Professional Documents
Culture Documents
Project
Proper
Beer
Pouring
Techniques
EDUC
765:
Trends
and
Issues
in
Instructional
Design
By:
Joanna
Janczurewicz
Submitted:
February
27,
2015
Project
Title
Proper
Beer
Pouring
Techniques
Sponsoring
Organization
BeerTastesLike,
LLC
BeerTastesLike,
LLC
brings
craft
beer
events
directly
to
you
with
customized
beer
tasting
flight
packages
based
on
your
specific
requests.
We
aim
to
make
the
daunting
and
ever-expanding
world
of
craft
beer
accessible
to
everyone.
Do
you
like
beer?
Do
you
want
to
try
something
new?
Our
beer
experts
focus
on
your
tastes
and
design
a
beer
flight
for
your
entire
group
to
enjoy.
At
your
party,
our
Certified
Beer
Server
will
be
on
hand
to
walk
you
through
each
beer
style
and
brew
history,
pouring
and
glassware,
flavor
profiles,
food-pairing
suggestions,
and
to
answer
any
questions
you
or
friends
might
have
about
anything
beer-related!
Project Description
Pouring
the
beer
can
make
or
break
the
event!
Proper
beer
pouring
techniques
are
essential
in
preserving
the
correct
flavors
and
aromas
in
beer
when
serving
by
allowing
proper
airflow,
head
retention,
and
carbonation,
and
can
help
identify
when
a
beer
has
gone
wrong.
Improper
beer
pouring,
including
using
the
wrong
glassware,
can
completely
change
the
profile
of
a
beer,
causing
metallic,
skunky,
vinegary
flavors,
destroying
aroma,
and
making
the
beer
flat
within
minutes.
While
the
two
Certified
Beer
Servers
will
be
responsible
for
serving
at
most
events,
at
larger
parties
other
members
of
the
team
may
need
to
assist
in
pouring
and
distributing
samples.
In
order
to
ensure
that
all
staff
members
are
prepared
for
tasting
events,
instruction
is
needed
on
proper
beer
pouring
techniques.
Specific
industry
standard
tasting
glasses
are
used
for
most
events.
All
staff
should
also
be
instructed
in
specific
full-size
glassware
requirements
according
to
beer
style
and
why
each
style
requires
each
glass.
Aim
Preserve
intended
flavors
and
aromas
in
each
beer.
Ensure
client
satisfaction
and
education
on
craft
beer
serving
and
tasting
by
delivering
beer
that
is
poured
in
the
correct
manner
according
to
style
by
BTL
staff
at
all
events.
Target Audience
The
primary
target
audience
consists
of
both
male
and
female
members
of
the
BeerTastesLike,
LLC
staff,
ranging
in
age
from
29-34.
BTL
is
a
small
company;
all
staff
members
take
on
many
different
aspects
of
the
business,
from
marketing
to
design,
to
client
relations
and
booking.
Two
staff
members
are
Certified
Beer
Servers
and
are
the
talent
portion
of
the
business,
and
will
serve
as
instructors/SMEs
for
the
course.
Two
other
primary
staff
members
have
some
experience
with
craft
beer,
but
need
formal
instruction
in
pouring
and
glassware.
There
exists
the
possibility
of
bringing
in
additional
staff
for
events
based
on
need
and
size
of
event.
Delivery
Options
The
Proper
Beer
Pouring
Techniques
course
will
be
delivered
in
a
Face-to-Face
format.
For
staff
trainees
to
be
able
to
comprehensively
compare
and
contrast
the
differences
in
flavor,
aroma,
etc.
produced
by
pouring
techniques
and
glassware,
the
course
must
be
conducted
in
person.
The
face-to-face
format
also
allows
the
staff
to
become
comfortable
with
handling
the
glassware,
and
practicing
pouring.
Instructional
Need
Proper
beer
pouring
techniques
are
essential
to
close
the
gap
in
current
employee
performance
and
also
to
allow
for
employee
growth.
