ara2015 INDUSTRY 7 MARKET SNAPSHOT — NORTH AMERICA YEAR 20 coc Competitive Efforts by Company Ind vlad A Bc oD € F GH TG Lav. “Avg INTERNET SEGMENT Price (Spe pai atta) 52.00 69.00 65.20 51.00 53.15 $4.00 56.00 63.00 69.23 56.00 52.19 68.00 saat H118% IQ Rating (10 10st) Sk Ok Ok tk Dkk 2k Tk Sk Sk tk 10k 50k Oe Models Offered 00 ce 50 497 500 495 S00 75 S00 486 1e2 950 380 85.7% Free Shipping No Yes Yes No No No No Yes Yes No No No. Some Above ‘Advertising (S000) 21,800 16,800 1,000 23,000 700 23,500 24,000 1 3,000 1,000 21,000 1,000 11.400 91.2% Colobrity Apps 30100 105 «0 «070205 «HID TO ¥80D% Online Orders (000) 548 375 154 596 247 488 493126139255 «61108925 49.5% Pairs Sold (200) 548 376 164 536 247 488 403126 13925561 IGE «325 4.5%. Market Share 141% 98% 42% 19.7% 639% 125% 126% 32% 36% 85K 93% 43% 83K —Atp, WHOLESALE SEGMENT Price Serna aiwholesal) 47.50 60.00 51.20 41.90 42.85 42.80 40.00 47.95 47.50 43.50 42.15 52.80 4528 413.4% S/@ Rating (19 10s) Sk Ok Ok tk 2k ok 2k Tk Sk Sk tk 10k 60k Oe Models Availabilty 500 160 50500 500500 500500500 500 195 350395 87.4% ‘Advertising ($0005) 24,800 16,800 1,000 23,000 700 23,500 24,000 1 3,000 1,000 21,000 1,000 11,400 912% Rebate Offer ($corpar) 25 6 0 6 4 2 5 5 2 3 4 367 1835% Rota Outlots Utilized 3755 2793 1618 170 9.193 2,179 5.890 2717 9307 3611 9.209 4.000 3.027 40.5% Retaller Support {Sper owley 11000 "900 100 500 400 1,000 "800 1.000 11000 400 300 783 682 85.3% Delivery Time (wooks) 3 2 4 4 3 92 2 2° 2 3 3 3 28 147.9% Celebrity Appeal Oi 73 0 8 oe Oo fh 8 te on ca Retallor Demand (000s) «2.863 1.687 865 1,969 1.513 2.922 3.088 1,354 1,419 1482 1,956 1.231 1.862 ~535% Lost (iuelostoctouts) -53 240 147 '¥53 487 +70 4292 108 954 485 96348715 Pairs Sold (000s) 2810 1,347 812 2.022 1,800 2,392 3,800 1,246 1,055 1,567 2,019 1298 1.847 50.8% Markot Share 1a7e 61% 41% G1% 72% 108% 175% 66x 48% 7.1% 91% 59% 89% —4.2p, PRIVATE-LABEL SEGMENT Bid Price (max= $4028) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2845 32.00 37.86 0.00 S1Q Rating (nin= 5 Ok Ok Ok Of Ok Ok Ok Sk Sk Sk Ok Palrs Offered (00s 0 0 9 9 90 6 06 1009 700 4670 0 Palrs Sold (000s) O20 0 0 0 0 oir soeh oo Markot Share 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 18.5% 129% 685% 0.0% ur mc a ‘ ; |e } ° g § @ g g ‘ © ‘ e ° ~ Product Line Breadth “or ‘Product Line Breadth ” Compettive Inteligance Reports about Retailer Support Delvery Time. Copyright © GLO-BUS Software, Ine. “ara2015 INDUSTRY 7 MARKET SNAPSHOT — EUROPE-AFRICA YEAR 20 Europe _ _ cag urope-Africa Competitive Efforts by Company Ind. vein Year 20 AB ¢ D E F GoW FS K Lb Aw “Aw. INTERNET SEGMENT Price (pera ata 58.00 59.00 6520 $1.00 53.15 64.00 $6.00 63.00 6823 56.00 53.13 68.00 5831 118% 510 Rating (1010 ts) ae Ox 10k 2k 2k 2k 2k Ok Sk OBR Sk 1K Bk Ok Models Offered 500 64 50 497 S00 405 50075 S00 «48182350350 857% Free Shipping No Yes Yes No No No No Yes Yes No No No. Some