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  • U S S D: Unstructured Supplementary Service Data

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    Rajat Singh
    8 views19 pages
    USSD (Unstructured Supplementary Service Data) is a protocol that allows communication between mobile phones and application servers. It is similar to SMS but is session-based and interactive rather than store-and-forward. A coffee shop owner can use USSD to allow customers to browse the menu, view promotions, provide feedback, and pay for items through their phone in a real-time and menu-driven way without needing to download an app. The presentation provides examples of how USSD would work for a coffee shop, allowing customers to register for promotions, navigate menus to order items, and see their purchase confirmation directly on their phone.

    Original Description:

    Applications of ussd in various physical aspects

    Original Title

    USSD PRESENATATION

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    USSD (Unstructured Supplementary Service Data) is a protocol that allows communication between mobile phones and application servers. It is similar to SMS but is session-based and interactive rather than store-and-forward. A coffee shop owner can use USSD to allow customers to browse the menu, view promotions, provide feedback, and pay for items through their phone in a real-time and menu-driven way without needing to download an app. The presentation provides examples of how USSD would work for a coffee shop, allowing customers to register for promotions, navigate menus to order items, and see their purchase confirmation directly on their phone.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views19 pages

    U S S D: Unstructured Supplementary Service Data

    Uploaded by

    Rajat Singh
    USSD (Unstructured Supplementary Service Data) is a protocol that allows communication between mobile phones and application servers. It is similar to SMS but is session-based and interactive rather than store-and-forward. A coffee shop owner can use USSD to allow customers to browse the menu, view promotions, provide feedback, and pay for items through their phone in a real-time and menu-driven way without needing to download an app. The presentation provides examples of how USSD would work for a coffee shop, allowing customers to register for promotions, navigate menus to order items, and see their purchase confirmation directly on their phone.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    U Unstructured

    S Supplementary
    S Service
    D Data

    Presented By:Rajat Singh

    What is USSD?
    Unstructured Supplementary Service Data

    Coffee Shop

    1.Register
    2.Menu
    3.Promos
    4.Feedback
    Coffee
    Shop
    5.Outlets
    1.Register
    2. Menu
    3.Promos
    4.Feedback
    5.Outlets

    A GSM communication technology used to send


    messages between a mobile phone and an
    application server in the network. It is very much
    similar to SMS, but USSD is session oriented as well
    as interactive. It does not have store and forward
    concept. An USSD is a session--based protocol

    What is USSD?

    Coffee Shop

    1.Register
    2.Menu
    2.Promos
    3.Feedback
    4.Outlets

    You have
    successfully
    registered
    to Coffee
    Shop

    Reply

    USSD can be
    accessed by any
    mobile device

    USSD is real-time,
    menu driven and
    interactive

    USSD messages are not


    stored on the mobile
    phone

    Why USSD ?

    How it works ?

    Mobile Initiated USSD

    Network Initiated USSD with Response

    How can a coffee shop owner use USSD to enhance his


    business?

    Coffee
    shop owner

    How can a coffee shop owner use USSD to enhance his


    business?

    Browse through
    coffee shop menu

    Send out promotion


    alerts

    Pay for a coffee

    Coffee
    shop app

    View outlets and


    addresses

    Receive feedback from


    customers

    USSD in action

    Register to receive
    promotion alerts

    Navigate through
    coffee shop menu
    All day
    breakfast
    with a free
    espresso

    USSD Menu
    2

    View ongoing promos

    Send feedback to coffee


    shop
    View outlets and
    addresses

    Coffee Shop
    1.Register
    2.Menu
    3.Promos
    4.Feedback
    5.Outlets

    USSD in action

    Coffee shop menu

    Categories
    Coffee
    Chocolate
    Savory
    Sweets

    Coffee
    Caf late
    Espresso
    Cappuccino

    USSD Menu Flow


    Navigating through Coffee Shop Menu

    Coffee Shop
    Dial

    #141#

    Dial #141#

    1.Register
    2.Menu
    3.Promos
    4.Feedback
    5.Outlets

    Menu

    Type in 2

    1.Coffee
    2.Chocolate
    3.Savoury
    4.Sweets
    5.Tea
    0.Back

    Coffee
    Type in 1

    1.Caff Mocha
    2.Cappuccino
    3.Espresso
    4.Caff Latte
    5.Vanilla
    0.Back
    99. Main Menu

    Get your morning coffee on your way to work

    Inbox
    Coffee Shop
    Your order is
    successful
    Caff Mocha - 1
    Amount - $1
    Order id L789

    Show
    your
    message to
    the coffee
    shop

    Get
    Coffee
    shop owner

    your coffee without


    having to take your
    wallet out

    Lets look at more business cases


    Product catalogs
    Banking/insurance
    services
    Job vacancies
    Order Taxis
    Check movie theatre

    Quizzes

    details

    Rate services
    Voting

    Video Demonstration

    USSD Applications

    USSD Applications

    Any Queries??

    Thank You

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