The
two
members
of
BTL
who
currently
do
not
have
Certified
Beer
Server
certifications
will
need
to
secure
those
in
the
next
year.
This
course
will
comprehensively
prepare
staff
for
events
and
can
serve
as
part
of
the
professional
development
plan
for
certain
staff
members.
Employees
need
to
be
instructed
in
the
correct
manner
in
which
to
pour
the
beer
from
bottles
and
taps,
how
to
prepare/sanitize
glassware,
which
glassware
to
use
for
which
style,
what
temperature
to
serve
each
beer
at,
and
how
to
identify
off
flavors
and
smells.
Without
instruction
on
how
to
pour
and
serve
correctly,
an
employee
can
change
the
course
of
an
event
by
damaging
the
flavor
profile
of
a
beer.
This
gap
cannot
be
closed
by
other
means
such
as
a
policy
or
environmental
intervention
or
change.
Since
the
population
of
learners
(and
potential
additional
learners)
is
small,
the
chosen
methods
of
obtaining
data
were
a
questionnaire
to
determine
a
number
of
different
factors
that
will
impact
the
course
and
its
content,
as
well
as
interviews
with
the
two
staff
members
who
will
serve
as
SMEs
for
the
course.
These
interviews
were
conducted
to
determine
what
concerns
they
held
regarding
novice
learners,
and
to
include
their
input
in
the
questionnaire.
The
following
questions
have
been
asked
of
the
current
BTL
staff
for
the
learner
analysis:
o What
is
your
highest
level
of
education?
o How
many
years
of
work
experience
do
you
have?
What
industries
have
you
worked
in
before?
Please
list
all.
o Do
you
have
previous
training
in
beer
styles?
o Do
you
have
previous
training
in
beer
serving?
o Do
you
have
previous
training
in
beer
pouring?
o Do
you
have
a
strong
sense
of
taste?
o Do
you
have
a
strong
sense
of
smell?
o Can
you
lift
and
carry
25lbs?
o Do
you
like
craft
beer?
Can
you
define
craft
beer?
Or,
what
do
you
associate
with
craft
beer?
o Have
you
tried
a
variety
of
beers
before?
o Name
3
of
your
favorite
beers.
o Name
3
of
your
favorite
beer
styles.
(Its
okay
if
you
cant!)
o Do
you
drink
beer
out
of
the
bottle/can,
or
do
you
pour
into
a
glass?
Why?
If
so,
is
it
a
certain
type
of
glass?
o Is
that
glass
style
specific?
o Do
you
have
brewing
experience?
o Are
you
familiar
with
the
ingredients
that
go
into
making
beer?
List
the
primary
ingredients.
o Have
you
heard
of
an
infected
beer?
Skunked
beer?
Oxidized
beer?
Learner
Analysis
Primary
Audience
(Permanent
employees)
Primary
staff
members
of
BeerTastesLike
that
are
not
CBS
certified
Secondary
Audience
(Temporary/Contract
employees)
Temporary
event
staff
on
as-needed
basis
General
Learner
Characteristics
Age:
29
-
34
Gender:
primary
audience:
50%
female,
50%
male
(secondary
audience
is
unknown
at
this
time)
Education:
four-year
college
degree,
some
graduate
coursework,
all
read
at
college-level
Work
Experience:
all
have
around
15
years
of
experience
each
in
various
industries
such
as
retail,
higher
education,
and
the
arts.
Physical
Strength:
All
are
capable
of
lifting
and
carrying
25lbs
(important
for
transporting
cases
of
beer,
kegs,
glassware)
Entry
Characteristics
Prerequisite
skills/knowledge:
All
identify
themselves
as
having
a
strong
sense
of
taste
and
smell,
which
is
important
in
discerning
beer
flavors.
