behaviour, 10 Q1@) wrt wie wo sare ata aie a ey “Employee morale and productivity are not mutually dependant’, 10 Q1@ aa X eangl w@ wh venkat @ faq ai a waar Empowerment of people for efficient and effective functioning in Teams. 10 Q 25aF sar 300 wet a afte Fa ae wee Each answer shall not exceed 300 words :— 50 Q2@) Paar a seq atafte sattafe wnsa X wtengE afiee coffee are weld 21 wat ahr “High internal locus of control exhibits more political behaviour in an organisation.’ Discuss. 20 Q 2b) fara “X' sik ‘Y’ Aiea anf Ponta wet A aes ah alight a wfeafaT aT 1 Pro ware 2 em we Ages deh Bowe KK wee seen @ 2 waeCT FEY HA we eee FT Theory “X and Y’ model reflects the attitude of a person in performing the task. How ? Does this influence the selection of the leadership style ? Explain with examples. 748-15 ABREU NLLQ.2¢) aia arsed F Sia Rec asa’ GCM) a ais aff) ae afar ation fea ya want af waa @ ? Describe the ‘Job Characteristics Model’ (JCM) of Job design. How it can be useful in Employee motivation ? 847515 Q. 3.aae gar 300 wet A ofee F a dar ae 50 Each answer shall not exceed 300 words = 3 gre rower At deer ok oad ant we wel ABC Discuss the concept and advantages of Flexible Systems Management. 15 Q. 300) Receamntigg se-erren 3, dhghfieh fer were war ste wept isan ar ariel wert wet @ 7 eee wifes How technology enables an effective and efficient management in a Globalised Economy ? Explain, 20 Qe) eRe we Ar fre yer after ddhame, gon aie wend aT wT aT 81 Explain how motivation is a function of valence, expectancy and instrumentality. Is Q4. wae sar 300 weet & afte Ho ad dear aieq — Each answer shall not exceed 300 words :— 50 Q.4@) Tfer fear sik ‘Safe fara 4 fe Baer ae) fea ver Ree frat aromas atten a sor Toe ? Differentiate between ‘Lateral thinking” and ‘Vertical thinking’. How lateral thinking generates organisational creativity ? 10+10=20 Q.4) aie cara Baar cea 8 7 ined Fo any aniian eget Pra ver ghar a es What is Job Stress ? How do you assure work-life balance in an organisation? 8+7=15 Q.4@) “Rater a am aed 8 2 am anak Bar F ywaw at aefred ake wre Proner A ger, és ak factor F ada # arr yada wey Foose Bt? eee AC! ‘What is ‘extinction’ ? Do you think that Managers will be able to influence subordinates and their performance by using reward, punishment and extinetion ? Explain, TH8=15, F-BRE-MNOEUA e aaawee SECTION—B 5, Prafaees ve fatemors forfrat fafa, at ste 150 weit & afew a ‘Write analytical notes on the following in not more than 150 words each :— 10x5=50 Q S(@) Yetta ama sie Rae Arf Cost of Capital and Investment Decisions 10 Q. 5(b) ia agate @Rafea)—fred ate aed Financial Derivatives—Options and Futures 10 Q5@) FRE Raitt sik gar Management of Corporate distress and restructuring 10 Q5@ TR w dew sk aeitey Segmenting and targeting the market 10 Q Se) Rete Ret ge de aiRai) Internet Marketing : Issues and Challenges. 10 Q. 6 rete Set 300 TES sls A a sor wae Each answer shall not exceed 300 words :— 50 2 6a) Aptana weer 8 def, “gems” ate Es ndash sm’ a) ene aA Explain the “Value drivers’ and ‘Key managerial processes’ relevant to value-based ‘management, 20 Q. 6(b) wee “Prove oRtee! ate ‘snr ator a ore ater ae ga wR Ryder 2 Pra ver defirr 2°? Explain the term “Margin of safety’ and ‘Angle of incident’. How is it related to break-even analysis ? 847-15 Q 6(c) waite fete teat er var aed @ 7 anita fate aise? & eter @ fq cm ar anererer vrs, affine) What is meant by corporate financial models ? Critically analyse the conditions for the use of corporate financial models, TH8=15 Q7, wae Te 300 wee F afee H ah Sar ae Each answer shall not exceed 300 words :— 50 Q Tea) SaeT GT et EC TATE A EET arene waa? wT ama Adam Foe vent wet & wy F fee wen etna Aer oT aaa 2) Explain with examples, how ‘zero-based budgeting’ can be used as an effective instrument of cost control. 20 I-BRE-MNOTA, ‘ aaaQ. 1b) ‘aris’ (PO) & aver defect FARA aT Sor ie oh A eae #1 ware farcry aaa Raising long term funds through ‘IPO’ is better than ‘Venture Capital”. Critically analyse. 15 Q 7%) wow afar a a am ad @ 7? yet Pan Poh 8 ea deer a adi ak fee ver aqua Ber aa 8 ? What is ‘present value’ of money ? Why and how this concept is applied in capital investment decisions ? 15 Q8. ers Tat 300 wet 3 alee F ad arr aeC — Each answer shall not exceed 300 words :— Q 8a) sere Star at BART sacar Soda 9 Rersfer wrhfesi ee ARC! 50 Explain the marketing-mix-strategies in relation to various stages of Product Life Cycle. 15 Q.8(b) SOFT TaUH a gare BA qe Meera Rona at ae ate anise oe wat aT Discuss the concept and significance of ‘Holistic marketing’, citing suitable examples. 15 Q 80) aan er Arr wot & font @ fa ve Bet @ ? cee aif site caECT Se wT! How marketing of services differ from marketing of products ? Explain and illustrate, 20 ABRL-M-NOCUA %