Above ‘Advertising ($0005) 3.000 1,000 509 "0500 1,000 23.000 1 2.800 1.000 17,800 1.000 4.275 88.3% Celebrity Appeal 570 (135 ©«0 0100 2008S 70. HOH, Online Orders (008) 457 289 241-384-337 351-620 137 196 350498218398 —28.7% Pairs Sold (000) 457 289 241 384337361620 137 198 350 498218398 —28.7% Markot Share 113% 71% 59% 90% 83% BO% 153K 34% 48% 85x 123% 54m BSH 2mm WHOLESALE SEGMENT Pico perparatwhoterah) 44,00 $4.00 $3.20 $645 46,70 46.22 50.00 50.50 49.40 46,00 51.00 55.70 510 Rating (1100 ts) fe Ox 10k 2k 2k 2k Dkk SR BR Bk 108 Models Avalabiity, 500 180 51 497 S00 498500500 500500 182364 ‘Advertising S000) 3.000 1,000 600 9 500 1,000 28,000 1. 2,800 1,000 17,800 1.000 Rabato Offer (Ser pain 2°68 1 0 4 4 2 7 2 2 3 4 Retall Outlets Utllzed «3.782 2,954 1.977 500 2492 2484 5.894 2.800 3,194 2.725 3238 3.943 Retalier Support speroutey 11000 "960100 419100800 800300 1,200 400 600 a2t Delivery Time (weeks) 302 4 4 6 2 2 2°52 3 3 3 Celebrity Appeal 8 70 13 «40 0 100 20 0 0 0 a 175 Retailer Demand 000s) «2.952 1485 1.212 890 1,803 2051 3.73 1724 1,920 1.913 2,120 1.812 SGamnodiLest veto soctocs) —1.134 “528-557 355 +18 “710-896-424 -1,020 “819 703. “546 Pairs Soid (0005 ais 859 661 474 i621 i341 2537 1,300 900 1294 4,417 1.258 Market Share 117% 50% 43% 31K 105% 27% 164% B4x 5B B4x 92% B26 PRIVATE-LABEL SEGMENT Bid Price (max $4520) 0.00 0.00 0.09 0.00 0.00 0.00 80.00 38.95 3200 37.88 0.00 30.00 810 Rating irin= 54) Ok 0k 0k Ok 0k Ok Sk Sk Sk ORB Pairs Offered (00) 0 9 0 9 0 0 500 1897 700 2700 0 1.500 Pairs Sold (000s) O10 0 0 6 6 oie oe Markot Share 0.0% 00% 00% 0.0% 00% 0.0% 0.0% 343% 135% 52.2% 0.0% 00% INTERNET SEGMENT WHOLESALE SEGMENT Strategic Group Map Strategic Group Map High High ® m 2 e@ mc z 2 mo 5 € me 8 8 oF g g mc a me Company C's Company C's. Company C's Company C's: Competitive Strengths Competitive Weaknesses Competitive Strengths Competitive Weaknesses ~ SiQ Rating «Rela Pree ~ S10 Rating ~ Model Avalabity 2 Free Supping 2 Models Offered 5 Celebity Appeal = Advertsing 5 olebrty Appeal 2 dveting + Rebate Ofer Retal Outets = Retaer Support + Dowery Tine Compete Ineigence Reports Copyright © GLO.BUS Sofware. Ine aboutara2015 InpustRY 7 MARKET SNAPSHOT — ASIA-PACIFIC YEAR 20 Asi —_——————_ Competitive Efforts by Company —————._ ng, ein ‘Year 20 AB DE FP GOW TS KL Ag A INTERNET SEGMENT Price (perp area) 53.00 59.00 6520 51.00 53.15 400 $6.00 93.00 6923 5500 63.13 68.00 58.31 118% 5/0 Rating (100 sa) ae ok ok ik 2k De ak Te ok Sk ae 10k 8 Oe hoe Modols Offered soo te 50. aay S00 405 so 7s S00 asta 350300 anu Froe Shipping NoYes Yes No No No. No. Yes Yes No No No Some Above ‘Advertising $0008) aio) 2000 1.000 “d s00 500 20.090 "1 9000 1,000 10,350 1000 4003 —7a0% Celebrity Appeal 73 es “1008 8 4) Oa as 280 7a srtan Ontine Orders 00) ss 265 208 920 305 368 S31 161177 016427211920 25.0% Pairs Sold 00s) ssi 265 208 320 3053668 $81 151 177 Me aa? 211320 ~350% Market Share 144% 6.9% 54% 89% BON GON 1984 42% 46% O2K 101% 55% 89% —2pm WHOLESALE SEGMENT Price perparaiwhoisak) 37.00 A150 49.20 47.20 9870 3870 38.00 43.95 4400 42.00 40.74 50.35 510 Rating (190s) eo a te ae ae ae re Se oe ae toe Modis Avallabity 50015060498 S00 500 500 $00 S00 S00 107 380 ‘Advertising 000s) 4000 2,000 1,000 “0 500 4500 20,000 "1 3,000 1.000 16,380 7,000 Rebate Offer (perpsin 2 ek eg Retail Outlets Utlized 2444. 