All
enjoy
craft
beer,
are
familiar
with
an
extensive
array
of
beer
styles
All
are
familiar
with
the
primary
ingredients
in
beer
All
can
define
craft
beer,
and
have
similar
associations
regarding
craft
beer
artisanal,
creative,
distinctive,
flavorful,
local,
beer
made
by
small
breweries
with
care
and
interesting
ingredients
All
are
familiar
with
the
terms
infected,
skunked,
or
oxidized
beer
Attitudinal
&
Motivational
characteristics:
All
are
highly
motivated
to
complete
the
course;
recognize
the
importance
of
proper
pouring
to
BTL
events
and
overall
success
All
understand
that
improper
pouring
can
affect
a
beers
flavor
and
smell
profile,
and
that
glassware
is
an
important
component
of
pouring
techniques
All
possess
a
positive
attitude
toward
learning
more
about
the
subject,
and
wish
to
use
this
course
to
help
prepare
for
the
Certified
Beer
Server
exam
as
well
All
acknowledge
that
drinking
beer
from
the
appropriate
glassware
is
best,
but
50%
say
they
do
not
always
do
it
for
lack
of
personal
convenience
at
home
and
lack
of
equipment
Prior
Experience:
While
all
staff
members
have
enjoyed
craft
beer,
are
familiar
with
different
styles
and
have
seen
different
glassware,
they
all
lack
prior
formal
training
in
beer
styles
and
pouring
techniques
50%
have
prior
brewing
experience,
which
shows
a
knowledge
of
basic
sanitation
techniques
and
familiarity
with
sanitation
chemicals
Common
errors
made
by
novice
learners:
Pouring
too
quickly
from
a
bottle
or
tap,
causing
too
much
foam/head
and
disrupting
carbonation
Failing
to
remember
to
rinse
each
glass
with
sanitizer
after
washing
and
before
pouring
the
beer
Pouring
bottle
conditioned
beer
out
to
the
very
end
of
the
bottle,
mixing
the
beer
with
residual
yeast,
producing
off
flavors
Serving
beers
at
the
wrong
temperature
often
too
cold
Potential
Audience
Misconceptions:
Any
type
of
beer
can
be
poured
into
a
regular
glass
without
affecting
the
flavor
Beer
should
always
be
ice
cold
Beer
should
always
be
highly
carbonated
and
foamy,
if
its
not,
then
theres
a
problem
Pouring
quickly
from
a
bottle
or
tap
creates
the
most
foam/head,
which
is
what
you
want
in
any
beer
Contextual Analysis
Orienting
Context
Learners
want
to
successfully
identify
beer
styles
and
accompanying
glassware
Learners
want
to
know
how
glassware
can
affect
each
style
in
flavor
and
smell
(the
physics
of
each
glass
why
does
it
work
the
way
it
does)
Learners
want
to
know
how
to
correctly
clean
and
sanitize
glassware
Learners
want
to
know
how
to
identify
infected
beers
by
flavor
and
smell
Learners
want
to
know
to
generally
pour
correctly
into
a
tasting
glass
and
into
a
full-sized
glass
Learners
want
to
know
how
temperature
can
affect
flavor
and
smell
of
different
beer
styles
Learners
want
to
be
able
to
use
this
course
to
help
prepare
for
the
Certified
Beer
Server
examination
(level
1
cicerone)
The
learners
perceived
utility
for
the
course
is
high.
Without
instruction,
they
will
not
be
able
to
successfully
participate
in
BTL
events,
nor
will
they
be
able
to
successfully
sit
for
their
certifications.
The
learners
perceive
that
they
are
accountable
for
learning
the
techniques
and
material
presented
in
the
course.
Failure
in
mastering
the
techniques
is
equitable
to
a
failure
in
the
business
a
failure
in
supporting
the
mission
and
core
values
of
BTL.
Instructional
Context
Since
this
is
a
joint
venture
and
all
employees
are
involved
in
the
planning
and
scheduling
process
of
this
course,
it
has
been
decided
that
the
course
will
take
place
on
a
Saturday,
from
12PM
6PM
with
a
1
hour
break
at
3PM
and
several
short
15
minute
breaks
every
2
hours.
The
course
is
targeted
to
take
place
for
permanent
employees
in
June
2015
as
BTL
will
launch
its
first
events
in
September
2015.
