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    This document is a business proposal approval form for a strategy formulation class. It includes sections for the student's name and other details, the project title and industry category, and a 100-word summary of the business concept and model. The summary includes the value proposition, target market segment, elements of the value chain like marketing and distribution, how revenue will be generated and the cost and profit structure, the company's position in the value network relative to competitors and complementors, and the competitive strategy. The form requires approval from faculty before the business proposal can be implemented.

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    This document is a business proposal approval form for a strategy formulation class. It includes sections for the student's name and other details, the project title and industry category, and a 100-word summary of the business concept and model. The summary includes the value proposition, target market segment, elements of the value chain like marketing and distribution, how revenue will be generated and the cost and profit structure, the company's position in the value network relative to competitors and complementors, and the competitive strategy. The form requires approval from faculty before the business proposal can be implemented.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    Proposal

    Uploaded by

    Blah Blam
    This document is a business proposal approval form for a strategy formulation class. It includes sections for the student's name and other details, the project title and industry category, and a 100-word summary of the business concept and model. The summary includes the value proposition, target market segment, elements of the value chain like marketing and distribution, how revenue will be generated and the cost and profit structure, the company's position in the value network relative to competitors and complementors, and the competitive strategy. The form requires approval from faculty before the business proposal can be implemented.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9

    AMDG

    Ateneo'de'Manila'University'
    John'Gokongwei'School'of'Management'
    '
    Business'Proposal'Approval'Form'for'LS'126'Strategy'Formulation'
    '
    Name'of'Student/s:'(Surname,$First$name,$MI)'
    School'Year:'2014I2015'
    Sem:'1st'
    '
    Section'and'Teacher(s):'
    ''
    Priority' of' this' proposal' (1st,' 2nd,' 3rd,' etc.' if' you' have'
    submitted'more'than'1'proposal):'
    '
    (Information.below.this.line.and.in.this.column.for.
    use.by.Faculty.&/or.Clearing.House)$
    Code$Number:$
    Approval:$
    ___YES$$$$$$___NO$$
    Project'Title'w/'Industry'Category'
    Comments/Conditions/Restrictions$for$Approval$
    '
    (Or$reasons$for$Disapproval)$
    '
    $
    '
    '
    '
    SUMMARY'OF'BUSINESS'CONCEPT'&'MODEL'
    (In'not'more'than'100'words,'what'is'your'big'idea,'what'is'your'business'and'what'resources'can'your'
    group'avail'of'to'succeed'in'this'business'&'how'will'you'make'money?)'
    '
    '
    '
    Limit'answers'to'not'more'than'100'words'per'box.'
    What'is'your'Value'Proposition?'[product/service'innovation,'process'innovation'and/or'management'innovation'
    that'will'address'a'customer'need'or'problem'with'the'implicit'VALUE'promised'from'the'customer's'perspective.]'
    Example'(Xerox):'selling'a'copier'which'is'the'1st'to'use'the'proprietary'Xerox'dry'copying'process'offering'high'
    quality'copies'at'a'cheap'monthly'rate.'
    '
    Your'Target'Market'Segment(s)'[group'of'customers'to'target,'recognizing'that'different'market'segments'have'
    different'needs.'Sometimes'the'potential'of'an'innovation'is'unlocked'only'when'a'different'market'segment'is'
    targeted.]'Example:'corporate'and'government'sector.'
    '
    Elements'in'the'Value'Chain'[the'firm's'position'and'activities'in'the'value'chain'(e.g.'marketing'&'distribution'but'
    not'manufacturing)'and'how'the'firm'will'capture'part'of'the'value'that'it'creates'in'the'chain.]'Example'(Xerox):'
    development'of'entire'copier'system'including'supplies'sold'through'a'direct'sales'force.'
    '
    Defined'Cost'and'Profit'[how'revenue'is'generated'(sales,'leasing,'subscription,'support,'etc.),'the'cost'structure,'and'
    target'profit'margins.]'Example'(Xerox):'modest'profit'on'equipment,'high'profit'on'supplies.'
    '
    Position'in'value'network'[identification'of'competitors,'complementors,'and'any'network'effects'that'can'be'utilized'
    to'deliver'more'value'to'the'customer.]'Example'(Xerox):'First'mover'in'dry'copy'process.'No'partners'pursued.''
    Competitive'strategy'[how'the'company'will'develop'a'sustainable'competitive'advantage,'for'example,'by'means'of'a'
    cost,'differentiation,'or'niche'strategy'or'through'the'development'of'a'strategic'competency.]'Example'(Xerox):'
    compete'on'new'technology,'product'capability'and'quality.'
    '

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