1,040 1.001 1008 1,747 1407 3.58 1.980 1,900 1.909 1442 2400 Retailer Support porouloy 1.000 ‘950 100 500 300 800 1,300 "500 1,300 400 400 847 Dativary Time (ects) igh eee ee) see ees aes ia a Celebrity Appeal 7% 6 12 09 0 7 4 Oo 0 0 95 260 Retailer Demand (0000) «3.208 1,891 995 797 1,654 2014 3631 1,605 1,578 1430 1,811 1.354 GainediLost (ave osicrovt) —1,000 379-175 197-82 489 120 30a 541 "235 1415 38 Pairs Sold (2008) 2206 1,312 820 600 1.582 1,545 3751 1297 1,087 1.195 1,926 1316 Market Share H19% TOK 44% 92K 86x 89% 202% 70K 56% 64x 104% 7.1% PRIVATE-LABEL SEGMENT Bid Price (mex 85751) 000 0.00 0.00 909 0.00 0.00 50.00 2845 3200 37.66 0.00 38.00 IQ Rating (rin= 5%) Ok Oe Ok OF Ok Ok 5k Sk Sk Sk Ok 5k Pairs Offered (000) 2 9 9 9 9 0 500 2500 760 2700 0 2000 Palrs Sold (000s) f0) 20) 210! 0) 10-0) | eeto!|2.c00e 720.0) = 10] aero Market Share 0.0% 00% 00% 00% 00% 0.0% 0.0% 762% 238% 00% 0.0% 00% INTERNET SEGMENT WHOLESALE SEGMENT Strategic Group Map Strategic Group Map High High 6 ma me e ° Fi g g mo BS i ° ra e § 3 On E é a e ° z m Company C's: Company C's: Company C's Company C's: aboutara2015 INDUSTRY 7 MARKET SNAPSHOT — LATIN AMERICA YEAR 20 cac Competitive Efforts by Company —————_ ing, vein ABE tS ye Se INTERNET SEGMENT Pcs\Gowonratmet) 5300.68.00 6520 $1.00 SUAS $400 88.00 63.00 6923 5500 S419 ohOO S831 114% Pale Sta ooo) tee 36 Str fas fore Mas Mest Sts fae S00 eae WHOLESALE SEGMENT ce Gewonratanionn) 4200 61.00 51.20 5560 4800 4800 41.00 5195 4550 4800 4277 5850 4788 +59% KGvertang eons’ 15700 1000 1.000 "0 S00 Stn 22800 "3.000 10.000 10000 sano ser maze RetalorSupportsserout) 000 “aso "100 soo "200 40 's00 "800 1300 “40 “400 1000 “een megs Delvery Tne eo) De ee aren ee ee rae] a ee gee can PRIVATE-LABEL SEGMENT Toa Bid Price (max = $42.88) 0.00 0.00 0.00 0.00 0.00 0.00 50.00 39.59 32.00 37.66 0.00 38.50 Privato-Label 'SIQ Rating (in= 54) Ok 0k Ok Ok Ok Ok Sk Sk Sk Sk Ok 5x — Pats ea Pata Ofer oro oO 0 000825 2588 sro 292 0 1208 Pairs Sold 0000 0 0 0 0 0 0 0 625 876 2632 0 1208 Ofered= 7.958 INTERNET SEGMENT WHOLESALE SEGMENT Stratogie Group Map Stratogie Group Map 8 e ms @ = me e e mp 2 “ & me 8 8 oF z z us i i m e e a y= 0 Company C's Company C's Company C's Company C's Compattive Strengths Compete Weaknesses | _Compatite Srengths Competitive Weaknesses Eee etping 1 Holes trea 1 Reha Ser «RSet » Gana Rear verti » Gaon Aepeat * fetal Ovtes * Bamery fe Compettive intetigence Reports about Copyright © GLO-BUS Software, Ine.