Additional
temporary
staffing
training
events
will
need
to
be
scheduled
as
needed
as
the
business
grows
and
larger
events
are
added
to
the
event
calendar.
This
schedule
currently
remains
unknown.
Instructors
are
willing
to
accommodate
different
schedules
for
temporary
staff
should
the
need
arise,
such
as
two
3-hour
sessions
during
evening
hours,
or
two
consecutive
weekend
days.
Flexibility
in
scheduling
definitely
exists
for
future
training.
Initial
training
for
permanent
employees
will
take
place
at
the
BTL
home
offices,
located
in
the
Portage
Park
neighborhood
in
Chicago,
IL.
This
is
a
quiet
residential
area
with
little
vehicle
traffic
and
little
foot
traffic.
Location
is
off
of
main
streets,
and
is
not
near
any
major
shopping
areas.
Shutting
windows,
if
necessary,
can
control
any
noise.
A
fully
functioning
central
air
conditioning
and
heating
system
can
easily
control
temperature.
Windows
all
have
curtains
and
shades
to
avoid
strong
sunlight
and
heat
in
the
main
living
area.
Unit
operates
with
minimal
noise.
The
location
is
also
equipped
with
free
standing
oscillating
fans
should
additional
cooling
be
needed.
Seating
is
available
in
the
form
of
padded
wooden
chairs,
folding
metal
chairs,
couches,
an
ottoman,
and
several
upholstered
chairs.
Trainees
can
sit
in
different
seating
depending
on
what
part
of
the
course
they
are
in.
For
some
parts
of
the
course
it
will
be
best
to
stand
or
sit
at
a
table
with
the
instructor.
Sleeping
accommodations
are
not
necessary
as
all
participants
are
local
and
live
in
Chicago.
Food
and
beverages
will
be
provided
and
there
is
a
kitchen
that
everyone
can
access.
There
is
also
a
coffee
shop
on
the
corner
of
the
street,
a
diner
across
the
street,
and
a
deli
within
walking
distance.
Equipment
inventory
o Running
hot
and
cold
water
available
on
premises
o 3
sinks
two
sinks
available
in
kitchen
3rd
sink
will
be
a
large
sanitized
food
grade
plastic
container
o Glassware
samples
for
each
beer
style
and
industry
standard
tasting
glasses
will
need
to
be
purchased
o Beer
samples
for
pouring
for
each
style
will
need
to
be
purchased
o Chemical
sanitizer
available
on
premises
o Spray
bottles
available
on
premises
Transfer
Context
The
transferability
of
this
course
is
high.
BTL
staff
knows
that
the
skills
they
need
to
learn
in
this
course
are
essential
to
their
success,
the
success
of
the
events
they
are
organizing,
and
therefore
the
ultimate
success
of
the
company.
Trainees
will
have
the
opportunity
to
use
the
skills
and
knowledge
gained
in
this
course
during
consultations
with
potential
clients,
during
food
and
beer
pairing
consultations,
and
when
they
are
serving
at
tasting
events.
Once
an
employee
has
mastered
these
skills
and
gotten
the
cicerone
level
1
certification,
teaching
the
course
will
also
become
a
possibility.
Support
is
in
place
for
all
trainees
to
attain
their
goals
with
this
course
and
beyond
with
certification.
The
company
as
a
whole
is
dedicated
to
their
employees
and
to
everyones
joint
success.
Kellers
ARCS
Model
of
Motivational
Design
is
the
perfect
motivational
theory
to
apply
to
this
course.
The
ARCS
Model
is
based
on
four
components:
attention,
relevance,
confidence,
and
satisfaction.
This
theory
works
well
with
adult
learners,
and
is
applicable
to
the
subject
matter.
The
attention
portion
of
the
model
has
taken
care
of
itself
practically
with
the
primary
audience.
Establishing
present
worth
and
future
usefulness
creates
relevance.
Confidence
is
built
by
meaningful
success,
evaluation
and
positive
feedback
from
the
instructors.
And
finally,
satisfaction
is
provided
to
the
learners
by
the
demonstrated
measurable
skills
and
knowledge
they
will
attain
at
the
end
of
the
course,
feedback
and
reinforcement,
and
learners
will
be
able
to
apply
their
new
skills
at
events
right
away.
PROCEDURAL
ANALYSIS
Task
Analysis
Method
For
the
Proper
Beer
Pouring
Techniques
training
course,
a
procedural
task
analysis
is
the
chosen
method
of
analysis.
This
has
been
selected
as
the
appropriate
type
of
task
analysis
because
it
identifies
the
steps
needed
for
completing
a
certain
task.
Proper
beer
pouring
technique
is
all
a
series
of
different
activities
containing
important
steps
preparing
the
environment,
the
glasses,
the
beer
itself,
and
the
actual
proper
pour.
The
analysis
focuses
on
the
actual
observable
tasks,
and
the
analysis
was
conducted
at
the
identified
training
facility
with
one
of
the
SMEs
from
BeerTastesLike.
The
analysis
was
conducted
with
both
ISO
standard
tasting
size
glasses
and
full-size
Nonick
pint,
tulip,
and
snifter
glasses.
These
are
three
glassware
styles
that
can
be
used
across
many
different
beer
styles
successfully.
Bottled
beers
were
chosen
as
most
craft
beers
are
small
batch
and
bottle
conditioned,
and
BeerTastesLike
events
are
small
for
now,
so
most
events
will
require
that
staff
pour
beer
from
bottles.
10
11
12
d. Glasses
should
be
kept
room
temperature
or
slightly
chilled
until
serving,
not
frozen
i. Can
be
kept
in
the
refrigerator.
Location
will
depend
on
event.
Glasses
will
stay
sanitized
as
long
as
nothing
touches
the
interior
of
the
glasses.
e. Bottle
conditioned
beer
should
be
stored
upright
before
serving.
f. Examine
the
beer
for
any
imperfections
before
pouring
white
flakes,
gunk
in
the
neck
of
the
bottle,
etc.
g. Check
for
yeast
at
the
bottom
of
bottle.
h. Open
bottle
with
appropriate
tool.
i. If
capped:
use
bottle
opener.
Gently
pry
crap
off
top
of
bottle
with
wide
mouthed
bottle
opener.
ii. If
corked:
remove
cage,
if
present,
by
untwisting
wires
by
hand.
Manually
twist
corkscrew
into
cork.
Pull
gently
but
firmly
up,
while
holding
the
bottle
firmly
in
your
other
hand.
Do
not
shake
or
disturb
the
beer.
i. Check
the
lip
of
the
bottle
for
any
cracks,
chips
or
breaks.
If
present,
do
not
serve
beer.
j. Place
tasting
glass
on
table
or
counter.
i. Hold
steady
with
hand
and
stem
of
glass,
if
desired.
k. Lift
bottle
and
tilt
into
glass,
slowly
pouring
beer
into
glass.
i. Do
not
touch
or
tap
the
edge
of
the
glass
to
the
neck
of
the
bottle.
This
can
cause
more
chips
or
cracks
in
the
bottle
or
glass.
l. Fill
the
glass
with
beer
ONLY
about
of
the
way,
but
no
more
than
1/3
of
the
way.
This
will
be
roughly
50
ml
of
beer.
i. This
allows
for
more
aeration
of
the
beer,
maximizing
the
aroma
and
flavor
in
a
small
glass.
m. Serve
by
handing
the
glass
to
the
client
by
the
stem.
i. ISO
tasting
glasses
should
always
be
held
by
the
stem.
Because
they
hold
a
small
amount
of
beer,
the
temperature
of
the
beer
can
change
quickly
if
held
by
the
bowl
due
to
ones
body
heat.
INSTRUCTIONAL OBJECTIVES
Instructional
Goal
After
completion
of
this
training,
learners
will
be
able
to
efficiently
and
effectively
clean
and
sanitize
beer
glassware
of
all
kinds
by
using
the
3-sink
method.
Learners
will
be
able
to
execute
the
perfect
beer
pour
without
contaminating
the
beer,
resulting
in
optimum
clarity,
color,
aroma
and
flavor.
Identify
the
steps
in
the
3-sink
cleaning
and
sanitizing
method.
-
Knowledge
o Name
the
solutions
in
each
sink.
o Name
the
type
of
detergent
that
can
be
used
to
clean
beer
glasses.
o State
the
temperature
of
the
water
in
each
sink.
o State
the
correct
order
in
which
the
glassware
should
be
washed.
13
Given
two
glasses,
learners
will
correctly
select
which
one
is
not
beer
clean.
Analysis
o Compare
and
contrast
the
cleanliness
of
the
two
glasses
by
correctly
using
the
sheeting
test
o Be
able
to
accurately
describe
droplets,
webbing
and
sheeting,
and
differentiate
among
them.
Given
an
ISO
tasting
glass,
learners
will
show
how
to
pour
an
appropriate
tasting
serving.
-
Application
o Demonstrate
how
to
open
and
prepare
the
bottle
of
beer
for
serving
without
disturbing
the
yeast
or
contaminating
the
beer.
o Be
able
to
pour
the
beer
into
the
glass
without
touching
or
tapping
the
edge
of
the
glass
to
the
lip
or
neck
of
the
bottle.
o Be
able
to
pour
approximately
50ml
of
beer
into
the
ISO
tasting
glass.
Given
a
beer
bottle
with
problems
known
to
the
instructor
(white
flakes
in
the
beer,
gunk
in
the
neck
of
the
bottle,
mold
in
the
cork,
slight
chipping
in
the
lip),
learners
will
be
asked
if
they
would
serve
the
beer.
Explain
why
or
why
not.
Evaluation
o Describe
the
problems
with
the
beer
and
bottle/cork.
o Explain
the
reason
why
the
beer
should
or
should
not
be
served.
o Argue
and
defend
the
reasoning
when
questioned
by
the
instructor.
At
the
end
of
this
training,
learners
will
demonstrate
the
perfect
pour
in
a
variety
of
beer
styles.
Application
o Be
able
to
recognize
three
different
common
beer
glasses:
Nonick
Pint,
snifter,
and
tulip,
and
also
the
ISO
standard
tasting
glass.
-
Comprehension
o
Correctly
manipulate
both
the
glass
and
the
beer
bottle
resulting
in
maximum
head
retention
of
approximately
1-2
inches
in
three
different
common
types
of
beer
glasses:
Nonick
Pint,
snifter
and
tulip.
o Retain
yeast
at
the
bottom
of
a
bottle
conditioned
beer
to
keep
beer
clear
and
contamination
free.
o Present
the
beer
glass
correctly,
without
touching
the
lip
and
placing
on
a
napkin
or
coaster
14
Title
of
Module
Glassware
and
Beer
How
Pouring
into
Glassware
Can
Affect
Your
Beer
Terminal
Objective
At
the
end
of
this
training,
learners
will
demonstrate
the
perfect
pour
in
a
variety
of
beer
styles.
Pre-instructional
Strategy
The
pre-instructional
strategy
for
this
unit
will
be
an
overview
presentation
from
the
instructor
(in-person
hands-on
course).
A
general
and
brief
description
of
the
central
themes
will
reinforce
the
most
important
information
to
the
learners.
Enabling
Objective
Level
on
Blooms
Taxonomy*
Be
able
to
recognize
Comprehension
three
different
common
beer
glasses:
Nonick
Pint,
snifter,
and
tulip,
and
also
the
ISO
standard
tasting
glass.
Correctly
manipulate
Application
both
the
glass
and
the
beer
bottle
resulting
in
maximum
head
retention
of
approximately
1-2
inches.
Application
Fact,
concept,
principle,
rule,
procedure,
interpersonal,
or
attitude?
Concept
Mini-lecture
on
different
glassware
highlighting
nonick
pint,
snifter,
tulip
and
ISO
standard
tasting
glass.
Procedure
Procedure
15
Application
Procedure
16
REFERENCES
17